Eastlan Ratings

What Eastlan Ratings does

Eastlan Ratings is a US-based media-research firm founded in 1999 that provides radio audience measurement data and analytics to radio broadcasters and advertising agencies. Its core offering is a subscription ratings data service delivered at three tiers (Continuous with 12 monthly reports, Annual, and Analysis One priced under $9,000 for smaller markets), produced through a hybrid survey methodology that combines daily e-surveys with random stratified telephone-recall sampling balanced by age, race, zip code, and gender.

The company's technical platform is Radius Software, a desktop application composed of three modules: Ranker for running station rankings and market analysis, Trender for tracking station performance across multiple survey books, and Scheduler for creating multi-week advertising schedules for clients and agencies. Supporting features include XML import/export for agency workflow handoff, Excel export for downstream analysis, and a Cost Per Impression (CPI) selling tool that mirrors digital advertising pricing conventions. Eastlan data is automatically delivered each month, at no additional charge, to all users of the major media-buying platforms Strata/Freewheel, Advantage, GaleForceMedia, Telmar, and MediaForce, giving the data a default distribution path into thousands of agency workflows.

The go-to-market is a regional direct-sales model, with four Client Services Directors covering distinct US geographies and a Director of Client Satisfaction supporting onboarding and retention. The company positions itself as a cost-disciplined alternative to incumbent radio ratings providers, claiming broadcasters can save tens to hundreds of thousands of dollars annually by switching vendors. Eastlan is privately held with no disclosed outside funding and has been steadily adding US markets, including multiple Top 100 markets in 2024-2026, while extending product features such as an AI-powered Knowledge Base for in-software support and a partnership with FMR for Local Radio Analysis.

Name

Eastlan Ratings

Legal name

Eastlan Ratings

Website

https://eastlanratings.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Eastlan Ratings is a US radio audience measurement firm that provides subscription ratings data and Radius Software analytics to radio broadcasters and advertising agencies, distributing data automatically through major media-buying platforms since 1999.

Ownership category

akta.pro rank

Product category

Media Research Software

NAICS

Marketing Research and Public Opinion Polling (541910), Software Publishers (513210)

akta.pro primary industry

Radio Audience Measurement & Analytics (Ratings, Attribution) (MPAIAEAK)

Keywords

• Radio ratings measurement
• Audience measurement data
• Media research services
• Radio analytics software
• Broadcast ratings data

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Radio Ratings Data Services: Provides radio ratings data services to broadcasters and agencies with monthly data delivery. Three service levels: Continuous (12 monthly reports), Annual (once yearly), and Analysis One (under $9,000)
2. Radius Software Access: Software platform for analyzing and reporting radio ratings data, with data automatically delivered to users of Strata, Freewheel, Advantage, MediaForce and Telmar platforms

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Eastlan Ratings provides radio audience measurement data and analytics software to radio broadcasters and advertising agencies. The company collects ratings through a hybrid survey methodology combining daily e-surveys with random stratified telephone-recall samples, and delivers the data through its proprietary Radius Software platform featuring Ranker, Trender, and Scheduler modules. Data is delivered through three service tiers (Continuous, Annual, and Analysis One) and automatically distributed to users of major media buying platforms.

Product overview

Eastlan Ratings offers a unified product ecosystem centered on Radius Software, a desktop application for radio ratings analysis and scheduling. The core platform includes three integrated modules: Ranker (for station rankings and market analysis), Trender (for tracking station performance over time), and Scheduler (for creating advertising schedules). Supporting features include XML export/import for agency workflows, Excel export for reporting, and an AI-powered Knowledge Base for user support. The company also provides its core radio ratings measurement data through three service tiers (Continuous, Annual, and Analysis One) covering markets across the US, including top 100 markets like Honolulu, Oklahoma City, Reno, Seattle, and Tulsa.

Differentiator

Problem solved

Functional benefit

Brands

• Radius Software: Primary software platform for radio ratings analysis, scheduling, and reporting
• Ranker
• Trender
• Scheduler

Products and services

• Radius Software Comprehensive desktop software platform for radio ratings analysis, reporting, and scheduling. Includes Ranker for station rankings, Trender for tracking station growth over time, and Scheduler for creating multi-week client schedules. Used by radio stations and agencies to run reports, build custom demos and dayparts, export to Excel, and share XML schedules.
• Radio Ratings Data Service Subscription-based radio audience measurement data collected via hybrid survey methodology (daily e-surveys plus random stratified telephone-recall), balanced by age, race, zip code, and gender. Available in three tiers: Continuous (12 monthly reports), Annual (once per year), and Analysis One (under $9,000 for smaller markets).

Quantifiable outcome

• Cost savings of tens to hundreds of thousands of dollars annually for broadcasters switching vendors
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered strategic and core.

• FMR (Fort Worth Metrics)strategicStrategic or Co-development Partner · 16 March 2023Eastlan joined FMR to create Local Radio Analysis, combining Eastlan's ratings data with FMR's analytics capabilities.
• Strata/FreewheelcoreTechnology or IntegrationEastlan ratings data is automatically delivered monthly to all Strata and Freewheel platform users without charge, enabling seamless integration into media buying workflows.
• AdvantagecoreTechnology or IntegrationEastlan ratings data is automatically delivered monthly to all Advantage platform users without charge.
• GaleForceMediacoreTechnology or IntegrationEastlan ratings data is automatically delivered monthly to all GaleForceMedia platform users without charge.
• TelmarcoreTechnology or IntegrationEastlan ratings data is automatically delivered monthly to all Telmar platform users without charge.
• MediaForcecoreTechnology or IntegrationEastlan ratings data is automatically delivered monthly to all MediaForce platform users without charge.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Emerging players

• Edison Research: Conducts audio and consumer research including The Infinite Dial and Share of Ear surveys. Comparable methodology (survey-led audience research for broadcasters/advertisers) but positioned as a research firm rather than a recurring ratings subscription.
• Veritone: AI-powered audio analytics and media intelligence for broadcasters and advertisers. Comparable because it overlaps Eastlan's analytics-and-insight value proposition for radio/audio customers, though positioned as an AI platform rather than ratings data.

Direct peers

• Triton Digital: Provides digital audio audience measurement and analytics for streaming and podcasting. Comparable as an audience-ratings provider serving broadcasters and agencies, though Triton focuses on digital audio while Eastlan focuses on terrestrial radio.
• Media Monitors: Tracks radio and broadcast advertising occurrence data for agencies and broadcasters. Comparable as a recurring broadcast-audience/measurement data subscription with overlapping agency customers and similar competitive positioning on cost and completeness.
• Nielsen (Nielsen Audio / former Arbitron): The dominant incumbent in US radio audience measurement (Portable People Meter, diary-based surveys). Eastlan explicitly competes against Nielsen on price, methodology, and completeness of market coverage — direct substitution in the same product category for the same buyer (broadcasters and agencies).

Broad incumbents

• Comscore: Cross-platform audience measurement provider serving agencies and broadcasters across TV, digital, and radio. Overlapping capabilities in audience ratings and planning-tool data feeds, but operates at much broader scale across multiple media.

Others

• Critical Mention (Critical Media): Provides broadcast monitoring and media intelligence to PR/advertising professionals. Adjacent in serving measurement/analytics needs of broadcast advertisers and agencies but does not provide competitive radio ratings.
• Numerator (formerly GfK): Market research and consumer insights firm with overlapping survey methodology and broadcaster/agency clients. Adjacent rather than directly competitive because it covers consumer behavior rather than radio audience ratings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eastlan-ratings

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastlan Ratings