Hipswing Events

What Hipswing Events does

Hipswing Events, legally Hipswing Entertainments Limited, is a Winsford, Cheshire-based audio-visual hire and event production company founded in 1998. The company delivers integrated event production for weddings, private celebrations, and corporate events across North West England, including Manchester, Liverpool, Cheshire, and Staffordshire. Its service portfolio spans five core categories: wedding venue lighting hire (uplighters, fairy lights, festoon lighting, gobo projections, intelligent moving heads), dance floor hire (white LED, black LED, and chequered LED variants), AV hire (LED video walls, high-end audio systems, projectors, screens, PA), stage hire (modular, carpeted, tiered band and Chuppah stages), and entertainment booking (DJs, live bands, saxophonists, tribute acts). Add-on offerings include selfie-mirror photo booths, casino tables, draping and backdrops, and illuminated letters.

The underlying technology stack is conventional event-production hardware rather than software: LED video walls, professional audio systems, intelligent lighting fixtures, modular staging, and proprietary LED dance floor panels. The company holds no public APIs, no software platform, and no disclosed AI components; its "tech" moat is operational know-how and venue-specific configuration knowledge developed over 10+ years of on-site work. A separate entity (Hipswing Entertainments Limited) operates as an agent intermediary, collecting arrangement fees from customers and booking fees from performers for the entertainment vertical, as documented in the company's published Terms & Conditions.

Hipswing operates a sales-led, direct-to-customer model with a hybrid B2B/B2C revenue structure. Revenue streams are (i) equipment hire on a usage-based/event rental model, (ii) entertainment booking fees collected as an agent (transaction-fee model), and (iii) technical production services billed as professional services. Pricing is quote-based, not publicly disclosed, and customers reach the business through website inquiry forms or phone. The company has built a parallel distribution channel through preferred-supplier partnerships with over 30 venues (Peckforton Castle, Nunsmere Hall, Crewe Hall, The Chester Grosvenor, Kimpton Clocktower, Victoria Warehouse, Rookery Hall, and others), where Hipswing is embedded as a resident or recommended provider and captures demand before customers actively shop. The primary customer segment is wedding and private events; corporate events (conferences, awards nights, product launches) is a secondary segment.

Name

Hipswing Events

Legal name

Hipswing Entertainments Limited

Website

https://hipswing.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Hipswing Events is a Cheshire-based AV hire and event production company serving weddings, private celebrations, and corporate events across North West England. It supplies lighting, LED dance floors, staging, AV equipment, and entertainment booking as a preferred supplier at 30+ regional venues.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Theming, Mood Boards & Concept Design (HSACAOAH)

akta.pro secondary industries

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Party DJ, Music & Audio Services (HSACACAI), Rigging & Truss Services (Ground/Overhead, Automation) (THAHAEAD), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)

Keywords

• Event production services
• AV equipment hire
• Wedding lighting hire
• Dance floor hire
• Event entertainment booking

Headquarters

HQ city

Winsford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Equipment Hire: Rental of AV equipment, lighting, dance floors, staging, and related event production gear to customers for their events. Equipment is delivered, set up, and managed by Hipswing's technical team.
2. Entertainment Booking Agency: Hipswing Entertainments Limited acts as an agent between customers and performers (DJs, bands, entertainers). Collects arrangement fees and booking fees for entertainment acts.
3. Technical Production Services: Skilled lighting technicians and event staff provided for on-site event execution, setup, and operation of equipment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Hipswing Events provides audio-visual equipment hire, bespoke lighting design, dance floor hire, staging solutions, and entertainment booking for weddings, corporate events, and private celebrations across North West England. The company delivers, sets up, and operates equipment on-site through its in-house technical team, and through Hipswing Entertainments Limited acts as a booking agent for DJs, bands, and performers. Custom quotations are provided per event based on venue, requirements, and duration.

Product overview

Hipswing Events is a Cheshire-based AV hire and event production specialist offering a comprehensive portfolio of equipment hire and entertainment services. The core offering combines five main service categories: Wedding Venue Lighting Hire, Dance Floor Hire, Audio Visual (AV) Hire, Stage Hire, and Entertainment Services. These are complemented by add-on products including selfie mirror photobooths, casino tables, draping and backdrops, and light-up letters. The company operates as a single unified service offering, with inventory including LED video walls, high-end audio systems, LED dance floors (white, black, chequered), staging solutions, bespoke lighting (uplighters, fairy lights, festoon lighting, gobo projections, mirror balls), and entertainment booking (DJs, bands, saxophonists). Services are delivered and managed by an experienced North West office and technical team throughout Manchester, Liverpool, Cheshire, and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Venue Lighting Hire Bespoke lighting design and hire for wedding venues including uplighters, fairy lights, festoon lighting, gobo projections, mirror balls, and intelligent moving head lighting; delivered with setup and on-site operation by Hipswing's technical team.
• Dance Floor Hire LED dance floor hire including white LED, black LED, and black-and-white chequered options in various sizes for weddings and events.
• Audio Visual (AV) Hire AV equipment hire including LED video walls, high-end audio systems, projectors, screens, PA systems, and microphones for corporate and private events.
• Stage Hire Staging solutions for events including modular staging, carpeted stages, Chuppah stages, and tiered band stages.
• Entertainment Services Entertainment booking and provision including DJs, live bands, saxophonists, tribute acts, and other performers for weddings and events, operated through Hipswing Entertainments Limited as booking agent.
• Corporate Conference Equipment Conference and corporate event equipment including staging, lecterns, repeat TV screens, LED walls, and uplighters for awards nights and business events.
• Selfie Mirror Photo Booth Interactive selfie mirror photobooth for events, providing personalized photo experiences with branding capabilities for weddings and corporate events.
• Casino Table Hire Casino tables available for event hire, suitable for themed corporate events and private celebrations.
• Event Draping and Backdrops Draping, star cloths, and backdrop hire including white aisle carpets, ceiling swags, and personalized gobo projections.
• Light Up Letters and Numbers Hire of illuminated letters and numbers including LOVE letters and custom light-up number displays for photo opportunities at weddings and events.

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• Peckforton CastlecoreStrategic or Co-development PartnerOver 10-year preferred supplier relationship. Hipswing is the resident provider for Lighting, Dance Floors, Staging, Audio Visual and Entertainment at this Cheshire castle wedding venue. Regular presence at open days and wedding fayres.
• Nunsmere HallcoreStrategic or Co-development PartnerPreferred supplier status for Lighting, Dance Floors and Entertainments. Provides all inbuilt lighting for Nunsmere's marquee along with the black and white Dance Floor.
• The Chester GrosvenorcoreStrategic or Co-development PartnerPreferred supplier for several years with excellent knowledge of function rooms. Provides lighting, dance floors, DJs, bands and all kinds of musical performers.
• Crewe HallcoreStrategic or Co-development PartnerOver 8-year preferred supplier relationship. Provides Lighting, Dance Floors, Staging, DJs, Bands and all kinds of musical performers.
• Rookery HallcoreStrategic or Co-development PartnerLong-term supplier of Lighting and Dance Floors services along with entertainment. Regular presence at open days and wedding fayres.
• Owen House Wedding BarncoreStrategic or Co-development PartnerClose working relationship with specific lighting developed to suit this venue best with vintage festoon and fairy lighting range.
• Sandhole Oak BarncoreStrategic or Co-development PartnerWorks closely with Sandhole Oak Barn and Top Table Weddings and Events with specific lighting developed to suit the barn best.
• Stock FarmcoreStrategic or Co-development PartnerLong-term close working relationship with specific Lighting developed to suit venue best with Vintage Lighting range.
• Larkspur LodgecoreStrategic or Co-development PartnerRecommended supplier status with specific lighting and Dance Floor options developed for both venues.
• Various North West VenuescoreStrategic or Co-development PartnerPreferred supplier/partnership relationships with over 30 venues across the North West including Victoria Warehouse, Kimpton Clocktower, The Midland Hotel, Delamere Manor, Colshaw Hall, Iscoyd Park, Mottram Hall, Wychwood Park, and others.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Reflex Events: UK event production and equipment hire company providing lighting, sound, staging, and AV services for corporate and private events. Comparable service mix and customer base.
• Aztec Events: UK event hire company providing lighting, dance floors, staging, and AV equipment for weddings, parties, and corporate events. Directly comparable hire-based business model and product categories.
• Vortex Events: UK event production and equipment hire company specializing in lighting, sound, and AV for weddings and corporate functions. Closely aligned regional service offering and target customer base.
• Definition Event Services: Regional UK event AV hire and production specialist serving weddings and corporate clients. Comparable offering in lighting, sound, and staging with similar regional venue-partnership model.
• PNX Group: UK event hire and production specialist covering AV, lighting, staging, and dance floors for weddings and corporate clients. Directly comparable equipment hire model and venue partnership strategy.
• Knights Group: UK event production and AV hire company offering lighting, staging, and audio services for weddings and corporate events. Closely comparable service stack and target market to Hipswing, operating across multiple UK regions.
• Stage Right Services: UK stage hire and event production provider focused on staging solutions for weddings, conferences, and live events. Direct overlap with Hipswing's stage hire and AV production services.

Broad incumbents

• Hawthorns: One of the UK's leading event production companies offering comprehensive AV, lighting, staging, and set design at national scale. Larger incumbent with broader portfolio competing for the same wedding and corporate event accounts.
• The Live Group: UK live event production company delivering AV, staging, and technical production for conferences, awards ceremonies, and corporate events. Comparable corporate event production capabilities at national scale.
• Nth Degree Events: UK-wide event production agency offering end-to-end event management, AV production, and venue sourcing. Larger player with broader service portfolio including agency services beyond Hipswing's core hire offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hipswing
• LinkedInlinkedin.com/company/hipswing-events-limited/posts/?feedView=all
• Instagraminstagram.com/hipswinguk
• TikToktiktok.com/@hipswingevents?is_from_webapp=1&sender_device=pc
• Xx.com/Hipswinguk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hipswing Events