FineNordic

What FineNordic does

FineNordic A/S is a privately held Danish e-commerce company founded in 2016 and headquartered in Sønderborg, Denmark, operating finenordic.com as a direct-to-consumer online shop for Scandinavian home goods, textiles, accessories, and furniture. The company curates and resells products from more than ten Scandinavian brands — notably GreenGate, Maileg, Rice, Ib Laursen, Pip Studio, Chic Antique, House Doctor, Bloomingville, Jeanne d'Arc Living, and Nordal — spanning categories that include tableware, kitchen items, textiles, decoration, furniture, lighting, kids products, Christmas and Easter seasonal merchandise, outdoor items, and small storage. Its catalog contains over 4,000 SKUs in active rotation, with a dedicated sale section listing 4,000-4,675 discounted items at markdowns up to 70%.

The platform is a standard e-commerce storefront with product catalog, shopping cart, and international checkout; the source data discloses no proprietary technology, no mobile app, no public API, and no AI/ML features. FineNordic relies on DHL Express for international delivery, with rates starting at €18.63 plus €3.99 per kilogram for shipments to the United States, and operates marketing channels including an email newsletter, Facebook, Instagram, and SEO-optimized product and brand pages.

FineNordic generates revenue exclusively through one-time direct retail sales of physical goods, priced per unit in EUR, with product price points ranging from under €5 (mugs, small accessories) to over €200 (premium textiles and lighting). There is no subscription model, no licensing stream, no wholesale channel, and no disclosed enterprise contracts; the company sells exclusively through its own website to individual consumers. The customer base consists primarily of Scandinavian home décor enthusiasts, gift shoppers, and parents seeking quality children's products from brands like Maileg and Rice. No revenue figures, funding rounds, or ownership details beyond the Danish A/S incorporation have been disclosed in available source material.

Name

FineNordic

Legal name

FineNordic A/S

Website

https://finenordic.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

FineNordic is a Danish direct-to-consumer e-commerce retailer based in Sønderborg that curates and resells Scandinavian home goods, textiles, furniture, and seasonal décor from 10+ brands to international consumers via its own website and DHL Express shipping.

Ownership category

akta.pro rank

Headquarters

HQ city

Sønderborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: FineNordic generates revenue through direct retail sales of Scandinavian home décor and interior decoration products. Customers purchase individual items at listed prices with no subscription or recurring billing model. The company sells products across multiple categories including tableware, kitchen items, textiles, furniture, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

FineNordic sells Scandinavian and Danish home goods directly to consumers through its own e-commerce website, offering more than 4,000 products across tableware, kitchenware, textiles, decoration, furniture, lighting, accessories, children's products, Christmas/Easter items, outdoor goods, and small storage. The company operates as an authorized reseller of multiple recognized Danish and Scandinavian brands and ships internationally via DHL Express.

Product overview

FineNordic is a Danish e-commerce company operating an online shop for vintage country living products from Denmark. The platform offers a curated selection of Scandinavian home goods through multiple branded collections including GreenGate (porcelain tableware and textiles), Maileg (whimsical children's toys and mice figurines), Ib Laursen (rustic home decor), Rice (colorful melamine and raffia items), Chic Antique (French vintage accessories), Pip Studio (decorative home accessories), House Doctor (minimalist Nordic decor), Bloomingville (Nordic-style home decor), and Jeanne d'Arc Living (French country style). Product categories span tableware, kitchen items, textiles, decoration, accessories, furniture, lighting, kids products, Christmas items, outdoor/garden items, and small storage solutions. The company ships internationally from Denmark, offering over 4,000 products with a sale section featuring discounts up to 70%.

Differentiator

Problem solved

Functional benefit

Products and services

• FineNordic Online Shop

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and moderate.

• GreenGatecoreChannel Partner/ Reseller/ DistributorFineNordic serves as an authorized reseller of GreenGate products, one of the primary brands featured prominently on the platform with dedicated brand sections, exclusive FineNordic-only products (like the Marie Pale Blue collection), and extensive product lines across tableware, kitchen, textiles, and accessories.
• MailegcoreChannel Partner/ Reseller/ DistributorMaileg is a key brand partner for children's toys and miniature figures. FineNordic offers a wide range of Maileg products including mice, rabbits, dolls, dollhouses, and accessories. The partnership includes exclusive product placements and dedicated brand landing pages.
• RicecoreChannel Partner/ Reseller/ DistributorRice is a prominent Danish brand partner specializing in melamine tableware, kitchen accessories, and storage solutions. FineNordic carries Rice's full product range including melamine bowls, cups, bags, and quilt blankets.
• Ib LaursenmajorChannel Partner/ Reseller/ DistributorIb Laursen is a Danish brand partner offering Nordic-style home décor, candlesticks, and decorative items. FineNordic stocks Ib Laursen products across multiple categories including furniture, decoration, and outdoor items.
• Pip StudiomajorChannel Partner/ Reseller/ DistributorPip Studio is a brand partner offering decorative accessories, cosmetic bags, and lifestyle products. FineNordic carries Pip Studio's range including cosmetic bags, wallets, trolleys, and home accessories.
• Chic AntiquemoderateChannel Partner/ Reseller/ DistributorChic Antique is a French-influenced vintage brand partner offering decorative items, plate racks, quilts, and tableware with rustic aesthetics.
• House DoctormoderateChannel Partner/ Reseller/ DistributorHouse Doctor is a Danish design brand partner offering furniture, lighting, and decorative accessories in the Scandinavian interior design tradition.
• BloomingvillemoderateChannel Partner/ Reseller/ DistributorBloomingville is a Scandinavian brand partner specializing in furniture and home accessories with a focus on natural materials and Nordic aesthetics.
• DHL ExpresscoreOthersDHL Express is the primary logistics partner for international shipments. FineNordic uses DHL Express for all international delivery with standard shipping rates of €18.63 plus €3.99 per kilogram.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zara Home: Global home goods retailer with continually refreshed home textiles, tableware, decoration, and kids products. Comparable product breadth and trend-driven merchandising, but with a much larger store and supply-chain footprint.
• Wayfair: Largest US online home goods marketplace covering furniture, décor, kitchen, and textiles across many brands. Represents the broad-incumbent online alternative customers may compare FineNordic against, especially on furniture and larger items.
• H&M Home: Large Scandinavian-apparel group's home division offering affordable home textiles, tableware, and decoration. Comparable aesthetic and price-tier reach, but operates at significantly larger scale with a different brand-content model.
• Etsy: Global online marketplace for unique and handmade/vintage home goods, decor, gifts, and textiles. Comparable in unique/aesthetic positioning and gift-shopping use case, though product type (handmade/vintage) is broader than FineNordic's branded assortment.
• Anthropologie: US-based lifestyle retailer offering curated home décor, furniture, textiles, and gifts with a vintage/romantic aesthetic. Comparable in curated positioning and gifting focus, though it operates at a significantly larger scale and price band.
• IKEA: Global Swedish home furnishings retailer with extensive Scandinavian-style furniture, textiles, kitchen, and decoration assortments. Overlaps FineNordic's categories at much larger scale but does not match its curated vintage-country-country-living niche.

Direct peers

• Flying Tiger Copenhagen: Danish variety retailer offering affordable Scandinavian-style home goods, kitchen items, decoration, and gifts. Comparable in product categories, price-band positioning, and Danish design heritage, though sold primarily through physical stores.
• Nordic Nest: Online retailer specializing in Scandinavian design and Nordic home goods across multiple brands. Closely comparable to FineNordic in product breadth, multi-brand model, and DTC international shipping focus.
• Søstrene Grene: Danish variety/home goods retailer with a vintage Scandinavian aesthetic, selling across categories including kitchen, decoration, textiles, and kids. Comparable product philosophy and Danish heritage, with a larger physical store footprint.
• Royal Design: Swedish-founded online retailer of Scandinavian and Nordic-inspired home décor, furniture, lighting, and accessories. Comparable international DTC e-commerce model with similar curated aesthetic and brand portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FineNordic
• Instagraminstagram.com/finenordic
• LinkedInlinkedin.com/company/finenordic-a-s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FineNordic