FINSBURY MEDIA

What FINSBURY MEDIA does

Finsbury Media (legal entity: MEDIA GROUP LIMITED, UK Company number 13038620) is a privately held, full-service digital marketing agency headquartered across four UK offices in London, Guildford (Surrey), Birmingham, and Nottingham. The firm provides paid media management (Google Ads, Bing/Microsoft Ads, YouTube, Facebook/Instagram, TikTok, LinkedIn, display, retargeting, and email marketing), SEO (technical, local, AI-augmented, and generative-engine-optimisation for ChatGPT-era search), web design and development with hosting/support, and a proprietary technology stack including the Conversion Optimisation Platform (CLO), Call AI, Call Recording, Virtual Phone Numbers, and a Consent Management Platform. Client delivery is supported by Premier-tier partnerships with Google, Bing, Microsoft, Meta, and TikTok.

The agency's go-to-market is consultative direct sales through personal account managers, free consultations, website enquiry forms, and regional phone numbers per office, with a dense library of industry-specific and location-specific landing pages driving inbound SEO demand. Revenue is generated primarily through monthly recurring PPC and SEO retainers (typically £200–£5,000+ per month), project-based web design fees combined with recurring hosting/support revenue, social media management retainers, and a differentiated Premium Ads Accounts tier that includes crypto payment acceptance for higher-risk client needs. The customer base is positioned heavily toward UK small and medium businesses, supplemented by named enterprise accounts such as BMW, Hertz, Casio, LSE, Balfour Beatty, Berkeley, and PokerStars UK, spanning verticals including healthcare, dental, legal, construction, roofing, manufacturing, ecommerce, waste management, and travel.

Commercially the firm is bootstrapped with no disclosed venture funding, subsidiaries, parent company, or institutional shareholders, and the founder/leadership team is not publicly identified in the source material. Geographic reach is UK-centric with international service claims but no disclosed overseas offices.

Name

FINSBURY MEDIA

Legal name

MEDIA GROUP LIMITED

Website

https://finsburymedia.com/

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Finsbury Media is a UK-based, bootstrapped full-service digital marketing agency operating four offices (London, Guildford, Birmingham, Nottingham) that delivers paid media, SEO, web design, and proprietary conversion-tracking technology primarily to small and medium businesses, with select enterprise clients including BMW, Hertz, and LSE.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Other Services Related to Advertising (541890), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.) (BPAFACAD)

Keywords

• Digital marketing services
• PPC management
• SEO services
• Web design agency
• Social media advertising

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. PPC Management Services: Monthly retainer-based PPC management services for Google Ads, Bing Ads, YouTube Ads, and other paid media platforms. Services include campaign creation, optimization, bid management, and ongoing performance monitoring.
2. SEO Services: Monthly SEO retainer covering technical audits, keyword research, on-page optimisation, content strategy, copywriting, and link building. Typical engagements span multiple months with ongoing optimization.
3. Social Media Marketing: Social media management and paid advertising services on platforms including Facebook, Instagram, LinkedIn, and TikTok. Can include both management fees and ad spend pass-through.
4. Web Design & Development: Website design, development, hosting, and ongoing web support services. One-time project fees for website creation plus recurring fees for hosting and maintenance.
5. Email Marketing Services: Email marketing campaign management, automation services, template design, and campaign execution. Typically bundled with other services or offered as standalone monthly retainer.
6. Premium Ad Accounts: Premium advertising account services including account management, monitoring, and compliance support. Additional service tier for clients needing enhanced account capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Finsbury Media is a full-service UK digital marketing agency providing managed PPC (Google Ads, Bing, YouTube, Display, Retargeting), paid social (Facebook, Instagram, TikTok, LinkedIn), SEO, email marketing, web design and development, and proprietary conversion optimization technology to businesses across multiple industries. Services are delivered through monthly retainer engagements, one-time project fees for web builds, and ongoing campaign management supported by their proprietary Conversion Optimisation Platform (CLO).

Product overview

Finsbury Media is a full-service digital marketing agency offering a comprehensive suite of online marketing services organized around four core pillars: Paid Media (Google Ads, Bing Ads, YouTube, Display, Retargeting, Facebook/Instagram, TikTok, LinkedIn, Email Marketing), SEO (technical, local, AI-powered, and GEO optimization for generative AI search), Websites (design, development, AI integration, hosting, and support), and proprietary Technology (Conversion Optimisation Platform, Call AI, Call Recording, Virtual Phone Numbers, Consent Management). The agency also offers industry-specific solutions for healthcare, legal, construction, ecommerce, and other sectors. Services are delivered through a combination of in-house technology (CLO platform) and partnerships with major advertising platforms including Google Premier Partner, Microsoft/Bing Select Partner, Meta, and TikTok.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads & PPC Management Managed pay-per-click advertising campaigns on Google Ads platform, including search ads, display ads, remarketing, and conversion optimization to generate high-quality leads for businesses.
• Bing Ads Management Microsoft Ads and Bing Ads campaign management reaching older, more affluent audiences with lower click costs than Google, leveraging Bing Select Partner status.
• YouTube Advertising Video advertising campaigns on YouTube including skippable, non-skippable, bumper, discovery, and midroll ad formats with pay-per-view pricing.
• Display Advertising Banner, image, and video advertising across the Google Display Network and other platforms to build brand awareness and reach audiences earlier in the buying journey.
• Retargeting & Remarketing Facebook retargeting and Google remarketing campaigns that follow website visitors with targeted ads across platforms to bring back potential customers.
• Facebook & Instagram Ads Management Social media advertising on Meta platforms with advanced targeting by demographics, interests, behaviors, and lookalike audiences to generate leads and drive conversions.
• TikTok Ad Management TikTok advertising campaigns targeting over one billion monthly active users with video ads, TopView, branded hashtags, and branded effects.
• LinkedIn Marketing Organic and paid LinkedIn marketing services for B2B lead generation, including content strategy, company page management, and decision-maker targeting.
• Email Marketing Email campaign management including design, automation sequences (welcome, abandoned cart, nurture), B2B and ecommerce email marketing, and performance reporting.
• SEO Services Search engine optimization including technical SEO audits, keyword research, on-page optimization, content strategy, link building, and local SEO services for UK businesses.
• Web Design & Development Website design and development services creating fast, mobile-friendly, SEO-optimized websites built to convert visitors into customers.
• Conversion Optimisation Platform (CLO) Proprietary conversion optimization technology developed in-house to improve campaign performance, reduce wasted spend, and maximize ROI through advanced tracking and optimization features.
• Social Media Management Management of organic social media presence including content creation, scheduling, posting, and engagement across social platforms.
• Premium Ads Accounts Premium advertising account management with unlimited spend limits, 24/5 dedicated support, bypass of policy hurdles, and cryptocurrency payment acceptance for clients facing account suspension issues.

Quantifiable outcome

• Reduced cost per conversion through advanced optimization technology
• +3 more outcomes

Named customers16 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationAs a Google Premier Partner, Finsbury Media has certified expertise in Google Ads management and receives additional support, training, and insights from Google. This partnership provides visibility into paid search performance data that many competitors lack, enabling better optimization strategies for clients.
• Microsoft / BingcoreTechnology or IntegrationBing Select Partner status provides direct access to specialist support and training from Microsoft Ads. This partnership enables Finsbury Media to leverage the Bing Network which delivers over 100 million searches daily worldwide, reaching audiences often missed by Google-only campaigns.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner status for Facebook and Instagram advertising services, providing certified expertise in social media advertising across Meta's platforms.
• TikTokcoreTechnology or IntegrationTikTok Partner status for advertising management services, demonstrating certified capability in TikTok Ads campaign management and optimization.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Croud: UK-headquartered performance marketing agency offering PPC, SEO, programmatic, paid social, and content. Closely comparable model combining proprietary technology (Croud Control) with global delivery network — a near-twin to Finsbury Media's CLO-platform-plus-agency model.
• Koozai: Southampton-based full-service digital marketing agency offering SEO, PPC, social media, and content. Closely comparable UK regional agency with similar SMB-to-mid-market positioning.
• Brainlabs: UK-based digital marketing agency with global offices specializing in paid media (PPC), SEO, programmatic, and data-driven performance marketing. One of the most direct UK-headquartered peers with similar multi-channel paid-media capabilities and enterprise client base.
• Hallam Internet: Nottingham-based full-service digital marketing agency offering PPC, SEO, and web design. Shares Midlands regional base and SMB-focused positioning with Finsbury Media, with similar award-winning reputation.
• Rise at Seven: UK-based digital and PR agency with strong SEO, content, and digital PR offerings. Comparable in targeting mid-market and enterprise clients with SEO-led strategies and a UK-centric client base.
• Tug: London-based digital marketing agency offering paid media, SEO, programmatic, and analytics. Direct competitor in the UK agency market with similar mid-market and enterprise client focus.
• Impression Digital: Nottingham-based digital marketing agency offering SEO, PPC, content, and digital PR — direct geographic overlap with one of Finsbury Media's key offices and similar SMB-to-enterprise mix.

Broad incumbents

• Jellyfish: Global digital marketing agency (part of Brandtech Group) offering media, creative, content, and technology at massive scale. Overlaps with Finsbury Media's paid media and SEO offerings but operates across a much wider portfolio of services and geographies.
• Dept: Global digital agency offering marketing, technology, and creative services across multiple continents. Competes with Finsbury Media for enterprise digital marketing mandates but at substantially larger scale and breadth.
• Wpromote: US-headquartered digital marketing agency with strong SEO, paid media, and performance offerings. Comparable service model and Premier Google Partner status, but with significantly larger scale and US-centric operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2ClKm49OHQmKE_ZwmOkA8g
• Facebookfacebook.com/FinsburyMedia
• LinkedInlinkedin.com/company/finsbury-media
• Instagraminstagram.com/finsburymedia
• Xx.com/finsburymedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FINSBURY MEDIA