My Pure Delivery

What My Pure Delivery does

My Pure Delivery is a Texas-based outpatient lactation clinic operating as a division of Babies 411 LLC, providing International Board Certified Lactation Consultant (IBCLC) services to expecting and new mothers. Founded in 2016 and headquartered in Cedar Park, the company operates two physical clinics — one in Cedar Park (Austin area) and one in Plano (Dallas/Fort Worth area) — supplemented by HIPAA-compliant video consultations nationwide and in-home visits in the Austin area. The clinical team comprises 15 IBCLCs, most of whom are also registered nurses with backgrounds in Women's Services and NICU, organized in a collaborative model with weekly case reviews and continuing education.

The company's core product is lactation consulting delivered across the prenatal-to-weaning continuum: prenatal breastfeeding classes, postpartum visits, pump consultations, and specialized care for conditions such as tongue/lip ties, mastitis, and low supply. Adjacent revenue lines include hospital-grade breast pump and infant scale rentals, Neonatal Resuscitation Program (NRP) provider certification courses, corporate lactation programs for employers, and inpatient lactation staffing for hospitals. Internal resources cited include an in-house billing team and a multi-payer credentialing footprint — described as the first lactation practice in Texas to achieve in-network status with most major insurance carriers (Aetna, BCBS, Cigna, Humana, United Healthcare, and others).

Revenue is generated primarily through insurance-billed professional services (typically covered at 100% under the ACA for in-network providers), self-pay visits priced at $125-$250, and ancillary fees such as in-home convenience charges and NRP course registrations ($180 group / $250 private). Distribution is multi-modal: direct-to-consumer via the website and phone booking, enterprise sales to hospitals and corporate employers through contact forms and business development, and content-led acquisition through blog articles, video content, email, and social media (Facebook, Instagram, TikTok, Pinterest, LinkedIn). Founded by and led by Diba Tillery, an IBCLC and RN, the company has served over 4,000 families outpatient and provided inpatient lactation care to over 3,500 families since inception.

Name

My Pure Delivery

Legal name

Babies 411 LLC

Website

https://mypuredelivery.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

My Pure Delivery is a Texas-based outpatient lactation clinic (a division of Babies 411 LLC) operating two clinics in Cedar Park and Plano with a team of 15 IBCLCs, serving expecting and new mothers with lactation consulting, telehealth, prenatal classes, hospital staffing, corporate lactation programs, and NRP training.

Ownership category

akta.pro rank

Product category

Lactation Consulting and Maternal-Infant Healthcare Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Home Health Care Services (8082), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Lactation & Infant Feeding Telehealth (lactation consulting, pumping support) (HLALAHAE), Maternal/Newborn & Postpartum Skilled Home Visits (HSABACAK)

Keywords

• Lactation consulting services
• Breastfeeding support
• Telehealth lactation
• Hospital lactation staffing
• Corporate lactation programs

Headquarters

HQ city

Cedar Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lactation Consultation Services: Professional lactation consulting services billed to insurance (in-network with most major carriers) or self-pay. Services include prenatal consultations, postpartum visits, pumping consultations, and specialized care for issues like tongue ties, mastitis, and low supply.
2. Insurance Billing: In-network billing with major insurance companies including Aetna, BCBS, Cigna, Humana, United Healthcare, and others. Services typically covered at 100% with no out-of-pocket cost under most plans. Also processes out-of-network exceptions.
3. Self-Pay Services: Time-based self-pay rates ranging from $125-250 for most families with single babies. In-home visit convenience fees starting at $75. NRP training courses at $180 (group) or $250 (private). Breast pump and scale rentals.
4. NRP Training Courses: Neonatal Resuscitation Program provider courses offered to healthcare professionals including physicians, nurses, midwives, and respiratory therapists. Registration $180 for scheduled courses, $250 for private classes.
5. Equipment Rentals: Hospital-grade breast pump rentals and infant scale rentals offered to clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

My Pure Delivery provides International Board Certified Lactation Consultant (IBCLC) services covering prenatal breastfeeding preparation, postpartum lactation visits, pumping consultations, and specialized care for issues such as tongue/lip ties, mastitis, and low milk supply. Services are delivered in-person at two Texas clinic locations (Cedar Park and Plano), via in-home visits in the Austin area, and through HIPAA-compliant telehealth video consults nationwide. The practice also supplies hospital-grade breast pump rentals, prenatal classes, free support groups, and complementary B2B offerings including hospital lactation staffing, corporate lactation programs, and NRP provider training for healthcare professionals.

Product overview

My Pure Delivery is a healthcare service provider offering a comprehensive suite of lactation consulting services through a team of 15 International Board Certified Lactation Consultants (IBCLCs), most of whom are also registered nurses. Established in 2016, the company operates two clinic locations in Texas (Cedar Park and Plano) plus nationwide telehealth services. The core offering centers on lactation consulting services including prenatal consultations, postpartum visits, and breastfeeding support groups. Additional services include prenatal classes, hospital-grade breast pump rentals, HIPAA-compliant video consultations (telehealth), corporate lactation programs, NRP Provider Course training, medical office support, hospital staffing services, and Meet & Greet educational presentations. The company accepts most major insurance plans and has served over 4,000 families since inception.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 4,000 families helped since 2016
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Mother's Milk Bank at AustincoreStrategic or Co-development PartnerMy Pure Delivery serves as a drop-off location for Mother's Milk Bank at Austin, the largest milk bank in the country. This partnership allows mothers in the local Austin area to donate their breast milk donations conveniently at My Pure Delivery's clinic location.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bobbie: Larger infant nutrition brand expanding into broader maternal and feeding support, including lactation resources. Adjacent competitor for parent mindshare in the infant feeding journey, though not a direct IBCLC provider.
• Aeroflow Breastpumps: National DME supplier that qualifies mothers for breast pumps through insurance and offers complementary lactation resources. Adjacent in the insurance-billed maternal care ecosystem and a potential partner or competitor.

Others

• Medela: Global breast pump and lactation accessories manufacturer. Comparable in the hospital-grade pump rental component and overall lactation ecosystem, though primarily a product vendor rather than a service provider.

Emerging players

• Mahmee: Maternal and postpartum health platform providing in-person and virtual support, including lactation, to new mothers. Overlaps with My Pure Delivery's postpartum support offering, particularly for hospital and health plan partnerships.
• Tinyhood: Online parenting education platform offering prenatal, lactation, and newborn care classes. Comparable in the prenatal class and parent-education layer of My Pure Delivery's service mix.

Direct peers

• SimpliFed: Telehealth-first lactation and infant feeding support platform offering virtual IBCLC consults covered by insurance. Directly competes with My Pure Delivery's telehealth arm on national reach and payer-contracted virtual visits.
• The Lactation Network: National network connecting parents with IBCLCs and handling insurance billing in-network. Direct competitor in the insurance-covered lactation consulting space, with similar value proposition around removing financial friction for patients.
• Pacify: On-demand telehealth lactation and infant feeding support service, formerly independent and now part of Philips. Competes in the same insurance-covered virtual lactation space with a national footprint.
• Nest Collaborative: Virtual lactation consultancy offering IBCLC-led video visits with insurance coverage. Competes head-to-head in the telehealth lactation category and shares the in-network billing model.

Regional players

• Latched Support (formerly Breastfeeding Housecalls): In-home and virtual lactation consulting practice in select U.S. markets. Comparable service model combining in-home visits with telehealth, though not operating in Texas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Pure Delivery