KORA Fuel Cards
Kora Fuel Cards is a New Zealand cloud-based platform that issues fuel discount cards accepted at 390+ Waitomo and Mobil stations, serving individual drivers, small businesses, and unions/employers through subscription and transaction-based revenue.
- Company typePrivate
- Founded2022
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What KORA Fuel Cards does
Kora Fuel Cards, legally Kora New Zealand Limited, is a private New Zealand fintech-adjacent company that operates a cloud-based fuel discount platform offering everyday savings of at least 10 cents per litre (currently 13 cents at Mobil through August 2026) on petrol and diesel purchased at more than 390 Waitomo and Mobil fuel stations nationwide. Members receive two physical cards — a Kora Mobilcard and a Kora Waitomo card — accepted at both networks, and pay on a flexible weekly, fortnightly, or monthly direct-debit or credit-card billing cycle. The company serves three primary customer cohorts: individual Kiwi drivers and families; self-employed and small business customers who benefit from Xero accounting and EROAD fleet-management integrations; and enterprises, unions, and associations that distribute Kora as an employee or member benefit through channel partnerships.
Underlying the service is a cloud-hosted platform with an iOS and Android mobile app, web self-serve application, automated billing engine, and third-party integrations (Xero, EROAD, Gaspy). Kora monetises through a flat $2/month individual membership fee (or $24/year annual equivalent for business members) plus a retained share of negotiated volume discounts earned on each fuel transaction through its Waitomo and Mobil partnerships. A secondary product, Kora Taupua, lets members direct a portion of their savings (2, 4, or 10 cents per litre) to nominated New Zealand charities, functioning as both a brand-differentiating add-on and a retention mechanism. The company is bootstrapped, remotely operated from Auckland, led by CEO Liza Cox-Hancy, and holds Financial Service Providers registration in New Zealand.
KORA Fuel Cards firmographics
Firmographics- Name
- KORA Fuel Cards
- Legal name
- Kora New Zealand Limited
- Website
- https://kora.co.nz
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kora Fuel Cards is a New Zealand cloud-based platform that issues fuel discount cards accepted at 390+ Waitomo and Mobil stations, serving individual drivers, small businesses, and unions/employers through subscription and transaction-based revenue.
- Ownership category
- akta.pro rank
KORA Fuel Cards industry classification
Industry- Product category
- Fuel Card Services
- NAICS
- Fuel Dealers (45721), Fuel Dealers (4572)
- akta.pro primary industry
- Fuel Card & Fleet Payment Programs (TLABAMAA)
- akta.pro secondary industries
- Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Fuel Management & Fleet Card Programs (THADAKAH)
Keywords
Where KORA Fuel Cards is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
KORA Fuel Cards business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Others
Revenue model
- Monthly Membership Fees: Kora charges $2 per month for individual membership accounts. This is the primary recurring revenue stream from consumer customers.
- Business Membership Fees: Business and not-for-profit customers pay tiered annual membership costs. Employees can join for $24 annually, or employers can cover the $2 monthly fee per employee.
- Fuel Transaction Revenue (Partner Commission): Kora earns revenue through its partnerships with Waitomo and Mobil fuel networks. The company negotiates volume-based discounts with fuel partners and passes savings to customers while retaining a portion as revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal Use - $2/month individual membership |
| Subscription | Annual | Business/Organization - $24/year annual membership |
| Unit Pricing | Monthly | Current Promotion - 13 cents off per litre at Mobil |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
KORA Fuel Cards product offering
Product offeringCore offering
Kora Fuel Cards provides a subscription-based fuel discount card program that delivers at least 10 cents per litre off every fill (currently 13 cents at Mobil until 31 August 2026) at 390+ Waitomo and Mobil stations across New Zealand. Members receive two physical fuel cards and pay weekly, fortnightly, or monthly via direct debit or credit card through the Kora cloud platform and mobile app. Variants are tailored for personal use, self-employed individuals, small businesses, company-wide employee benefit programs, and non-profits, with Xero and EROAD integrations for business users and a Kora Taupua charitable giving add-on.
Product overview
Kora Fuel Cards is a New Zealand-based fuel discount card platform that provides everyday savings on fuel at Mobil and Waitomo stations nationwide. The core product is the Kora Fuel Card system, which offers at least 10 cents off per litre on every fill with no limits. Users receive two physical cards—one for Mobil and one for Waitomo—with flexible payment options (weekly, fortnightly, or monthly). The product portfolio includes specialized variants for Personal Use, Self-Employed/Sole Traders, Small Business, Company-wide/Business, Non-profit organizations, and a charitable giving component called Kora Taupua. The offering is complemented by a mobile app for account management, and integrations with accounting software (Xero) and fleet management systems (EROAD) for business users.
Differentiator
Problem solved
Functional benefit
Brands
- Kora Taupua: A charitable giving program where Kora members can donate 2, 4, or 10 cents per litre of fuel purchased to nominated non-profit organisations. The name means 'to support' in Te reo Māori.
Products and services
- Kora Fuel Cards The core Kora fuel card program providing at least 10 cents off per litre (13 cents promotional at Mobil) at 390+ Waitomo and Mobil stations. Members receive two physical cards and choose weekly, fortnightly, or monthly payment via direct debit or credit card.
- Personal Use Fuel Card A Kora fuel card variant for individual drivers and families, offering up to NZ$400/year in everyday fuel savings on petrol and diesel with flexible weekly, fortnightly, or monthly billing.
- Self-Employed Fuel Card A Kora fuel card variant for self-employed individuals and sole traders, bundling fuel discounts with Xero and EROAD integrations for automatic accounting and fleet-record syncing.
- Small Business Fuel Card A Kora fuel card variant for small New Zealand businesses with one or more vehicles, providing flexible billing cycles, transaction limits, Xero and EROAD integration, and no minimum volume requirement.
- Company-wide Fuel Card A Kora fuel card program for organizations offering employee fuel-savings benefits, with customizable branded landing pages, employer-paid NZ$2/month per employee membership, and minimal administrative burden.
- Non-profit Fuel Card A Kora fuel card variant for charities and non-profit organizations providing discounted fuel for operations, with eligibility to participate in the Kora Taupua member-funded giving program.
- Kora Taupua Charitable Giving Program A charitable program where Kora members can elect to donate 2, 4, or 10 cents per litre of fuel purchased to nominated registered New Zealand charities (such as LandSAR, Prostate Cancer Foundation NZ, Auckland Youth Orchestra, StarJam), generating quarterly funding payments.
- Kora Mobile App The Kora mobile application for iOS and Android that allows members to manage their account, check balances, view transactions, download invoices, manage cards, and track savings from smartphone or desktop.
Quantifiable outcome
- Members can save up to $400 per year on fuel for moderate consumption
- +4 more outcomes
Companies that use KORA Fuel Cards
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
KORA Fuel Cards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
KORA Fuel Cards partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- WaitomocoreWaitomo is a proudly Kiwi-owned fuel network and one of Kora's two primary fuel partners. Kora members receive discounts at all Waitomo fuel stations nationwide, with consistent everyday savings on petrol and diesel. Waitomo is known for everyday low fuel prices and self-service convenience.
- MobilcoreMobil is one of New Zealand's most recognized fuel brands with a wide network of service stations across the country. Kora members can use their Mobilcard at participating Mobilcard locations for everyday fuel discounts. Current promotional rate is 13 cents off per litre until August 2026.
- GaspyminorKora has partnered with Gaspy, a fuel price comparison app. Kora fuel card holders can enable Kora in Gaspy's Discount Calculator section to automatically see discounted fuel prices at participating locations.
- Public Service AssociationminorPSA offers Kora fuel cards as a member-exclusive benefit, allowing union members and their families to access discounted fuel through their organization membership.
- New Zealand Police AssociationminorNZ Police Association members have access to exclusive Kora fuel card offers as part of their membership benefits.
- Healthcare PlusminorHealthcare Plus is a union-owned, member benefits provider that partners with organizations including Kora to offer genuine, long-term value through exclusive services and savings programs.
- Motorsport New ZealandminorMotorsport NZ has Kora as their official fuel partner, offering discounted fuel to members.
- Mitre 10minorMitre 10 offers Kora fuel cards as a national staff benefit for their team members.
- PR ClaimsminorPR Claims partnership allows Kora customers to claim back money on off-road petrol use. Eligible businesses may claim 2 years backdated refunds typically between $3,000-$30,000 with a 12.5% + GST success fee.
- LandSAR (New Zealand Land Search and Rescue)minorSearch and rescue charity partner receiving Kora Taupua funding from members who choose to donate 2, 4, or 10 cents per litre to the organization.
- Prostate Cancer Foundation NZminorCharity partner benefiting from Kora Taupua quarterly funding payments based on member fuel purchases.
- Auckland Youth OrchestraminorCharity partner receiving Kora Taupua funding to support developing young musicians.
- StarJamminorCharity partner inspiring young people with disabilities, receiving Kora Taupua funding from member donations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
KORA Fuel Cards competitors and assessment
Company assessmentBroad incumbents
- WEX Inc. Global fleet payment and fuel card company (including through Comdata) serving millions of vehicles worldwide. Comparable as the dominant broad incumbent in the fleet fuel-card/payments category, though primarily B2B and US-centric.
- Fuelman: US-based fleet fuel card program providing per-gallon discounts, transaction controls, and reporting. Comparable in product mechanics (fuel card with discount + reporting) and B2B target market, though geographically US-only.
- Shell Fleet Solutions: Global fuel major operating fleet card programs including in NZ. Comparable as a broad incumbent offering fleet/fuel payment products with significant scale and balance sheet, though less of a consumer-direct competitor to Kora.
- BP Fuel Card: BP's fuel card program for NZ businesses offers volume-based discounts and fleet management features. Comparable as a broader incumbent in the fuel-discount/fleet-card space with deeper balance sheet but less consumer-direct focus than Kora.
- Countdown/Supermarket fuel discounts (Woolworths NZ, Foodstuffs): NZ supermarket chains offer per-litre fuel discounts at partner stations tied to grocery spending. Comparable as a competing fuel-discount mechanism for NZ consumers, drawing from a much larger customer base and balance sheet than Kora.
Direct peers
- Z Energy Business Card: Z Energy operates its own business fuel card program in NZ targeting fleets and small businesses with per-litre discounts and account management. Directly comparable in product, customer segment, and geography to Kora's Small Business and Company-wide offerings.
- AA Smartfuel: New Zealand's largest fuel loyalty discount program, offering per-litre discounts at participating fuel stations to AA members. Directly comparable to Kora as a consumer-facing fuel discount product in the same NZ market with a similar per-litre value proposition.
- Mobilcard (Mobil NZ direct program): Mobil's own branded fuel card accepted across Mobil and partner sites in NZ — Kora actually wraps around Mobilcard via its partnership. It is a direct comparator product because consumers can choose between Kora's bundled Mobilcard offering and Mobil's direct program.
Others
- EROAD: NZ-listed fleet management and telematics company that integrates directly with Kora for fuel-record syncing. Comparable as a fleet-tech ecosystem participant adjacent to Kora, with potential to expand into fuel payment itself.
- Gaspy: NZ fuel price comparison app with a Kora integration that surfaces Kora-discounted prices in its Discount Calculator. Comparable as an adjacent consumer-fuel-tech product that helps Kora with member acquisition and pricing visibility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
KORA Fuel Cards social profiles
Digital presenceKORA Fuel Cards financial estimates
Financial estimateRevenue estimate
Valuation estimate
KORA Fuel Cards leadership team
Management profileNumber of profiles
Profiles1 record
KORA Fuel Cards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KORA Fuel Cards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KORA Fuel Cards
What does KORA Fuel Cards do?
Kora Fuel Cards provides a subscription-based fuel discount card program that delivers at least 10 cents per litre off every fill (currently 13 cents at Mobil until 31 August 2026) at 390+ Waitomo and Mobil stations across New Zealand. Members receive two physical fuel cards and pay weekly, fortnightly, or monthly via direct debit or credit card through the Kora cloud platform and mobile app. Variants are tailored for personal use, self-employed individuals, small businesses, company-wide employee benefit programs, and non-profits, with Xero and EROAD integrations for business users and a Kora Taupua charitable giving add-on.
Is KORA Fuel Cards a public or private company?
KORA Fuel Cards is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KORA Fuel Cards founded?
KORA Fuel Cards was founded in 2022. It employs 11 to 50 people.
Where is KORA Fuel Cards based?
KORA Fuel Cards is headquartered in Auckland, New Zealand, in the Oceania region.
How does KORA Fuel Cards make money?
Three revenue lines are on record. Monthly Membership Fees are the primary driver. The others are business Membership Fees and fuel Transaction Revenue (Partner Commission).
Who are KORA Fuel Cards's main competitors?
Broad incumbents on record are WEX Inc., Fuelman, Shell Fleet Solutions, BP Fuel Card and Countdown/Supermarket fuel discounts (Woolworths NZ, Foodstuffs). Direct peers are Z Energy Business Card, AA Smartfuel and Mobilcard (Mobil NZ direct program). Others are EROAD and Gaspy.
Does KORA Fuel Cards have an API?
No public API is recorded for KORA Fuel Cards.
What industry is KORA Fuel Cards in?
KORA Fuel Cards's product category is Fuel Card Services. Its primary akta.pro industry code is TLABAMAA, Fuel Card & Fleet Payment Programs, with a secondary code of EUALAIAK, Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs). Its NAICS code is 45721.