Strive 11 Fitness

What Strive 11 Fitness does

Strive 11 Fitness (legal entity: Strive 11 International, Inc.) is a privately held group fitness franchise founded in 2021 and headquartered in Tarzana, California. The company operates a "no-class-times" training model in which members can walk into any open location during staffed hours and begin workouts at proprietary 11-station circuit layouts, with new circuits launching continuously throughout the day. Coaches scale exercises to each member's level, and ongoing progress is measured with third-party Myzone heart-rate monitors and InBody body composition scanners; the company has also published a proprietary "Str11ve Score" (BCI Calculator) that weights fat-mass change at approximately 65% and skeletal-muscle change at approximately 35% across 4-, 8-, and 11-week windows.

The commercial model is hybrid and asset-light. On the consumer side, Strive 11 sells monthly recurring memberships with coach-guided training, body-composition scans, nutrition support, and a 28-day money-back guarantee, using free 1-day and 3-day trial passes as acquisition tools. On the supply side, the company licenses its operating system to franchisees through a multi-step discovery and approval process — including a regional discovery day with CEO involvement — at an entry fee starting at $150,500, with a compact 2,000-3,500 sq. ft. footprint requirement, ongoing royalty streams, and turn-key POS and real estate support. Three locations are operating as of the available data: a flagship in Tarzana, CA and two franchise sites in Tampa, FL and Arlington, TX. The company is publicly marketing a nationwide expansion path through additional franchising, with a values-based brand framework (S.T.R.I.V.E.) and a structured "11-Week Elite Challenge" retention program anchored to weigh-ins at weeks 4, 8, and 11.

Distribution extends beyond company-owned and franchised sites through the Wellness Hub marketplace (and a discontinued ClassPass presence), and marketing is concentrated in organic social channels (Facebook, Instagram, TikTok, YouTube), a verified Google review profile, and a referral/rewards program. Founder and co-owner Devan Gonzalez is the only disclosed member of leadership, and corporate headcount is reported at 1-10, consistent with a very early-stage franchisor whose growth is being delivered primarily through third-party capital (franchisees) rather than balance-sheet expansion.

Name

Strive 11 Fitness

Legal name

Strive 11 International, Inc.

Website

https://strive11fitness.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Strive 11 Fitness is a privately held fitness franchise operating coach-guided, no-class-times group training through proprietary 11-station circuits with Myzone heart-rate tracking and InBody body composition scanning, serving individual members and franchisees across three U.S. locations and expanding nationwide.

Ownership category

akta.pro rank

Product category

Group Fitness Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning Bootcamps (HSADABAB)

akta.pro secondary industries

Small-Group Personal Training (Semi-Private) (HSADAAAN), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Group fitness training
• Fitness franchise
• Circuit training gym
• Personal training services
• Body composition tracking

Headquarters

HQ city

Tarzana

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Gym Memberships: Monthly recurring membership fees for gym access. Members can train unlimited times during staffed hours with coach guidance, body composition scans, and nutrition support included.
2. Franchise Fees: Initial franchise fee for opening a Strive 11 Fitness location. Low cost of entry starting at $150,500, requiring 2,000-3,500 sq. ft. of space.
3. Franchise Royalties: Ongoing royalty payments from franchisees to Strive 11 International for brand use, systems, training, and support.
4. Day Passes and Trials: Free trial passes (1-day and 3-day) for new customer acquisition, with local day passes available for out-of-town visitors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Strive 11 Fitness operates a coach-guided, bootcamp-style group training program built around a proprietary 11-station circuit training system. Members walk in during staffed hours with no class times, scheduled reservations, or fixed class schedules. Sessions blend functional movement, strength training, muscular endurance, and cardio into flexible 30/45/60/75-minute workouts, with Myzone heart-rate tracking, InBody body composition scans, and nutrition support included. The company also sells franchise licenses to entrepreneurs and gym operators to open Strive 11 locations under its brand and operating system.

Product overview

Strive 11 Fitness operates a single, unified fitness brand centered on a no-class-times, coach-guided bootcamp training program. The core offering is the Strive 11 group training gym, featuring a proprietary system of 11 challenging workout stations with functional movement, strength, and cardio blended into one efficient regimen. The product portfolio is augmented by the Str11ve BCI Calculator (a body composition and transformation scoring tool) and the 11-Week Elite Challenge (a structured accountability program with defined weigh-in checkpoints). The company also offers a franchise model (Strive 11 Fitness Franchise) enabling entrepreneurs to open locations under the same brand and training system, supported by plug-and-play operational systems, real estate site selection, and financing assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Strive 11 Fitness Core Training Program
• 11-Week Elite Challenge
• Strive 11 Fitness Franchise

Quantifiable outcome

• Members report consistent progress tracking through InBody scans showing strength, muscle, and fat-loss changes over time
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

One partnership is on record.

• Wellness HubminorChannel Partner/ Reseller/ DistributorThird-party wellness marketplace platform where Strive 11 memberships can be booked. Note: Strive 11 is no longer available on ClassPass.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• F45 Training: Functional-training group fitness franchise with rotating daily workouts and a coach-led, station-based format. Closest peer on station-based, functional-movement, no-fluff positioning, and shares Strive 11's franchise-led expansion economics.
• 9Round Fitness: 30-minute kickboxing-themed circuit training franchise with continuous walk-in flow during staffed hours. Highly comparable on the 'no class times / walk in when you want' scheduling model that is central to Strive 11's differentiation.
• TITLE Boxing Club: Boxing-themed group fitness franchise with strength & conditioning components and franchise-driven expansion. Comparable as another specialty, coach-led group training franchise in the same boutique-fitness category.
• Orangetheory Fitness: National heart-rate-monitored, coach-led group training franchise. Most direct analog: 60-minute coach-guided interval workouts, proprietary heart-rate technology, and a franchise-led growth model targeting the same busy-professional customer as Strive 11.
• Burn Boot Camp: Group personal-training-style boot camp franchise with coach-led, circuit-based workouts, heart-rate training, and before/after body composition tracking. Direct overlap with Strive 11's strength & conditioning bootcamp positioning and fitness-transformation customer.
• Fit Body Boot Camp: Personal-training-focused group fitness franchise built around 30-minute boot camp sessions, body transformation challenges, and franchise unit growth. Closely comparable on transformation/weight-loss customer segment and franchise-led rollout.

Broad incumbents

• Planet Fitness: Public, scaled low-cost fitness franchise with thousands of locations. Comparable as a mass-market fitness franchise with recurring memberships, but opposite end of the spectrum on price point and service intensity versus Strive 11's coach-led model.
• Club Pilates: Largest boutique Pilates franchise in the US, owned by Xponential Fitness. Comparable as a scaled boutique-fitness franchise platform targeting the same discretionary fitness customer, but operating in a different modality (Pilates vs. strength & conditioning).
• Anytime Fitness: Largest 24/7 fitness franchise globally with thousands of units. Comparable on franchise-driven unit economics and member-based recurring revenue, though positioned as low-cost access rather than coach-guided group training.

Others

• Wellness Hub: Third-party fitness and wellness marketplace that distributes Strive 11 passes and memberships. Relevant as a direct distribution partner and as an example of the marketplace channel Strive 11 uses for top-of-funnel customer acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Strive11fitness
• Facebookfacebook.com/str11ve
• Instagraminstagram.com/str11vefitness
• TikToktiktok.com/@str11vefitness
• Xx.com/str11vefitness
• LinkedInlinkedin.com/company/strive11fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strive 11 Fitness