True Staging
True Staging is a UK-based specialist in technical design, set fabrication and construction for luxury brand experiences, fashion runway shows, international exhibitions, and film premieres. Operating from a 6,200m² facility in Billericay, Essex, it serves enterprise clients including Burberry, Hermès, H&M, Formula 1, Wimbledon, and government pavilions at Osaka World Expo 2025.
- Company typePrivate
- Founded2008
- HeadquartersBillericay, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What True Staging does
True Staging is a UK-based specialist in technical design, set fabrication, and construction for live events, luxury retail experiences, fashion runway shows, international exhibitions, and film premieres. Founded in 2008 and headquartered in a 6,200m² manufacturing facility in Billericay, Essex, the company operates with 101–250 employees and delivers end-to-end services — from cost analysis and technical draughting through CNC machining, carpentry, paint, on-site installation, and post-event disposal. Its proprietary technology stack includes 5-axis CNC machining, the Global Modular System (GMS) for sustainable reusable foundations, an innovative beach-rafting system engineered for coastal wind loads at Cannes Lions, and structural engineering of large-scale elements such as a 30-tonne pedestrian ramp. The company holds ISO 9001, ISO 14001, BS EN 1090, and ISO 3834 certifications and reports 100% ethically sourced materials with over 97% of project waste diverted from landfill.
The company makes money through project-based professional services, with bespoke quote-based pricing and no publicly disclosed tiers. Its go-to-market is enterprise field sales combined with an event-driven pipeline built on long-tenure brand relationships (Burberry since 2008, Hermès since 2017) and a network of creative agency partners (Bureau Betak, Amplify, CheerfulTwentyFirst, Real Studios, Sprout). Customer segments span luxury fashion & retail (primary), exhibition & event organizers, and film & entertainment, with marquee engagements including Burberry, COS, H&M, Hermès, Veuve Clicquot, Formula 1, Wimbledon, Cannes Lions, and UK/USA Pavilions at Osaka World Expo 2025.
True Staging serves a global client base from its UK facility, with delivered projects across the UK, France, Spain, Greece, and Japan. The business model is direct-to-enterprise, with international delivery executed via UK fabrication combined with hand-picked on-site installation teams. Distribution is mediated by creative and brand-experience agencies that bring projects to True Staging for fabrication, reinforcing a relationship-driven sales motion over volume-based transactional sales. The combination of in-house manufacturing, design-assist engineering, sustainability credentials, and deep creative-agency integration positions the firm as a full-service scenic delivery partner rather than a modular supplier.
True Staging firmographics
Firmographics- Name
- True Staging
- Legal name
- True Staging
- Website
- https://truestaging.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- True Staging is a UK-based specialist in technical design, set fabrication and construction for luxury brand experiences, fashion runway shows, international exhibitions, and film premieres. Operating from a 6,200m² facility in Billericay, Essex, it serves enterprise clients including Burberry, Hermès, H&M, Formula 1, Wimbledon, and government pavilions at Osaka World Expo 2025.
- Ownership category
- akta.pro rank
True Staging industry classification
Industry- Product category
- Event Production & Scenic Construction Services
- NAICS
- Custom Architectural Woodwork and Millwork Manufacturing (337212), Other Building Finishing Contractors (238390)
- SIC
- Miscellaneous Furniture & Fixtures (2590), Fabricated Structural Metal Products (3440)
- akta.pro primary industry
- Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG)
- akta.pro secondary industries
- Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK), Staging & Rigging Services (MPAGAKAA)
Keywords
Where True Staging is headquartered
LocationHeadquarters
- HQ city
- Billericay
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
True Staging business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Event Set Design and Construction: Design assistance, technical draughting, set fabrication, and on-site installation for live events, fashion shows, exhibitions, and retail experiences. Projects range from bespoke runway shows to large-scale international exhibitions.
- Technical Consulting: Provides cost analysis, technical draughting, and design engineering services that add immediate value to client projects.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
True Staging product offering
Product offeringCore offering
True Staging is a specialist set fabricator providing technical design, technical draughting, cost analysis, CNC machining, carpentry, welding, painting, and on-site installation for live events, fashion runway shows, luxury retail installations, film premieres, exhibitions, and World Expo pavilions. All fabrication is delivered from a 6,200m² manufacturing facility in Billericay, Essex, with project teams deployed globally to install completed sets.
Product overview
True Staging is a specialist set fabrication and construction company operating as a single, unified service offering. Their core product is technical design and set fabrication delivered from a 6,200m² manufacturing facility in Billericay, Essex, with dedicated engineering, carpentry, and paint facilities including CNC machining and laser cutting. The company offers a portfolio of specialized service lines: Fashion Runway Shows (Burberry, COS), World Expo Pavilions (UK and USA at Osaka 2025), Cannes Lions Festival Activations, Film Premiere Set Pieces, Luxury Retail Installations (H&M, Hermès), Formula 1 Exhibitions, Cultural Exhibitions, and Seasonal Immersive Experiences (Lapland UK). All services are delivered through in-house manufacturing, design-assist, and on-site installation teams, positioning them as a full-service delivery partner rather than a modular software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Set Fabrication & Construction Services Core technical design, set fabrication, and construction service delivered from a 6,200m² manufacturing facility in Billericay, Essex, with CNC machining, laser cutting, carpentry, and paint facilities. Includes design assistance, cost analysis, technical draughting, in-house fabrication, and hand-picked international on-site installation teams for luxury brands, event organizers, and exhibition commissioners.
- Cannes Lions Festival Activations Planning, design, and construction of beach pavilions and brand activations at the Cannes Lions Festival of Creativity, including the proprietary innovative rafting system that provides solid level foundations with sufficient ballast to withstand strong coastal winds.
- World Expo Pavilions Scenic expertise, structural consultation, and set construction for international World Expo pavilions, including the UK and USA Pavilions at Osaka 2025. Features include a 30-tonne engineered pedestrian ramp, 4,000sqm of Douglas Fir timber fabrication, and the proprietary Global Modular System (GMS) sustainable foundation.
- Fashion Runway Shows Production of international fashion runway and catwalk shows, including Burberry FW26 at Old Billingsgate closing London Fashion Week and COS S/S25 at the Dionyssos Marble Quarry in Greece. Features 5-axis CNC machining for scenic detailing, motorised scenery, large-scale temporary structures, and luxury finishes using stone, glass, and timber.
- Film Premiere Set Pieces Construction of media walls up to 8 metres spanning with 3D elevations, full environments, and intricate decorative details for London red-carpet film premieres. Designed for short lead times and flawless photographic execution on the premiere night.
- Luxury Retail Installations In-store installations and window displays for luxury and high-street retailers, including Hermès summer window displays across UK and Europe (LED neon and sustainable materials) and H&M A/W collection launches with 3m rotating totems, pyramid wall cladding, and acrylic displays across Oxford Circus, Regents Street, and Kings Road flagships.
- Formula 1 Exhibition Fabrication of premium exhibition environments for the first official Formula 1 exhibition at IFEMA Madrid, creating six bespoke rooms across 3,000sqm showcasing historical F1 artefacts in immersive displays.
- Cultural Exhibitions Construction of high-end cultural exhibitions, exemplified by the Veuve Clicquot Solaire Culture exhibition celebrating 250 years of heritage. Features large sand dune installations built from recyclable materials, with 99% of the exhibition reused or recycled and 30 cubic metres of polystyrene saved from landfill.
- Seasonal & Immersive Experiences Design and construction of large-scale festive and seasonal immersive environments, including the Lapland UK Toy Factory with working conveyor belts, 20 Father Christmas woodland cabins, Reindeer Stables, and winter light trails at Ascot and Manchester venues; also delivers gala installations such as the Wimbledon Champions Dinner at Raffles London at OWO.
Quantifiable outcome
- Over 97% of project waste diverted from landfill
- +4 more outcomes
Companies that use True Staging
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles4 records
True Staging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
True Staging partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- ES GlobalcorePrimary client for World Expo 2025 Osaka. True Staging worked with ES Global from October 2023 as construction design consultants through to delivery in Japan for UK and USA Pavilions.
- Round Room LivecoreExhibition organizer for the Formula 1 Exhibition at IFEMA Madrid. True Staging fabricated 3,000sqm of premium exhibition space across six bespoke rooms.
- Real StudioscoreExhibition designer for the Formula 1 Exhibition. Collaborated on the first official F1 exhibition showcasing historical artefacts.
- WOO ArchitectsminorArchitecture partner collaborating on the UK and USA Pavilions at Osaka World Expo 2025.
- Immersive InternationalminorPartner collaborating on the UK Pavilion at Osaka World Expo 2025.
- Bureau BetakcoreProduction company for COS S/S25 runway show at marble quarry in Greece. Long-term partner for Burberry catwalk shows since 2008.
- Bureau BetakcoreProduction partner for Burberry FW26 closing London Fashion Week show at Old Billingsgate, transforming venue into London after dark with Tower Bridge replica.
- CheerfulTwentyFirstcoreBrand experience agency for Stagwell SPORT BEACH activation at Cannes Lions 2025 - a 400sqm purpose-built sports space on the beach.
- AmplifycoreBrand experience agency for Tubi Cabana and Yahoo Motel at Cannes Lions. Delivered standout facades and two-storey beach structures.
- Star LiveminorTruss and container supplier for COS S/S25 runway show in Greece.
- NoveltyminorLighting supplier for COS S/S25 runway show at marble quarry in Greece.
- Gallow GlassminorHealth and safety partner for COS S/S25 runway show.
- SproutcoreEvent production company for Wimbledon Champions Dinner at Raffles London at OWO. True Staging delivered photo moments backdrop, staging, and reception trellis.
- Lapland UKcoreFestive experience provider for Ascot and Manchester locations. True Staging designed and built Toy Factory, Father Christmas Huts, and immersive winter light trail.
- ARTERcoreCurator of Solaire Culture exhibition celebrating 250 years of Veuve Clicquot heritage. 99% of exhibition reused or recycled.
- Event CycleminorSustainability partner for Solaire Culture exhibition, contributing to 99% reuse/recycling rate.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
True Staging competitors and assessment
Company assessmentBroad incumbents
- PRG (Production Resource Group): Global entertainment production services giant offering lighting, video, rigging, and scenic solutions at massive scale. Overlaps True Staging in scenic and staging for live events but operates across a much broader portfolio.
Direct peers
- Stageco: Belgian-headquartered specialist in staging, grandstands, and event structures for festivals, tours, and large-scale live events. Direct peer in scenic and structural fabrication for major international events.
- Hawthorn: UK-based full-service event production company with in-house scenic and set fabrication capabilities. Comparable in serving large corporate and brand events across the UK and Europe.
- ES Global: UK-headquartered specialist in modular event structures and temporary buildings, including World Expo pavilions. Direct peer and stated partner on True Staging's Osaka World Expo 2025 work.
- Brilliant Stages: UK-based scenic fabrication specialist delivering custom sets and structures for concerts, tours, and live events. Closest UK-based direct peer in the scenic build space.
- ShowTex: International provider of flame-retardant fabrics, scenic drapery, and event rigging solutions. Peer in scenic and staging components for live events, exhibitions, and venues.
- TAIT (TAIT Group): Global scenic and staging specialist for live events, concerts, and branded experiences. Direct peer in automated scenic systems and large-format event fabrication.
- Steel Fab Productions (Steelman Studios): US-based scenic fabrication and custom event production company delivering environments for trade shows, brand activations, and live events. Direct peer in scenic and set construction services.
- Andy Thornton Events: UK-based designer and fabricator of bespoke furniture, props, and scenic environments for events, exhibitions, and venues. Direct peer in custom scenic fabrication.
Emerging players
- Ziggy Built: UK-based scenic fabrication studio for events, brand activations, and immersive experiences. Emerging direct peer serving similar luxury and brand clients with custom scenic builds.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
True Staging social profiles
Digital presenceTrue Staging compliance and trust
Trust signalCompliance6 records
True Staging financial estimates
Financial estimateRevenue estimate
Valuation estimate
True Staging leadership team
Management profileNumber of profiles
True Staging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True Staging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True Staging
What does True Staging do?
True Staging is a specialist set fabricator providing technical design, technical draughting, cost analysis, CNC machining, carpentry, welding, painting, and on-site installation for live events, fashion runway shows, luxury retail installations, film premieres, exhibitions, and World Expo pavilions. All fabrication is delivered from a 6,200m² manufacturing facility in Billericay, Essex, with project teams deployed globally to install completed sets.
Is True Staging a public or private company?
True Staging is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was True Staging founded?
True Staging was founded in 2008. It employs 101 to 250 people.
Where is True Staging based?
True Staging is headquartered in Billericay, United Kingdom, in the Europe region.
How does True Staging make money?
Two revenue lines are on record. Event Set Design and Construction is the primary driver. The others are technical Consulting.
Who are True Staging's main competitors?
PRG (Production Resource Group) is listed as a broad incumbent. Direct peers are Stageco, Hawthorn, ES Global, Brilliant Stages, ShowTex, TAIT (TAIT Group), Steel Fab Productions (Steelman Studios) and Andy Thornton Events. Ziggy Built is listed as an emerging player.
Does True Staging have an API?
No public API is recorded for True Staging.
What industry is True Staging in?
True Staging's product category is Event Production & Scenic Construction Services. Its primary akta.pro industry code is MPAGAKAG, Scenic Fabrication & Set/Stage Carpentry, with a secondary code of BPAFAGAK, Event Fabrication & Scenic/Set Build (Custom Builds, Installations). Its NAICS code is 337212 and its SIC code is 2590.