Cocha
Cocha is a Chilean travel agency with over 70 years of operating history, offering flight, hotel, and vacation package bookings to Chilean leisure and corporate travelers through 14 retail stores, a proprietary online platform, phone, and WhatsApp channels.
- Company typePrivate
- Founded1952
- HeadquartersLas Condes, Chile
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Cocha does
Cocha is a Chilean travel agency with over 70 years of operating history, headquartered in Santiago's Las Condes district at El Bosque Norte #0430. The company operates as a multi-channel travel intermediary serving Chilean consumers and corporate clients, offering flight bookings, vacation packages, hotel reservations, cruise packages, guided circuits, theme park tickets, car rentals, and travel insurance. Its distribution model combines a proprietary e-commerce platform (cocha.com) with 14 physical retail stores across Chile — seven in the Santiago metropolitan area (Parque Arauco, Alto Las Condes, Arauco Maipú, Costanera Center, Casa Matriz, Mall Paseo Quilín, Galerías Alessandri) and seven regional locations (La Serena, Viña del Mar, Calama, Concepción, Rancagua, Talca, Talcahuano) — supplemented by phone sales, WhatsApp support, and a dedicated corporate travel division (Cocha Corporate).
The company's core technology is a web-based booking platform that aggregates inventory from multiple airline carriers (LATAM, Copa, Avianca, Air Canada, Sky Airline, JetSMART) and hotel chains (RIU, Iberostar, Hard Rock, Palladium, Princess, Oasis, Majestic Resorts, BlueBay, Sandos, and others), enabling price comparison, multi-destination itinerary building, and package bundling. A distinguishing commercial feature is the installment payment integration with multiple Chilean banks and card networks — Visa, Mastercard, American Express, Diners, Itaú, BCI, Scotiabank, Banco Consorcio, Banco Internacional, and BICE — supporting 3 to 12 interest-free installments. The platform holds IATA, ACHET, and SERNATUR certifications.
Cocha generates revenue primarily through transaction-based commissions on flight and hotel bookings, supplemented by margins on bundled packages and corporate travel management services. The company targets two segments: individual Chilean leisure travelers (primary) and corporate/business travelers via Cocha Corporate (secondary). Marketing is anchored on a calendar of seasonal promotional events — Black Friday, Cyber Monday, CyberDay, Travel Sale, and Cocha Hits flash sales — that drive demand spikes with discounts of up to 70% and aggressive installment payment options. The firm is privately held with no disclosed external funding, no parent company, and no M&A history.
Cocha firmographics
Firmographics- Name
- Cocha
- Legal name
- Cocha
- Website
- https://cocha.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Cocha is a Chilean travel agency with over 70 years of operating history, offering flight, hotel, and vacation package bookings to Chilean leisure and corporate travelers through 14 retail stores, a proprietary online platform, phone, and WhatsApp channels.
- Ownership category
- akta.pro rank
Cocha industry classification
Industry- Product category
- Online Travel Agency
- NAICS
- Travel Agencies (561510)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Meetings & Group Travel Management (Corporate Groups) (THAKAMAC)
- akta.pro secondary industries
- Travel Subscription, Membership & Deal Clubs (THAKAAAL), Meetings & Group Travel Management (Corporate/MICE) (THALANAH), Group Travel Payments & Billing (Central Billing, Virtual Cards) (THACAFAK)
Keywords
Where Cocha is headquartered
LocationHeadquarters
- HQ city
- Las Condes
- HQ country
- Chile
- HQ region
- Latin America
Offices14 records
Markets served
Cocha business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Flight Bookings: Commission revenue from flight bookings through airline partnerships with LATAM, Copa Airlines, Avianca, Air Canada, Sky Airline, JetSMART, and other carriers. Revenue generated as percentage of ticket price.
- Hotel and Package Sales: Revenue from hotel bookings and bundled travel packages including flights + hotels. Commission from hotel chains (Iberostar, Hard Rock, RIU, Palladium, etc.) and margin on package pricing.
- Corporate Travel Services: Dedicated B2B services for corporate clients managing business travel, potentially with retainer or volume-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Flight-only bookings with prices ranging from $71,824 CLP (domestic, e.g., San Pedro de Atacama) to $2,029,698 CLP (international, e.g., Tokio). |
| Transaction based/ take rate | Pay-as-you-go | Travel packages combining flights + hotels, ranging from approximately $542,871 CLP (Punta Cana) to $1,012,000 CLP (Aruba high season). |
| Unit Pricing | Pay-as-you-go | Hotel-only bookings from approximately $38,582 CLP per night (Miami) to $158,460 CLP per night (New York). |
| Hybrid | Monthly | Installment payment options: 3 installments interest-free with all banks; up to 12 installments interest-free with select banks (Itaú, Scotiabank, Banco BCI). |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Cocha product offering
Product offeringCore offering
Cocha is a Chilean travel agency that sells flights, vacation packages, hotels, cruises, tours, theme park tickets, car rentals, and travel assistance through its own e-commerce platform, 14 retail stores across Chile, phone and WhatsApp channels. It aggregates airline and hotel inventory (LATAM, Copa, Avianca, Air Canada, Sky, JetSMART, RIU, Iberostar, etc.) and bundles travel products, charging transaction-based commissions. It also operates a corporate travel management division (Cocha Corporate) for business clients.
Product overview
Cocha is a Chilean travel agency operating as a multi-channel platform offering flights, vacation packages, hotels, and travel services. The core product lineup includes: Vuelos (flight booking), Paquetes (vacation packages), Hoteles (hotel reservations), and Travel Assistance (insurance). Supporting services include Luxury Hotels (premium accommodations), Circuitos (guided tours), Parques y Tickets (theme park tickets), Cruceros (cruises), and Arriendo de Autos (car rentals). The company also operates Cocha Hits, a promotional campaign featuring exclusive deals and discount coupons. For business travelers, Cocha Corporate provides enterprise travel management solutions. Additional resources like Feriados Chile help travelers plan around holiday periods. The platform is accessible through the website, physical stores, telephone, and WhatsApp.
Differentiator
Problem solved
Functional benefit
Brands
- Cocha Viajes: Primary brand name used in marketing materials and customer-facing communications for the travel agency services
- Cocha Corporate
- COCHA Hits
Products and services
- Vuelos (Flights) Flight booking service offering domestic Chilean and international flights to destinations across South America, Caribbean, North America, Europe, and Asia, aggregated from partner airlines including LATAM, Copa, Avianca, Air Canada, Sky Airline, and JetSMART.
- Paquetes (Vacation Packages) Pre-packaged vacation bundles combining flights and hotels at discounted rates, including offers to Caribbean, Mexico, Brazil, and European destinations.
- Hoteles (Hotels) Hotel accommodation booking service with options ranging from budget to luxury properties worldwide, integrated with partner chains such as RIU, Iberostar, Hard Rock, Palladium, Princess, and Majestic Resorts.
- Luxury Hotels Premium hotel booking service featuring high-end accommodations and luxury resort properties, presented as a separate sub-brand.
- Asistencia de Viaje (Travel Assistance) Travel insurance and assistance service providing medical coverage, trip protection, and 24/7 emergency support for travelers.
- Circuitos (Tour Circuits) Pre-planned guided tour itineraries covering multiple destinations and attractions with expert-led experiences.
- Parques y Tickets (Theme Parks and Attraction Tickets) Theme park and attraction ticket booking service, including Disney and Universal parks tickets.
- Cruceros (Cruises) Cruise vacation booking service covering various cruise lines and itineraries.
- Arriendo de Autos (Car Rental) Car rental booking service for independent travel and ground transportation at destinations.
- Cocha Corporate Business travel management platform providing companies with tools to manage employee travel, optimize booking processes, control travel expenses, and access volume pricing and dedicated account management.
Quantifiable outcome
- Up to 70% discount during promotional events (Black Friday)
- +3 more outcomes
Companies that use Cocha
Customer profileSegments2 records
Ideal customer profiles2 records
Cocha technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cocha partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered core, major and minor.
- LATAM AirlinescorePrimary airline partner offering flights throughout South America, North America, Europe, and the Caribbean. Provides fare inventory integrated into Cocha's booking platform with competitive pricing.
- Copa AirlinescoreKey regional airline partner connecting through Panama's Hub of the Americas, offering flights throughout the Americas and Caribbean with multi-destination itinerary options via Copa Connection program.
- AviancacoreMajor Latin American carrier operating 132 routes in 28 countries across the Americas and Europe. Offers competitive fares and multi-destination Colombian Remix combinations.
- Air CanadacoreNorth American airline partner offering flights to Canada, USA, Asia (Tokyo, Seoul, Shanghai, Osaka), and European routes via Star Alliance network. Awarded Best Airline in North America (2021 World Airline Awards).
- Sky AirlinemajorChilean low-cost airline providing budget-friendly domestic and regional flights with competitive pricing integrated into Cocha's platform.
- JetSMARTmajorChilean ultra-low-cost carrier offering affordable flights across domestic and international routes with budget-friendly fare options.
- RIU Hotels & ResortscoreAll-inclusive resort chain partnership featuring Caribbean properties in Jamaica, Costa Rica, Panama, and urban hotels in Miami, New York, and Madrid. Offers up to 45% OFF plus resort credits.
- IberostarcoreHotel chain partnership specializing in Caribbean all-inclusive resorts in Mexico and Dominican Republic. Features up to 25% discount on packages with exclusive coupon code IBEROMEX.
- Hard Rock HotelmajorLuxury all-inclusive hotel partnership in the Caribbean featuring Hard Rock properties. Offers up to $150,000 CLP discount with code ROCKCARIBE on packages over $2,000,000 CLP.
- Palladium Hotel GroupmajorAll-inclusive resort partnership including Family Selection Palladium (Caribbean and Brazil) with up to 56% OFF and up to 2 children stay free, plus Punta Cana properties with up to 45% OFF.
- Princess Hotels & ResortsmajorCaribbean all-inclusive hotel partnership offering up to 40% OFF on hotels and up to 20% OFF on packages, plus 1 child stays free.
- Oasis Hotels & ResortsmajorAll-inclusive resort chain partnership in Cancun offering up to 30% discount on packages. Specializes in Mexican Caribbean destinations.
- Sandos Hotels & ResortsminorLifestyle hotel chain partnership in Mexico with up to 20% discount and children stay free promotions.
- Majestic ResortsmajorLuxury all-inclusive adult-only resort partnership in Punta Cana and Costa Mujeres with up to 57% OFF on hotels and up to 30% OFF on packages.
- BlueBay HotelsminorCaribbean hotel partnership offering 25% discount on all-inclusive packages in Riviera Maya.
- AVA Resort CancunminorNew all-inclusive resort in Cancun offering up to 2 children free per room, plus $200 USD resort credit per night for 7-night stays.
- Ocean ResortsminorAll-inclusive resort partnership in Dominican Republic and Jamaica offering 30% OFF on packages.
- Viva by WyndhamminorWyndham hotel chain partnership offering 25% discount on all-inclusive Caribbean packages.
- Catalonia HotelsminorHotel partnership with up to 35% discount and children stay free in Mexico destinations.
- Paradisus by MeliãminorLuxury all-inclusive resort partnership in Punta Cana with up to 30% discount and child free stay promotions.
- VisacoreCredit card partner enabling installment payments. Standard 3 installments interest-free on all purchases.
- MastercardcoreCredit card partner enabling installment payments. Standard 3 installments interest-free on all purchases.
- American ExpressmajorCredit card partner enabling installment payments. Standard 3 installments interest-free on all purchases.
- Itaú ChilecoreBanking partner offering 3 or 10 interest-free installments on all products. Also offers point redemption program for travel bookings.
- Banco BCImajorBanking partner offering 3, 6, or 12 interest-free installments on travel purchases.
- ScotiabankmajorBanking partner offering 3, 6, and 12 interest-free installments on all products.
- Banco ConsorciomajorBanking partner offering 3 to 12 interest-free installments on travel purchases.
- Banco InternacionalminorBanking partner offering 3 and 7 interest-free installments on travel purchases.
- BICE BankminorBanking partner offering 3 interest-free installments on travel purchases.
- Cámara de Comercio de Santiago (CCS)coreOrganizing body for major Chilean e-commerce events including CyberDay and CyberMonday. Cocha participates in these events with exclusive travel promotions.
- SERNATURminorChilean Tourism Service certification. Cocha is officially registered as a tourism service provider, valid until July 31, 2026.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Cocha competitors and assessment
Company assessmentBroad incumbents
- Booking.com: Global OTA leader with significant share in the Chilean hotel and package market. While primarily hotel-focused, Booking competes with Cocha for the same Chilean leisure travel wallet, particularly among price-sensitive online bookers.
- Expedia: Global OTA serving Chilean travelers with a broad flight, hotel, and package inventory. Competes with Cocha in international travel, particularly for U.S. and European destinations, and benefits from stronger technology and supplier relationships.
- Trip.com: Asia-headquartered global OTA with growing LATAM presence. Targets the same Chilean outbound travel market for Asia, Europe, and North American destinations, competing on price and inventory breadth.
- LATAM Airlines: Cocha's largest airline partner is also a competitor via latam.com's direct booking platform. As a full-service carrier with strong direct-channel investment, LATAM represents the primary disintermediation threat to Cocha's flight-booking business in South America.
- JetSMART: Chilean ultra-low-cost carrier and Cocha supplier partner. JetSMART's aggressive direct-channel push and frequent promotional fares compete directly with Cocha's flight offerings and exert downward pressure on commission economics.
Direct peers
- Despegar: Latin America's leading online travel agency, headquartered in Argentina and operating across multiple LATAM markets including Chile. Directly competes with Cocha in flights, hotels, and packages for Chilean leisure travelers, with a much larger digital footprint and broader supplier base.
- Turistik: Chilean travel agency offering flights, hotels, and packages with a similar multi-channel approach. A closer local competitor to Cocha within the Chilean market, particularly in regional cities.
- Viajes Falabella: Chile-based travel agency operated by retail giant Falabella, offering flights, hotels, and packages in Chile. A direct competitor with similar omnichannel positioning (online + in-store) and overlapping customer base of Chilean consumers.
Regional players
- CVC Corp: Brazil's largest travel agency group with regional South American operations. Comparable in business model (multi-channel leisure + corporate travel) and a reference point for the value of scaled LATAM travel agency platforms.
- Best Day Travel: Mexican OTA focused on Latin American leisure travel. Comparable to Cocha in targeting the all-inclusive resort and Caribbean package segment that dominates Cocha's package mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cocha social profiles
Digital presenceCocha compliance and trust
Trust signalCompliance3 records
Cocha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cocha leadership team
Management profileNumber of profiles
Profiles1 record
Cocha funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cocha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cocha
What does Cocha do?
Cocha is a Chilean travel agency that sells flights, vacation packages, hotels, cruises, tours, theme park tickets, car rentals, and travel assistance through its own e-commerce platform, 14 retail stores across Chile, phone and WhatsApp channels. It aggregates airline and hotel inventory (LATAM, Copa, Avianca, Air Canada, Sky, JetSMART, RIU, Iberostar, etc.) and bundles travel products, charging transaction-based commissions. It also operates a corporate travel management division (Cocha Corporate) for business clients.
Is Cocha a public or private company?
Cocha is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cocha founded?
Cocha was founded in 1952. It employs 1,001 to 5,000 people.
Where is Cocha based?
Cocha is headquartered in Las Condes, Chile, in the Latin America region.
How does Cocha make money?
Three revenue lines are on record. Flight Bookings are the primary driver. The others are hotel and Package Sales and corporate Travel Services.
Who are Cocha's main competitors?
Broad incumbents on record are Booking.com, Expedia, Trip.com, LATAM Airlines and JetSMART. Direct peers are Despegar, Turistik and Viajes Falabella. Regional players are CVC Corp and Best Day Travel.
Does Cocha have an API?
No public API is recorded for Cocha.
What industry is Cocha in?
Cocha's product category is Online Travel Agency. Its primary akta.pro industry code is THAKAMAC, Meetings & Group Travel Management (Corporate Groups), with a secondary code of THAKAAAL, Travel Subscription, Membership & Deal Clubs. Its NAICS code is 561510 and its SIC code is 4700.