What Nth Degree Events does

Nth Degree Events is a privately held B2B experiential marketing and event management agency, operating as the dedicated events division of parent company Nth Degree (founded circa 1985). The firm is headquartered in Duluth, Georgia, and delivers end-to-end event services to enterprise clients across technology, cybersecurity, automotive, healthcare, retail, telecommunications, and association verticals. Its core service portfolio spans conferences, experiential activations, partner summits, product launches, retail environments, road shows, sales kickoffs, trade shows and conventions, exhibits, and sporting events, supported by specialized offerings in event strategy and creative, event operations, event technology, expo management, marketing, production, speaker management, and sponsorship sales. The company maintains long-tenured anchor relationships with named enterprise clients including Google Cloud, Salesforce, Dassault Systèmes, RSAC Conference, PTC, Polestar, Bentley, Oracle, Johnson & Johnson, Samsung, JFrog, Pega, Tenable, CrowdStrike, AbbVie, 7-Eleven, T-Mobile, Snowflake, and Starbucks, with several engagements exceeding 10-20 years.

The underlying technology and operating model is built on a platform-neutral event technology practice. Nth Degree Events is a RainFocus Certified Reseller Partner and has delivered some of RainFocus' largest implementations across user conferences, partner summits, and industry trade shows, while also supporting client environments on Cvent, Stova, Swoogo, and Eventbrite. Operational IP includes a custom Live Tables speaker management methodology capable of scaling to 700+ speakers across multiple tracks, an Experience Desk management framework for info-desk transformation, and an integrated execution model combining strategy, creative, production, operations, and sponsorship sales under one team.

The business model is professional services delivered via custom enterprise engagements on multi-year contracts, with pricing negotiated per project. Revenue derives from three principal streams: core experiential marketing and event management fees, sponsorship sales and managed services (with the company claiming it has doubled client sponsorship revenue in the first year of engagement, including 200% growth for Google Cloud Next), and RainFocus platform resale and implementation. Distribution is direct enterprise field sales with no retail or self-service channels; the company reaches enterprise marketing and event teams through referrals, strategic partnerships, and content marketing (case studies, thought leadership, and presence at industry conferences such as RainFocus INSIGHT 2026). The company has no venture or private equity funding disclosed and is owned and operated under the Nth Degree parent entity.

Name

Nth Degree Events

Legal name

Nth Degree, Inc.

Website

https://nthdegreeevents.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Nth Degree Events is a privately held B2B experiential marketing and event management agency, a division of Nth Degree, delivering end-to-end event services including conferences, trade shows, activations, sponsorship sales, and RainFocus platform implementation to enterprise clients across technology, automotive, cybersecurity, and other verticals.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industries

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Experiential marketing services
• Event management agency
• Trade show services
• Corporate event production
• Sponsorship sales services

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Experiential Marketing & Event Management Services: Full-service experiential marketing agency providing end-to-end event management including strategy, creative, production, operations, and execution for conferences, trade shows, product launches, and experiential activations. Revenue is generated through professional services engagements with enterprise clients.
2. Sponsorship Sales & Management: Sponsorship sales services that help clients monetize events by developing sponsorship packages, selling exhibit space, and managing sponsor relationships. The company reports doubling sponsor revenue for clients in the first year of engagement.
3. RainFocus Platform Reseller & Implementation: As a RainFocus Certified Reseller Partner, the company resells and implements the RainFocus event marketing platform along with their professional services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Nth Degree Events is an integrated experiential marketing and event management agency that plans and executes conferences, trade shows, product launches, partner summits, road shows, retail activations, and sporting events for enterprise clients. Service delivery spans strategy, creative, production, operations, sponsorship sales, event technology implementation, speaker management, and marketing/audience acquisition under a single unified team. The firm is a RainFocus Certified Reseller Partner and supports multiple event technology platforms.

Product overview

Nth Degree Events is an experiential marketing and event management agency offering a comprehensive suite of integrated services. The company provides end-to-end event solutions spanning Conferences, Experiential Activations, Partner Summits, Product Launches, Retail Environments, Road Shows, Sales Kickoffs, Trade Shows & Conventions, Exhibits, and Sporting Events. These core event solutions are supported by specialized service offerings including Event Strategy & Creative, Event Operations, Event Technology, Expo Management, Marketing, Production, Speaker Management, and Sponsorship Services. The company operates as a unified integrated model, combining creative, strategy, operations, production, and technology capabilities to deliver seamless experiences across all event types and sizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Conferences End-to-end conference planning and management covering user group events, industry flagship conferences, and association meetings, including strategy, creative, operations, and production. Designed for enterprise technology firms, associations, and B2B brands running large-scale annual conferences.
• Experiential Activations Immersive brand experiences including pop-ups, product demos, interactive installations, festival activations, retail takeovers, and mobile tours designed to spark emotion and elevate brands. Targeted at consumer-facing and B2B brands seeking memorable live brand moments.
• Partner Summits Events designed to build loyalty, strengthen relationships, and create meaningful alignment across organizations, resellers, and stakeholders in a company's channel ecosystem. Used by enterprise vendors running channel and partner programs.
• Product Launches Strategic product introduction experiences that captivate audiences, generate buzz, and accelerate adoption through immersive environments and storytelling. Targeted at brands introducing new products to market.
• Retail Environments Branded retail spaces including pop-up shops, flagship refreshes, wholesale displays, and event-based retail designed to attract shoppers and drive sales. Built for retail and consumer brands.
• Road Shows Multi-city brand tours and regional event series ensuring message and experience continuity at every stop with nationwide labor and logistics support. Used by brands running multi-market regional activations.
• Sales Kickoffs High-energy experiences that celebrate, align, and motivate sales teams for the year ahead, including content, creative, logistics, and onsite execution. Built for enterprise sales organizations.
• Trade Shows & Conventions Expo management including floorplan design, general services, exhibitor services, logistics, labor, production, and onsite operations for trade shows and conventions. Targeted at trade show organizers and large exhibitors.
• Exhibits High-impact exhibit displays and third-party event management with expertise in show services, budgets, logistics, labor, reporting, and onsite coordination. Used by brands managing large multi-show exhibit portfolios.
• Sporting Events Sporting event management and sponsorship services for events that combine sports with experiential marketing activations. Targeted at brands seeking sports-affiliated experiential engagement.
• Sponsorship Sales & Management Services Sponsorship strategy, package development, pricing, exhibit space sales, MPO/EMO execution, contracting, invoicing, and collections. The agency has doubled sponsor revenue for clients in the first year of engagement, including 200% revenue growth for Google Cloud Next within two years.
• Event Technology Services Event technology consulting, platform selection, and management for registration, mobile apps, engagement tools, badging, lead retrieval, session scanning, digital signage, and analytics. Includes RainFocus Certified Reseller implementations and platform-neutral support for Cvent, Stova, Swoogo, and Eventbrite.
• RainFocus Platform Reseller & Implementation RainFocus event marketing platform licensing and implementation services delivered as a Certified Reseller Partner. Supports user conferences, partner summits, and industry trade shows with award-winning implementations.
• Event Production Services Event production including keynote design, technical execution, streaming, special event production, broadcasting, staging, direction, and scenic fabrication.
• Event Operations Services Comprehensive event logistics including venue selection, space planning, signage, staffing, vendor management, housing, food & beverage, transportation, safety compliance, and financial management.
• Speaker Management Services Comprehensive speaker management including submission processes, selection, communications, agenda building, scheduling, content delivery strategy, database management, and onsite support, scaling to 700+ speakers across multiple tracks using the proprietary Live Tables methodology.
• Event Strategy & Creative Services Strategic event planning including audience persona development, journey mapping, brand strategy, theme development, creative direction, environmental design, and graphic design.
• Event Marketing Services Event marketing including audience acquisition strategy, web development, email campaigns, media planning, analytics, reporting, and event audits.
• Expo Management Services End-to-end expo management including exhibitor services, sponsorship fulfillment, floorplan development, operations, registration support, vendor coordination, and onsite execution.
• Trade Shows & Activations Operational Services Full operational lifecycle management of exhibit programs including booth space coordination, GSC management, show services, shipping, labor, and onsite supervision.

Quantifiable outcome

• 200% sponsorship revenue growth
• +4 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

One partnership is on record.

• RainFocuscoreTechnology or Integration · 20 January 2026Nth Degree Events became a RainFocus Certified Reseller Partner, expanding their ability to customize and operationalize the RainFocus event marketing platform across diverse event types. The partnership enables clients to streamline operations and improve event performance through the next-generation event marketing platform. Nth Degree Events has delivered some of RainFocus' largest and most comprehensive implementations across user conferences, partner summits, and industry trade shows, including numerous award-winning solutions.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• INVNT: Global live brand storytelling and experiential agency explicitly named as the entity absorbing Nth Degree Events ('Events is now INVNT' per company footer). Direct overlap in strategy, creative, production, and sponsorship services for enterprise clients.
• Freeman: Leading trade show and event services provider offering exhibit design, production, logistics, and audience engagement. Overlap in trade show/expo management for large enterprise events.
• Jack Morton Worldwide (MKG): Global brand experience agency offering integrated event marketing, experiential design, and sponsorship services for enterprise brands. Highly comparable scope and target buyer (CMOs, brand marketers).
• George P. Johnson Experience Marketing: Long-standing global experiential marketing agency serving enterprise technology and B2B brands with full-service event strategy, design, and execution. Closely comparable in clientele (Fortune 500 tech, automotive) and integrated services model.
• Maritz Global Events: Large event management and experiential services firm serving enterprise clients with conferences, incentive programs, and trade shows. Comparable in end-to-end service delivery and corporate client base.
• Sparks: Experiential marketing agency specializing in corporate events, trade shows, and brand activations for technology and consumer brands. Similar integrated model spanning creative, production, and digital engagement.
• GES (Global Experience Specialists): Experiential and exhibition services company providing event planning, exhibit design, and on-site logistics for trade shows and conventions. Comparable in operating model and trade show execution capabilities.

Broad incumbents

• Cvent: Established event management software suite for registration, venue sourcing, and event marketing. Nth Degree supports Cvent as a platform-neutral partner, and Cvent competes for the same enterprise event tech budgets.

Emerging players

• Bizzabo: Event experience platform offering registration, sponsorship, and attendee engagement tooling. Competitor in the event technology layer where Nth Degree also operates (RainFocus, Cvent, Swoogo).
• Hubilo: Event marketing and engagement platform for virtual, hybrid, and in-person events. Adjacent competitor in the event tech stack Nth Degree evaluates and implements for clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/nthdegreeevents
• LinkedInlinkedin.com/company/nth-degree-events
• Instagraminstagram.com/nthdegreeevents

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nth Degree Events