De Fietsfabriek
De Fietsfabriek is a Dutch manufacturer, founded in 2003 and based in Amsterdam, that handcrafts customizable cargo bikes, electric cargo bikes, and traditional bicycles. It sells built-to-order through its website, an Amsterdam showroom, and 35+ dealers in the Netherlands and France, serving families, childcare centers, and corporate B2B customers.
- Company typePrivate
- Founded2003
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What De Fietsfabriek does
De Fietsfabriek B.V. is a privately held Dutch bicycle manufacturer founded in 2003 and headquartered in Amsterdam. The company hand-assembles traditional bicycles, electric bicycles, and cargo bikes (bakfietsen) using chrome steel frames and high-quality components such as 250W rear-wheel electric drive systems, hydraulic disc brakes, and 7-speed gearing. Its product line spans ladies' and men's bicycles, the Classic Bakfiets, the KDV XL-E childcare cargo bike (carrying up to eight children with full Dutch safety certification), the Industrial Bakfiets for goods transport, the Classic Cargo Bakfiets with configurable flightcase, and the Rolstoelbakfiets XL wheelchair-transport bike. Each product is built to order and customizable in over 200 RAL colors, with optional laser engraving and decals for personal or corporate branding.
The company serves three primary customer segments: (1) private consumers and families seeking durable, customizable bicycles for urban and family transport; (2) Dutch childcare centers (KDV) and after-school care (BSO) organizations requiring regulation-compliant group transport; and (3) corporate B2B buyers using fully branded bikes for marketing, catering, sampling, and fleet purposes, including clients such as Coca-Cola, Unilever, Pernod Ricard, Le Groupe Bel, and Jardin D'acclimatation. Revenue is generated through one-time direct sales and an emerging leasing option, priced between approximately €3,750 and €8,995 excluding VAT, distributed via direct e-commerce on defietsfabriek.nl, a company-owned showroom in Amsterdam, and a network of 35+ independent dealers across the Netherlands plus one international dealer in France (Amsterdam Air).
De Fietsfabriek firmographics
Firmographics- Name
- De Fietsfabriek
- Legal name
- De Fietsfabriek B.V.
- Website
- https://defietsfabriek.nl
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Fietsfabriek is a Dutch manufacturer, founded in 2003 and based in Amsterdam, that handcrafts customizable cargo bikes, electric cargo bikes, and traditional bicycles. It sells built-to-order through its website, an Amsterdam showroom, and 35+ dealers in the Netherlands and France, serving families, childcare centers, and corporate B2B customers.
- Ownership category
- akta.pro rank
De Fietsfabriek industry classification
Industry- Product category
- Cargo bicycle manufacturing
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- Cargo & Utility Bike Retail (CRAMAHAF), E-Bikes & Electric Bicycles (CRACASAA), Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where De Fietsfabriek is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
De Fietsfabriek business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Bicycle and Cargo Bike Sales: De Fietsfabriek generates revenue primarily through the direct sale of handcrafted bicycles and cargo bikes. Products are sold at fixed price points (one-time payment) via the company website and dealer network. Customers pay upon delivery. Prices are displayed excluding VAT.
- Bicycle Leasing: The company offers a leasing option for bicycles, allowing customers to spread the cost over time rather than paying the full purchase price upfront.
- Corporate Marketing / Branded Bikes: B2B revenue from fully customized corporate bikes and cargo bikes branded in company house styles. Includes catering bikes, transport bikes, sampling bikes, and company fleet bikes. Served directly by the company sales team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Classic Bakfiets - Standard (non-electric) |
| One time/ perpetual license | Pay-as-you-go | Classic Bakfiets - E-Bike (electric) |
| One time/ perpetual license | Pay-as-you-go | KDV XL-E Bakfiets - E-Bike for childcare (up to 8 children) |
| One time/ perpetual license | Pay-as-you-go | Classic Cargo E-Bike with Flightcase |
| One time/ perpetual license | Pay-as-you-go | Industrial Cargo E-Bike |
| One time/ perpetual license | Pay-as-you-go | Rolstoelbakfiets XL - Wheelchair Bakfiets E-Bike |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
De Fietsfabriek product offering
Product offeringCore offering
De Fietsfabriek handcrafts Dutch bicycles and cargo bikes (bakfietsen) for private individuals and businesses. Its lineup includes family cargo bikes, electric bakfietsen, women's and men's city bicycles, specialized childcare (KDV/BSO) transport bikes, industrial cargo bikes, wheelchair-transport bikes, and fully customizable corporate marketing bicycles. Every bike is built to order with options for 200+ RAL colors, laser engraving, decals, and electric pedal assistance.
Product overview
De Fietsfabriek is a Dutch bicycle manufacturer founded in 2003, offering handcrafted, Oer-Hollandse (Dutch) bicycles and cargo bikes. The product portfolio includes classic bicycles (damesfiets/herenfiets), cargo bikes (Classic Bakfiets, KDV XL-E Bakfiets, Industrial Bakfiets, Classic Cargo Bakfiets, Rolstoelbakfiets XL), and marketing/custom-branded bikes. All products are customizable with over 200 RAL colors, name/logo engraving, and stickers. Most models available with electric pedal assistance (E-Bike variants). Products are designed for families, childcare/daycare centers, cargo transport, wheelchair accessibility, and corporate marketing purposes.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Bakfiets Classic three-wheel cargo bike for families, accommodating 2–4 children. Available in standard and E-Bike variants with 7-speed transmission, hand brakes, and 150 kg load capacity. Built-to-order with 200+ RAL color options.
- KDV XL-E Bakfiets Extra-large electric cargo bike for childcare centers (KDV) and after-school care (BSO), accommodating up to 8 children aged 2–10. Features a 250W motor with pedal assistance limited to 17 km/h, EMC certification, reinforced frame, aircraft-style seatbelts, parking brake, rearview mirror, and reflectors.
- Industrial Bakfiets Heavy-duty cargo bike for transporting large loads such as packages, mail, and goods. Features 7-speed transmission, hydraulic disc brakes, 250W rear-wheel motor, and a configurable cargo area with a lockable lid.
- Classic Cargo Bakfiets Electric cargo bike designed for goods transport, equipped with a waterproof and secure flightcase (85x58x52 cm). Features 7-speed transmission, hydraulic disc brakes, and a configurable cargo bay for cooling, freezing, heating, or extra storage.
- Rolstoelbakfiets XL Wheelchair-transport cargo bike that allows wheelchair users to travel together without folding or separately transporting the wheelchair. Features an ergonomic aluminum loading ramp, 3+ hook anchoring system, 250W motor, 36V/13.6Ah Lion battery, ~20 km range per charge, and ~5 hour full charge time.
- Damesfietsen (Women's Bicycles) Handcrafted women's city bicycles with high-quality materials, customizable RAL colors, name/logo engraving, and an optional electric pedal assistance variant.
- Herenfietsen (Men's Bicycles) Handcrafted men's city bicycles with a robust design, high-quality materials, customizable color and accessory options, and an optional electric pedal assistance variant.
- Marketingfietsen Fully customizable bicycles and cargo bikes branded in a customer's company house style. Includes company bikes, catering bikes, transport bikes, and sampling bikes for promotional and field marketing activations.
Quantifiable outcome
- All KDV E bikes meet EN 15194 standard, Machinery Directive, EMC Directive, and EU General Product Safety Regulation requirements
- +2 more outcomes
Companies that use De Fietsfabriek
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
De Fietsfabriek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
De Fietsfabriek partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- NatuurfonteincoreIn 2018, De Fietsfabriek partnered with Natuurfontein to co-develop the KDV with electric pedal assistance (KDV E-bike). This partnership resulted in the specially designed childcare cargo bike with reinforced frame, electronic safety systems, and EMC certification, making it compliant with Dutch regulations for transporting children.
- Field Marketing Agencies (Square Melon, CP2, Sandwich, Rosbeef)minorDe Fietsfabriek supplies sampling bicycles to field marketing agencies including Square Melon and CP2 (Netherlands) and Sandwich and Rosbeef (France). These bikes are used for street activations and event-based brand sampling campaigns, serving as mobile marketing platforms.
- Coca-Cola, Unilever, Pernod Richard, Le Groupe Bel, Fox (Corporate Catering)minorDe Fietsfabriek supplies custom catering bicycles to major consumer goods companies including Coca-Cola, Unilever, Pernod Richard (France), Le Groupe Bel (France, brands include La Vache Qui Rit, Boursin, Leerdammer), and Fox (France). Bikes are configured for mobile catering, promotional events, and branded activations.
- Jardin D'acclimatation (Paris)minorThe Parisian amusement park Jardin D'acclimatation operates De Fietsfabriek catering bicycles for food and beverage service within the park.
- Dealer Network (35+ Independent Bicycle Retailers)coreDe Fietsfabriek distributes its bicycles and cargo bikes through a network of 35+ independent bicycle dealers in the Netherlands and one international dealer in France (Amsterdam Air). Dealers provide product display, test rides, local sales, and after-sales service. Key dealers include Free Wheely Amsterdam, Beer Fietsen Den Haag, Van Hulst Fietsen Leiden, J. Bos en Zn. Deventer, Bike Totaal Landewé Enschede, Wheels Tweewielers Nijmegen, ScooterHill Breda, Kemps Bike Totaal 's-Hertogenbosch, and others.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
De Fietsfabriek competitors and assessment
Company assessmentBroad incumbents
- Gazelle: Royal Dutch Gazelle is one of the largest traditional bicycle manufacturers in the Netherlands, with a growing e-cargo bike line and broad dealer coverage. Overlaps De Fietsfabriek on bikes, e-bikes, and Dutch retail channels but is broader in scope (commuter, leisure, e-bike) rather than cargo-bike specialized.
- Trek Bicycles: Global premium bike manufacturer with Fetch+ family e-cargo models and extensive EU dealer reach. Overlaps De Fietsfabriek on premium electric family/cargo bikes but operates at vastly greater scale and broader product scope.
- Batavus: Accell Group-owned Dutch bicycle brand offering city, e-bike, and family cargo models across an extensive dealer network. Comparable on Dutch market presence and product overlap (especially family/utility e-bikes), though broader and more mainstream than De Fietsfabriek.
Direct peers
- Larry vs Harry: Danish cargo bike maker (Bullitt, eBullitt) with a sport/utility tilt and presence across European urban markets. Direct overlap in premium cargo bikes with customization, though more performance-oriented than De Fietsfabriek's family/childcare focus.
- Urban Arrow: Amsterdam-based e-cargo bike manufacturer with a strong family-focused product line (Family, Cargo, Tender) and a broad European dealer network. Most direct head-to-head competitor for De Fietsfabriek's Classic Bakfiets and family cargo bike SKUs in the Netherlands and EU.
- Babboe (Bakfiets.nl): Dutch cargo bike specialist owned by Accell Group, offering a broad range of bakfietsen including electric models and KDV variants. Competes directly with De Fietsfabriek across price tiers and the KDV/childcare segment, with greater scale and Accell distribution leverage.
Emerging players
- Riese & Müller: German premium e-bike and e-cargo bike manufacturer known for high-end fully equipped cargo and urban bikes. Comparable on premium positioning, electric drivetrain sophistication, and customization (configurable online), though broader portfolio than De Fietsfabriek.
- Tern Bicycles: Taiwan-headquartered urban mobility brand offering cargo and family e-bikes (e.g., GSD, HSD) targeted at city dwellers. Direct overlap on family cargo and utility use cases with a global dealer footprint and folding/cargo specialization.
- Yuba Bicycles: US-based cargo and family bike brand with electric cargo models (Mundo, Spicy Curry, Kombi) and growing European presence. Comparable on cargo-bike family/kids transport, though more distribution-focused in North America than the Netherlands.
- Carqon: Dutch premium e-cargo bike brand focused on family and child transport with configurable interiors and growing dealer network in Netherlands and EU. Comparable on premium Dutch cargo positioning and family/childcare use cases, though smaller scale.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
De Fietsfabriek social profiles
Digital presenceDe Fietsfabriek compliance and trust
Trust signalCompliance5 records
De Fietsfabriek financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Fietsfabriek leadership team
Management profileNumber of profiles
De Fietsfabriek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Fietsfabriek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Fietsfabriek
What does De Fietsfabriek do?
De Fietsfabriek handcrafts Dutch bicycles and cargo bikes (bakfietsen) for private individuals and businesses. Its lineup includes family cargo bikes, electric bakfietsen, women's and men's city bicycles, specialized childcare (KDV/BSO) transport bikes, industrial cargo bikes, wheelchair-transport bikes, and fully customizable corporate marketing bicycles. Every bike is built to order with options for 200+ RAL colors, laser engraving, decals, and electric pedal assistance.
Is De Fietsfabriek a public or private company?
De Fietsfabriek is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was De Fietsfabriek founded?
De Fietsfabriek was founded in 2003. It employs 11 to 50 people.
Where is De Fietsfabriek based?
De Fietsfabriek is headquartered in Amsterdam, Netherlands, in the Europe region.
How does De Fietsfabriek make money?
Three revenue lines are on record. Bicycle and Cargo Bike Sales are the primary driver. The others are bicycle Leasing and corporate Marketing / Branded Bikes.
Who are De Fietsfabriek's main competitors?
Broad incumbents on record are Gazelle, Trek Bicycles and Batavus. Direct peers are Larry vs Harry, Urban Arrow and Babboe (Bakfiets.nl). Emerging players are Riese & Müller, Tern Bicycles, Yuba Bicycles and Carqon.
Does De Fietsfabriek have an API?
No public API is recorded for De Fietsfabriek.
What industry is De Fietsfabriek in?
De Fietsfabriek's product category is Cargo bicycle manufacturing. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRAMAHAF, Cargo & Utility Bike Retail. Its NAICS code is 336991 and its SIC code is 3751.