What Youthline does

Youthline is a registered UK charity (charity number 1096248) operating as an early-intervention counselling service for young people aged 12-25, with a secondary low-cost offering for adults aged 26+ who care for and support young people. The organisation is headquartered at 7 Portman Close, Bracknell, Berkshire, and delivers services in person at this office, online via video, and by telephone, with up to 24 free sessions per young person. It also embeds counsellors directly inside 8 secondary schools across Bracknell Forest, providing on-site mental health support for students during school hours. The service portfolio has expanded to include Group Work sessions, mental health talks and school assemblies, a Young Ambassador peer-advocacy programme, an online referral management system with waiting-list matching, and 13 educational fact sheets covering topics such as anxiety, self-harm, bullying, and neurodiversity.

The business model is that of a UK non-profit rather than a commercial enterprise: revenue is generated through individual donations, corporate fundraising (e.g., Broadcom, TD SYNNEX, Ascot Racecourse), grants from local parish councils (Binfield, Winkfield, Warfield, Crowthorne) and the Bracknell Forest Council, community foundations (Berkshire Community Foundation, Shanly Foundation), and community events such as the Bracknell Together Walk and corporate golf days. Service delivery is volunteer-led under three named senior leaders — Janet (Chair of Trustees), Collette Reynolds (Head of Operations), and Simone Gridelli (Head of Counselling) — with clinical quality assured by BACP Accredited Service status and a 2025 King's Award for Voluntary Service (equivalent to an MBE). The operating geography is currently restricted to a single UK local authority area (Bracknell Forest), with no evidence of expansion into adjacent boroughs or a national rollout.

Name

Youthline

Legal name

Youthline

Website

https://youthlineuk.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Youthline is a UK charity providing free counselling to young people aged 12-25 and low-cost counselling to adults aged 26+ who support them, delivered across Bracknell Forest via its main office, 8 secondary schools, online, and telephone channels.

Ownership category

akta.pro rank

Product category

Youth Mental Health Counselling Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

akta.pro secondary industries

Child & Adolescent Behavioral Health Teletherapy Platforms (HLALAEAF), School Counseling Services (Individual & Group) (EDAKAMAB), Student Mentoring & Peer Support Programs (EDAJALAL)

Keywords

• Youth counselling services
• Mental health support
• Community charity services
• School counselling programmes
• Early intervention counselling

Headquarters

HQ city

Bracknell

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Fundraising: Youthline operates as a charitable organization dependent on donations, fundraising events, and corporate funding to sustain its free and low-cost counselling services for young people and adults in Bracknell Forest.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Youthline delivers free, confidential, humanistic client-centred counselling for young people aged 12-25 (up to 24 sessions per client) and low-cost counselling for adults aged 26+ who care for or support young people (up to 24 sessions). Services are provided in person at the Portman Close, Bracknell office, online via video, and by telephone, with on-site counselling also delivered directly inside 8 Bracknell Forest secondary schools. Additional offerings include therapeutic group work, mental health talks and school assemblies, the Young Ambassador youth-leadership programme, and educational fact sheets.

Product overview

Youthline provides a multi-channel counselling service for young people aged 12-25 (free) and adults aged 26+ (low-cost) who support young people. Services are delivered in person at their Bracknell centre, online via video platforms, and by telephone. The core offerings include individual counselling (up to 24 sessions), counselling in 8 secondary schools across Bracknell Forest, group work, mental health talks and school assemblies, and a Young Ambassador Programme for youth-led mental health advocacy. Educational resources include 13 fact sheets covering mental health topics such as anxiety, stress, self-harm, bullying, and neurodiversity. The organisation operates an online referral system for service requests.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• NHScoreGTM or Marketing PartnerNHS is listed as a supporter of Youthline, contributing to the organization's funding and visibility in the mental health sector.
• Bracknell Forest CouncilcoreGTM or Marketing PartnerLocal government authority supporting Youthline as part of community mental health services in Bracknell Forest.
• TD SYNNEXminorGTM or Marketing PartnerTD SYNNEX hosted Youthline at their Charity Golf Day at Foxhills Club & Resort, providing fundraising support.
• Ascot RacecourseminorGTM or Marketing PartnerAscot Racecourse hosted a volunteer appreciation lunch ahead of Royal Ascot, recognizing Youthline volunteers.
• Duncan Yeardley Estate AgentsminorGTM or Marketing PartnerLocal estate agent that participated in Mental Health Awareness Week by wearing blue to support Youthline.
• Sears PropertyminorGTM or Marketing PartnerLocal property company that participated in Mental Health Awareness Week alongside Duncan Yeardley to support Youthline.
• Binfield Parish CouncilminorGTM or Marketing PartnerLocal parish council providing financial support to Youthline as part of community funding.
• Winkfield Parish CouncilminorGTM or Marketing PartnerLocal parish council providing financial support to Youthline.
• Warfield Parish CouncilminorGTM or Marketing PartnerLocal parish council providing financial support to Youthline.
• Crowthorne Parish CouncilminorGTM or Marketing PartnerLocal parish council providing financial support to Youthline.
• Easthampstead Rotary ClubminorGTM or Marketing PartnerOrganised the Bracknell Together Walk community event that Youthline participated in, bringing local charities together.
• The Jessica ProjectminorStrategic or Co-development PartnerMentioned at Youthline's AGM as an exciting forthcoming collaboration alongside Priya's work.
• Mill Ride Golf ClubminorGTM or Marketing PartnerGolf club listed as a supporter of Youthline, hosting fundraising events.
• AbriminorGTM or Marketing PartnerHousing and community organization listed as a supporter of Youthline.
• Bracknell Forest Secondary Schools (8 schools)coreStrategic or Co-development PartnerYouthline delivers counselling services directly in 8 secondary schools across Bracknell Forest, providing on-site mental health support for students.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mind: UK's largest mental health charity, providing advice, advocacy, and local Mind-branded counselling services including for young people. Broader incumbent offering overlapping services but across all ages and conditions.
• Rethink Mental Illness: National mental health charity offering services, advice, and local groups. Comparable as a UK-wide mental health charity but with a broader adult and carer focus.
• Relate: UK provider of relationship counselling and family support, including services for children and young people. Comparable on the counselling delivery model and adult/parent support stream, but broader in scope.

Direct peers

• The Mix: UK charity providing free, confidential support for under-25s via web, phone, and social channels. Direct comparable to Youthline's free, multi-channel delivery model for the same 12–25 youth demographic.
• YoungMinds: UK charity focused on children and young people's mental health, providing information, advocacy, and support services. Comparable as a national-scale youth mental health charity operating in an adjacent delivery and advocacy model.
• Place2Be: UK charity providing in-school counselling and mental health support for children and young people. Direct comparable: both deliver fee-free or subsidised counselling inside schools as the core channel and serve overlapping pupil populations.
• Kooth: Digital mental health platform commissioned by the NHS providing free counselling and emotional support for children and young people. Comparable in the online/teletherapy delivery channel to Youthline's online counselling offering.
• Anna Freud Centre: Charity dedicated to children's and young people's mental health, providing clinical services, schools support, and research. Comparable as a youth-focused mental health charity operating clinical and school-based services in parallel.
• Childline (NSPCC): Free, confidential helpline and online service for children and young people under 19 in the UK. Highly comparable as a multi-channel, free-at-point-of-use service for the same age group, although national rather than regional.

Emerging players

• Papyrus: UK charity dedicated to the prevention of young suicide, providing HOPELINEUK support and training for young people under 35. Comparable on youth-focused, multi-channel mental health support and suicide prevention messaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/YouthlineBF
• Facebookfacebook.com/youthline.bracknellforest
• Instagraminstagram.com/youthlinebf
• LinkedInlinkedin.com/company/youthline-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youthline