Iskra Zelina Kemijska Industrija

What Iskra Zelina Kemijska Industrija does

Iskra Zelina Kemijska Industrija d.o.o. is a Croatian chemical manufacturing company founded in 1868 and headquartered in Sveti Ivan Zelina, Croatia. The company produces 716 products organized into four main lines: paints and lacquers (brands include Iskra boje i lakovi, Sipol, Ferolin, Iskralux, KGK, and Dekorit), household chemicals (Dominol, Domus, Biser, Gladis), plant protection products (Herbos), and candles (Relax Candles). Core competencies span chemical formulation and robotized production, with a stated continuous investment in process and formulation development.

The company's revenue model is straightforward B2B/B2C distribution through retail partnerships. Products are sold via 430 retail sales points across 6 importing countries, with key chain partners including Kaufland, Plodine, Metro, Bauhaus, Pevex, and Tommy. Distribution is concentrated in Croatia with stated expansion into Central and Southeast Europe. The company is 100% privately owned with no external investors, no disclosed subsidiaries, and no public listing. Customer use cases span construction and home improvement, household cleaning, agricultural plant protection, and decorative candle retail/Horeca supply.

The company operates from a single production site, markets through retail partner channels and light social media (Facebook, LinkedIn) plus newsletter, and emphasizes long-term relationships and minimal customer logistics burden. No app, API, or digital platform is offered; the business model is a traditional physical-goods manufacturing and wholesale/retail distribution play. No certifications, patents, regulatory actions, M&A, funding rounds, or management team details are disclosed in the available data.

Name

Iskra Zelina Kemijska Industrija

Legal name

Iskra Zelina Kemijska industrija d.o.o.

Website

https://iskra.hr

Company type

Private

Founded year

1868

Operating status

Operating

Headcount range

51–100 employees

Short description

Iskra Zelina Kemijska Industrija is a 153-year-old Croatian chemical manufacturer producing 716 paints, household chemicals, plant protection, and candle products, distributed through 430 retail points across 6 countries.

Ownership category

akta.pro rank

Product category

Specialty Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Chemicals & Allied Products (2800)

akta.pro primary industry

Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

akta.pro secondary industries

Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps) (CRADAKAJ), Candles, Home Fragrance & Diffusers Retail (CRAIACAC)

Keywords

• Chemical manufacturing
• Paint production
• Household chemicals
• Plant protection products
• Candle manufacturing

Headquarters

HQ city

Zelina

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Chemical Products Sales: Sale of chemical products including paints, lacquers, household chemicals, plant protection products, adhesives, candles, and automotive cosmetics. Products sold through retail partners and own distribution network across Croatia and Southeast Europe.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Iskra Zelina manufactures and sells a wide range of chemical products across four main product lines: paints and lacquers (wood finishes, primers, wall and facade coatings, road marking paints), household chemicals (cleaning agents, dishwashing liquids, disinfectants, shoe care, laundry products), plant protection products (herbicides, fungicides, insecticides, mineral oils), and candles (decorative, Advent, floating, and Horeca candles). The company operates from Sveti I. Zelina, Croatia and distributes through retail chains across Central and Southeast Europe.

Product overview

Iskra Zelina Kemijska Industrija is a Croatian chemical manufacturing company offering a diverse portfolio of industrial and consumer chemical products. The company operates four main product lines: (1) Boje i lakovi (Paints and Lacquers) featuring sub-brands like Iskra boje i lakovi, Sipol, Ferolin, Iskralux, KGK, and Dekorit, plus products such as 2K PU parquet lacquers, nitro lacquers, facade paints, and road marking paints; (2) Kućna kemija (Household Chemicals) under brands Dominol, Domus, Biser, and Gladis, including cleaning products, dishwashing liquids, sanitarium maintenance, shoe care, and laundry products; (3) Zaštita bilja (Plant Protection) with herbicides, fungicides, insecticides, and mineral oils; and (4) Svijeće (Candles) under Relax Candles brand, including top lights, Advent candles, balls, cubes, floating candles, and Horeca candles. The company emphasizes robotized production facilities maintaining high manufacturing standards, with distribution across Croatia and Central and Southeast Europe through retail partners.

Differentiator

Problem solved

Functional benefit

Brands

• Iskra kućna kemija: Household chemicals brand for cleaning and maintenance products
• Iskra boje i lakovi
• Biser
• Gladis
• KGK boje i lakovi
• Dominol
• Domus
• Iskralux
• Herbos
• Dekorit
• Relax Candles
• Betosan
• Sipol
• Ferolin

Products and services

• Paints and Lacquers (Boje i lakovi) Full range of paints, coatings, primers, lacquers, wood stains, and finishing products for interior and exterior applications, including sub-brands Iskra boje i lakovi, Sipol, Ferolin, Iskralux, KGK, and Dekorit. Products cover wall paints, facade coatings, wood and metal coatings, parquet lacquers, nitro lacquers, road marking paints, and waterproofing products for construction and renovation use.
• Household Chemicals (Kućna kemija) Household cleaning and maintenance products under brands Dominol, Domus, Biser, and Gladis. Includes dishwashing liquids, floor cleaners, sanitary cleaners, drain unblockers, antibacterial cleaners, laundry products, shoe care polishes and sponges, glass cleaners, surface cleaning solutions, and special-purpose products such as windshield washer fluid and demineralized water.
• Plant Protection Products (Zaštita bilja) Agricultural chemical products including herbicides, fungicides, insecticides, and mineral oils for crop and plant protection, marketed under the Herbos brand for agricultural and professional use.
• Candles (Svijeće) Decorative and functional candles under the Relax Candles brand, including top lights (wicks), Advent candles, balls, cubes, floating candles, Horeca candles, and garden candles for retail and hospitality use.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and major.

• KauflandcoreChannel Partner/ Reseller/ DistributorMajor retail partner distributing Iskra's household chemistry and paint products through Kaufland stores across the region.
• PlodinecoreChannel Partner/ Reseller/ DistributorRegional Croatian retail chain distributing Iskra's chemical products including household cleaners and paints.
• MetrocoreChannel Partner/ Reseller/ DistributorWholesale retail partner distributing Iskra products to professional customers and businesses in the food service industry.
• BauhauscoreChannel Partner/ Reseller/ DistributorSpecialized trade partner for construction and home improvement products, distributing Iskra paints, lacquers, and wood finishes.
• PevexmajorChannel Partner/ Reseller/ DistributorCroatian retail chain distributing Iskra household chemistry and paint products.
• TommymajorChannel Partner/ Reseller/ DistributorRegional Croatian retail partner for Iskra consumer chemical products.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• PPG Industries: Global paints, coatings, and specialty chemicals multinational. Provides competitive pressure in the professional coatings and construction-chemical segments of Iskra's portfolio.
• Henkel AG & Co. KGaA: Global household chemicals and adhesives multinational. Competes broadly across Iskra's household cleaning, adhesives, and consumer-facing chemical categories via retail partners like Kaufland and Metro.
• SC Johnson: Global household cleaning and consumer chemicals multinational. Overlaps with Iskra's household cleaning portfolio at the same mass-retail and Horeca accounts.
• AkzoNobel N.V. Global paints and coatings leader (Dulux, Hammerite). Competes with Iskra's paint brands through the same regional home improvement and DIY channels including Bauhaus.

Direct peers

• Bolsius International: European decorative candle manufacturer and brand owner. Directly comparable to Iskra's Relax Candles line in Horeca and seasonal decorative candle segments.
• Saponia d.d. Croatian manufacturer of soaps, detergents, and household cleaning chemicals. Directly comparable in product category (household cleaning), regional market (Croatia and SEE), and traditional retail-channel go-to-market.
• Labud d.o.o. Croatian household chemicals and detergents producer. Overlaps with Iskra's Kućna kemija line (cleaners, dishwashing, sanitizers) serving the same regional retail partners.
• Chromos-Svjetlost: Croatian paints and coatings manufacturer. Directly competes with Iskra's Boje i lakovi line (Sipol, Ferolin, Iskralux, KGK) for the same regional construction and DIY retail channels.

Regional players

• Cinkarna Celje: Slovenian chemical manufacturer producing paints, lacquers, and household chemical products. Comparable multi-line chemical portfolio and adjacent CEE geography.
• Zvezda-Helios: Slovenian/regional paints and coatings producer. Directly comparable to Iskra's Boje i lakovi business across the Western Balkans and SEE retail channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IskraZelina
• LinkedInlinkedin.com/company/iskra-kemijska-industrija

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iskra Zelina Kemijska Industrija