Idrolab

What Idrolab does

IdroLAB S.r.l. (trading as Idrolab) is an Italian private software and services company headquartered in Cesena with a second office in Rimini, focused exclusively on Product Information Management (PIM) and related data-exchange workflows for the installation sector — specifically HVAC, sanitary, electrical, building, and hardware channels. The company has operated for over 25 years (founded circa 1999) and serves hundreds of manufacturers, wholesalers, distributors, retailers, and purchasing groups, with secondary reach to designers, installers, and end consumers.

The core technology stack is built around DOMUSPARTES, a sector-specific product data platform containing millions of ETIM-classified installation products, complemented by an integrated suite: ilDATAPOOL (enterprise product information repository), EVERPRICE (automated purchase cost and sales pricing), an Akeneo-based PIM system verticalized for installation, WETED (format exchange creator for ETIM xChange, FAB-DIS, BMEcatETIM, ANGAISA, BMDG), ASSETPOOL (digital asset management), ACQUISTATO (purchasing analysis for purchasing groups), ETIM Qualified Data Entry (classification services), plus Progetti Speciali and Consulenza Personalizzata for custom development and advisory. The platform integrates with ERP, CRM, Salesforce Automation, e-commerce, PLM, and automated catalog pagination systems, and exposes APIs for structured data exchange.

The business model combines subscription-based software (DOMUSPARTES tiered BASE/PROFESSIONAL/PREMIUM, ilDATAPOOL, EVERPRICE, PIM, WETED, ASSETPOOL) with a meaningful professional services layer (ETIM Qualified Data Entry, custom consulting, format conversion, special projects). Go-to-market is sales-led direct enterprise field sales targeting Italian manufacturers, distributors and purchasing groups, complemented by self-serve access to DOMUSPARTES.it and channel partnerships (Pinaxo, TESLA Informatica, Upstairs/L'Accademia dello Showroom). The company's strategic positioning rests on its role as ANGAISA's technological partner and its participation in ETIM International technical committees, making Idrolab the national reference point in Italy for ETIM classification adoption. Pricing is quote-based and not publicly disclosed, the company is privately held with no disclosed external investors, and there are no publicly reported revenue figures.

Name

Idrolab

Legal name

IdroLAB S.r.l.

Website

https://idrolab.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

IdroLAB is an Italian software and services company specializing in Product Information Management for the installation sector (HVAC, sanitary, electrical, building, hardware). It serves hundreds of manufacturers, distributors, purchasing groups, and retailers in Italy, operating as ANGAISA's technological partner and an ETIM International participant.

Ownership category

akta.pro rank

Product category

Product Information Management (PIM) Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)

akta.pro secondary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Product information management
• ETIM classification services
• Installation sector software
• B2B data exchange
• Digital asset management

Headquarters

HQ city

Cesena

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Platform Subscriptions: Idrolab generates revenue through subscription-based software platforms including DOMUSPARTES (product information platform), ilDATAPOOL (enterprise repository), EVERPRICE (pricing management), and other applications. These are typically sold as recurring subscriptions with tiered service levels (BASE, PROFESSIONAL, PREMIUM for DOMUSPARTES).
2. Professional Services: Revenue from specialized consulting and implementation services including ETIM classification projects, data qualification (ETIM Qualified Data Entry), PIM implementation and integration, and custom project development (Progetti Speciali).
3. ETIM Data Entry Services: Professional services for ETIM product classification and qualification, including class assignment, feature valorization, and ongoing maintenance for ETIM classification updates.
4. Format Conversion Services: WETED service generates revenue through data format conversion, validation, and certification services for international exchange formats like ETIM xChange, FAB-DIS, BMEcatETIM.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

IdroLAB S.r.l. provides Product Information Management (PIM) software and specialized services for the Italian installation sector (HVAC, sanitary, electrical, building, hardware). Its platform suite DOMUSPARTES, ilDATAPOOL, EVERPRICE, PIM, and WETED enables manufacturers, distributors, and purchasing groups to standardize, classify, and exchange product information using ETIM standards. The company also delivers ETIM classification services, digital asset management, purchase analysis, and customized consulting.

Product overview

Idrolab is a product information management company serving the installation industry (HVAC & Sanitary, electrical, building, and hardware sectors). The company offers a platform-plus-modules architecture centered on DOMUSPARTES — a product data platform enabling access to millions of ETIM-classified products — alongside complementary modules including ilDATAPOOL (enterprise product information repository), EVERPRICE (automated purchase cost and sales pricing calculation), and PIM (Akeneo-based Product Information Management system). Supporting services include WETED (format exchange creator for ETIM xChange, FAB-DIS, BMEcatETIM, ANGAISA, and other international standards), ETIM Qualified Data Entry (professional classification service), ACQUISTATO (purchase analysis and rebate management for purchasing groups), ASSETPOOL (centralized digital asset management and distribution), PROGETTI SPECIALI (custom app and software development including configurators and quote generators), and CONSULENZA PERSONALIZZATA (specialized consulting for ETIM adoption and product information management). The portfolio is anchored by deep expertise in ETIM classification standards, positioning Idrolab as a technological partner for ANGAISA and a national reference for companies adopting ETIM classification.

Differentiator

Problem solved

Functional benefit

Brands

• DOMUSPARTES: Platform for product information with ETIM classification, featuring millions of installation products
• ilDATAPOOL
• EVERPRICE
• PIM
• WETED
• ETIM QUALIFIED DATA ENTRY
• ACQUISTATO
• ASSETPOOL
• PROGETTI SPECIALI
• CONSULENZA PERSONALIZZATA

Products and services

• DOMUSPARTES Central product data platform for the installation industry (HVAC, sanitary, electrical, building, hardware) containing millions of product information records, technical data, and digital assets. Connects manufacturers, distributors, wholesalers, retailers, designers, installers, and end users through standardized ETIM-classified product data. Available in BASE, PROFESSIONAL, and PREMIUM service tiers.
• ilDATAPOOL Enterprise product information repository compliant with ETIM classification and ETIM xChange guidelines. Centralizes, standardizes and distributes product information from all sharing and utilization channels, from ERP to configurators, CRM to automatic pagination systems.
• EVERPRICE Application that automates the calculation of purchase costs and sales prices for all marketable articles, based on conditions agreed with suppliers and sales rules set by the distributor. Provides real-time monitoring of margins, markups, and pricing rules. Targets distributors and purchasing groups.
• PIM (Product Information Management) Akeneo-based Product Information Management system verticalized for the installation industry. Manages, standardizes, and distributes product information for manufacturers and distributors in HVAC, sanitary, electrical, building, and hardware sectors, with integrations to ERP, commerce platforms, marketplaces, PLM systems, DAM, and CRM.
• WETED (Format Exchange Creator) Service for generating, converting, validating, and delivering data exchange formats compliant with national and international standards including ETIM xChange, FAB-DIS, BMEcatETIM, ANGAISA, BMDG, and others. Enables global distribution of product data.
• ETIM Qualified Data Entry Professional ETIM classification and product data qualification service. Classifies products, assigns ETIM classes, and populates complete ETIM feature sets with coherent units and values, delivered in formats compatible with ETIM xChange, BMEcatETIM, FAB-DIS, and other standards.
• ACQUISTATO Purchase analysis and rebate management service for purchasing groups. Automatically receives, aggregates, and analyzes purchase data from suppliers, providing detailed reports and projections based on objectives, rebate rules, and seasonality by brand.
• ASSETPOOL Secure, centralized digital asset sharing and distribution system. Receives and archives data and digital assets (images, technical sheets, manuals, BIM objects, videos) through standard or custom formats, generates exchange formats via WETED, creates optimized image versions, and ensures URL-to-asset coherence.
• PROGETTI SPECIALI (Special Projects) Custom app and software development services based on product information. Includes configurators and quote generators for HVAC and electrical systems, catalog and price list automation, and showroom governance applications.
• CONSULENZA PERSONALIZZATA (Custom Consulting) Customized consulting for designing and implementing product information management solutions. The team has over 30 years of experience in managing, sharing, conferring, receiving, and utilizing product data and digital assets.
• ETIM Classification Advisory Advisory services for ETIM classification adoption, ETIM xChange file generation and validation, professional ETIM Qualified Data Entry, compliant enterprise repository implementation, and PIM/DAM consulting for the installation industry vertical.

Quantifiable outcome

• Eliminates information fragmentation and reduces management costs in product information processes
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability1 record

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ANGAISA (Associazione Nazionale Grossisti Articoli Idrotermosanitari)coreStrategic or Co-development PartnerIdrolab serves as ANGAISA's technological partner, actively participating in ETIM technical committees. This partnership positions Idrolab as the national reference for ETIM classification adoption and provides strategic visibility in the Italian installation sector distribution network.
• ETIM InternationalcoreStrategic or Co-development PartnerIdrolab actively participates in ETIM national and international technical committees, contributing to the development of ETIM classification standards and the ETIM xChange exchange format. This engagement ensures Idrolab stays at the forefront of product information standards.
• PinaxocoreTechnology or IntegrationCollaboration with Pinaxo for interactive catalog browsing within DOMUSPARTES platform. Pinaxo's Frame Editor technology integrates with Idrolab's product information systems for automated catalog layout.
• AkeneocoreTechnology or IntegrationIdrolab builds its PIM solutions on Akeneo technology, one of the world's most established Product Information Management platforms. Idrolab has customized Akeneo for the specific needs of the installation sector with dozens of operational installations.
• TESLA Informatica S.r.l.minorImplementation/ SI/ Consulting PartnerCollaboration with TESLA Informatica for automated catalog and listino layout projects. TESLA develops Frame Editor application and Idrolab provides product information integration expertise.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Plytix: SMB-focused PIM platform offering product information management for brands and retailers. Comparable to Idrolab at the lower end of the market with simpler SaaS PIM, though it does not currently match Idrolab's verticalized ETIM expertise.
• CHILI publish: European-headquartered software vendor focused on smart-template publishing and product content automation, with overlap to Idrolab's catalog pagination and product-asset distribution use cases.

Direct peers

• Salsify: Leading product-experience management (PXM) platform for brands and retailers, focused on syndication of product content to retailers and marketplaces. Comparable to Idrolab in PIM-adjacent category-management and digital-shelf capabilities, but oriented toward consumer goods rather than installation.
• inRiver: Established mid-market PIM vendor offering product information management for manufacturers and distributors. Comparable to Idrolab in targeting industrial/technical product companies seeking structured data syndication across channels.
• Akeneo: Global Product Information Management (PIM) platform vendor on which Idrolab's PIM solution is built. Akeneo is a direct peer in the broader PIM market and a direct technology dependency; its verticalization strategy and ETIM-related roadmap directly affect Idrolab's positioning.
• Pimcore: Open-source PIM/MDM/DAM platform with strong adoption in European mid-market manufacturers and distributors. Comparable to Idrolab in offering PIM plus DAM, with active partner ecosystem in DACH/CEE regions where Idrolab could expand.
• Sales Layer: PIM and product data syndication platform with strong presence in European mid-market manufacturers. Comparable to Idrolab in target segment and PIM/connector-led architecture, and a credible competitor as Idrolab expands beyond Italy.
• Catsy: PIM and digital asset management platform targeting manufacturers and distributors needing structured product data and channel syndication. Comparable to Idrolab's combination of PIM (DOMUSPARTES/ilDATAPOOL) and DAM (ASSETPOOL) capabilities.

Broad incumbents

• Stibo Systems: Large enterprise PIM/MDM vendor with STEP platform. Comparable to Idrolab's ilDATAPOOL/enterprise repository offering, but serves multi-national enterprises and broad verticals rather than specialized installation-sector mid-market.
• Riversand (Accenture Industry X): Cloud-native MDM/PIM platform now part of Accenture, serving manufacturers and distributors globally. Comparable to Idrolab in PIM/MDM repository functionality, but with broader geographic reach and enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/idrolabsrl
• LinkedInlinkedin.com/company/idrolab-s.r.l./posts/?feedView=all

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idrolab