MOMO Kombucha
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
MOMO Kombucha firmographics
Firmographics- Name
- MOMO Kombucha
- Legal name
- MOMO Kombucha Limited
- Website
- https://momo-kombucha.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MOMO Kombucha industry classification
Industry- Product category
- Fermented Tea Beverages (Kombucha)
- NAICS
- All Other Food Manufacturing (31199)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Kombucha Production (AFAFAHAA)
- akta.pro secondary industry
- Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)
Keywords
Where MOMO Kombucha is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
MOMO Kombucha business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-consumer e-commerce (subscription): MOMO sells directly to consumers via its Shopify website with a Subscribe & Save subscription model offering 15% discount on recurring monthly deliveries of mixed or single-flavor cases. Subscription orders auto-renew; customers can pause, skip, or cancel via the customer portal.
- Direct-to-consumer e-commerce (one-time): One-time purchase of individual cases (6, 12, or 24 bottles) across core and seasonal flavors, plus gift cards and gift subscriptions. Prices range from £26.50 for a mixed case to £28 per single-flavor case.
- Wholesale / trade: B2B wholesale supply to retail stockists (supermarkets, independents, cafés) via direct trade accounts and distributor relationships (Faire, CLF, Cotswold Fayre, CN Foods, Mr. Lemonade, Stores Supply, Westcountry, Wholegood). Minimum order 2 cases (12 × 330ml bottles), ~3 business day lead time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mixed Case (4 core flavors): £26.50 one-time or £22.53/month subscription |
| Unit Pricing | Monthly | Single-flavor cases: From £28 (one-time) or £23.80/month (subscribe & save) |
| One time/ perpetual license | Pay-as-you-go | Gift Card: 6, 12, or 24 bottle case value |
| Subscription | Multi-year contract | Gift Subscription (3 Months): £114.75 one-time upfront |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
MOMO Kombucha product offering
Product offeringCore offering
MOMO Kombucha is a London-based artisan kombucha brewery that produces raw, completely unfiltered organic kombucha using traditional SCOBY fermentation methods in custom-built shallow stainless steel vessels. It sells a portfolio of four core flavours and seasonal limited-edition kombuchas direct-to-consumer through its Shopify website (with a Subscribe & Save 15% subscription) and to UK retailers and distributors via wholesale trade accounts.
Product overview
MOMO Kombucha is a London-based artisan kombucha company that brews raw, completely unfiltered kombucha the traditional way. The product portfolio consists of four core flavoured kombuchas (Ginger-Lemon, Elderflower, Raspberry-Hibiscus, and Turmeric) sold individually or as Mixed Cases and a subscription service offering a 15% discount via their loyalty programme 'MOMO's Club'. Seasonally, the company partners with Natoora to release limited-edition kombuchas using rare, flavour-first ingredients sourced from named European growers (Blood Orange, Watermelon, Green Mandarin, Forced Rhubarb, Passion Fruit). The company also offers gift cards, a three-month prepaid gift subscription, and branded merchandise (tote bag). All products are certified organic by the Soil Association, and the company is B Corp certified. The core kombuchas are brewed with organic tea (Sencha and Assam blend), cold-pressed juices, and dried flowers; seasonal varieties incorporate partner-sourced ingredients. Products are distributed via direct-to-consumer online orders (with subscription), wholesale trade accounts, and retail partners including Selfridges, Whole Foods, and Planet Organic.
Differentiator
Problem solved
Functional benefit
Products and services
- Ginger-Lemon Kombucha
- Elderflower Kombucha
- Raspberry-Hibiscus Kombucha
- Turmeric Kombucha
- Mixed Case
- Carmelo's Blood Orange Kombucha
- Zerbinati's Watermelon Kombucha
- Carmelo's Green Mandarin Kombucha
- Tomlinson's Forced Rhubarb Kombucha
- Amadora's Passion Fruit Kombucha
- Sunshine Case
- Kombucha Gift Card
- Gift Kombucha Subscription (3 Months)
- MOMO Kombucha Tote Bag
- MOMO's Club Subscription (Subscribe & Save)
Quantifiable outcome
- Highest B Corp score of any kombucha company in the world (score of 106, 2025)
- +1 more outcomes
Companies that use MOMO Kombucha
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
MOMO Kombucha technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MOMO Kombucha partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- NatooracoreMOMO and Natoora have been partners for approximately four years since 2022, beginning with Tomlinson's Forced Rhubarb Kombucha. Natoora sources premium seasonal ingredients from small-scale European growers for MOMO's limited-edition seasonal kombuchas. Ingredients include Carmelo's Moro blood oranges (Sicily), Tomlinson's forced rhubarb (Yorkshire), Zerbinati's Sentinel watermelons (Northern Italy), and others. Franco Fubini founded Natoora to reconnect food with seasonality and flavour-first sourcing. 10p from each seasonal bottle goes to Natoora's Farm Fund supporting sustainable farmers.
- FaireminorMOMO uses Faire's B2B marketplace platform alongside other wholesalers (CLF, Cotswold Fayre, CN Foods, Mr. Lemonade, Stores Supply, Westcountry, Wholegood) to manage wholesale trade accounts and reach retail stockists.
- BeavertownminorMOMO sourced extra big brite tanks from Beavertown for its new Brixton brewery fit-out during the 2026 brewery move.
- Tim Spector (King's College London / Zoe)coreProfessor Tim Spector, a leading gut health researcher and co-founder of Zoe, has been featured in MOMO's content and endorsed kombucha's role in gut microbiome diversity. MOMO published a video interview with Tim Spector discussing fermentation, the gut-brain axis, and why kombucha's live cultures matter.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
MOMO Kombucha competitors and assessment
Company assessmentDirect peers
- Equinox Kombucha: London-based premium kombucha brand selling raw, organic, unpasteurised kombucha across similar UK retail and D2C channels. Closest like-for-like competitor to MOMO in terms of brewing philosophy, price tier, and UK distribution footprint.
- Remedy Drinks: Australian-founded premium kombucha brand with a strong UK presence (Ocado, Whole Foods, Holland & Barrett). Shares MOMO's raw/low-sugar positioning and D2C-plus-wholefoods distribution mix, but at meaningfully greater scale and capital backing.
- Health-Ade Kombucha: US premium raw, organic kombucha brand sold in glass bottles via natural and mainstream grocers. Closely comparable on product philosophy (raw, organic, glass-bottled, cold-chain), category positioning (premium, gut-health-led), and award-winning flavour strategy.
- Lo Bros: UK kombucha brand with a playful design-led identity, sold through major grocers and health food channels. Directly competes in the same UK retail and D2C channels as MOMO at a slightly more accessible price point.
- JARR Kombucha: UK raw, unpasteurised kombucha brand focused on natural ingredients and chilled distribution. Closely mirrors MOMO's raw brewing method, glass-bottle presentation, and UK grocery/health-food channel mix.
- Brew Dr. Kombucha: US premium organic kombucha brand brewed with loose-leaf tea and whole ingredients, sold in glass bottles via natural grocers and D2C. Comparable on organic certification, premium positioning, and ingredient-led flavour development.
- Humm Kombucha: US-based premium raw kombucha brand focused on live cultures, low sugar, and natural flavours. Shares MOMO's raw/unfiltered, gut-health positioning, glass-bottle presentation, and natural channel distribution.
- Counter Culture Kombucha: UK small-batch kombucha producer selling into cafés, delis, and independent retailers. Comparable to MOMO on artisanal brewing method, UK independent retail focus, and founder-led brand identity, though at smaller scale.
Broad incumbents
- GT's Living Foods: Largest US kombucha brand and category creator; distributes internationally including into UK natural channel. Overlaps with MOMO on raw, fermented, glass-bottled kombucha but operates at substantially greater scale and brand awareness.
- Innocent Drinks: Coca-Cola-owned UK leading smoothie and juice brand that has expanded into kombucha and other fermented/functional drinks. Overlaps with MOMO in UK chilled beverage retail (Tesco, Sainsbury's, Ocado) but operates a much broader portfolio at mainstream scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MOMO Kombucha social profiles
Digital presenceMOMO Kombucha compliance and trust
Trust signalCompliance3 records
MOMO Kombucha financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOMO Kombucha leadership team
Management profileNumber of profiles
Profiles6 records
MOMO Kombucha funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOMO Kombucha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOMO Kombucha
What does MOMO Kombucha do?
MOMO Kombucha is a London-based artisan kombucha brewery that produces raw, completely unfiltered organic kombucha using traditional SCOBY fermentation methods in custom-built shallow stainless steel vessels. It sells a portfolio of four core flavours and seasonal limited-edition kombuchas direct-to-consumer through its Shopify website (with a Subscribe & Save 15% subscription) and to UK retailers and distributors via wholesale trade accounts.
Is MOMO Kombucha a public or private company?
MOMO Kombucha is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MOMO Kombucha founded?
MOMO Kombucha was founded in 2016. It employs 11 to 50 people.
Where is MOMO Kombucha based?
MOMO Kombucha is headquartered in London, United Kingdom, in the Europe region.
How does MOMO Kombucha make money?
Three revenue lines are on record. Direct-to-consumer e-commerce (subscription) is the primary driver. The others are direct-to-consumer e-commerce (one-time) and wholesale / trade.
Who are MOMO Kombucha's main competitors?
Direct peers on record are Equinox Kombucha, Remedy Drinks, Health-Ade Kombucha, Lo Bros, JARR Kombucha, Brew Dr. Kombucha, Humm Kombucha and Counter Culture Kombucha. Broad incumbents are GT's Living Foods and Innocent Drinks.
Does MOMO Kombucha have an API?
No public API is recorded for MOMO Kombucha.
What industry is MOMO Kombucha in?
MOMO Kombucha's product category is Fermented Tea Beverages (Kombucha). Its primary akta.pro industry code is AFAFAHAA, Kombucha Production, with a secondary code of AFAFABAK, Kombucha & Other Fermented Non-Alcoholic Beverages. Its NAICS code is 31199 and its SIC code is 2086.