Dynamic Sports Training

What Dynamic Sports Training does

Dynamic Sports Training (DST), founded in 2008 by Lee Fiocchi in Houston, Texas, is a privately held sports performance training business that operates five physical training facilities across Texas (Houston West at Houston Christian HS, Houston North/Tomball at Premier Baseball of Texas, Webster/South at D-BAT Webster, San Antonio near Alamo Heights) and Arizona (Glendale at Arizona Christian University, plus Phoenix Christian at Phoenix Christian Prep). The company is structured as DST Performance Enhancement LLC with about 23 team members across two states and, since 2017, Lee Fiocchi has served as Head S&C Coach for the LA Angels — a credential shared with other staff who have held roles with the Houston Astros, Chicago Cubs, Cincinnati Reds, Seattle Mariners, Toronto Blue Jays, and Tampa Bay organizations. Customer base spans professional athletes (MLB, NFL, NBA, NHL, UFC, PGA), collegiate athletes, high school athletes, youth athletes aged 7-12, and an adult fitness segment.

DST's core offering is individualized strength and conditioning programming built on a mandatory biomechanical assessment (skinfold measurements, girth measurements, full-body movement evaluation, joint range-of-motion testing, muscle testing). Programming is delivered through proprietary software FYTT.io — a partner platform providing structured daily training plans, video-guided exercise instruction, and automated decision-tree-based exercise selection — which powers both in-facility training and three tiers of remote subscriptions ($20/$100/$300 monthly). Five-location physical delivery includes specialized equipment (TuffTread high-speed treadmill, Rapsodo, TrackMan, HitTrax, DriveLine Traq, video analysis). Adjacent service lines include Dynamic Sports Therapy (physical therapy, Graston, dry needling, recovery), Nutrition coaching, Mental Performance coaching, NFL Draft Prep (delivered in partnership with Bommarito Performance Systems), and seasonal camps. Notable institutional clients include Houston Christian HS (since 2008), University of Houston Baseball (2012-2016), Arizona Christian University (since 2019), and Phoenix Christian Preparatory School; the pro alumni roster includes Alex Bregman, Carlos Correa, Trevor Bauer, Scott Kazmir, Shane Baz, Magglio Ordóñez, Raul Ibañez, Reggie Williams, Lauren Murphy, Sloane Stephens, and Manny Ramírez among others.

The commercial model combines recurring tiered memberships (EQUIP 3-month, ENCOURAGE 6-month/semester, EMPOWER 10-12 month school-year; plus month-to-month speed treadmill memberships at $225-$400/month), pay-as-you-go private and semi-private training at $40-$199/hour, camp and specialty program fees, and ancillary revenue from DSTherapy, Nutrition, and a Thorne supplements affiliate relationship. GTM is sales-led with a website-direct, assessment-required intake funnel; high-profile athlete testimonials and earned media (Sporting News, USA Today, ESPN, Fox News, Houston Chronicle, LA Times, Boston Globe) drive top-of-funnel acquisition. No external institutional funding is disclosed; ownership is held by founder Lee Fiocchi and partners including Kevin Poppe and Morris Libson operating individual locations.

Name

Dynamic Sports Training

Legal name

Dynamic Sports Training

Website

https://dynamicsportstraining.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Sports performance company operating five facilities across Texas and Arizona, delivering individualized biomechanical assessment, strength, speed, and conditioning programs to professional, collegiate, high school, and youth athletes, supplemented by nationwide remote training via the FYTT app platform.

Ownership category

akta.pro rank

Product category

Sports Performance Training

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Sports Performance Personal Training (HSADAAAF), Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Sports Psychology & Mental Performance Coaching (HSADAEAH)

Keywords

• Sports performance training
• Athlete strength conditioning
• Biomechanical assessment services
• NFL draft preparation
• High-speed treadmill training

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Training Memberships: Monthly, 3-month, 6-month, and school-year (10-12 month) membership plans at 5 locations. Members receive access to coaching 5 days per week with individualized programs. Memberships are named EQUIP (3-month), ENCOURAGE (6-month/Semester), EMPOWER (10-12 month/School Year).
2. Remote Training Programs: Three-tier remote training: Remote Youth Program ($20/month), Remote Programming ($100/month), Remote Coaching ($300/month). Delivered via FYTT app with video guidance and ongoing coaching support.
3. Private & Semi-Private Training: One-on-one coaching sessions with individual coaches at rates ranging from $40-$199/hour depending on coach seniority. Semi-private training also available at lower per-person rates. Speed-only and strength training options.
4. Camps & Specialty Programs: Seasonal camps including Velocity Throwing Program, Bounce/Jump Program, Youth Fall Speed Camp, Winter Speed Camp, and Summer Training programs across all 5 locations.
5. Physical Therapy & Recovery Services: Pain & Injury Assessment, Full Treatment Sessions (manual therapy, Graston, dry needling, exercise therapy), Recovery Sessions (30-minute massage, active release, contrast & compression), and Arm Care Assessment for throwing athletes. Offered through Dynamic Sports Therapy.
6. Nutrition Services: Personalized nutrition coaching with both in-person and virtual options, plus nutrition membership plans. Includes consultation, meal planning, and ongoing coaching.
7. High-Speed Treadmill Memberships: Month-to-month speed training memberships: 4-session/week at $400/month or 2-session/week at $225/month. Only available at DST North in Tomball, TX.
8. Affiliate Revenue (Thorne Supplements): DST receives a percentage of sales through affiliate links to Thorne Research supplements, which are NSF certified for sport. DST athletes receive 25% discount on Thorne supplements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Dynamic Sports Training provides individualized strength, speed, and conditioning training for athletes ranging from youth to professional and Olympic levels, delivered through six physical training facilities in Texas and Arizona plus a nationwide remote training platform. Every athlete's program is built on a comprehensive biomechanical assessment, and DST bundles in-house physical therapy, nutrition coaching, and mental performance services into the athlete experience. Revenue comes from recurring memberships, private and semi-private coaching, camps, remote subscriptions, therapy sessions, and an affiliated supplement partnership.

Product overview

Dynamic Sports Training (DST) offers sports performance training services through a multi-location, service-based model rather than a unified software platform. The core offering is individualized strength and conditioning training for athletes of all ages and levels. DST operates five physical training facilities (DST West, DST North, DST South, DST Arizona, and DST San Antonio) in Texas and Arizona, supplemented by remote training delivered via the FYTT.io app platform. The product portfolio includes Professional Athlete Training (MLB, NFL, NBA, MMA, PGA), NFL Draft Prep, Collegiate Training, High School Training, Youth Training (with developmental stages), Private/Semi-Private Training, Remote Training Programs (Youth, Programming, Coaching tiers), Summer Training Camps, Mental Performance Coaching, Nutrition Coaching, Physical Therapy Services (Pain Assessment, Treatment Sessions, Recovery, Arm Care), and Speed Training via high-speed treadmill. Membership programs follow tiered structures (EQUIP/ENCOURAGE/EMPOWER) at each location, with biomechanical assessment as the foundational entry point for most services.

Differentiator

Problem solved

Functional benefit

Brands

• DST West: DST location at Houston Christian High School in Houston, TX serving Spring Branch/Memorial area
• DST North
• DST South
• DST Arizona
• DST San Antonio
• DST Phoenix Christian
• Dynamic Sports Therapy

Products and services

• Professional Athlete Training
• NFL Draft Prep Program
• High-Speed Treadmill Speed Training
• Collegiate Athlete Training
• High School Athlete Training
• Youth Athlete Training
• Private and Semi-Private Training
• Remote Training Programs
• Camps and Specialty Groups
• DST Summer Training
• Biomechanical Assessment
• Pain and Injury Assessment
• Full Treatment Session
• Recovery Session
• Arm Care Assessment
• DST Mental Performance Coaching
• DST Nutrition Coaching
• Adult Fitness Training
• Team Training and Groups
• Membership Programs (EQUIP / ENCOURAGE / EMPOWER)

Quantifiable outcome

• Over 100 professional athletes train at DST annually
• +2 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core, minor and supporting.

• Bommarito Performance SystemscoreStrategic or Co-development PartnerDST partnered with Bommarito Performance Systems (BPS) as their official NFL Draft Prep affiliate in Houston, Texas since 2018. BPS is regarded as one of the best NFL Combine and Pro Day preparation programs in the country under the leadership of Pete Bommarito. The partnership enables DST to offer a comprehensive NFL Draft Prep program including combine drill technique, position drills, mindset coaching, medical treatment partners, massage therapy, and personalized nutrition and supplement packages.
• Thorne ResearchcoreGTM or Marketing PartnerThorne Research is DST's official supplement partner. Thorne products are NSF Certified for Sport, which is important for DST's professional athletes who are subject to drug testing. DST receives an affiliate percentage on all purchases through their referral link, and DST athletes receive 25% discount on Thorne supplements. Thorne is the exclusive nutritional supplement provider for 12 U.S. National Teams.
• CAP ElitecoreStrategic or Co-development PartnerDST partnered with CAP Elite to provide in-house speed training using the TuffTread Treadmill and CAP Elite's proven speed training techniques. This partnership is exclusively available at DST North in Tomball, TX and enables DST to offer high-speed treadmill training as part of its membership options ($225-$400/month).
• FYTT.iocoreTechnology or IntegrationDST partnered with FYTT.io to deliver remote training programs nationwide. The FYTT app platform provides structured daily training plans with video instruction, exercise demonstrations, and step-by-step guidance. FYTT uses automated decision trees to help DST coaches determine the best exercises and training protocols for each athlete based on their specific strengths and weaknesses.
• Houston Christian High SchoolcoreStrategic or Co-development PartnerDST partnered with Houston Christian High School in 2008 and continues to operate as the school's strength & conditioning staff. This partnership is the foundation of DST West location. DST also provides S&C services for the school's athletic programs.
• Premier Baseball of TexascoreStrategic or Co-development PartnerDST opened DST North at Premier Baseball of Texas in 2014 under the leadership of Owner Kevin Poppe. Premier Baseball of Texas is a premier baseball training facility hosting DST's north Houston location, featuring full weight rooms, indoor turf, baseball fields, Rapsodo, TrackMan, and indoor pitching mounds.
• Arizona Christian UniversitycoreStrategic or Co-development PartnerDST partnered with Arizona Christian University in 2019 and serves as the Athletic Performance staff for the university. DST serves as the athletic performance department for all ACU sports including football, basketball, soccer, wrestling, golf, volleyball, beach volleyball, softball, track & field, lacrosse, cheer, and dance. DST Arizona operates on the ACU campus in Glendale, AZ.
• D-BAT WebsterminorStrategic or Co-development PartnerDST South operates at D-BAT Webster (20251 Gulf Freeway Unit D, Webster, TX 77598). D-BAT is a baseball training facility providing DST access to training space for baseball-specific training including hitting cages, pitching areas, and full weight rooms.
• Thorne NutritioncoreGTM or Marketing PartnerThorne Nutrition is the official supplement partner of DST's NFL Draft Prep program. Thorne supplements are NSF Certified for Sport, making them safe for NCAA and professional athletes. Discounted supplements are provided as part of the NFL Draft Prep program.
• Hype Sports MedicinesupportingOthersHype Sports Medicine is an official medical partner for DST's NFL Draft Prep program, providing medical treatment services alongside DST's physical therapy offerings.
• Dynamic Spine & PerformancesupportingOthersDynamic Spine & Performance serves as a medical partner for DST's NFL Draft Prep program, providing spine and sports medicine services.
• VIP Body WorxsupportingOthersVIP Body Worx, led by Joann Brito, provides massage therapy services as part of DST's NFL Draft Prep program offerings.
• Perform BetterminorGTM or Marketing PartnerPerform Better is a functional training equipment partner. Through the partnership, DST clients receive discounts on fitness equipment for home use. Perform Better is referenced as enabling DST to serve athletes in their own homes beyond the weight rooms.
• Pam Owens FitnessminorOthersPam Owens Fitness is the only KINSTRETCH-certified instructor in Houston, TX and a 2017-2020 Golf Digest 50 Best Golf Fitness Professional. She offers online mobility classes and memberships to DST athletes, focusing on joint preparation and injury prevention through end-range mobility work.
• Phoenix Christian Preparatory SchoolminorStrategic or Co-development PartnerDST operates a training location at Phoenix Christian Preparatory School (DST Phoenix Christian) in Phoenix, AZ, providing youth, high school, and collegiate athlete training programs at the school.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Driveline Baseball: Baseball-specific performance training company focused on pitching velocity, hitting, and biomechanical assessment. Highly comparable to DST's baseball-heavy core offering and similar pro-athlete clientele (Driveline also serves MLB players).
• Parisi Speed School: Franchised youth and high-school sports performance training network offering speed, strength and agility programs. Comparable to DST's youth/high-school segment with a different (franchise) expansion model.
• Mike Boyle Strength & Conditioning: Long-established New England-based S&C facility serving athletes of all levels with individualized programming and assessment. Closely comparable in methodology (assessment-driven, individualized) and target segments.
• EXOS: Large multi-location sports performance training company offering individualized S&C, physical therapy, and nutrition for elite, collegiate and youth athletes. Closest direct peer to DST in service mix and target customer, but operates at meaningfully larger national scale.
• Joe DeFranco's Training: Renowned private S&C gym specializing in athlete speed, strength and combine prep with strong social-media brand. Comparable in premium positioning, athlete focus, and combine/draft-prep offering.
• Bommarito Performance Systems: NFL Combine and Pro Day prep specialist under Pete Bommarito; comparable to DST's NFL Draft Prep program and explicitly a partner of DST. Similar high-end athlete clientele and elite positioning.

Broad incumbents

• IMG Academy: Multi-sport training and education institution serving elite youth, collegiate and professional athletes across many sports. Comparable customer base (aspiring and current pros) with a much broader educational/boarding operating model.
• Life Time Fitness (ATHLETIC / Life Time Sport): National fitness chain with dedicated athletic performance and personal-training offerings. Overlaps DST's general fitness and personal training categories but lacks the elite pro-athlete positioning and sport-specific specialization.

Regional players

• Onnit Gym (Austin): Texas-based premium strength and conditioning facility with strong brand and content presence. Comparable in regional Texas market positioning and premium athletic training orientation, but broader consumer/fitness focus.

Emerging players

• Aspire Training Center: Multi-sport athlete training facility with on-site physical therapy and recovery. Comparable integrated service stack (training + rehab) and youth-to-pro athlete pipeline at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dst_houston
• YouTubeyoutube.com/user/DSTperformance
• Facebookfacebook.com/DynamicSportsTraining
• Instagraminstagram.com/dst_houston
• LinkedInlinkedin.com/company/dynamic-sports-training

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynamic Sports Training