Asia Institute of Mentoring

Name

Asia Institute of Mentoring

Legal name

Asia Institute of Mentoring (AIM) Ltd

Website

https://asiainstituteofmentoring.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Mentoring and Training Services

NAICS

Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDABAMAM

Coaching, Feedback & Mentoring Skills

Education/Corporate Training & Professional Development/Soft Skills Development

SECONDARYEDABAAAG

Coaching Leadership & Mentoring Skills

Education/Corporate Training & Professional Development/Leadership & Management Development

Keywords

• Mentor training programs
• Corporate mentoring services
• Professional certification programs
• Mentorship community platform
• Leadership development training

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Training and Certification Programs: Revenue from Certified Professional Mentor (CPM) program (7-module training) and Corporate Mentoring programs (4-module training). Programs are subsidized for not-for-profit mission. Price points: SGD 500-700 per participant.
2. Membership Fees: Basic and Premium membership tiers offering discounts on training programs (10% Basic, 20% Premium), plus access to tools, resources, mentoring electives and community support.
3. Learning Events and Webinars: Revenue from paid events including Learning Circles (SGD 20 per person for in-person events with wine and appetisers). Many events are free or subsidized.
4. Event Registration Fees: Registration fees for specific training programs and events, with early bird pricing available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Asia Institute of Mentoring (AIM) is a Singapore-based non-profit that delivers mentor training, certification, and structured mentorship programs. Its core products are the Certified Professional Mentor (CPM) program (a 7-module holistic mentor training with hands-on practicum) and Corporate Mentoring Programs (a 4-module in-house mentor training for leaders, managers, supervisors and team leads), complemented by mentorship matching programs (AIM 26, AIM x YMCA Project UP), tiered membership, learning events, and a digital Learning Center.

Product overview

Asia Institute of Mentoring (AIM) is a Singapore-based non-profit organization offering a portfolio of mentoring-related products and services. The core offerings include the Certified Professional Mentor (CPM) Program, a flagship 7-module holistic mentor training certification, and Corporate Mentoring Programs, a 4-module training for organizational leaders. These are complemented by structured mentorship programs (AIM 26, AIM x YMCA Project UP), a membership program with Basic and Premium tiers, a Learning Center with courses and webinars, and regular events. AIM's approach is structured around 5 (+2) pillars: Leadership, Entrepreneurship, Career Resilience, Parenting, Personal Well-being, plus Sustainability and AI & Humanity. The organization also runs the UNACOV initiative for crisis support.

Differentiator

Problem solved

Functional benefit

Brands

• AIM 26: A mentorship program offered by Asia Institute of Mentoring
• AIM x YMCA Project UP
• Certified Professional Mentor (CPM)
• Corporate Mentoring Programs
• UNACOV

Products and services

• Certified Professional Mentor (CPM) Program Flagship 7-module holistic mentor training program providing a solid foundation in the art and science of mentoring, including hands-on mentoring practicum. Candidates complete 2 mentorship cycles of 3-6 months each within 12 months. Targeted at individual professionals seeking mentor certification.
• Corporate Mentoring Programs Signature 4-module in-house mentor training programme for corporations that enables Leaders, Managers, Supervisors, and Team Leads to develop key mentoring skills applicable at work and in life. Bespoke pricing for organizations.
• AIM Membership Program Basic and Premium membership tiers providing access to tools, resources, mentoring electives, community support, and training discounts (10% Basic, 20% Premium). Available to individuals and corporate supporters.
• AIM 26 Mentorship Program Structured mentorship program offering pathways to become either a mentor or mentee, connecting individuals through curated matching within the AIM community.
• AIM x YMCA Project UP Collaborative mentorship initiative between AIM and YMCA focused on supporting mentees through the Project UP program with dedicated volunteer mentors.
• Learning Events and Webinars Online and in-person learning events centered around AIM's 5 key pillars (Leadership, Career Resilience, Personal Well-being, Entrepreneurship, Parenting). Includes Learning Circles at SGD 20 per person and free/subsidized webinars.
• Learning Center and Courses E-learning platform offering courses including Learning Resources (webinars, workshops, fireside chats), Mentoring Newsletters, and My Mentoring Story video series. Features gamification elements including leaderboards and achievement badges.

Quantifiable outcome

• 87% of Mentors & Mentees feel empowered by their mentorship and develop greater confidence
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Over The Rainbow (OTR)coreStrategic or Co-development Partner · 8 November 2023Mental health organization co-founded by Yen-Lu Chow. Collaborates on youth mental health initiatives including Digital Mental Health fireside chat and Well-Being Series.
• SOSmajorStrategic or Co-development Partner · 8 November 2023Suicide prevention organization. Partner in Digital Channels to Support Youth Mental Health initiative along with Youthline, PleaseStay, and Zoala.
• YouthlinemajorStrategic or Co-development Partner · 8 November 2023Youth support organization. Partner in Digital Channels to Support Youth Mental Health initiative.
• PleaseStayminorStrategic or Co-development Partner · 8 November 2023Youth mental health initiative. Partner in Digital Channels to Support Youth Mental Health collaborative effort.
• ZoalaminorStrategic or Co-development Partner · 8 November 2023Youth mental health initiative. Partner in Digital Channels to Support Youth Mental Health collaborative effort.
• YMCA Project UPmajorStrategic or Co-development Partner · 1 January 2021AIM x YMCA Project UP - mentorship program with dedicated portal for volunteer mentors to support the initiative.
• SGInnovatecoreStrategic or Co-development Partner · 1 February 2020Partnership with SGInnovate at BASH Blk 79 for official launch of Asia Institute of Mentoring in January 2019. SGInnovate is a Singapore-based organization focused on Deep Tech.
• Association of Chartered Certified Accountants (ACCA)coreStrategic or Co-development Partner · 1 February 2020Partnership to provide tailored in-house mentor training programmes. AIM has secured partnerships with diverse sectors including technology, sports, social services and entrepreneurship.
• Outward Bound Singapore (OBS)coreStrategic or Co-development Partner · 1 February 2020Partnership to provide tailored in-house mentor training programmes. OBS is a Singapore government outdoor education organization.
• WholeTree FoundationcoreStrategic or Co-development Partner · 1 February 2020Co-founded by Yen-Lu Chow. Coalition partner in UNACOV initiative to support those impacted by COVID-19. Social innovation foundation focused on mental health and mentoring.
• Terrific Mentors InternationalcoreStrategic or Co-development Partner · 1 February 2020Founded by John Bittleston. Honorary member of AIM. Collaborative relationship in mentoring philosophy and initiatives.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Chronus: Mentoring software platform serving higher education, government, and corporate mentoring programs. Compared to AIM, it offers a more technology-led delivery model for institutional mentoring at scale.
• Mentorloop: Australia-based mentoring software platform that helps organizations run structured mentoring programs. Targets corporate HR buyers with similar use cases to AIM's Corporate Mentoring Program, especially across Asia Pacific.
• PushFar: Mentoring and career progression platform that connects mentors and mentees, including corporate mentoring programs. Comparable to AIM's mentorship matching service, with a global rather than Asia-only focus.
• Guider: Mentoring and coaching platform that runs structured programs for enterprises globally. Comparable to AIM in serving corporate mentoring buyers, with a stronger SaaS technology stack.
• Terrific Mentors International: Founded by John Bittleston (honorary member of AIM), Terrific Mentors International is a Singapore-based mentoring organization that operates in the same niche of mentoring training and advocacy, making it the closest direct peer to AIM's mission.
• MentorCliQ (Together): Enterprise mentoring platform that designs, launches, and measures mentoring programs for mid-to-large organizations. Directly competes with AIM's corporate mentoring offering from a SaaS-led, US-headquartered position.

Emerging players

• ADPList: Global community-driven mentorship platform with strong presence in Asia. Overlaps with AIM's community-led, pay-it-forward culture but is more technology- and individual-led than corporate-training-led.

Broad incumbents

• Dale Carnegie Training: International professional training brand covering leadership, communication, and people development. Comparable to AIM's training and certification track at a broader, more established scale with multi-decade brand recognition.
• Franklin Covey: Global leadership and performance training company whose leadership development and coaching offerings overlap with AIM's Corporate Mentoring Program. Operates at much larger scale and breadth across the same corporate buyer segment.

Regional players

• Big Brothers Big Sisters Singapore: Singapore-based youth mentoring non-profit focused on at-risk youth. Shares AIM's non-profit mentoring mission and local Singapore footprint but focuses on youth development rather than professional mentoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/asiainstituteofmentoring
• LinkedInlinkedin.com/company/asiainstituteofmentoring
• Instagraminstagram.com/asiainstituteofmentoring

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Institute of Mentoring