Apotal
- Company typePrivate
- Founded2004
- HeadquartersBad Rothenfelde, Germany
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Apotal firmographics
Firmographics- Name
- Apotal
- Legal name
- Bad Apotheke Henning Fichter e.K.
- Website
- https://shop.apotal.de
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Apotal industry classification
Industry- Product category
- Online Pharmacy
- NAICS
- Pharmacies and Drug Retailers (45611)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Value Pharmacies & Deep-Discount Pharmacy Retail (CRAEAHAB)
- akta.pro secondary industry
- Pharmacy-Led Health & Wellness Discount Retail (CRAEAHAD)
Keywords
Where Apotal is headquartered
LocationHeadquarters
- HQ city
- Bad Rothenfelde
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Apotal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Medications and Health Products: Apotal generates revenue through direct product sales of prescription and over-the-counter medications, health supplements, cosmetics, and personal care products through its online pharmacy platform. Products are sold at discounted prices with free shipping for orders above minimum order value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard OTC products with discount pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Apotal product offering
Product offeringCore offering
Apotal operates a German mail-order pharmacy (Versandapotheke) selling over-the-counter and prescription medications, dermocosmetics, skincare, and personal health products directly to German consumers through its online storefront shop.apotal.de. Products are discounted up to 70% off the pharmacy retail price (AVP), and orders above a EUR 13.99 minimum or those accompanied by a statutory health insurance prescription ship free within Germany. The platform supports electronic prescription (E-Rezept) redemption and distributes more than 40 brand partners including Eucerin, Cetaphil, Voltaren, Bepanthen, Ratiopharm, and La Roche-Posay.
Product overview
Apotal is a German mail-order pharmacy (Versandapotheke) operated by Bad Apotheke (Henning Fichter e.K.) based in Bad Rothenfelde. The product portfolio includes over-the-counter pharmaceuticals, dermocosmetics, medical skincare, and health products. Key pharmaceutical products include pain relief medications (VOLTAREN Schmerzgel forte with Diclofenac, IBUPROFEN Heumann, PARACETAMOL STADA/axicur/ADGC), nasal sprays (NASENSPRAY-ratiopharm for adults and children), and wound healing products (BEPANTHEN). The skincare range features Eucerin products including the Sun (sunscreen with ADVANCED SPECTRAL TECHNOLOGY) and Anti-Age Hyaluron-Filler lines, as well as Cetaphil moisturizers and night creams. The platform supports E-Rezept (electronic prescription) redemption and offers prescription-free and prescription-required medications across categories including allergy, diabetes, skincare, and general wellbeing.
Differentiator
Problem solved
Functional benefit
Products and services
- Apotal online pharmacy (Versandapotheke) Direct-to-consumer mail-order pharmacy storefront selling prescription and non-prescription medications, dermocosmetics, and personal health products to German consumers with home delivery and free shipping for qualifying orders.
- E-Rezept (electronic prescription) processing Electronic prescription redemption service for statutory health insurance prescriptions (Kassenrezept) with free prescription envelopes (Freiumschläge) and free shipping for qualifying prescription orders within Germany.
- VOLTAREN Schmerzgel forte 23,2 mg/g Topical diclofenac pain relief gel offering up to 12-hour relief of acute back and joint pain for adult consumers seeking OTC musculoskeletal pain treatment.
- IBUPROFEN Heumann Schmerztabletten 400 mg Ibuprofen 400 mg film-coated tablets for short-term treatment of mild to moderate pain (headache, toothache, menstrual pain) and fever in adults and children from age 6.
- PARACETAMOL STADA 500 mg Tabletten Paracetamol 500 mg analgesic and antipyretic tablets for mild-to-moderate pain and fever in children from age 4, adolescents, and adults.
- HYDROCORTISON-ratiopharm 0,5% Creme Low-dose hydrocortisone 0.5% anti-inflammatory and anti-allergic cream for short-term treatment (up to 2 weeks) of inflammatory and allergic skin conditions in adults, adolescents, and children from age 6.
- BEPANTHEN Augen- und Nasensalbe Preservative-free Dexpanthenol wound healing ointment for the cornea, conjunctiva, and nasal mucosa, supporting cell regeneration for superficial skin damage.
- VENOSTASIN Creme Traditional herbal medicinal cream containing horse chestnut seed extract for improving symptoms of tired legs associated with mild venous insufficiency.
- EUCERIN Sun Gel-Creme Oil Control LSF50+ Very high SPF 50+ sunscreen gel-cream with 8-hour anti-shine effect and ADVANCED SPECTRAL TECHNOLOGY (UVA/UVB plus Licochalcone A), designed for normal to oily and acne-prone skin.
- EUCERIN Sun After Sun Sensitive Relief Gel-Creme Ultra-light after-sun gel-cream for body and face with CELLULAR REPAIR TECHNOLOGY, Licochalcone A for radical neutralization, and Glycyrrhetinsäure to support the skin's DNA repair.
- EUCERIN Anti-Age Hyaluron-Filler line Hyaluronic-acid-based anti-aging skincare line offering day cream with SPF 15, night cream, and eye cream products for wrinkle-filling and facial anti-aging care.
- CETAPHIL Feuchtigkeitscreme Dye-free, fragrance-free Cetaphil moisturizing cream with sunflower oil, glycerin, and vitamin E for dry and sensitive skin on body and face, suitable as accompanying care for rosacea, psoriasis, neurodermatitis, or acne.
- CETAPHIL reichhaltige Nachtcreme mit Hyaluronsäure Rich, fragrance-free, non-comedogenic Cetaphil night cream with highly concentrated hyaluronic acid for intensive moisture in dry, sensitive skin; dermatologically and ophthalmologically tested.
- NASENSPRAY-ratiopharm Erwachsene Preservative-free adult nasal decongestant spray with Xylometazoline hydrochloride for relieving nasal congestion from colds, allergic rhinitis, and sinusitis in adults and schoolchildren.
- NASENSPRAY-ratiopharm Kinder Preservative-free children's nasal decongestant spray with Xylometazoline hydrochloride for children aged 2 to 6 years for nasal congestion relief.
- EUCERIN Sun Oil Control Body Transp.Spray LSF 50+ Transparent SPF 50+ sunscreen body spray with ADVANCED SPECTRAL TECHNOLOGY for sensitive and acne-prone skin, protecting against UV and high-energy visible (HEV) light.
Quantifiable outcome
- Up to 70% savings on OTC medications compared to pharmacy retail prices
Companies that use Apotal
Customer profileSegments1 record
Ideal customer profiles1 record
Apotal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Apotal partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Borussia DortmundminorApotal is a VIP Partner of Borussia Dortmund football club, utilizing sports sponsorship for brand visibility and marketing purposes in the German market.
- VFL (VfL Wolfsburg)minorApotal is a VIP Partner of VFL, maintaining sports sponsorship relationships for brand exposure and community engagement.
- medizinfuchs.deminorListed as a Partner-Apotheke on medizinfuchs.de, a price comparison platform for pharmacies, driving customer acquisition through comparison shopping.
- BVDVA (Bundesverband der Versandapotheken)minorMember of the Federal Association of German Mail-Order Pharmacies (BVDVA), indicating industry association membership and adherence to industry standards.
- billiger.deminorPrice comparison partnership with billiger.de for product visibility and price comparison shopping traffic.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Apotal competitors and assessment
Company assessmentDirect peers
- Europa Apotheek: German mail-order pharmacy with broad OTC, Rx, and beauty product catalog. Operates the same D2C Versandapotheke model with comparable pricing and assortment strategy to Apotal.
- Sanicare: Established German online pharmacy with broad OTC, Rx, and dermo assortment and home delivery. Also a BVDVA member like Apotal; competes head-to-head for German mail-order pharmacy customers.
- DocMorris: Major European online pharmacy (part of DocMorris AG, Switzerland-listed) serving German consumers with prescription and OTC medicines, beauty, and health products via mail order. Directly comparable assortment, business model, and regulatory profile to Apotal.
- Vamida: Austrian-headquartered online pharmacy that ships into Germany, selling OTC, Rx, and beauty/health products. Same product taxonomy, regulatory class (mail-order pharmacy), and target consumer as Apotal.
- Aponeo: Berlin-based German online pharmacy (Versandapotheke) selling OTC, Rx, and beauty/health products with home delivery. Directly comparable assortment, delivery model, and regulatory footprint to Apotal.
- Medpex: German mail-order pharmacy selling prescription, OTC, and beauty/health products direct to consumers. Overlapping assortment, pricing model, and customer segment with Apotal within the Versandapotheke category.
- mycare.de: German online pharmacy operated by a Herne-based pharmacy, selling prescription and OTC medications plus dermo and health products. Same Versandapotheke regulatory class and target customer as Apotal.
- Besamex: German online pharmacy (Versandapotheke) offering prescription and OTC medications, beauty, and health products with home delivery. Comparable assortment depth, pricing approach, and customer base to Apotal.
- Redcare Pharmacy (SHOP APOTHEKE EUROPE): Leading German/European online pharmacy (formerly Shop Apotheke Europe) listed on the Frankfurt Stock Exchange. Operates a multi-brand D2C pharmacy platform selling OTC, Rx, and beauty products with similar assortment and discount positioning to Apotal, but at materially larger scale.
Broad incumbents
- DM (dm-drogerie markt): Large German drugstore chain with significant OTC health, beauty, and personal-care assortment sold both in-store and online. Not a licensed mail-order pharmacy for Rx, but overlaps with Apotal on OTC, dermo, and supplement categories from a broader retail perspective.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Apotal social profiles
Digital presenceApotal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apotal leadership team
Management profileNumber of profiles
Profiles1 record
Apotal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apotal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apotal
What does Apotal do?
Apotal operates a German mail-order pharmacy (Versandapotheke) selling over-the-counter and prescription medications, dermocosmetics, skincare, and personal health products directly to German consumers through its online storefront shop.apotal.de. Products are discounted up to 70% off the pharmacy retail price (AVP), and orders above a EUR 13.99 minimum or those accompanied by a statutory health insurance prescription ship free within Germany. The platform supports electronic prescription (E-Rezept) redemption and distributes more than 40 brand partners including Eucerin, Cetaphil, Voltaren, Bepanthen, Ratiopharm, and La Roche-Posay.
Is Apotal a public or private company?
Apotal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apotal founded?
Apotal was founded in 2004. It employs 501 to 1,000 people.
Where is Apotal based?
Apotal is headquartered in Bad Rothenfelde, Germany, in the Europe region.
How does Apotal make money?
One revenue line is on record: product Sales - Medications and Health Products.
Who are Apotal's main competitors?
Direct peers on record are Europa Apotheek, Sanicare, DocMorris, Vamida, Aponeo, Medpex, mycare.de, Besamex and Redcare Pharmacy (SHOP APOTHEKE EUROPE). DM (dm-drogerie markt) is listed as a broad incumbent.
Does Apotal have an API?
No public API is recorded for Apotal.
What industry is Apotal in?
Apotal's product category is Online Pharmacy. Its primary akta.pro industry code is CRAEAHAB, Value Pharmacies & Deep-Discount Pharmacy Retail, with a secondary code of CRAEAHAD, Pharmacy-Led Health & Wellness Discount Retail. Its NAICS code is 45611 and its SIC code is 5912.