Empowery Ecommerce Cooperative
- Company typePrivate
- Founded2018
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Empowery Ecommerce Cooperative firmographics
Firmographics- Name
- Empowery Ecommerce Cooperative
- Legal name
- Empowery eCommerce Cooperative
- Website
- https://empowery.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Empowery Ecommerce Cooperative industry classification
Industry- Product category
- eCommerce Cooperative Services
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building) (BPAGALAJ)
Keywords
Where Empowery Ecommerce Cooperative is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Empowery Ecommerce Cooperative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Membership fees: One-time onboarding fee of $1000 plus $1000 share of stock (refundable). Revenue covers basic operational expenses of the cooperative with majority distributed back to members.
- Supplier/Vendor partnerships: Vetted supplier network where vendors offer discounted pricing and perks to members. Cash back awards distributed to members based on their purchase volume from participating vendors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Silver membership - transforms customer into shareholder of the co-op |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Empowery Ecommerce Cooperative product offering
Product offeringCore offering
Empowery is a non-profit, member-owned cooperative that unites independent internet sellers to leverage collective buying power, share knowledge, and access vetted supplier discounts. Members pay a one-time onboarding fee plus a refundable share of stock and receive annual cash back awards based on their purchase volume from cooperative suppliers, along with community support and advocacy before marketplaces and governments. The offering is delivered through the EMPOWERY Marketplace portal built on Parsimony technology.
Product overview
Empowery eCommerce Cooperative is a non-profit member-owned organization that operates as a single unified platform for eCommerce entrepreneurs. The core offering is the Cooperative Membership, which provides access to the EMPOWERY Marketplace, Buying Power Program, and Community Access. Additional services include Weekly LIVE Knowledge Sessions, Stock Image Services, Amazon Storefront Services, Amazon Brand Registry Support, the On Demand Corporate Office support team, Advocacy and Influence Program, and Cash Back Awards. Members progress through different membership levels (with Silver being highlighted as the ideal level that makes customers into shareholders) and receive cash back based on their support of vetted suppliers.
Differentiator
Problem solved
Functional benefit
Products and services
- Empowery Cooperative Membership
Quantifiable outcome
- Members can earn MORE than their membership cost through cash back from supplier purchases
- +1 more outcomes
Companies that use Empowery Ecommerce Cooperative
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Empowery Ecommerce Cooperative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Empowery Ecommerce Cooperative partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Duvall Coop Management, LLCcoreDuvall Coop Management, LLC is hired by Empowery to be responsible for all day-to-day management and finances of the cooperative.
- ParsimonycorePowered by Parsimony platform for the website and member portal at admin.empowery.com
- Catalyst88.comminorExclusive mastermind group led by Steve Simonson that participated in the Dear John letter writing campaign to Amazon; Steve Simonson is co-founder of both Catalyst88 and Empowery
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Empowery Ecommerce Cooperative competitors and assessment
Company assessmentEmerging players
- Helium 10: Helium 10 is an all-in-one SaaS platform for Amazon sellers offering keyword research, listing optimization, and analytics tools. Comparable to Empowery as it serves the same Amazon Marketplace seller customer base with productivity tooling, though it operates as a venture-backed software company rather than a member-owned cooperative.
- Jungle Scout: Jungle Scout is a leading Amazon seller research and analytics SaaS platform. Comparable to Empowery in serving SMB Amazon sellers with decision-support tools, but operates on a venture-backed subscription model rather than the cooperative buying-power model.
Broad incumbents
- BigCommerce: BigCommerce is an enterprise-focused eCommerce SaaS platform serving merchants of all sizes. Comparable to Empowery in serving the independent eCommerce seller segment with platform infrastructure, but operates as a publicly traded SaaS rather than a member-owned cooperative.
- Shopify: Shopify is the dominant eCommerce platform serving independent merchants and SMBs globally with storefront, payments, and app infrastructure. Comparable to Empowery as a foundational platform for the same independent eCommerce seller audience, though Shopify operates as a venture-backed public SaaS rather than a cooperative.
- Pattern: Pattern is a large Amazon brand accelerator that acquires and grows third-party seller brands on Amazon and other marketplaces. Comparable to Empowery in addressing Amazon seller pain points, but offers acquisition-backed capital and operational services rather than cooperative buying power, making it a broader incumbent rather than a direct competitor.
- Thrasio: Thrasio is a large Amazon aggregator that acquires and scales third-party Amazon FBA brands. Comparable to Empowery as a major player addressing the SMB Amazon seller segment, though Thrasio pursues roll-up acquisition strategy while Empowery enables seller independence through cooperative structure.
Direct peers
- National Co+op Grocers: National Co+op Grocers is a secondary cooperative that provides services and buying power to independent food co-ops across the US. Highly comparable to Empowery as a federation-style cooperative aggregating purchasing power for independent operators, validating that Empowery's cooperative-of-SMBs model has precedent in other verticals.
- Ace Hardware: Ace Hardware is a retailer-owned cooperative that aggregates buying power and brand resources for independent hardware store owners. Structurally comparable to Empowery as a member-owned cooperative providing SMB retailers with collective purchasing leverage and shared services, though operating in the physical retail channel.
- True Value Company: True Value is a hardware retailer cooperative providing independent store owners with collective buying power, marketing, and operational support. Comparable to Empowery in cooperative governance and SMB retailer enablement, though focused on physical hardware retail rather than eCommerce sellers.
- REI Co-op: REI is a consumer retail cooperative distributing profits back to members and pooling collective influence for advocacy. Empowery mirrors this structure for eCommerce entrepreneurs, with member ownership, profit redistribution via cash back, and an advocacy mission, though REI operates as a direct retailer rather than a buying group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Empowery Ecommerce Cooperative social profiles
Digital presenceEmpowery Ecommerce Cooperative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Empowery Ecommerce Cooperative leadership team
Management profileNumber of profiles
Profiles2 records
Empowery Ecommerce Cooperative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Empowery Ecommerce Cooperative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Empowery Ecommerce Cooperative
What does Empowery Ecommerce Cooperative do?
Empowery is a non-profit, member-owned cooperative that unites independent internet sellers to leverage collective buying power, share knowledge, and access vetted supplier discounts. Members pay a one-time onboarding fee plus a refundable share of stock and receive annual cash back awards based on their purchase volume from cooperative suppliers, along with community support and advocacy before marketplaces and governments. The offering is delivered through the EMPOWERY Marketplace portal built on Parsimony technology.
Is Empowery Ecommerce Cooperative a public or private company?
Empowery Ecommerce Cooperative is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Empowery Ecommerce Cooperative founded?
Empowery Ecommerce Cooperative was founded in 2018. It employs 1 to 10 people.
Where is Empowery Ecommerce Cooperative based?
Empowery Ecommerce Cooperative is headquartered in Minneapolis, United States, in the North America region.
How does Empowery Ecommerce Cooperative make money?
Two revenue lines are on record. Membership fees are the primary driver. The others are supplier/Vendor partnerships.
Who are Empowery Ecommerce Cooperative's main competitors?
Emerging players on record are Helium 10 and Jungle Scout. Broad incumbents are BigCommerce, Shopify, Pattern and Thrasio. Direct peers are National Co+op Grocers, Ace Hardware, True Value Company and REI Co-op.
Does Empowery Ecommerce Cooperative have an API?
No public API is recorded for Empowery Ecommerce Cooperative.
What industry is Empowery Ecommerce Cooperative in?
Empowery Ecommerce Cooperative's product category is eCommerce Cooperative Services. Its primary akta.pro industry code is BPAGALAJ, Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building). Its SIC code is 8600.