Planetazur Experiences

What Planetazur Experiences does

Planetazur Experiences is a Marseille-based travel booking portal and tour aggregator founded in 2019 that connects tourists — primarily Mediterranean cruise passengers and independent travelers — with a vetted network of local service providers offering shore excursions, outdoor adventures, nautical activities, gastronomy and wine experiences, and cultural heritage tours across Provence, the French Riviera, and other Mediterranean ports. The company operates as a marketplace and agent rather than delivering all experiences in-house, marketing experiences on behalf of local guides, family-owned wineries, chefs, and activity operators. Its core product portfolio centers on shore excursions for Western and Eastern Mediterranean cruise ports (Marseille, Nice, Cannes, Monaco, Barcelona, Athens, Santorini, Istanbul, Dubrovnik, etc.), with secondary group-oriented verticals for bachelor parties, team building, and corporate travel, plus full-service add-ons (flights, hotels, transfers, visa assistance, travel insurance, gift cards).

The underlying technology stack is a WordPress multilingual website (English, French, Spanish via TranslatePress) embedding Bokun/Region booking widgets for online reservations, real-time availability, and supplier coordination. Payments are processed via Visa, PayPal, Apple Pay, Google Pay, Alipay, and iDeal. There are no proprietary AI/ML capabilities, no native mobile apps, and no disclosed APIs. The platform runs on OVH hosting with Agence Simplet responsible for web design.

Planetazur generates revenue through marketplace commissions on bookings routed through the platform plus a 5% administrative fee deducted on refunds; pricing is quote-based and not publicly disclosed. The company is privately held, founder-controlled (Freddy Imbert as founder and publication manager), with a three-person named team including a marketing manager (Marina Lawandy) and social media manager (Justine Robert), and 1–10 total employees. No external funding, institutional investors, acquisitions, or M&A activity is disclosed. Geographic reach is claimed across 50+ destinations spanning Europe, Africa, the Americas, and Asia, with operational density concentrated in Provence and Western Mediterranean ports.

Name

Planetazur Experiences

Legal name

Planetazur, SASU

Website

https://planetazur.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Planetazur Experiences is a Marseille-based travel booking portal founded in 2019 that aggregates Mediterranean shore excursions and Provençal tours for cruise passengers and independent travelers, earning marketplace commissions through its Bokun-powered WordPress platform.

Ownership category

akta.pro rank

Product category

Travel Experiences & Tour Services

NAICS

Tour Operators (561520), Travel Agencies (561510), Scenic and Sightseeing Transportation, Other (4879)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

River Shore Excursions & Onshore Programs (THAEACAG)

akta.pro secondary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Shore excursions
• Travel experiences
• Sustainable tourism
• Wine tasting tours
• Guided tours

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tour and Experience Commissions: Planetazur acts as an agent/marketplace, marketing experiences on behalf of service providers and earning commissions on bookings. The agency coordinates service providers and ensures customer satisfaction across all services provided.
2. Service Fees: Transaction fees collected on bookings, with 5% deduction applied for refund processing fees as stated in cancellation policy.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Planetazur Experiences is a Marseille-based travel booking portal and sustainable tourism agency that curates and resells day tours, shore excursions, and immersive experiences across Provence, the French Riviera, and broader Mediterranean ports. The company operates as a marketplace/agent, aggregating local service providers (guides, chefs, marine biologists, wineries) and earning commissions on bookings made through its Bokun-powered website.

Product overview

Planetazur Experiences is a travel booking portal and tour operator offering a comprehensive suite of experiences across Provence and the French Riviera. The company operates as an aggregator model, connecting tourists with local service providers including guides, wineries, chefs, and activity operators. The core product portfolio centers on shore excursions for cruise passengers and day tours, supplemented by specialized activity categories including outdoor adventures (hiking, Calanques exploration), nautical activities (sailing, snorkeling, kayaking), gastronomy experiences (cooking workshops, market visits), wine tasting tours (visiting family vineyards in Côtes du Rhône, Luberon, and Cassis), and cultural heritage tours (medieval villages, historic cities). The company also offers group-focused products including bachelor party experiences and team building activities for corporate clients. Supporting services include flight booking, hotel reservations, transfers, visa assistance, and travel insurance. All offerings are marketed under an eco-responsible and sustainable tourism framework, emphasizing local consumption, environmental preservation, and fair tourism practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Shore Excursions Guided tours and excursions designed for cruise ship passengers stopping at Mediterranean ports including Marseille, Nice, Monaco, Cannes, Barcelona, Rome, Athens, and other destinations.
• Outdoor Adventures Nature-based activities including hiking in Calanques National Park, nature walks, and outdoor sports experiences throughout the Provence region.
• Nautical Activities Water-based experiences such as sailing boat tours, snorkeling excursions, and kayaking in the Mediterranean waters around Marseille and Cassis.
• Gastronomy Tours Culinary experiences including cooking workshops with local chefs, market visits, and Provençal food tastings.
• Wine Tasting Tours Guided wine tasting experiences visiting family-owned wineries in regions including Provence, Luberon, Alpilles, Cassis, and Côtes du Rhône.
• Culture and Heritage Tours Exploration of historical sites, medieval villages, and cultural landmarks including visits to Aix-en-Provence, Avignon, Arles, and Nice.
• Bachelor Party Experiences Customized group activities for bachelor and bachelorette parties including outdoor adventures and cultural experiences.
• Team Building Activities Corporate team building excursions designed for groups, including outdoor adventures and group challenges in Provence.
• Corporate Travel Business tourism services including corporate travel organization and works council travel arrangements.
• Gift Cards Gift voucher system for booking tours and experiences, marketed as sustainable and eco-responsible travel gifts (non-refundable).
• Lavender Fields Experience Seasonal tours visiting Provence lavender fields with options for guided tours and organic shopping experiences.

Quantifiable outcome

• 95% customer satisfaction rate
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Bokun/Region PlatformcoreTechnology or IntegrationBokun/Region is the primary booking technology platform used by Planetazur for online sales and reservation management. The agency uses this platform to coordinate service providers and process bookings. Planetazur commits to assisting service providers in optimizing their use of the Bokun/Region platform.
• Local Service Providers (Guides, Tour Operators)coreChannel Partner/ Reseller/ DistributorNetwork of vetted local service providers including certified guides, activity operators, and experience hosts who deliver tours and activities marketed by Planetazur. Providers must have civil liability insurance and relevant certifications for supervised activities. Planetazur acts as agent, coordinating and ensuring quality across all marketed activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ShoreTrips: Specialist in private and small-group shore excursions across cruise ports worldwide, including Mediterranean destinations. Closely mirrors Planetazur's core cruise passenger product line.
• TUI Musement: TUI Group's experiences arm, focused heavily on cruise shore excursions and destination activities across the Mediterranean. Operates as a tour aggregator with similar supplier-commission model.
• Viator: TripAdvisor-owned experiences marketplace that resells tours, attractions, and shore excursions across the same Mediterranean ports Planetazur serves. Direct overlap on cruise shore excursions, gastronomy, and outdoor activity categories.
• GetYourGuide: Global activities and experiences marketplace with deep Mediterranean supply, including shore excursions, food tours, and wine tastings. Direct competitor on product, customer, and aggregator model.
• Withlocals: Marketplace connecting travelers with vetted local hosts for food, culture, and outdoor tours in cities including Marseille and other French destinations. Comparable curated local-guides experience.

Regional players

• Civitatis: Iberia-rooted activities marketplace with strong Mediterranean coverage in Spain, France, Italy, and Greece. Comparable aggregator model and similar supplier network in southern Europe.

Emerging players

• Headout: Curated marketplace for tours, attractions, and shore excursions concentrated in cruise ports. Competes for the same Mediterranean cruise passenger booking moment.

Broad incumbents

• Airbnb Experiences: Broad online travel platform offering bookable Experiences across most of Planetazur's destinations. Overlaps on cooking workshops, wine tours, and outdoor activities but with vastly larger scale and brand awareness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/planetazur.experiences
• Instagraminstagram.com/planetazur
• LinkedInlinkedin.com/company/planetazur-experiences

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planetazur Experiences