Wade and Leta

What Wade and Leta does

Wade and Leta is a Brooklyn-based artistic partnership between Wade Jeffree (Australian-born) and Leta Sobierajski (American, of Polish descent) that designs and fabricates large-scale public art installations, kinetic sculptures, immersive environments, murals, and spatial design works. The practice spans sculpture, painting, installation, and spatial design, with technical capabilities including model-making, fabrication, construction management, kinetic and electrical systems, and sound integration. Notable technical components include 14-meter kinetic steel structures with electric motors (Monument to Movement, Singapore), sound-activated participatory sculptures with embedded controls (Stop, Listen, Look, Chengdu), and AI-assisted concept generation using Google Labs' Whisk tool (Reflection Point, Rockefeller Center).

The duo operates exclusively through direct commissioned projects, with revenue generated from one-time project fees for corporate brand activations (Google Labs, Nissan Japan, Casetify, Toyota, LinkedIn), permanent municipal and cultural-institution installations (Burlington City Hall Park, Tate Modern exhibitions), gallery exhibitions (E03 Gallery Beijing, 798 Arts District), and paid speaking engagements at international design conferences (Adobe Max, Design Indaba, Semi Permanent). Pricing is custom-quoted based on scope, scale, materials, and fabrication requirements; no standard pricing or e-commerce distribution exists.

Customer segments split between corporate brands and institutions (primary) and cities/municipalities (secondary), with a horizontal segmentation approach. Geographic reach spans 7+ countries across North America, Europe, East Asia, Southeast Asia, South America, South Asia, Africa, and Oceania. The practice is privately held by the two founders with no disclosed external funding, headcount data is not available, and the duo relies on a flexible network of regional fabrication and engineering partners (Hakuten Creative, Eurthe Studio, Studio Seo, Harris Structural Engineering, RENZ+OEI) to scale delivery of increasingly complex installations.

Name

Wade and Leta

Legal name

Wade and Leta

Website

https://wadeandleta.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wade and Leta is a Brooklyn-based artistic duo designing and fabricating large-scale public art installations, kinetic sculptures, and immersive environments on commission for corporate brands (Google, Nissan, Casetify), cultural institutions (Tate Modern, Rockefeller Center), and municipalities worldwide.

Ownership category

akta.pro rank

Product category

Public Art Installations

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Public art installations
• Kinetic sculptures
• Brand experience design
• Immersive installations
• Sculpture commissions

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Public Art Commissions: Large-scale public art installations commissioned by cities, municipalities, and cultural institutions. Projects include permanent installations in public spaces (e.g., The Cloud at Burlington City Hall Park, commissioned by Burlington Community and Economic Development Office).
2. Corporate Art Projects: Branded installations and artworks for corporate clients including Google Labs (Reflection Point at Rockefeller Center), Nissan Japan (Mixed Signals), Casetify (Re/CASETiFY Rest Stop), and Toyota.
3. Gallery Exhibitions: Exhibition-based work at galleries and art institutions including E03 Gallery in Beijing, 798 Arts District, Tate Modern, and various group exhibitions.
4. Speaking Engagements: Keynote and panel appearances at design conferences including Graphika Manila, Us By Night, Designyatra, Semi Permanent, Forward Festival, Design Indaba, Adobe Max, and OFFF conferences globally.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wade and Leta is a Brooklyn-based artistic duo that creates commissioned large-scale public art installations spanning sculpture, painting, installation, and spatial design. Their work combines graphic design clarity with radical optimism to deliver immersive, interactive environments for corporate brands (Google, Nissan, CASETiFY), cities and municipalities (Burlington), and cultural institutions. Each project is custom-designed and fabricated, with kinetic systems, sound integration, and physical model-making as signature capabilities.

Product overview

Wade and Leta is a collaborative art duo whose practice encompasses sculpture, painting, installation, and spatial design. Their portfolio consists of large-scale public art installations and immersive environments shown internationally in cities including New York, London, Tokyo, Beijing, Singapore, Chengdu, and Sydney. Their work is characterized by graphic clarity, radical optimism, and the creative use of color, form, and space. The portfolio includes permanent installations (The Cloud in Burlington), kinetic sculptures (Monument to Movement, There Now Here), murals (Empire Boogie Woogie), interactive playscapes (Falling Into Place, Stop Listen Look), and video portrait series (Work & Life Performance). Projects span collaborations with major brands and institutions including Google Labs, Nissan Japan, CASETiFY, and Rockefeller Center.

Differentiator

Problem solved

Functional benefit

Products and services

• The Cloud Permanent sculptural installation in Burlington, Vermont's City Hall Park, designed as a visual anchor and vending kiosk for a local food vendor. Created in collaboration with RENZ+OEI, the 17'6.5"w x 12'12"h x 28.5'd structure uses steel, wood, vinyl, concrete, and powder coat materials.
• Empire Boogie Woogie Mural Mural installation at LinkedIn's office within the Empire State Building, featuring an explosion of color with acrylic paint. The 38'3" x 10'3" mural draws inspiration from Piet Mondrian's Broadway Boogie Woogie, celebrating New York's dynamic rhythm and energy.
• Re/CASETiFY Rest Stop Functional furniture installation created from 13,000 discarded CASETiFY phone cases, recontextualized through grinding into a new substrate to create tables and chairs for the local New York community. Spans New York, China, Korea, Thailand, and Australia.
• Mixed Signals Signage-inspired sculptural installation for Nissan Japan's X-Trail launch at Yokohama in 2025, measuring 3m x 1.5m x 1.5m. The piece reinterprets Japanese road signage with abstract shapes, patterns, and high-visibility markers as part of Nissan's 'Drive Through Museum'.
• Shapes in the Night

Quantifiable outcome

• Falling Into Place at Ginza Six welcomed over 100,000 visitors from around the world within two months
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered flagship, core and major.

• Vivid SydneyflagshipStrategic or Co-development Partner · 1 January 2026Host and commissioning partner for 'There, Now, Here' - Wade and Leta's first Australian artwork, a 6.5-meter tall kinetic and sound-based sculpture at Vivid Sydney in Circular Quay on Gadigal Country. The work features constant motion driven by wind and motors with sound composition by Josh Burgess.
• Google LabsflagshipStrategic or Co-development Partner · 1 January 2025Collaboration on 'Reflection Point' installation at Rockefeller Center in New York City. The project integrated Google Labs' Whisk AI image-generation tool for conceptual development, using text prompts to shape early concepts. The installation features layered spaces, kinetic elements, and mirrored surfaces designed to create an immersive environment for public interaction and self-reflection.
• UCCA LabcoreStrategic or Co-development Partner · 1 January 2025Curator for 'Stop, Listen, Look' installation at IFS Chengdu. UCCA Lab facilitated the 7-meter-tall participatory sculpture that blends color, sound, and motion through motorized and wind-powered elements on the rooftop of IFS in Chengdu, China.
• StartBahncoreStrategic or Co-development Partner · 1 January 2025Curation partner for 'Mixed Signals' installation for Nissan Japan in Yokohama. StartBahn also curated 'Shapes in the Night' at Moon Art Night Shimokitazawa, demonstrating an ongoing creative partnership.
• MakernetcoreImplementation/ SI/ Consulting Partner · 1 January 2025Technical collaborator for 'Stop, Listen, Look' installation in Chengdu, supporting the 7-meter-tall participatory sculpture with horn-like sound-transmitting forms and motorized elements.
• Eric LaucoreStrategic or Co-development Partner · 1 January 2025Sound producer for 'Stop, Listen, Look' in Chengdu, creating a soundtrack using field recordings from the city. Visitors could manipulate the character of the sound through a controller embedded in one of the freestanding towers.
• AcrylicizemajorStrategic or Co-development Partner · 1 January 2025Curator for Empire Boogie Woogie Mural at LinkedIn's office in the Empire State Building. The 38'3" x 10'3" acrylic paint mural was inspired by the hustle and bustle of midtown Manhattan.
• RENZ+OEIcoreStrategic or Co-development Partner · 1 January 2024Collaboration on 'The Cloud' permanent installation in Burlington's City Hall Park. RENZ+OEI served as concept design collaborators and builders of the sculptural kiosk structure. The project began as a conversation between Brooklyn-based designers Jean and Gabriel from RENZ+OEI, evolving into a permanent sculptural installation.
• GAS As Interface JapancoreStrategic or Co-development Partner · 1 January 2024Creative collaboration for 'Falling Into Place' at Ginza Six rooftop. GAS As Interface Japan (Anne Yano / Yu Torisaka) contributed to the sculptural playscape that welcomed 100,000+ visitors within two months.
• Hakuten CreativecoreImplementation/ SI/ Consulting Partner · 1 January 2024Production partner for 'Falling Into Place' installation at Ginza Six, handling fabrication and installation logistics for the large-scale sculptural playscape.
• StartBahncoreStrategic or Co-development Partner · 1 January 2024Curation partner for 'Shapes in the Night' at Moon Art Night Shimokitazawa, an annual evening festival illuminating Tokyo's Shimokitazawa neighborhood with vibrant LED-based installations in the underground Odakyu Railway space.
• OuterEditmajorStrategic or Co-development Partner · 1 January 2024Post-production partner for 'Monument to Movement' kinetic sculpture at Millenia Walk Singapore. OuterEdit collaborated with 2ideas and Eurthe Studio on the 14-meter tall festive sculpture featuring motors, metal beams, and cardboard compositions.
• 2ideasmajorStrategic or Co-development Partner · 1 January 2024Creative collaborator on 'Monument to Movement' at Millenia Walk Singapore, a towering 14-meter kinetic sculpture celebrating festive seasons with blue, green, and silver tree-like structures transforming into red and gold firework-inspired shapes.
• Eurthe StudiocoreImplementation/ SI/ Consulting Partner · 1 January 2024Fabrication partner for 'Monument to Movement' at Millenia Walk Singapore, contributing to the construction of the 14-meter kinetic sculpture featuring motors, metal beams, and corrugated cardboard compositions.
• Millenia WalkcoreStrategic or Co-development Partner · 1 January 2024Host venue and commissioning partner for 'Monument to Movement' kinetic sculpture in Singapore, featuring six swings for public use at ground level and a 14-meter tall structure celebrating festive seasons.
• Studio SeocoreImplementation/ SI/ Consulting Partner · 1 January 2024Construction documents partner for 'The Cloud' installation in Burlington, working alongside RENZ+OEI to develop detailed fabrication documentation for the permanent public installation.
• Harris Structural EngineeringcoreImplementation/ SI/ Consulting Partner · 1 January 2024Structural engineering partner for 'The Cloud' installation in Burlington's City Hall Park, providing engineering specifications for the 17'6.5" x 12'12" x 28.5'd structure in steel, wood, vinyl, concrete, and powder coat.
• CasetifycoreStrategic or Co-development Partner · 1 January 2024Collaboration on Re/CASETiFY Rest Stop, creating functional furniture from 13,000 discarded phone cases through a process of grinding pieces down to create a new substrate for table and chair sets. The activation spanned New York to China, Korea, Thailand, and Australia.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Snarkitecture: Brooklyn-based art and architecture practice producing immersive installations that blur art and design. Highly comparable given shared Brooklyn base and focus on interactive, photo-worthy installations for brands and institutions.
• Meow Wolf: US-based arts and entertainment company producing immersive, large-scale narrative art installations. Comparable as a creator of participatory, photo-shareable installations that draw mass visitor traffic and corporate partnerships.
• teamLab: Japan-based interdisciplinary art collective producing large-scale immersive, digital, and interactive installations globally. Closely comparable to Wade and Leta in producing kinetic, participatory public artworks for venues and brand partners, though at much larger operational scale.
• Studio Drift: Dutch artist duo (Lonneke Gordijn and Ralph Nauta) specializing in large-scale kinetic sculptures and immersive installations. Directly comparable creative-duo model focused on technology-driven public art exhibited internationally.
• FriendsWithYou: Art collective creating large-scale inflatable and immersive installations worldwide. Comparable in producing colorful, participatory public artworks that travel across cities and partner with major brands.
• Random International: London-based studio known for large-scale kinetic and responsive installations (e.g., 'Rain Room'). Comparable in producing immersive, technology-enabled public artworks commissioned by cultural institutions and brands.

Emerging players

• Numen/For Use: Croatian-Austrian collective producing large-scale interactive installations and spatial design objects. Comparable as an interdisciplinary collective executing immersive, participatory works for cultural venues globally.
• Universal Everything: UK-based digital art studio producing immersive moving-image and installation works for museums, brands, and public spaces. Comparable in creating tech-enabled artistic experiences for venues and corporate clients.
• The Haas Brothers: Los Angeles-based artist duo producing sculptural and installation work with bold color and material experimentation. Comparable in operating as a collaborative artist duo with brand collaborations and gallery presence.
• Alex Chinneck: British artist known for surreal, large-scale public sculptures and architectural installations. Comparable in executing single-artist public artworks that combine fabrication, structural innovation, and civic engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wadejeffree
• LinkedInlinkedin.com/company/wade-and-leta

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wade and Leta