Equipment Leasing

What Equipment Leasing does

EquipmentLeasing.org is a B2B web platform founded in 2002 and based in Chicago that connects equipment vendors with leasing and financing options for small and medium-sized business buyers of equipment, vehicles, and software. The company operates as a national collaborative effort and serves two primary customer segments in parallel: SMBs seeking equipment financing, and equipment vendors and sellers who want to offer in-house financing to their customers without becoming licensed lenders. Distribution is dual-mode: a direct self-serve website for SMBs, and a white-label embedded FinanceHub™ that vendors can install on their own websites.

The core product, FinanceHub™, is a customizable customer finance center now in its sixth version. It provides vendors with instant payment quote calculators, online credit applications, customer activity tracking dashboards, and co-marketing campaign management tools. The platform is complemented by a suite of free self-service tools including a Lease Quote Calculator, Equipment Budget Estimator, Section 179 Tax Savings Calculator, and Business Loan Calculator. The underlying technology is described as a web-based platform; no API, SDK, MCP server, or mobile application is offered. The platform aggregates content and lending partners rather than underwriting credit or holding loans itself.

Revenue is generated through three disclosed streams: premium sponsored advertising (capped at four banner sponsors on high-traffic pages), co-sponsored marketing services (press releases, spotlight articles, newsletter bundles), and FinanceHub™ affiliate referrals from lending partners when vendor-originated leads convert into leases or loans. Tools and FinanceHub registration are free to end users and vendors, monetizing the audience through advertiser and lender economics. The business is supported by 1-10 employees, has no institutional funding disclosed, and lists Taycor Financial as the core lending partner alongside a distributed network of vendor partners across solar, healthcare, audio/communications, UV technology, IT, and media verticals.

Name

Equipment Leasing

Website

https://equipmentleasing.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

EquipmentLeasing.org is a B2B web platform, founded in 2002 in Chicago, that connects equipment vendors with leasing and financing for SMB buyers. Its core product, FinanceHub™, is a white-label embedded finance center vendors install on their sites, supported by free calculator and qualification tools.

Ownership category

akta.pro rank

Product category

Equipment Leasing & Financing Services

NAICS

Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industries

B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC), Equipment & Tool Leasing (Consumer) (FSAKANAF)

Keywords

• Equipment leasing solutions
• Vendor financing platform
• Business loan programs
• Merchant cash advance
• Equipment financing tools

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Sponsored Advertising: Premium banner ads displayed on highly trafficked pages with limited availability (four sponsors maximum). Sponsored text ads and featured directory listings generate revenue from equipment sellers and lenders seeking visibility with SMB buyers researching financing options.
2. Co-Sponsored Marketing Services: Co-authored press releases, spotlight articles, and collaborative marketing campaigns delivered through newsletter recipients and regional member networks. Premium partnership packages bundle multiple services including FinanceHub, banner ads, directory listings, and co-sponsored content.
3. FinanceHub Affiliate Referrals: Referral revenue from vendor partners who use the FinanceHub platform to offer in-house financing to their customers. Partner equipment sellers and service providers receive leads while EquipmentLeasing.org monetizes through affiliate arrangements with lending institutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Equipment Leasing (EquipmentLeasing.org) operates a B2B platform that connects equipment vendors with leasing and financing solutions through its proprietary FinanceHub™ customer finance center. The platform enables vendors and sellers across all industry verticals to offer in-house purchase financing to their customers, supported by free calculator tools (lease quote, budget estimator, Section 179 tax savings, business loan calculators) and a suite of business loan programs including merchant cash advances and working capital loans delivered through partner lending institutions.

Product overview

EquipmentLeasing.org operates as a B2B financing resource platform that connects vendors with equipment leasing and financing solutions. The core product is the FinanceHub™ platform, which enables vendors and equipment sellers to offer in-house purchase financing to their customers. The platform is complemented by a suite of free calculator tools including the Lease Quote Calculator, Equipment Budget Estimator, Section 179 Tax Savings Calculator, and Business Loan Calculator. The company also provides equipment leasing services with various end-of-term purchase options, as well as business loan programs including Merchant Cash Advance and Traditional Working Capital programs. FinanceHub™ serves as the central hub integrating the vendor-facing financing tools with customer-facing calculators and application processing.

Differentiator

Problem solved

Functional benefit

Brands

• FinanceHub™: A customizable customer finance center that allows vendors and equipment sellers to offer in-house leasing and financing options to their customers. Includes instant quote calculator, online application, visual customization, and activity tracking features.

Products and services

• FinanceHub™ Platform A customizable customer finance center platform that enables vendors and equipment sellers to offer in-house purchase financing to their customers. Features instant payment quotes, online credit applications, visual customization, activity tracking dashboards, and joint marketing campaign tools.
• Equipment Leasing Services Equipment leasing services enabling businesses to acquire equipment, vehicles, or software through leasing arrangements with options including $1 end of term purchase, Fair Market Value, and 10% purchase options. Serves SMBs seeking to acquire machinery, tools, computer systems, software, vehicles, and other business equipment.
• Business Loans Program Business loan programs providing uncollateralized capital injections for business growth, encompassing merchant cash advance and working capital loans for companies needing cash rather than equipment.
• Merchant Cash Advance Program Short-term financing program offering lump sum payments in exchange for a percentage of future credit card processing sales. Standard terms of 6-18 months, advance amounts of 125-175% of monthly volume, approvals up to $250,000, and no personal guarantees required.
• Traditional Working Capital Program

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Taycor FinancialcoreChannel Partner/ Reseller/ DistributorTaycor Financial partners with equipment vendors to provide financing solutions for customers purchasing equipment. The partnership enables vendors to offer in-house financing through FinanceHub, with Taycor providing the capital and lending infrastructure while vendors generate sales through accessible financing options.
• Ashton Sound and Communications IncminorChannel Partner/ Reseller/ DistributorAudio equipment provider partnered with Taycor Financial to offer easy financing options to customers purchasing sound and communication equipment through their business.
• Aventric TechnologiesminorChannel Partner/ Reseller/ DistributorTechnology solutions provider troubleshoots buying concerns by offering easy financing options to customers through the FinanceHub partnership network.
• SunSurfs Solar EnergyminorChannel Partner/ Reseller/ DistributorSolar energy equipment provider featured as a partner offering financing options for customers acquiring solar panel and related equipment through the FinanceHub platform.
• AdvantageEMRminorChannel Partner/ Reseller/ DistributorElectronic medical records provider offers financing options through a new partnership, enabling healthcare facilities to acquire EMR systems through flexible payment plans.
• Monitor DailyminorChannel Partner/ Reseller/ DistributorMedia and publishing company featured as a partner in the EquipmentLeasing.org network, offering financing information to their audience of business readers.
• Al's Co UVminorChannel Partner/ Reseller/ DistributorUV technology equipment provider offers financing options to customers through the FinanceHub platform, enabling easier acquisition of UV equipment.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fundbox: SMB working capital and financing platform serving small businesses, increasingly embedded into software partner workflows. Comparable end-buyer (SMB) and similar point-of-financing distribution model, though broader than equipment-only.
• National Funding: SMB equipment financing and working capital lender serving small businesses across the US. Comparable customer base and product set (lease, loan, MCA), but operates as a direct funder rather than an aggregator.
• BlueVine: SMB-focused online lender offering lines of credit, term loans, and invoice factoring. Comparable SMB target customer and digital-first underwriting, though broader than equipment leasing only.
• Balboa Capital: Established direct equipment leasing and SMB working capital provider. Operates its own online application and sales channels rather than purely aggregating, but competes for the same end-buyer and vendor relationships.
• Credibly: SMB working capital and equipment financing provider with both direct and partner channels. Comparable customer and product overlap, competing for the same equipment financing demand pool.

Others

• Taycor Financial: Equipment leasing and financing company that is currently a featured lending partner of EquipmentLeasing.org. Comparable as an equipment leasing funder for SMBs, though on the supply-of-capital side rather than the marketplace intermediary layer.

Direct peers

• Lendio: Largest US online SMB lending marketplace, connecting small business borrowers with a network of lenders including equipment financing. Most directly comparable as a multi-lender aggregation and lead-gen platform targeting the same SMB equipment financing category.
• Kiva: Crowdfunded SMB lending platform serving small business owners needing working capital and equipment financing. Comparable in serving SMB equipment and operating capital demand through an alternative financing model.
• Currency: Equipment financing platform offering fast online lease and loan approvals to SMBs. Comparable as a technology-forward equipment financing distribution channel competing for the same vendor and SMB relationships.
• SMB Compass: Online comparison and application platform for SMB loans, leases, and equipment financing across multiple lenders. Closely comparable as a B2B lead-generation marketplace for equipment financing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/eleaororg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equipment Leasing