What Media Monitors does

Media Monitors is a U.S.-headquartered media intelligence platform that provides near real-time, localized advertising data across six channels: Streaming Video, Radio, Broadcast Television, Local Cable, Digital Display, and Newspaper. Founded in 2003 and based in White Plains, NY, the company is the only provider of radio spot occurrence data in the United States and holds multiple patents for its monitoring and data modeling technologies. It maintains a permanent audio ad archive covering 250 markets and serves broadcasters, agencies, and corporate advertisers with competitive intelligence on advertiser activity, including air dates, air times, parent company, category, pod position, and spot duration. International operations span 7+ countries including Canada, the U.K., Australia, India, New Zealand, Malaysia, and South Africa.

The company's core technology combines 24/7/365 monitoring infrastructure across audio, video, and digital channels with data modeling tools that surface advertiser identity, spend patterns, and audience reaction metrics. Products include a Streaming Video service covering 19-20 major publishers (YouTube, Hulu, Roku, Pluto, CBS/Paramount+, NBC Peacock), a Podcast Monitoring Service launched in 2021, and an Audience Reaction service providing minute-by-minute engagement analytics. The data is delivered through a self-serve web platform and near real-time alerts (within one hour of airing) for time-sensitive use cases such as sales lead generation by radio and TV stations.

Media Monitors is a wholly-owned subsidiary of iHeartMedia, Inc. operating under the RCS Business Group alongside RCS, Mediabase, Florical Systems, RateTheMusic, and Test All Media. Revenue is generated through recurring subscriptions to its media intelligence platform, with a freemium entry point (free trial) and monthly billing. Customer concentration is horizontal across media industries rather than tied to a small set of anchor accounts, and Susan Larkin was appointed President & CEO of the parent RCS Worldwide organization in March 2026, with a stated focus on shared measurement and cloud-first product development.

Name

Media Monitors

Legal name

iHeartMedia, Inc.

Website

https://mediamonitors.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Media Monitors is a White Plains, NY-based media intelligence platform providing near real-time, local advertising data across radio, TV, cable, streaming video, digital, and print channels to broadcasters, agencies, and advertisers in 7+ countries; it is the only U.S. provider of radio spot occurrence data and operates as a subsidiary of iHeartMedia.

Ownership category

akta.pro rank

Product category

Media Intelligence / Advertising Monitoring

akta.pro primary industry

Media & Audience Measurement Analytics (BPAHALAO)

akta.pro secondary industries

Competitive Intelligence & Market Share Benchmarking (Networks/Stations) (MPABAOAJ), Social/Second-Screen & Cross-Media Attention Measurement (TV+Digital+Social) (MPABAOAL), National TV & Cross-Platform Audience Measurement Panels (MPABAOAA), Media Barter & Trade Media Buying (BPAFABAL)

Keywords

• Broadcast media monitoring
• Advertising intelligence
• Competitive ad tracking
• Radio spot monitoring
• Media analytics platform

Headquarters

HQ city

White Plains

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-Based Media Intelligence Services: Media Monitors provides competitive information services through subscription-based access to their media monitoring platform. Customers access detailed broadcast occurrence information, creative messaging, audience data, and competitive intelligence across multiple media channels including TV, radio, cable, digital, and print. The service is used by broadcasters, agencies, and advertisers for lead generation, media planning, and competitive analysis.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Media Monitors is a subscription-based media intelligence platform that monitors advertising airings across broadcast TV, local cable, radio, digital display, streaming video/OTT, and newspaper channels. The platform delivers near real-time occurrence data — including air dates, air times, parent company, category, pod position, and spot duration — used by broadcasters, agencies, and corporate advertisers for sales lead generation, media planning, and competitive analysis. Coverage spans U.S. and international markets with patented monitoring and data modeling technologies.

Product overview

Media Monitors is a media intelligence platform providing near real-time advertising data across multiple media channels. The company operates a unified platform with six core monitoring products: Streaming Video, Radio, Broadcast Television, Local Cable, Digital Display, and Newspaper Ad Tracking. Together, these services deliver competitive intelligence on ad spending patterns to broadcasters, agencies, and advertisers. The platform also offers supplementary features including Weekly National Charts for industry rankings, an Audience Reaction service for radio, and a permanent Audio Ad Archive. Media Monitors is part of RCS Worldwide, a subsidiary of iHeartMedia.

Differentiator

Problem solved

Functional benefit

Products and services

• Streaming Video Service Delivers near real-time, local advertising data from major streaming publishers and ad platforms including YouTube, Hulu, Roku, Pluto, CBS/Paramount+, and NBC Peacock, enabling users to identify local brands moving ad spend to streaming platforms.
• Radio Service Provides the only radio occurrence data for lead generation and competitive intelligence in the U.S., tracking what's aired 24/7/365 in all major markets with spot-level details including air dates, air time, parent company, category, pod position, and spot duration.
• Broadcast Television Service Monitors commercials 24/7/365 on English and Hispanic broadcast TV stations across all major markets, providing near real-time access to detailed broadcast occurrence information and creative messaging for competitive intelligence on local advertising activity.
• Local Cable Service Tracks competitive local and national advertising on select cable networks with detailed information including exact air time, parent company, category affiliation, program detail, pod position, and spot length, with actionable intelligence current to within one hour of airing.
• Digital Display Service Provides local digital display advertising data across video, banner, desktop, and mobile from hundreds of local websites daily, with locally collected data delivered via a user-friendly online interface.
• Newspaper Ad Tracking Service Captures advertisements appearing in weekday and weekend editions of major daily newspapers, allowing users to generate lists of accounts running print ads by market and date range and view/download creative as appeared.
• Podcast Monitoring Service Released in 2021 as podcasts became an established audio medium approaching the $1 billion U.S. ad market, providing podcast advertising monitoring and intelligence as part of Media Monitors' audio intelligence portfolio.

Quantifiable outcome

• Radio tracking expanded from 106 to 250 markets for national campaign coverage
• +3 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Katz Media GroupflagshipStrategic or Co-development Partner · 24 March 2026Katz Media Group has oversight of RCS Worldwide. Mark Gray, CEO of Katz Media Group, announced Susan Larkin's appointment as President & CEO of RCS Worldwide. The leadership transition was coordinated between RCS and Katz.
• RCS WorldwidecoreStrategic or Co-development PartnerMedia Monitors is part of the RCS Business Group (RCS Group), a subsidiary of iHeartMedia. RCS Worldwide is the world's largest broadcast software company encompassing RCS, Media Monitors, Florical, Test All Media (TAM), RateTheMusic (RTM), Mediabase, and Hit Predictor. The company was created under Philippe Generali's leadership and continues under new leadership.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Nielsen: The dominant global media measurement company providing TV/radio audience ratings, ad spend tracking, and as-run verification. Cited by Media Monitors itself as an alignment partner for integrating GRPs and impressions, making it the closest large-scale incumbent competitor with overlapping advertising intelligence offerings.
• Comscore: An established cross-platform audience measurement and advertising analytics firm. Overlaps Media Monitors in cross-channel ad intelligence but focuses more on digital/audience ratings rather than radio spot occurrence data.
• Kantar Millward Brown: A global leader in advertising effectiveness, media measurement, and brand tracking through the Kantar Media suite. Comparable as a broad incumbent competing for the same agency/advertiser wallet with a wider portfolio of services.

Direct peers

• iSpot.tv: A direct competitor specializing in real-time TV, CTV, and video ad measurement and creative attribution. Comparable to Media Monitors' Streaming Video and Broadcast Television services, particularly for advertisers seeking digital-grade measurement of traditional TV buys.
• MediaRadar: A direct competitor providing multi-channel advertising monitoring across TV, radio, print, digital, and social - explicitly competing for the same broadcaster, agency, and advertiser customers with similar competitive intelligence use cases.
• Standard Media Index (SMI) / SQAD: Tracks media pricing and ad spend intelligence across channels, delivering agency-side competitive benchmarks. Comparable to Media Monitors' role in enabling media planning and competitive analysis for ad agencies.
• AdImpact (RCS parent family context): Provides local market TV and cable ad monitoring and lead-generation intelligence to broadcasters. Closely comparable product set to Media Monitors' Broadcast Television and Local Cable services for the same station sales use case.

Emerging players

• Sensor Tower (including Pathmatics): Digital ad intelligence platform providing competitive advertising spend visibility across mobile, social, and digital channels. Competes for the digital share of Media Monitors' offering but lacks radio/TV spot occurrence coverage.
• Innovid (formerly TVSquared): Provides TV and CTV ad measurement and attribution, overlapping with Media Monitors' Streaming Video and Broadcast TV services. Differs by being more digital/CTV-centric than cross-channel.
• Samba TV: Cross-screen TV ad measurement and analytics provider using first-party viewership data. Adjacent competitor for the same advertiser and agency measurement budgets that Media Monitors serves, particularly in CTV.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mmonitors
• Facebookfacebook.com/media-monitors-233321740496
• LinkedInlinkedin.com/company/media-monitors-the-leader-in-local-media-monitoring
• Instagraminstagram.com/mediamonitors_

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Monitors