Apiece Apart
Apiece Apart is a New York-based direct-to-consumer women's contemporary fashion brand selling dresses, tops, pants, and knitwear exclusively through its Shopify website at price points from $125 to $725, serving individual style-conscious women shoppers across seasonal collections.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Apiece Apart does
Apiece Apart is a privately held, direct-to-consumer women's contemporary fashion brand founded in 2008 and headquartered in New York. It designs, produces, and sells apparel and accessories — including dresses, tops, pants, shorts, knitwear, outerwear, and select loungewear — at price points ranging from approximately $125 (entry-level tops) to $725 (premium dresses), with a recurring 25-40% promotional sale cadence. The catalog is organized around seasonal collections (Summer 2026 currently featured) and themed sub-collections such as Sculpted, Night Blooms, Stripe, Embroidered, and Textured, with size range extended from XXS to 2XL.
The company operates a single Shopify-based e-commerce storefront (shop.apieceapart.com) and has no documented physical retail, wholesale, or third-party marketplace presence. Its technology stack is conventional for a small DTC apparel brand: Shopify for commerce, CDN-hosted product imagery, an email capture flow offering 15% off first order, a Messenger-based chat support widget, and a user-generated content ("As Seen On You") gallery embedded on the homepage to drive social proof. There are no documented AI/ML features, API integrations, or proprietary technology assets.
The business model is a straightforward one-time-purchase DTC apparel sales model, with revenue generated entirely from individual consumer transactions. Customer acquisition relies on email marketing, organic social, seasonal collection launches, and UGC, and the brand sustains a sale section of ~188 items at any given time to manage seasonal inventory. With 11-50 employees, no disclosed funding, and 17 years of continuous operation, Apiece Apart appears to be a small, self-sustaining independent fashion brand rather than a venture-backed growth company.
Apiece Apart firmographics
Firmographics- Name
- Apiece Apart
- Legal name
- Apiece Apart
- Website
- https://apieceapart.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Apiece Apart is a New York-based direct-to-consumer women's contemporary fashion brand selling dresses, tops, pants, and knitwear exclusively through its Shopify website at price points from $125 to $725, serving individual style-conscious women shoppers across seasonal collections.
- Ownership category
- akta.pro rank
Apiece Apart industry classification
Industry- Product category
- Women's Contemporary Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
- akta.pro secondary industry
- Value/Off-price Apparel Retail (Apparel-focused) (CRAAABAO)
Keywords
Where Apiece Apart is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Apiece Apart business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase model for women's clothing and accessories sold directly to consumers through the Apiece Apart e-commerce website. Products are sold at full price and during promotional sale periods with discounts ranging from 25-40%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing across product categories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Apiece Apart product offering
Product offeringCore offering
Apiece Apart is a women's contemporary fashion brand that designs, sells, and ships dresses, tops, bottoms, outerwear, and knitwear directly to consumers through its Shopify-powered e-commerce website. The brand organizes its catalog into seasonal collections (e.g., Summer Collection), New Arrivals, Best Sellers, and Sale categories, offering versatile, timeless silhouettes in sizes XXS to 2XL. Revenue is generated through one-time direct product sales with promotional markdowns of 25-40% off and a 15% first-order incentive for new email subscribers.
Product overview
Apiece Apart is a women's fashion brand offering a diverse portfolio of contemporary clothing and accessories. The product line is structured as a unified fashion collection featuring multiple product categories including dresses (such as the Brijette Dress, Alexia Wrap Dress, Alessandra Sarong Shirt Dress, Alessandra Mini), tops (such as the Oda Polo, Isolde Button Down, Marca Knit Top, Forte Tee, Embroidered Cami Top, Sculpted Bina Top, Lo Campo Shirt, Bodi Halter Bodysuit, Ten Racer Tank), bottoms (such as the Elan Midrise Palazzo Pant, Bari Crop Trouser, Everyday Pull On Pant, Classic Merida Pant, Spa Pleat Pant, Bari Jean, Juna Cargo Pant), outerwear (such as the Long Selva Jacket, Kimono Robe, Elsa Double Breasted Blazer), and specialty items (PJ Set). The brand also offers a dedicated Sale section with discounted products. Key product lines include the Sculpted collection (Sculpted Uma Sleeveless Maxi, Sculpted Sabina Mini/Maxi, Sculpted Bina Top, Sculpted Ruffle Skirt), the Stripe collection (Stripe Godet Tank, Stripe Veras Short, Stripe Merida Pant, Stripe Rowen Mini, Stripe Marsala Wrap Skirt), the Night Blooms collection (Alexia Wrap Dress, Kari Pull On Pant, San Vito Sarong, Laloux Smocked Maxi, Mazza Maxi, Valenti Mini Dress, Los Altos Top), the Embroidered collection (Embroidered Cami Top, Embroidered Kari Pull On Pant, Embroidered Onella Dress), and the Textured collection (Textured Agathe Tier Maxi, Textured Los Altos Top, Textured Otillie Mini, Textured Bali Tank Dress). The products are available in a wide range of colors and patterns including Cream, Dark Olive, Chambray, Black, Shell, Blue & White Stripe, Painted Marseille Stripe, Night Blooms Firecracker, Night Blooms Sorbet, Tropical Midnight, Yayoi Black & White, and more.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Dresses Collection A range of women's dresses including wrap, maxi, mini, shirt, sarong, smocked, tiered, and bias-cut styles, available in multiple colors, prints (e.g., Night Blooms, Painted Marseille Stripe, Yayoi), and sizes XXS to 2XL. Targeted at fashion-conscious women seeking versatile everyday and occasion dressing.
- Women's Tops Collection Tops including tees, tanks, polos, button-ups, pullovers, knit tops, and bodysuits in cotton, linen, silk-cashmere, and tissue-weight knits, offered in multiple colorways. For women seeking elevated everyday separates.
- Women's Bottoms Collection Pants, jeans, shorts, and skirts in wide-leg, barrel, kick-flare, palazzo, cargo, pull-on, bermuda, and balloon silhouettes, including denim options, available in multiple washes and colors.
- Women's Outerwear Collection Outerwear and layering pieces including long jackets, double-breasted blazers, kimono robes, and tissue-weight and wrap cardigans.
- Knitwear Collection Knitwear including silk-cashmere V-necks, tissue-weight sweaters, crewnecks, and knit midi dresses in Eclipse, Amber, Sand, and other colorways.
- Sale Section Marked-down apparel across categories including dresses, tops, bottoms, and outerwear, with original prices reduced by 25-40%.
Companies that use Apiece Apart
Customer profileSegments1 record
Ideal customer profiles1 record
Apiece Apart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Apiece Apart partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Apiece Apart competitors and assessment
Company assessmentEmerging players
- Favorite Daughter: Favorite Daughter is a DTC contemporary women's brand offering elevated dresses, denim, and knits at premium price points through its own e-commerce site. Comparable to Apiece Apart in target customer, product mix, and direct-to-consumer model, though newer and smaller in scale.
Direct peers
- Amour Vert: Amour Vert is a DTC women's contemporary apparel brand producing sustainable dresses, tops, and pants sold online. Similar to Apiece Apart in product categories, premium pricing, and direct-to-consumer go-to-market.
- Dôen: Dôen is a DTC women's contemporary brand focused on romantic, vintage-inspired dresses and apparel sold primarily through its own e-commerce site. Closely mirrors Apiece Apart's specialty dress-led assortment, seasonal collections, and DTC-only model.
- Sézane: Sézane is a French DTC contemporary women's fashion brand offering premium-priced dresses, tops, and accessories through its own site with global shipping. Highly comparable to Apiece Apart in product mix, price band, and direct-to-consumer international approach.
- Reformation: Reformation is a DTC contemporary women's fashion brand offering elevated, sustainable clothing at premium price points. Most directly comparable to Apiece Apart in target customer (fashion-conscious women), channel (DTC e-commerce), and contemporary positioning.
- Cuyana: Cuyana is a DTC women's brand offering contemporary clothing and accessories with a focus on quality, timeless design, and direct-to-consumer pricing. Comparable to Apiece Apart in customer profile, premium price positioning, and e-commerce-first distribution.
- Everlane: Everlane is a DTC apparel brand selling contemporary clothing and accessories via its own e-commerce site, with similar email-driven customer acquisition and direct pricing model. Overlaps with Apiece Apart in target customer and channel, though Everlane skews more toward everyday basics.
- Mara Hoffman: Mara Hoffman is a contemporary women's fashion brand known for dresses and resort wear, with a primary DTC channel and selective wholesale. Directly comparable to Apiece Apart in dress-forward product mix and elevated price points.
Broad incumbents
- NYDJ: NYDJ is a well-established women's apparel brand specializing in premium denim, pants, and contemporary clothing sold through DTC and wholesale. Overlaps with Apiece Apart in women's bottoms category and similar price positioning, but with broader wholesale distribution.
- Aritzia: Aritzia is a multi-brand contemporary women's fashion retailer with a substantial DTC e-commerce business and physical boutiques. Comparable to Apiece Apart in target customer and product categories, but operates at much larger scale with broader assortment and brand portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Apiece Apart social profiles
Digital presenceApiece Apart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apiece Apart leadership team
Management profileNumber of profiles
Apiece Apart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apiece Apart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apiece Apart
What does Apiece Apart do?
Apiece Apart is a women's contemporary fashion brand that designs, sells, and ships dresses, tops, bottoms, outerwear, and knitwear directly to consumers through its Shopify-powered e-commerce website. The brand organizes its catalog into seasonal collections (e.g., Summer Collection), New Arrivals, Best Sellers, and Sale categories, offering versatile, timeless silhouettes in sizes XXS to 2XL. Revenue is generated through one-time direct product sales with promotional markdowns of 25-40% off and a 15% first-order incentive for new email subscribers.
Is Apiece Apart a public or private company?
Apiece Apart is a private company. It is classified as unknown and is currently operating.
When was Apiece Apart founded?
Apiece Apart was founded in 2008. It employs 11 to 50 people.
Where is Apiece Apart based?
Apiece Apart is headquartered in New York, United States, in the North America region.
How does Apiece Apart make money?
One revenue line is on record: direct Product Sales.
Who are Apiece Apart's main competitors?
Favorite Daughter is listed as an emerging player. Direct peers are Amour Vert, Dôen, Sézane, Reformation, Cuyana, Everlane and Mara Hoffman. Broad incumbents are NYDJ and Aritzia.
Does Apiece Apart have an API?
No public API is recorded for Apiece Apart.
What industry is Apiece Apart in?
Apiece Apart's product category is Women's Contemporary Apparel. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail, with a secondary code of CRAAABAO, Value/Off-price Apparel Retail (Apparel-focused). Its NAICS code is 45811 and its SIC code is 5621.