HERZ

What HERZ does

HERZ (legal entity LLC Payment Center GERC, ТОВ «ПЛАТІЖНИЙ ЦЕНТР ГЕРЦ») is a Ukrainian payment-processing company founded in 2000 and headquartered in Odesa, operating a consumer-facing "single unified account" bill-payment service that lets individuals pay utility providers (gas, electricity, water, heating), government services, telecom operators, internet, TV and security services through one consolidated interface. The company has been in continuous operation for 25 years, serving end-customers primarily in the Odesa region via a web portal (gerc.ua) and dedicated iOS and Android mobile applications, accepting Visa, Mastercard and the domestic Prostir card network.

The technical foundation is ASAAP (Automated System of Accounting and Acceptance of Payments), a proprietary platform built and maintained in-house. The disclosed stack includes PHP/MVC and JavaScript frameworks (jQuery, Bootstrap) on the front end, MySQL and Oracle PL/SQL on the data layer, and a modern DevOps/tooling layer comprising NGINX, Redis, RabbitMQ, ELK, Prometheus, Grafana, Graylog, Kibana, GitLab CI, Docker, Ansible and Kubernetes. Recent product work has added QR-code based payment initiation, expanded the recurring-payment vertical to include heating services, and shipped native mobile applications. The compliance posture is unusually broad for a regional processor: ISO 9001:2015, ISO/IEC 27001:2023, ISO 37001:2018, PCI DSS and the Ukrainian state standard КСЗІ АС-3.

HERZ's business model is transaction-based: it captures a per-payment take-rate on small-ticket recurring household bills routed through ASAAP and the integrated provider footprint. There are no disclosed enterprise anchor clients, revenue figures, headcount numbers or funding rounds in the supplied material. Leadership comprises Vitaliy Kozubskiy as General Director and Hanna Sushkina as Director. Geographic exposure is concentrated in the Odesa region of Ukraine, which is a material consideration given the war-related disruption affecting that area.

Name

HERZ

Legal name

ТОВАРИСТВО З ОБМЕЖЕНОЮ ВІДПОВІДАЛЬНІСТЮ «ПЛАТІЖНИЙ ЦЕНТР ГЕРЦ»

Website

https://gerc.ua

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

HERZ (ГЕРЦ) is a Ukrainian payment processor founded in 2000 in Odesa, operating the proprietary ASAAP platform to let individual consumers pay utilities, government, telecom and other recurring services from a single unified account via web and mobile.

Ownership category

akta.pro rank

Product category

Online Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Finance Services (6199)

akta.pro primary industry

Utility & Municipal Billing Platforms (FSAMAJAG)

akta.pro secondary industries

Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE), Payment Processing & Cash Management (ACH, Cards, Lockbox) (EUAJAHAD), Bank-to-Bank Transfers & Pay-by-Bank (Consumer & Merchant) (FSAMAFAC)

Keywords

• Utility bill payments
• Online payment processing
• Government fee payments
• Payment institution services
• Consolidated billing platform

Headquarters

HQ city

Odessa

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment processing fees / Commission fees: HERZ charges commission fees for each payment transaction processed. The company explicitly states that users are informed of commission amounts before initiating payments. The commission fee schedule is published at https://www.gerc.ua/fk/poslugy.php. The company acts as a payment institution facilitating fund transfers from users to service providers (utility companies, mobile operators, government bodies) without opening accounts.
2. Banking acquiring / Еквайринг: As a licensed payment institution, HERZ provides acquiring services for payment cards, enabling merchants and service providers to accept electronic payments through its platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

HERZ operates a unified online and mobile payment platform that lets individual consumers pay utility bills (electricity, gas, water, heating), mobile and internet services, kindergarten fees, court fees, traffic fines, and income tax through a single account. For service providers and banks, HERZ delivers licensed payment-institution acquiring services, a payment gateway for embedding on partner sites, and proprietary billing/fare-collection software (e.g., ASAAP, electronic ticketing) for Odesa municipal systems. Revenue is earned through per-transaction commissions disclosed before payment confirmation.

Product overview

HERZ (ГЕРЦ) operates as a unified urban payment processing center providing a multi-service online payment platform. The offering is a unified portal plus separate mobile applications (Android/iOS) that consolidates utility payments, budget payments, transport, and telecommunications into a single account. The core product is the personal account (Особистий кабінет) web portal and mobile app, supported by the ASAAP proprietary technology for real-time payment processing. The platform aggregates modules for utility bills (electricity, gas, water, heating), kindergarten meals, traffic fines, court fees, income tax, auto insurance, and mobile/internet top-ups, plus a QR-code payment feature. Underlying internal systems (КП projects) handle billing calculations, electronic ticketing (ГЕРЦ.Е-КВИТОК), and transport fare collection (СОПОТО). The architecture is a platform-plus-modules model centered on the personal account and payment gateway.

Differentiator

Problem solved

Functional benefit

Products and services

• HERZ Personal Account (Особистий кабінет ГЕРЦ) Authenticated web portal for registered users to view utility debt and accruals, payment history, and manage household and government payments through a single login.
• Utility Bill Payments (Комунальні платежі) Online payment service for household utility bills including electricity (e.g., OOEK, Kyivska Oblasna EK), gas (Naftogaz, Odesagaz, Kyivoblgaz, Kirovogradgaz, Donetskkoblgaz), water, heating, council tax, and intercom services from multiple Ukrainian providers.
• HERZ Mobile App (Мобільний застосунок ГЕРЦ) Native mobile application for Android and iOS that enables utility payments, mobile top-ups, QR-code scanning payments, and personal-account management on smartphones.
• QR Code Payments (QR-платежі) Dedicated QR code scanning payment method that lets users pay communal services quickly by scanning a printed or displayed QR code linked to their account.
• Mobile & Internet Top-up (Мобільний зв'язок та інтернет) Online top-up service for mobile accounts and internet/cable-TV/domophone bills for the major Ukrainian telecoms and ISPs supported by HERZ.
• Kindergarten Meal Payments (Дитячий садок — харчування) Online payment service for kindergarten meal charges and related childcare fees through the HERZ platform.
• Traffic Violation Fine Payments (Штрафи за порушення ПДР) Online service to look up and pay Ukrainian traffic-violation fines through HERZ, with lookup by vehicle registration, document data, or resolution number.
• Court Fee Payments (Судовий збір)

Quantifiable outcome

• Increased speed of receipt of funds to service provider accounts
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• Ukrainian Mobile Operators (Kyivstar, Lifecell, Intertelecom, Ukrtelecom, Volia-kabel)coreTechnology or IntegrationHERZ provides mobile top-up and payment services for all major Ukrainian mobile operators including Kyivstar, Lifecell, Intertelecom, Ukrtelecom, and Volia-kabel, integrating their billing systems with the HERZ platform to enable seamless mobile payment processing for users.
• Ukrainian Gas Suppliers (Naftogaz, Kyivoblgaz, Odesagaz, Kirovogradgaz, Donetskkoblgaz)coreTechnology or IntegrationHERZ provides payment processing integration for multiple regional gas suppliers across Ukraine including Naftogaz (national), Kyivoblgaz, Odesagaz, Kirovogradgaz, and Donetskkoblgaz, enabling consumers to pay gas bills through the HERZ platform.
• Ukrainian Electricity Providers (Kyivska Oblasna EK, OOEK)coreTechnology or IntegrationHERZ integrates with regional electricity providers including Kyiv Oblast Electricity Company (Kyivska Oblasna EK) and Odesa Oblast Electricity Company (OOEK) for processing electricity bill payments.
• Ukrainian Banking Institutions (Acquiring Partners)coreChannel Partner/ Reseller/ DistributorHERZ partners with Ukrainian banks for payment card acquiring services. The company processes payments via Visa, Mastercard, and Prostir cards through bank-accepting infrastructure. Banks serve as both acquirers and distribution channels for HERZ payment services through bank cash desks.
• NAIS (Automated System of Executive Proceedings)coreTechnology or IntegrationHERZ provides payment services integrated with Ukraine's Automated System of Executive Proceedings (NAIS), enabling users to check and pay enforcement proceedings through the HERZ platform.
• Ukrainian Police / Police Guard ManagementcoreTechnology or IntegrationHERZ processes traffic violation fines in partnership with Ukrainian police authorities, allowing users to search for and pay traffic fines by vehicle number, documents, or violation notice through the HERZ platform.
• Odesa City Government (Kindergarten, Transport, Municipal Services)coreStrategic or Co-development PartnerHERZ has developed multiple city-specific software systems for Odesa including kindergarten payment systems, the 'SOPOTO' public transport fare system, and centralized billing software. The company brand 'міський єдиний розрахунковий центр' (city single settlement center) reflects its foundational partnership with Odesa city government for municipal payment processing.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Fondy: Fondy is a Ukrainian payment gateway and acquiring platform serving merchants and online businesses. It is an emerging player peer because it overlaps with HERZ's payment-gateway / acquiring functionality, though it focuses more on e-commerce merchants than on consumer utility bill aggregation.
• GlobalMoney: GlobalMoney is a Ukrainian payment institution and e-money issuer offering money transfers, payments, and digital financial services. It is an emerging player peer because it overlaps with HERZ's payment-institution model and consumer payment flows, though with a broader remittance and e-money focus.
• Interkassa: Interkassa is a Ukrainian payment service provider offering online payment acceptance and aggregation tools. It is an emerging player peer because it competes with HERZ's payment-gateway business for merchants and online platforms needing aggregated payment methods, though it is more commerce-focused than utility-focused.

Broad incumbents

• LiqPay: LiqPay is the online payment service operated by PrivatBank, Ukraine's largest commercial bank. It is a broad incumbent peer because it offers payments as part of a wider banking and merchant-acquiring portfolio, substantially overlapping with HERZ's gateway and bill-pay capabilities but leveraging PrivatBank's bank charter and scale.
• Monobank (Universal Bank): Monobank is a leading Ukrainian mobile-first bank that has aggressively expanded into bill payment, government services, and utility payments inside its app. It is a broad incumbent peer because it offers HERZ's core bill-pay capability as a feature within a much larger banking product, with strong consumer adoption that pressures stand-alone aggregators.
• PrivatBank: PrivatBank is Ukraine's largest state-owned bank, providing acquiring, payment services, and extensive bill-pay infrastructure through Privat24 and LiqPay. It is a broad incumbent peer because it competes with HERZ across nearly every distribution channel — terminals, bank counters, banking apps, and gateway services — at substantially larger scale.

Direct peers

• EasyPay: EasyPay operates a Ukrainian payment network combining payment terminals, web platform, and mobile app for utility, mobile, internet, and other consumer payments. It is a direct peer because it offers the same omni-channel bill-pay experience (online + terminals + bank counters) that HERZ provides.
• Portmone: Portmone is a Ukrainian online payment service that aggregates utility bills, internet, TV, and other payments through a web and mobile platform. It is the most direct functional competitor to HERZ, serving the same consumer use case (consolidated utility bill pay) across Ukraine with similar bank and provider integrations.
• City24: City24 is a Ukrainian utility bill payment and management platform serving consumers across multiple Ukrainian cities. It is a direct peer because it offers the same primary use case — online payment of utility arrears and reporting — with overlapping integrations to Ukrainian utility providers.
• iPay.ua: iPay.ua is a Ukrainian online payment platform for utilities, mobile, internet, fines, and other categories with a strong web and mobile presence. It competes directly with HERZ on the same core offering — a unified online settlement account for Ukrainian consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fc.gerc
• LinkedInlinkedin.com/company/gerc-online-www.gerc.ua-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HERZ