OuterEdit

What OuterEdit does

OuterEdit is a Singapore-based branding and creative agency founded in 2011 as an online T-shirt collaboration platform and repositioned in 2014 into a full-service agency. It delivers work across three core service pillars — Brand Strategy, Graphic Design, and Brand Experiences — supplemented by Digital & Website Design, Film Production, Photography, Marketing Strategy & Roll-out, Client Care & Design Management, and emerging specialized offerings in Placemaking Strategy and Event Experience Design. Capabilities span brand identity, packaging, print and editorial, motion graphics, illustration, spatial design, installations, curatorial direction, and conference experience design, supported by an in-house multi-disciplinary team.

The client base is enterprise- and institution-focused, anchored on Singapore's public sector and large corporates: government and quasi-government clients include the Singapore Tourism Board, DesignSingapore Council, and Singapore Design Week; retail and real-estate anchors include Millenia Walk and Singapore Science Park; financial and healthcare clients include OCBC, DBS, and Tan Tock Seng Hospital; hospitality clients include Zouk; and professional associations include the Institute for Human Resource Professionals. Notable projects include the President's Design Award-shortlisted Street of Clans (2019), the SG Mark Sustainability award-winning Christmas with Our Trees (2023), and REINVENTION 2025 at Singapore Science Park, which drew 21,707 visitors across 11 days and brought together 108 partners.

OuterEdit generates revenue through project-based creative engagements and retainer arrangements with enterprise clients, with fees quoted per project rather than via published pricing tiers. Its GTM is relationship-driven, built on enterprise direct outreach, referrals, awards (President's Design Award shortlist, SG Mark awards, Dezeen Awards longlist, Design Week Awards win), and founder/leadership participation in panels such as SG Design Week. Marketing is earned-media-led through international design publications (Dezeen, Monocle, Designboom, L'Officiel Singapore), industry recognition, and Instagram presence. The firm is privately held, founder-led (Ryan Tan, Founder & Creative Director), B Corp-certified, TÜV SÜD SCMC-certified, and committed to Tripartite Standards, operating within a 11-50 employee band.

Name

OuterEdit

Legal name

OuterEdit

Website

https://outeredit.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

OuterEdit is a Singapore-based branding and creative agency that delivers brand strategy, graphic design, brand experiences, placemaking, and event experience design for enterprise clients in government, retail, banking, healthcare, hospitality, and professional associations.

Ownership category

akta.pro rank

Product category

Creative and Branding Services

NAICS

Indoor and Outdoor Display Advertising (541850), Interior Design Services (54141)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Branding creative agency
• Brand strategy design
• Graphic design services
• Brand experience design
• Placemaking strategy

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Creative Agency Services: OuterEdit generates revenue through project-based creative services including brand strategy, graphic design, brand experiences, and related consulting. Fees are quoted per project or through retainer arrangements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

OuterEdit is a Singapore-based branding and creative agency that sells brand strategy, graphic design, and brand experience services to enterprise and institutional clients. The agency delivers multi-disciplinary creative work including brand identity design, packaging, illustration, motion graphics, spatial and installation design, photography, digital and UI/UX design, film production, and marketing strategy roll-out. Projects are delivered through project-based engagements and retainer arrangements with clients across retail, government, financial services, healthcare, hospitality, and tourism.

Product overview

OuterEdit is a branding and creative agency based in Singapore that offers a comprehensive suite of creative services. The company operates as a single unified agency with three core service pillars: Brand Strategy (including brand development, concept development, and creative storytelling), Graphic Design (spanning brand identity, packaging, print, illustration, and motion graphics), and Brand Experiences (covering installations, exhibitions, spatial design, and experiential activations). Additionally, they provide specialized services in digital design, film production, photography, marketing strategy, and event experience design. The agency has evolved from its origins as an online T-shirt store in 2011 to a full-service creative firm since 2014, serving clients across retail, hospitality, government, and cultural sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Services Strategic brand development services including brand development strategy, concept development, and creative storytelling, helping enterprise clients define brand positioning and narrative.
• Graphic Design Services
• Brand Experiences
• Digital & Website Design
• Film Production / Videography
• Photography Services
• Marketing Strategy & Roll-out
• Placemaking Strategy
• Event Experience Design

Quantifiable outcome

• 21,707 visitors and 1,283,233 impressions achieved for REINVENTION 2025 festival
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered flagship, core, minor and major.

• Singapore Science ParkflagshipStrategic or Co-development Partner · 1 January 2025OuterEdit led the full placemaking strategy, curatorial direction, and spatial experience design for REINVENTION 2025 - a first-of-its-kind design district activation at Singapore Science Park, co-produced as part of Singapore Design Week 2025. The project brought together 108 partners across science, technology, design, and community sectors.
• DesignSingapore CouncilflagshipStrategic or Co-development Partner · 1 January 2025DesignSingapore Council invited OuterEdit to reimagine the Design Futures Forum 2025 from the ground up - creating the entire conference experience including identity, environment, collateral, motion graphics, and partner curation for Singapore Design Week.
• Timber ActuallycoreStrategic or Co-development PartnerCollaboration for Christmas with Our Trees initiative - local wood specialists who sourced salvaged timber from Singapore's last remaining sawmill for sustainable festive installations.
• 2iDEAScoreImplementation/ SI/ Consulting PartnerInstallation and production partner for the Christmas with Our Trees initiative and Millenia Walk artist takeover installations.
• Nic LohminorOthersPhotography services for Christmas with Our Trees initiative documentation.
• RJ PapercoreStrategic or Co-development PartnerLongstanding collaboration on print projects including the RJ Calendar (30th Anniversary edition), Don't Mind If I Ask Industry Report, and Pocket-Sized Design Festival. RJ Paper provides paper sponsorship for print materials.
• Allegro PrintcoreImplementation/ SI/ Consulting PartnerPrint production partner for multiple projects including Don't Mind If I Ask Industry Report, The Good Intentions Calendar, and Pocket-Sized Design Festival. Provided production expertise and deadstock paper utilization.
• CapitaLand DevelopmentmajorStrategic or Co-development PartnerFeatured partner at REINVENTION 2025 with joint panel alongside Bjarke Ingels Group, Mario Cucinella Architects, and Safdie Architects (creators of Jewel Changi Airport).
• Bjarke Ingels Group (BIG)majorStrategic or Co-development PartnerFeatured architecture firm partner at REINVENTION 2025 conference, participating in joint panel discussion on design and urban development.
• Mario Cucinella ArchitectsmajorStrategic or Co-development PartnerFeatured architecture firm partner at REINVENTION 2025 conference discussions.
• Safdie ArchitectsmajorStrategic or Co-development PartnerFeatured architecture firm partner at REINVENTION 2025 conference (creators of Jewel Changi Airport).
• SuperstructurecoreImplementation/ SI/ Consulting PartnerSpatial production partner for REINVENTION Stage at REINVENTION 2025.
• Knock Knock StudiocoreImplementation/ SI/ Consulting PartnerProduction of Chapalang Structures - reimagined salvaged debris as playful functional structures for REINVENTION 2025.
• Wild Pearl StudiominorStrategic or Co-development PartnerCurated soundscapes of local musicians and DJs for REINVENTION 2025 evening programming.
• Wade and LetaflagshipStrategic or Co-development PartnerNew York City-based creative duo commissioned for Millenia Walk Artist Takeover - creating the MONUMENT TO MOVEMENT kinetic sculpture (13 meters tall, 70+ moving shapes) for festive season installations.
• PuffingmuffinminorStrategic or Co-development PartnerLocal illustrator collaboration with Wade and Leta for exclusive merchandise (bean bags, umbrellas, notebooks) as part of Millenia Walk Gift-With-Purchase campaign.
• NUS (Various Departments)majorStrategic or Co-development PartnerMultiple NUS entities as programme partners: NTU Robotics Research Centre, NUS Department of Architecture, NUS Division of Industrial Design, NUS Formula SAE, and others.
• Singapore Food FestivalminorStrategic or Co-development PartnerCollaborated on Flavours of Tomorrow showcase at REINVENTION 2025 evening programming.
• We and MeminorStrategic or Co-development PartnerCopywriting partner for Millenia Walk Happy Park campaign.
• DUO StudiominorStrategic or Co-development PartnerBrand photoshoot and social media management for LUDI Pickleball branding project.
• The Gentle StudiominorStrategic or Co-development PartnerPhotography partner for Pocket-Sized Design Festival.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Studio Möbel: Singapore-based boutique design and branding studio. Comparable as a smaller Singapore creative peer operating in the same brand and spatial design category with similar target client types.
• Superset Studio: Singapore-based emerging design studio working in brand identity and creative direction. Comparable as a younger Singapore creative peer with similar design-led positioning, though smaller in scale and tenure than OuterEdit.

Broad incumbents

• Anomaly: Global creative agency offering brand strategy, advertising, and brand experience design. Comparable as a larger established player in integrated brand strategy and experiential design, competing for similar enterprise clients though with broader service scope.
• Pentagram: Global multi-disciplinary design firm offering brand identity, graphic design, and creative strategy across industries. Comparable as a far larger established incumbent in the same design/branding category, setting the benchmark for award-winning independent design work that OuterEdit emulates.
• Mother Design: Design arm of the Mother network of creative companies, offering brand identity and design services globally. Comparable as a larger established creative network with overlapping brand design and experiential capabilities.

Direct peers

• Foreign Policy Design: Singapore-based branding and design studio with similar size and creative scope, working across brand identity, editorial, and environmental design for enterprise and cultural clients. Directly comparable as a Singapore-headquartered independent design agency targeting analogous client profiles.
• Underscore: Singapore-based independent creative agency with brand strategy and design capabilities. Comparable as a same-market boutique creative peer targeting enterprise clients in Singapore with overlapping service offerings.
• Kinetic Singapore: Singapore-based creative and content agency serving enterprise clients across brand strategy, campaigns, and design. Comparable as a same-market independent creative agency competing for enterprise and institutional briefs in Singapore.
• Work Communications: Singapore-headquartered creative agency providing branding, communications, and design services. Comparable as a same-market boutique creative agency with overlapping enterprise and government client exposure.
• BLACK Design: Singapore creative agency offering brand strategy, visual identity, and design services. Comparable as a Singapore-based independent creative agency of similar scale competing for the same enterprise and cultural-sector briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/outeredit

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OuterEdit