Tavid

What Tavid does

Tavid AS is an Estonian precious-metals dealer and currency-exchange operator founded in 1991 and headquartered at Pärnu mnt 186, Tallinn, operating as part of the Tavex Group network that spans 12 European countries. The company sells investment-grade gold, silver, and platinum coins and bars sourced from the world's leading refiners and mints — including Perth Mint, PAMP, Valcambi, the Austrian Mint, the South African Mint, and China Great Wall Coins — with publicly displayed real-time spot pricing, multi-currency support (EUR, USD, GBP, CHF, SEK, NOK, DKK, RUB, PLN, HUF, CZK), and volume-based discounts. The technology platform is a PHP-based e-commerce site (tavid.ee) with real-time price charts, a currency-exchange calculator, product comparison, online 1-hour rate booking, and delivery via Omniva parcel lockers or courier.

The business operates a multi-channel go-to-market combining six physical retail showrooms in Estonian shopping centers (Väike-Järve, Kristiine, Rocca Al Mare, Sikupilli, Lasnamäe Prisma, and Tartu Lõunakeskus) with the e-commerce storefront, phone/email consultation, and in-person gold-investment appointments. Revenue is generated through precious-metals sales (spot + margin), currency-exchange transaction fees, buyback spreads on pre-owned gold and silver, and paid consultation services, all priced on a pay-as-you-go basis with no subscription model. Customers are predominantly individual retail investors seeking wealth preservation and inflation hedges, gift buyers, numismatic collectors, and walk-in currency-exchange users, with the broader Tavex Group self-describing as the largest precious-metals trader in Northern Europe and employing more than 350 people.

Name

Tavid

Legal name

Tavid AS

Website

https://tavid.ee

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Tavid AS is an Estonian precious-metals dealer and currency-exchange operator, part of the Tavex Group active in 12 European countries. It sells investment gold, silver, and platinum from world-leading mints through six Estonian retail storefronts and a real-time e-commerce platform, serving individual retail investors, gift buyers, and collectors.

Ownership category

akta.pro rank

Product category

Precious Metals Trading

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)

Keywords

• Precious metals trading
• Gold investment products
• Silver investment products
• Currency exchange services
• Bullion dealer

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Precious Metals Sales: Sale of gold and silver coins and bars to retail customers. Products include investment-grade gold (coins, bars), silver (coins, bars, platinum), with prices based on spot metal prices plus margin. Also offers historical/collector coins.
2. Currency Exchange: Currency exchange services with real-time rates. Customers can buy/sell foreign currency at offices with competitive exchange rates.
3. Buyback Services: Purchase of pre-owned gold and silver products from customers, enabling secondary market trading and liquidity for investors.
4. Consultation Services: Paid consultation services for gold investment advice, including personalized guidance on precious metals investment strategies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Tavid AS is an Estonian precious metals dealer and currency exchange operator, part of the Tavex Group. The company sells investment-grade physical gold, silver, and platinum coins and bars from internationally recognized mints (Perth Mint, PAMP, Valcambi, Austrian Mint, China Mint, South African Mint, Royal Mint) through its retail stores, e-commerce platform, and a network spanning 12 European countries. It also provides foreign currency exchange, professional gold investment consultation, and buyback services for previously purchased precious metals.

Product overview

Tavid is a precious metals dealer and currency exchange operating as part of the Tavex Group. The company offers a comprehensive portfolio of investment-grade precious metals products including gold coins and bars, silver coins and bars, and platinum coins from internationally recognized mints such as Perth Mint (Australia), PAMP and Valcambi (Switzerland), Austrian Mint, China Mint, and South African Mint. The core product lines include Australian Lunar, Kangaroo, Kookaburra, Koala, and Dragon series; Austrian Philharmoniker; Chinese Panda; South African Krugerrand; and Swiss PAMP Fortuna and Valcambi gold bars. Tavid also provides currency exchange services and professional gold consultation services. The company operates physical retail locations across Estonia and serves customers across 12 European countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Investment Products Investment-grade gold coins and bars sourced from Perth Mint (Australian Kangaroo, Lunar, Kookaburra, Koala, Dragon), PAMP (Fortuna), Valcambi Suisse, Austrian Mint (Philharmoniker), China Mint (Panda), South African Mint (Krugerrand), Royal Mint (Britannia), and historical European coins. Sized from 0.5g bars and 1/20 oz coins up to 1 kg bars. Sold VAT-free in the EU under investment gold rules.
• Silver Investment Products Investment-grade silver coins and bars from Perth Mint (Lunar, Kangaroo, Kookaburra, Koala, Dragon), Austrian Mint (Philharmoniker), Valcambi, and South African Mint (Silver Krugerrand). Priced by weight (1 oz to 1 kg) with Estonian VAT of 24% applied to new silver investment products; second-hand silver taxed on margin only.
• Platinum Products Platinum coins including Austrian Philharmoniker platinum coins and Australian Lunar platinum coins, sold to retail investors as part of the precious metals portfolio.
• Currency Exchange Services Foreign currency buy and sell services available in physical offices and via online rate booking. Supports multiple currencies including EUR, USD, GBP, CHF, SEK, NOK, DKK, RUB, PLN, HUF, CZK. Customers can lock in a quoted rate for one hour before completing the transaction at an office. Includes money transfer to Ukraine.
• Gold Consultation Services Personalized consultation appointments with precious metals specialists providing investment guidance, market overview, and product recommendations for individuals interested in physical gold investment.
• Precious Metals Buyback Service Buyback of previously purchased gold and silver coins and bars from customers, providing secondary-market liquidity at the company's posted buy prices. Customers can also mail in items for repurchase.

Quantifiable outcome

• Gold price increased 190.74% in EUR over 10 years (lowest €1,011.47/oz, highest €4,677.74/oz)
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Perth MintcoreTechnology or IntegrationOfficial partner and authorized reseller of Perth Mint products (Australian Kangaroo, Lunar, Kookaburra, Koala, Dragon coins). Perth Mint is one of the world's premier mints producing investment coins since 1896, member of LBMA since 1934.
• PAMP (Produits Artistiques Métaux Précieux)coreTechnology or IntegrationOfficial partner and authorized reseller of PAMP gold and silver bars (Fortuna series). PAMP is a Swiss precious metals refinery and producer, LBMA member since 1987, with accreditation from Swiss National Bank.
• ValcambicoreTechnology or IntegrationOfficial partner and authorized reseller of Valcambi Suisse gold and silver bars. Valcambi is Switzerland's largest precious metals refinery, LBMA member since 1968, capable of refining 2,000 tonnes of precious metals annually.
• China Great Wall Coins Investments LtdcoreTechnology or IntegrationOfficial European distributor for Chinese Panda gold coins. Chinese Panda is one of the world's top 4 pure gold investment coins.
• South African MintcoreTechnology or IntegrationOfficial partner for Krugerrand coins (world's most popular gold coin with over 60 million sold).

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• APMEX: One of the largest US online precious metals retailers offering thousands of SKUs across gold, silver, platinum, and palladium. Competes for European online buyers but does not operate physical stores in Tavid's geography.
• Kitco: Canadian precious metals retailer and market data provider with global e-commerce operations. Operates in the same retail bullion category but at materially larger scale, with broader product range and a strong data/news vertical Tavid does not match.
• Heraeus Precious Metals: German-headquartered global precious metals refiner and dealer (LBMA Good Delivery) with retail bullion products. Operates upstream of Tavid in the value chain but overlaps in downstream branded bar/coin distribution to investors.

Emerging players

• BullionVault: UK-based online platform allowing retail investors to buy, sell, and store allocated physical gold/silver/platinum in professional vaults. Competes for the same end-investor wallet but uses an asset-light, no-physical-storefront model.

Direct peers

• Philoro Edelmetalle: Austrian precious metals dealer with retail outlets across DACH and Eastern Europe selling investment and collector coins/bars. Comparable product mix, target customers, and DACH/Central European footprint overlapping Tavid's Hungarian and Polish markets.
• GoldRepublic: Netherlands-based online precious metals dealer with vaulted storage, buyback, and trading platform. Targets the same Northern European retail investor and competes on convenience, pricing, and product range — but is digital-only vs. Tavid's omnichannel model.
• Degussa Goldhandel: Germany's largest specialized precious metals dealer with physical retail stores, e-commerce, and vaulting services. Competes head-to-head with Tavid in the European retail bullion market with comparable product range (coins, bars) and target customer (retail investors).
• CoinInvest: German online precious metals dealer specializing in coins, bars, and numismatic products across gold, silver, platinum, and palladium. Direct competitor for the collector/numismatic segment that Tavid also targets.
• pro aurum: German precious metals dealer offering gold, silver, and platinum coins/bars through retail outlets and online. Direct European retail competitor with similar vaulting, buyback, and consultancy services aimed at retail investors.
• Tavex Group: Tavid is the Estonian operating entity of the broader Tavex Group, which operates across 12 European countries with 350+ employees selling physical gold, silver and currency exchange — same business model, brand family, and supplier relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TavexGroup/videos
• Xx.com/tavid_gold
• Facebookfacebook.com/TavidKuldValuuta
• LinkedInlinkedin.com/company/as-tavid

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tavid