Texas

What Texas does

Texas Andreas Petersen A/S is a Danish manufacturer of powered garden equipment, founded in 1960 and headquartered in Odense, Denmark. The company designs, develops, and produces a comprehensive portfolio that spans lawn mowers, ride-on lawn tractors (including the electric Epsilon series and compact Rider 6500E), robotic lawn mowers (TMX2000 with Wi-Fi/app control and supersonic obstacle sensing), rough mowers, brush cutters, hedge trimmers, chainsaws, tillers and cultivators, scarifiers, snow throwers, water pumps, leaf blowers, log splitters, high-pressure washers, and air compressors. It also operates a multi-tier cordless battery platform at 20V, 40V, and 58V that enables cross-tool battery sharing. The company states that production is carried out at two owned factories (located outside Denmark) while headquarters and central warehouse remain in Odense.

Texas serves private garden owners and semi-professional users seeking reliable, affordable garden machinery for lawn care, grass cutting, hedge maintenance, soil preparation, and seasonal tasks such as snow clearing. The customer segmentation approach is horizontal, with broad coverage of common homeowner pain points rather than vertical specialization. The company monetizes through hardware sales (machines, spare parts, and accessories) distributed via a pan-European dealer and service workshop network that spans at least 33 European countries plus the Middle East and select outposts, complemented by multilingual websites and direct e-commerce. Pricing is not publicly disclosed and is set regionally through dealer relationships. Texas also operates a sub-brand, Moreland, as a wholly owned subsidiary.

Name

Texas

Legal name

Texas Andreas Petersen A/S

Website

https://texas-garden.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Texas Andreas Petersen A/S is a Danish manufacturer, founded in 1960, that designs and produces a broad range of gasoline, electric, and battery-powered garden machines, including robotic mowers and ride-on tractors, sold across Europe through a dealer and service workshop network.

Ownership category

akta.pro rank

Product category

Garden Machinery & Outdoor Power Equipment

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Farm Machinery and Equipment Manufacturing (333111), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Farm Machinery & Equipment (3523)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

akta.pro secondary industry

Tillage, Seeding & Planting Equipment (IMAHACAB)

Keywords

• Garden machinery manufacturing
• Outdoor power equipment
• Robotic lawn mowers
• Lawn tractors
• Garden tools

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Garden Machine Sales: Revenue generated from the sale of garden machinery including lawn mowers, robotic mowers, lawn tractors, brush cutters, hedge trimmers, chainsaws, tillers, and related accessories. Products are sold through dealer network and direct sales.
2. Spare Parts and Accessories: Sale of spare parts, accessories, and consumables for garden machines including oil, blades, grass catchers, carts, and other attachments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Texas (Texas Andreas Petersen A/S) is a Danish manufacturer founded in 1960 that designs, develops, and produces a comprehensive range of garden machines including lawn mowers, robotic mowers, ride-on lawn tractors, rough mowers, brush cutters, hedge trimmers, chainsaws, tillers, snow throwers, and related accessories. Products are sold through a pan-European dealer and service workshop network, with an e-commerce platform for direct sales and spare parts lookup. The company operates 2 own factories and positions itself as one of the oldest international brands in the garden machine industry.

Product overview

Texas A/S is a Danish manufacturer of garden machines founded in 1960, now producing a comprehensive portfolio of powered garden equipment. The product range includes lawn mowers (gasoline and electric), ride-on lawn tractors (Epsilon series with electric and gasoline models including R7600Li, R9600Li, ZT10700Li, ZT13700Li), robotic lawn mowers (TMX series with app connectivity and supersonic sensors), riders (including Rider 6500E), rough mowers (Multi Cut series), tillers and cultivators, brush cutters and trimmers, chainsaws, hedge trimmers, leaf blowers, leaf vacuums, log splitters, log saws, scarifiers, snow throwers, water pumps, weed burners, weed cleaners, sweepers, spreaders, high pressure washers, earth augers, combi machines, and air compressors. The product line also includes three battery series (20V, 40V, and 58V) enabling cordless operation across compatible tools. Accessories include garden carts, grass catchers, mulching kits, scarifiers, spreaders, and snow blades. The company operates its own factories and maintains headquarters in Odense, Denmark, with products distributed internationally through dealers and service workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Lawn Mower Gasoline and electric-powered lawn mowers for residential lawn care, available in various cutting widths and engine capacities for private garden owners.
• Lawn Tractor Ride-on lawn tractors including Epsilon series (R7600Li, R9600Li, ZT10700Li, ZT13700Li) and Premium TTC102H for large lawn maintenance, featuring electric and gasoline engine options.
• TMX2000 Robotic Lawn Mower Wi-Fi connected robotic lawn mower for lawns up to 2000 m² with supersonic obstacle sensor, multi-language app control, mulching function, and 57dB operating noise.
• Rider 6500E Lawn Tractor Compact ride-on mower with 224-cc engine, e-start, 65 cm steel cutting deck, 3-in-1 functionality (collector, mulching, side discharge), 150L grass collector, central height adjustment.
• Multi Cut 580TG Rough Mower Self-propelled rough grass cutter with 224cc 4-stroke Loncin engine, 58cm cutting width, adjustable cutting height 40-90mm, designed for tall and wild grass over large areas.
• Brush Cutter / Trimmer Gasoline and battery-powered brush cutters and grass trimmers for clearing overgrown areas and trimming grass edges in private gardens and semi-professional applications.
• Chainsaw Gasoline-powered chainsaws for tree cutting and wood processing tasks in residential and semi-professional settings.
• Hedge Trimmer Powerful hedge trimmers for shaping and maintaining hedges and shrubs in private gardens.
• Leaf Blower Powerful leaf blowers for clearing leaves and debris from gardens and pathways.
• Log Splitter Log splitters for processing firewood efficiently and safely in residential settings.
• Tiller & Cultivator Garden tillers and cultivators for soil preparation, including rear tiller models and the Lilli 535TG. Texas's original product line since founding in 1960.
• Scarifier Lawn scarifiers for removing moss and thatch buildup to improve lawn health in private gardens.
• Snow Thrower Snow throwers for clearing snow from driveways and pathways during winter in Nordic and Northern European climates.
• Water Pump Water pumps including the WP358S 4-stroke model for flooding and portable irrigation, with up to 12,000 l/h max delivery capacity.
• Combi Machine Multi-functional machines that can be equipped with various attachments for different garden tasks such as sweeping, snow clearing, and lawn care.
• Earth Auger Earth augers for drilling holes in soil for planting posts, fence installation, or other earthworks.
• High Pressure Washer High pressure washers for cleaning outdoor surfaces, vehicles, and equipment in residential settings.
• Leaf Vacuum Leaf vacuums for collecting and clearing fallen leaves from lawns and gardens.
• Log Saw Log saws for cutting firewood to desired lengths for residential use.
• Pruning Shear Powerful pruning shears including the GS1680Li M2 battery-powered model for tree and shrub maintenance in private gardens.
• Spreader Centrifugal spreaders for distributing seed, fertilizer, or salt on lawns and gardens.
• Sweeper Garden sweepers for clearing debris, leaves, and grass clippings from paved surfaces in residential properties.
• Weed Burner Weed burners for thermal weed control without chemicals in private gardens.
• Weed Cleaner Weed cleaners for removing moss, algae, and weeds from paved surfaces like patios and driveways.
• Air Compressor Air compressors for various inflation and pneumatic tool applications in residential settings.

Quantifiable outcome

• 86% of testers reported the robotic lawn mower met their expectations and would recommend it to others after extensive 2021 testing phase

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Makita: Japanese power-tools manufacturer with an expanding cordless outdoor equipment range (LXT platform). Competes with Texas in professional-grade battery garden tools, though Makita's primary identity is construction/industrial rather than garden.
• Honda Power Equipment: Manufacturer of petrol lawn mowers, ride-on mowers, tillers, and other outdoor equipment. Comparable to Texas on combustion-engine garden machinery and tillers, though Honda has greater brand premium and is not focused on European residential specifically.
• Bosch (Power Tools / Garden Tools division): German conglomerate with a major DIY and garden power-tools business spanning battery mowers, robotic mowers (Indego), trimmers, and pressure washers. Overlaps with Texas's battery and robotic mower lines but as part of a much broader portfolio.
• MTD Products (acquired by Stanley Black & Decker): US-based manufacturer of lawn tractors, walk-behind mowers, and garden equipment under Cub Cadet, Troy-Bilt and other brands. Comparable to Texas on ride-on and walk-behind mowers, but operates at substantially larger scale and primarily in North America.

Others

• Briggs & Stratton: US manufacturer of small engines for outdoor power equipment. Relevant to Texas because Briggs & Stratton supplies engines to many OEMs in the same product category; illustrates an alternative supplier relationship and competitive dynamic vs Texas's current Loncin dependency.

Direct peers

• Einhell Germany AG: German manufacturer of DIY and garden power tools including battery platforms (Power X-Change), lawn mowers, robotic mowers, and tillers. Competes with Texas in the affordable battery and cordless garden segment across Europe.
• STIHL: German manufacturer of chainsaws, trimmers, brush cutters, hedge trimmers and blowers, with a growing battery and professional garden range. Directly comparable to Texas on petrol and battery outdoor power tools, with stronger dealer/service footprint and premium brand equity.
• Stiga (STIGA Group): Italian/Swedish manufacturer of lawn mowers, robotic mowers (Autoclip), ride-on tractors, and battery garden tools. Direct European competitor to Texas with overlapping mid-market positioning and dealer-led distribution.
• Husqvarna Group: Swedish manufacturer of robotic mowers (Automower), ride-on tractors, chainsaws and trimmers serving residential and professional garden markets across Europe. Direct overlap with Texas on lawn mowers, robotic mowers, riders, and battery platforms, but at much larger scale and premium positioning.
• AL-KO (AL-KO Gardentechnik): German-Austrian manufacturer of lawn mowers, ride-on tractors, robotic mowers, and garden tools for the European residential market. Closest mid-market direct competitor to Texas in Europe with similar product breadth and dealer-based go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas