Astro Food Service

What Astro Food Service does

Astro Food Service operates as Alpine Food Distributing, Inc., doing business as Alpine Foods, and is a privately held food redistributor headquartered at 2400 SE Mailwell Drive in Milwaukie, Oregon. The company purchases food products from suppliers and redistributes them to food service operators, retail food businesses, and convenience stores across ten western U.S. states — Alaska, Arizona, California, Hawaii, Idaho, Nevada, Oregon, Utah, Washington, and Western Montana. Its core product line, "The World's Harvest," focuses on fresh cut fruits and vegetables, supplemented by a monthly catalog of special offers and a Food Safety Program that supports compliance across distributed SKUs. A wholly-owned California subsidiary, Alpine Foods California, LLC., operates a dedicated California Order Portal, and a newly completed Southern California distribution facility has been added to the original Oregon footprint.

The underlying technology stack consists of web-based customer ordering portals (the main Alpine Foods Order Portal, the California Order Portal, and the Alpine Carriers and Storage 3PL Portal) and a logistics workflow the company refers to as DRI (Distributed Resource Integration). These portals handle order entry and account management for existing customers; the company does not expose public or partner-facing APIs. Alpine also operates APC 3PL Services, a third-party logistics arm providing warehousing and carrier management through Alpine Carriers and Storage, which extends the core redistributor business into logistics services for suppliers and customers.

Revenue is generated through product margins on redistributed food goods plus service fees associated with 3PL storage and carrier management. The go-to-market motion is direct-to-customer, with relationships built through a website, dedicated portals, social media presence (Facebook, Instagram, LinkedIn), and monthly promotional catalogs. No public revenue, headcount, or funding figures are disclosed; the company is privately held with no disclosed parent or institutional ownership.

Name

Astro Food Service

Legal name

Alpine Food Distributing, Inc.

Website

https://astrofoodservice.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Astro Food Service (DBA Alpine Foods) is a privately held food redistributor headquartered in Milwaukie, Oregon, that purchases from suppliers and distributes fresh and packaged food to food service operators, retailers, and convenience stores across ten western U.S. states.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food Redistribution Services: Alpine Foods operates as a food redistributor, purchasing products from suppliers and distributing them to food service operators, retailers, and convenience stores. Revenue is generated through product margins and service fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Alpine Food Distributing, Inc. (DBA Alpine Foods / Astro Food Service) operates as a food redistributor, purchasing fresh produce and food products from suppliers and distributing them to food service operators, retailers, and convenience stores across 10 western U.S. states. Core offerings include the World's Harvest fresh-cut fruits and vegetables product line, monthly promotional catalogs and special offers, and APC 3PL Services for third-party warehousing and carrier management through Alpine Carriers and Storage.

Product overview

Alpine Foods operates as a food redistributor offering a unified portfolio of food distribution services. The core offerings include The World's Harvest (fresh cut fruits and vegetables product line), Alpine Foods Special Offers (monthly promotional catalogs), and APC 3PL Services (third-party logistics including storage and carrier services). The company also provides a Food Safety Program and maintains a Products and Vendors directory. Alpine Foods serves customers across 10 U.S. states (Alaska, Arizona, California, Hawaii, Idaho, Nevada, Oregon, Utah, Washington, and Western Montana) through multiple customer portals including web-based order systems.

Differentiator

Problem solved

Functional benefit

Products and services

• The World's Harvest — Fresh Cut Fruits and Vegetables

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Featured VendorscoreOthersAlpine Foods partners with various vendors to bring quality products at high standards. The company showcases featured vendors on their website and maintains supplier relationships.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• FreshPoint: Sysco-owned specialty produce distributor with regional operating units across the US, focused on fresh fruits and vegetables to restaurants and foodservice operators. Directly comparable to Alpine's fresh-cut produce redistribution line.
• DPI Specialty Foods: Specialty food distributor focused on the western US, serving foodservice operators with broad-center-of-store assortment. Comparable redistributor operating in similar geography and serving similar customer types.
• Shamrock Foods Company: Privately held Arizona-based food manufacturer and distributor serving foodservice and convenience customers across the western US. Closely comparable as a regional private redistributor with overlapping service territory and similar customer segments.
• Markon Cooperative: Foodservice produce cooperative supplying fresh produce to distribution and foodservice customers. Comparable in fresh-produce redistribution to the foodservice channel that Alpine serves.
• KeHE Food Distributors: Specialty and natural food distributor serving retailers and foodservice operators across North America. Comparable B2B redistribution model with overlapping customer types and emphasis on differentiated product assortment.

Broad incumbents

• C&S Wholesale Grocers: Largest wholesale grocery distributor in the US, serving supermarkets, military, and institutional customers with broad grocery and foodservice redistribution. Comparable redistributor model at significantly larger scale.
• Performance Food Group: Large national food distributor with foodservice, vending, and convenience segments. Operates Vistar and Core-Mark alongside broadline distribution, overlapping with Alpine's convenience store and foodservice operator customer base.
• US Foods Holding Corp: Second-largest US broadline food distributor serving independent restaurants, healthcare, and hospitality customers. Comparable business model — foodservice redistribution — with overlapping western US presence and substantially larger scale.
• Sysco Corporation: The largest US broadline food distributor, serving restaurants, healthcare, education, and convenience stores nationwide. Directly comparable as a foodservice distributor operating in the same customer segments Alpine serves, but at vastly greater scale and geographic reach.

Regional players

• Reinhart Foodservice: Regional foodservice distributor (now part of Gordon Food Service) serving the Midwest and select US regions. Comparable broadline redistributor model to Alpine though in different primary geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/alpinefoodsdistributing
• LinkedInlinkedin.com/company/astro-food-svc
• Instagraminstagram.com/alpinefooddistributing
• Xx.com/MikeBendy1

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astro Food Service