Cocha

What Cocha does

Cocha is a Chilean travel agency with over 70 years of operating history, headquartered in Santiago's Las Condes district at El Bosque Norte #0430. The company operates as a multi-channel travel intermediary serving Chilean consumers and corporate clients, offering flight bookings, vacation packages, hotel reservations, cruise packages, guided circuits, theme park tickets, car rentals, and travel insurance. Its distribution model combines a proprietary e-commerce platform (cocha.com) with 14 physical retail stores across Chile — seven in the Santiago metropolitan area (Parque Arauco, Alto Las Condes, Arauco Maipú, Costanera Center, Casa Matriz, Mall Paseo Quilín, Galerías Alessandri) and seven regional locations (La Serena, Viña del Mar, Calama, Concepción, Rancagua, Talca, Talcahuano) — supplemented by phone sales, WhatsApp support, and a dedicated corporate travel division (Cocha Corporate).

The company's core technology is a web-based booking platform that aggregates inventory from multiple airline carriers (LATAM, Copa, Avianca, Air Canada, Sky Airline, JetSMART) and hotel chains (RIU, Iberostar, Hard Rock, Palladium, Princess, Oasis, Majestic Resorts, BlueBay, Sandos, and others), enabling price comparison, multi-destination itinerary building, and package bundling. A distinguishing commercial feature is the installment payment integration with multiple Chilean banks and card networks — Visa, Mastercard, American Express, Diners, Itaú, BCI, Scotiabank, Banco Consorcio, Banco Internacional, and BICE — supporting 3 to 12 interest-free installments. The platform holds IATA, ACHET, and SERNATUR certifications.

Cocha generates revenue primarily through transaction-based commissions on flight and hotel bookings, supplemented by margins on bundled packages and corporate travel management services. The company targets two segments: individual Chilean leisure travelers (primary) and corporate/business travelers via Cocha Corporate (secondary). Marketing is anchored on a calendar of seasonal promotional events — Black Friday, Cyber Monday, CyberDay, Travel Sale, and Cocha Hits flash sales — that drive demand spikes with discounts of up to 70% and aggressive installment payment options. The firm is privately held with no disclosed external funding, no parent company, and no M&A history.

Name

Cocha

Legal name

Cocha

Website

https://cocha.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Cocha is a Chilean travel agency with over 70 years of operating history, offering flight, hotel, and vacation package bookings to Chilean leisure and corporate travelers through 14 retail stores, a proprietary online platform, phone, and WhatsApp channels.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510)

SIC

Transportation Services (4700)

akta.pro primary industry

Meetings & Group Travel Management (Corporate Groups) (THAKAMAC)

akta.pro secondary industries

Travel Subscription, Membership & Deal Clubs (THAKAAAL), Meetings & Group Travel Management (Corporate/MICE) (THALANAH), Group Travel Payments & Billing (Central Billing, Virtual Cards) (THACAFAK)

Keywords

• Travel agency services
• Flight booking
• Vacation packages
• Hotel reservations
• Corporate travel management

Headquarters

HQ city

Las Condes

HQ country

Chile

HQ region

Latin America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Flight Bookings: Commission revenue from flight bookings through airline partnerships with LATAM, Copa Airlines, Avianca, Air Canada, Sky Airline, JetSMART, and other carriers. Revenue generated as percentage of ticket price.
2. Hotel and Package Sales: Revenue from hotel bookings and bundled travel packages including flights + hotels. Commission from hotel chains (Iberostar, Hard Rock, RIU, Palladium, etc.) and margin on package pricing.
3. Corporate Travel Services: Dedicated B2B services for corporate clients managing business travel, potentially with retainer or volume-based pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Cocha is a Chilean travel agency that sells flights, vacation packages, hotels, cruises, tours, theme park tickets, car rentals, and travel assistance through its own e-commerce platform, 14 retail stores across Chile, phone and WhatsApp channels. It aggregates airline and hotel inventory (LATAM, Copa, Avianca, Air Canada, Sky, JetSMART, RIU, Iberostar, etc.) and bundles travel products, charging transaction-based commissions. It also operates a corporate travel management division (Cocha Corporate) for business clients.

Product overview

Cocha is a Chilean travel agency operating as a multi-channel platform offering flights, vacation packages, hotels, and travel services. The core product lineup includes: Vuelos (flight booking), Paquetes (vacation packages), Hoteles (hotel reservations), and Travel Assistance (insurance). Supporting services include Luxury Hotels (premium accommodations), Circuitos (guided tours), Parques y Tickets (theme park tickets), Cruceros (cruises), and Arriendo de Autos (car rentals). The company also operates Cocha Hits, a promotional campaign featuring exclusive deals and discount coupons. For business travelers, Cocha Corporate provides enterprise travel management solutions. Additional resources like Feriados Chile help travelers plan around holiday periods. The platform is accessible through the website, physical stores, telephone, and WhatsApp.

Differentiator

Problem solved

Functional benefit

Brands

• Cocha Viajes: Primary brand name used in marketing materials and customer-facing communications for the travel agency services
• Cocha Corporate
• COCHA Hits

Products and services

• Vuelos (Flights) Flight booking service offering domestic Chilean and international flights to destinations across South America, Caribbean, North America, Europe, and Asia, aggregated from partner airlines including LATAM, Copa, Avianca, Air Canada, Sky Airline, and JetSMART.
• Paquetes (Vacation Packages) Pre-packaged vacation bundles combining flights and hotels at discounted rates, including offers to Caribbean, Mexico, Brazil, and European destinations.
• Hoteles (Hotels) Hotel accommodation booking service with options ranging from budget to luxury properties worldwide, integrated with partner chains such as RIU, Iberostar, Hard Rock, Palladium, Princess, and Majestic Resorts.
• Luxury Hotels Premium hotel booking service featuring high-end accommodations and luxury resort properties, presented as a separate sub-brand.
• Asistencia de Viaje (Travel Assistance) Travel insurance and assistance service providing medical coverage, trip protection, and 24/7 emergency support for travelers.
• Circuitos (Tour Circuits) Pre-planned guided tour itineraries covering multiple destinations and attractions with expert-led experiences.
• Parques y Tickets (Theme Parks and Attraction Tickets) Theme park and attraction ticket booking service, including Disney and Universal parks tickets.
• Cruceros (Cruises) Cruise vacation booking service covering various cruise lines and itineraries.
• Arriendo de Autos (Car Rental) Car rental booking service for independent travel and ground transportation at destinations.
• Cocha Corporate Business travel management platform providing companies with tools to manage employee travel, optimize booking processes, control travel expenses, and access volume pricing and dedicated account management.

Quantifiable outcome

• Up to 70% discount during promotional events (Black Friday)
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

31 partnerships are on record, tiered core, major and minor.

• LATAM AirlinescoreTechnology or IntegrationPrimary airline partner offering flights throughout South America, North America, Europe, and the Caribbean. Provides fare inventory integrated into Cocha's booking platform with competitive pricing.
• Copa AirlinescoreTechnology or IntegrationKey regional airline partner connecting through Panama's Hub of the Americas, offering flights throughout the Americas and Caribbean with multi-destination itinerary options via Copa Connection program.
• AviancacoreTechnology or IntegrationMajor Latin American carrier operating 132 routes in 28 countries across the Americas and Europe. Offers competitive fares and multi-destination Colombian Remix combinations.
• Air CanadacoreTechnology or IntegrationNorth American airline partner offering flights to Canada, USA, Asia (Tokyo, Seoul, Shanghai, Osaka), and European routes via Star Alliance network. Awarded Best Airline in North America (2021 World Airline Awards).
• Sky AirlinemajorTechnology or IntegrationChilean low-cost airline providing budget-friendly domestic and regional flights with competitive pricing integrated into Cocha's platform.
• JetSMARTmajorTechnology or IntegrationChilean ultra-low-cost carrier offering affordable flights across domestic and international routes with budget-friendly fare options.
• RIU Hotels & ResortscoreChannel Partner/ Reseller/ DistributorAll-inclusive resort chain partnership featuring Caribbean properties in Jamaica, Costa Rica, Panama, and urban hotels in Miami, New York, and Madrid. Offers up to 45% OFF plus resort credits.
• IberostarcoreChannel Partner/ Reseller/ DistributorHotel chain partnership specializing in Caribbean all-inclusive resorts in Mexico and Dominican Republic. Features up to 25% discount on packages with exclusive coupon code IBEROMEX.
• Hard Rock HotelmajorChannel Partner/ Reseller/ DistributorLuxury all-inclusive hotel partnership in the Caribbean featuring Hard Rock properties. Offers up to $150,000 CLP discount with code ROCKCARIBE on packages over $2,000,000 CLP.
• Palladium Hotel GroupmajorChannel Partner/ Reseller/ DistributorAll-inclusive resort partnership including Family Selection Palladium (Caribbean and Brazil) with up to 56% OFF and up to 2 children stay free, plus Punta Cana properties with up to 45% OFF.
• Princess Hotels & ResortsmajorChannel Partner/ Reseller/ DistributorCaribbean all-inclusive hotel partnership offering up to 40% OFF on hotels and up to 20% OFF on packages, plus 1 child stays free.
• Oasis Hotels & ResortsmajorChannel Partner/ Reseller/ DistributorAll-inclusive resort chain partnership in Cancun offering up to 30% discount on packages. Specializes in Mexican Caribbean destinations.
• Sandos Hotels & ResortsminorChannel Partner/ Reseller/ DistributorLifestyle hotel chain partnership in Mexico with up to 20% discount and children stay free promotions.
• Majestic ResortsmajorChannel Partner/ Reseller/ DistributorLuxury all-inclusive adult-only resort partnership in Punta Cana and Costa Mujeres with up to 57% OFF on hotels and up to 30% OFF on packages.
• BlueBay HotelsminorChannel Partner/ Reseller/ DistributorCaribbean hotel partnership offering 25% discount on all-inclusive packages in Riviera Maya.
• AVA Resort CancunminorChannel Partner/ Reseller/ DistributorNew all-inclusive resort in Cancun offering up to 2 children free per room, plus $200 USD resort credit per night for 7-night stays.
• Ocean ResortsminorChannel Partner/ Reseller/ DistributorAll-inclusive resort partnership in Dominican Republic and Jamaica offering 30% OFF on packages.
• Viva by WyndhamminorChannel Partner/ Reseller/ DistributorWyndham hotel chain partnership offering 25% discount on all-inclusive Caribbean packages.
• Catalonia HotelsminorChannel Partner/ Reseller/ DistributorHotel partnership with up to 35% discount and children stay free in Mexico destinations.
• Paradisus by MeliãminorChannel Partner/ Reseller/ DistributorLuxury all-inclusive resort partnership in Punta Cana with up to 30% discount and child free stay promotions.
• VisacoreChannel Partner/ Reseller/ DistributorCredit card partner enabling installment payments. Standard 3 installments interest-free on all purchases.
• MastercardcoreChannel Partner/ Reseller/ DistributorCredit card partner enabling installment payments. Standard 3 installments interest-free on all purchases.
• American ExpressmajorChannel Partner/ Reseller/ DistributorCredit card partner enabling installment payments. Standard 3 installments interest-free on all purchases.
• Itaú ChilecoreChannel Partner/ Reseller/ DistributorBanking partner offering 3 or 10 interest-free installments on all products. Also offers point redemption program for travel bookings.
• Banco BCImajorChannel Partner/ Reseller/ DistributorBanking partner offering 3, 6, or 12 interest-free installments on travel purchases.
• ScotiabankmajorChannel Partner/ Reseller/ DistributorBanking partner offering 3, 6, and 12 interest-free installments on all products.
• Banco ConsorciomajorChannel Partner/ Reseller/ DistributorBanking partner offering 3 to 12 interest-free installments on travel purchases.
• Banco InternacionalminorChannel Partner/ Reseller/ DistributorBanking partner offering 3 and 7 interest-free installments on travel purchases.
• BICE BankminorChannel Partner/ Reseller/ DistributorBanking partner offering 3 interest-free installments on travel purchases.
• Cámara de Comercio de Santiago (CCS)coreStrategic or Co-development PartnerOrganizing body for major Chilean e-commerce events including CyberDay and CyberMonday. Cocha participates in these events with exclusive travel promotions.
• SERNATURminorStrategic or Co-development PartnerChilean Tourism Service certification. Cocha is officially registered as a tourism service provider, valid until July 31, 2026.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Booking.com: Global OTA leader with significant share in the Chilean hotel and package market. While primarily hotel-focused, Booking competes with Cocha for the same Chilean leisure travel wallet, particularly among price-sensitive online bookers.
• Expedia: Global OTA serving Chilean travelers with a broad flight, hotel, and package inventory. Competes with Cocha in international travel, particularly for U.S. and European destinations, and benefits from stronger technology and supplier relationships.
• Trip.com: Asia-headquartered global OTA with growing LATAM presence. Targets the same Chilean outbound travel market for Asia, Europe, and North American destinations, competing on price and inventory breadth.
• LATAM Airlines: Cocha's largest airline partner is also a competitor via latam.com's direct booking platform. As a full-service carrier with strong direct-channel investment, LATAM represents the primary disintermediation threat to Cocha's flight-booking business in South America.
• JetSMART: Chilean ultra-low-cost carrier and Cocha supplier partner. JetSMART's aggressive direct-channel push and frequent promotional fares compete directly with Cocha's flight offerings and exert downward pressure on commission economics.

Direct peers

• Despegar: Latin America's leading online travel agency, headquartered in Argentina and operating across multiple LATAM markets including Chile. Directly competes with Cocha in flights, hotels, and packages for Chilean leisure travelers, with a much larger digital footprint and broader supplier base.
• Turistik: Chilean travel agency offering flights, hotels, and packages with a similar multi-channel approach. A closer local competitor to Cocha within the Chilean market, particularly in regional cities.
• Viajes Falabella: Chile-based travel agency operated by retail giant Falabella, offering flights, hotels, and packages in Chile. A direct competitor with similar omnichannel positioning (online + in-store) and overlapping customer base of Chilean consumers.

Regional players

• CVC Corp: Brazil's largest travel agency group with regional South American operations. Comparable in business model (multi-channel leisure + corporate travel) and a reference point for the value of scaled LATAM travel agency platforms.
• Best Day Travel: Mexican OTA focused on Latin American leisure travel. Comparable to Cocha in targeting the all-inclusive resort and Caribbean package segment that dominates Cocha's package mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cochaviajes
• Facebookfacebook.com/cochaviajes
• LinkedInlinkedin.com/company/cochacorporate

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cocha