BikeRoar
BikeRoar is a free cycling content platform and local bike shop directory that serves individual cyclists with reviews and price comparison while monetizing through advertising and affiliate commissions from bike shops and cycling brands.
- Company typePrivate
- Founded2011
- HeadquartersWalnut, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What BikeRoar does
BikeRoar is a privately held cycling content and discovery platform operated by Power Sports Parts Pty Ltd (trading as Bike Roar), an Australian company governed by Queensland law with ABN 31 091 324 980. The firm was founded around 2011 by Chika Sakane and maintains a small leadership team of four key personnel: Founder/Owner Chika Sakane, CTO Mikel Kew, Online Marketing and Content Director Anthony D. Morrow, and Editor In Chief Josh Palmer. The platform is registered as being based in Walnut, United States, but is operated from Australia and serves international English-speaking markets including the US, Canada, Australia, New Zealand, the UK, and South Africa.
The product surface consists of a searchable local bike shop directory, editorial articles and expert advice, a Rider's Forum community, a Panther Points loyalty program, price comparison functionality, and partnered cycling tour bookings via Roar Adventures. The technology is a web-based platform with no dedicated mobile app and no public API, and uses Mixpanel for product analytics. A brand directory covering 1664+ cycling brands forms the spine of the site's SEO-driven content library.
The business model is freemium to consumers, with revenue generated from two streams: (1) advertising sold to local bike shops and cycling brands, and (2) affiliate or referral commissions earned when users purchase from linked third-party merchants. Distribution is content-led, relying on organic SEO, social media (Facebook and Twitter), email newsletters, and RSS feeds, with self-serve listing for bike shops and member registration for cyclists.
BikeRoar firmographics
Firmographics- Name
- BikeRoar
- Legal name
- Power Sports Parts
- Website
- https://bikeroar.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BikeRoar is a free cycling content platform and local bike shop directory that serves individual cyclists with reviews and price comparison while monetizing through advertising and affiliate commissions from bike shops and cycling brands.
- Ownership category
- akta.pro rank
BikeRoar industry classification
Industry- Product category
- Cycling content and bike shop directory
- NAICS
- Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Bike Online Retail & Omnichannel Specialists (CRAMAHAL)
Keywords
Where BikeRoar is headquartered
LocationHeadquarters
- HQ city
- Walnut
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BikeRoar business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising: BikeRoar generates revenue through advertising from local bike shops and cycling brands. The site offers advertising opportunities to merchants and brands looking to reach cycling consumers.
- Affiliate/Referral Revenue: BikeRoar offers links to merchants to assist with purchase of goods or services and earns affiliate commissions through tracking programs when users purchase from referred merchants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | — | Free consumer service |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
BikeRoar product offering
Product offeringCore offering
BikeRoar operates a free web-based cycling platform that connects individual cyclists with local bike shops through a searchable directory (showing brands in stock at nearby stores) and provides editorial cycling reviews, buying/maintenance tips, and price comparison for bicycles and cycling-related products. The site is funded by advertising from bike shops and cycling brands and by affiliate commissions from third-party merchants, while also offering a community forum and a partnered cycling-tours booking service.
Product overview
BikeRoar is a cycling review and local bike shop finder website comprising multiple interconnected services: a searchable bike shop directory showing brands in stock at nearby stores, an Expert Advice section with editorial articles and tips, a Rider's Forum for community discussions, and a partnered cycling tours service (RoarAdventures.com). The platform also offers a Panther Points loyalty program for members and facilitates price comparison for bicycles and cycling products. The core value proposition is connecting cyclists with local bike shops while providing unbiased reviews and cycling advice.
Differentiator
Problem solved
Functional benefit
Companies that use BikeRoar
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
BikeRoar technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BikeRoar partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Roar AdventuresminorRoar Adventures is partnered with BikeRoar as a cycling tours provider. BikeRoar displays Roar Adventures banners and links in navigation and sidebar placements, driving traffic for cycling tour bookings.
- National Bicycle Dealers Association (NBDA)minorNBDA logo displayed in BikeRoar footer indicating partnership with the National Bicycle Dealers Association, likely providing industry support and credibility for the bike shop directory.
- Mountain Bike ManiaminorMountain Bike Mania listed as a partner in footer, likely a content or link exchange partnership within the cycling community ecosystem.
Scale indicators2 records
Expansion highlights4 records
BikeRoar competitors and assessment
Company assessmentDirect peers
- BikeRadar: Major cycling review and news platform owned by Future plc. Highly comparable to BikeRoar as both serve cyclists with editorial reviews, buying guides, and product comparison content in an online-first format.
- Road.cc: UK-based cycling news, reviews, and advice site. Directly comparable to BikeRoar in mission and content-led GTM, serving cycling enthusiasts with editorial product reviews and community features.
- Pinkbike: Largest mountain biking content and community platform globally. Comparable to BikeRoar as both monetize through advertising and community engagement around cycling product reviews and user-generated content.
- MTBR.com: Mountain bike review site with active forums. Directly comparable to BikeRoar in combining product reviews, community discussion, and cycling-related editorial content in an online-only format.
- BikeExchange: Online cycling marketplace connecting buyers with bike shops and listings. Comparable to BikeRoar as both serve as aggregation points between cyclists and local bike retailers with a directory-style offering.
Broad incumbents
- Cyclingnews: Established cycling news, race coverage, and reviews brand owned by Future plc. Comparable to BikeRoar in editorial content for cyclists but operates as a broader incumbent with professional racing coverage and significantly larger scale.
- REI Co-op: Large US outdoor retailer with cycling category offering reviews, advice, and shop directory. Comparable to BikeRoar as both help cyclists research purchases and locate retailers, though REI is a broader outdoor incumbent with significant retail scale.
- Strava: Global cycling and running activity-tracking platform with community features and content. Comparable to BikeRoar in serving the cycling enthusiast community online, though focused on activity tracking rather than product reviews and shop discovery.
Emerging players
- Singletracks: Mountain bike trail discovery and review platform with editorial content. Comparable to BikeRoar in cycling niche, content-led approach, and review-driven discovery, though focused more on trails than products and shops.
Regional players
- Bicycle Network: Australia-based cycling advocacy and member organization. Partially comparable to BikeRoar in serving Australian cyclists with cycling content and community, though focused on advocacy and events rather than product reviews.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BikeRoar social profiles
Digital presenceBikeRoar financial estimates
Financial estimateRevenue estimate
Valuation estimate
BikeRoar leadership team
Management profileNumber of profiles
BikeRoar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BikeRoar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BikeRoar
What does BikeRoar do?
BikeRoar operates a free web-based cycling platform that connects individual cyclists with local bike shops through a searchable directory (showing brands in stock at nearby stores) and provides editorial cycling reviews, buying/maintenance tips, and price comparison for bicycles and cycling-related products. The site is funded by advertising from bike shops and cycling brands and by affiliate commissions from third-party merchants, while also offering a community forum and a partnered cycling-tours booking service.
Is BikeRoar a public or private company?
BikeRoar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BikeRoar founded?
BikeRoar was founded in 2011. It employs 11 to 50 people.
Where is BikeRoar based?
BikeRoar is headquartered in Walnut, United States, in the North America region.
How does BikeRoar make money?
Two revenue lines are on record. Advertising is the primary driver. The others are affiliate/Referral Revenue.
Who are BikeRoar's main competitors?
Direct peers on record are BikeRadar, Road.cc, Pinkbike, MTBR.com and BikeExchange. Broad incumbents are Cyclingnews, REI Co-op and Strava. Singletracks is listed as an emerging player. Bicycle Network is listed as a regional player.
Does BikeRoar have an API?
No public API is recorded for BikeRoar.
What industry is BikeRoar in?
BikeRoar's product category is Cycling content and bike shop directory. Its primary akta.pro industry code is CRAMAHAL, Bike Online Retail & Omnichannel Specialists. Its NAICS code is 44122 and its SIC code is 5960.