What Réno-Assistance does

Réno-Assistance is a Canadian home renovation services marketplace headquartered in Montreal, operating across Quebec and Ontario through offices in Quebec City and Ottawa. The company connects homeowners seeking renovations with a curated network of 2,400+ pre-screened contractors who have passed its Entrepreneur Vérifié à 360° verification process covering criminal background, insurance, licenses, financial solvency, and client references. The platform is built around a free, human-advisor-led accompaniment model where homeowners submit projects via phone, online form, or website, and RénoAssistance matches them with up to three verified contractors and provides guidance throughout planning, budgeting, and execution. Service categories span roofing, kitchens, bathrooms, doors and windows, exterior siding, additions, solariums, and new construction, with commercial renovations as a secondary offering.

The business model is freemium for end customers: homeowners pay nothing for matching and accompaniment, while RénoAssistance monetizes through contractor network membership/lead fees and, by indication of the ownership structure, implicit subsidization from its parent, the Fédération des caisses Desjardins du Québec. The platform supports a Garantie Réno guarantee program that adds a layer of assurance on top of contractor work, and a content-driven marketing funnel (website resources, project showcases, social media) that feeds leads into the phone and online-form channels. Customer evidence shows 137,000+ completed projects cumulatively over 15 years of operation and a 94% satisfaction rate among 1,249 clients surveyed post-work in 2024. Sister brands under the same parent (EspaceProprio, Confia, DuProprio) extend the offering into real estate brokerage and direct-sale services, creating a Desjardins-anchored ecosystem across renovation and property transactions.

Name

Réno-Assistance

Legal name

RénoAssistance

Website

https://renoassistance.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Réno-Assistance is a Quebec/Ontario-based renovation marketplace that connects homeowners with a network of 2,400+ pre-screened contractors through a free, advisor-led matchmaking and verification service, owned by the Fédération des caisses Desjardins du Québec.

Ownership category

akta.pro rank

Product category

Home Renovation Services

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Full Gut Renovation (Studs-Out Remodel) (HSAPAEAA)

akta.pro secondary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

Keywords

• Home renovation services
• Contractor matching platform
• Verified contractor network
• Residential construction services
• Renovation project accompaniment

Headquarters

HQ city

Laval

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Free Customer Service Model: RénoAssistance provides its matchmaking and accompaniment services to homeowners free of charge. Customers only pay the contractors directly for renovation work. Revenue is generated through network membership fees from contractors or parent company subsidization (Fédération des caisses Desjardins du Québec).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RénoAssistance is a renovation accompaniment service that connects homeowners in Quebec and Ontario with pre-screened contractors through its Entrepreneur Vérifié à 360° network. The company provides free end-to-end project guidance including needs assessment, budget planning, matching with up to 3 verified contractors, and ongoing support throughout the renovation. Revenue is generated through contractor network membership fees rather than customer charges, with the service subsidized by parent company Fédération des caisses Desjardins du Québec.

Product overview

Réno-Assistance is a comprehensive renovation accompaniment platform operating in Quebec and Ontario that connects homeowners with pre-screened contractors through its Entrepreneur Vérifié à 360º network. The core offering combines a free hands-on accompaniment service with access to verified contractors who have passed rigorous background checks including judicial records, insurance, licenses, and financial solvency. The platform covers residential services (home expansions, bathroom and kitchen renovations, exterior siding, new construction) and commercial renovations, supported by the Garantie Réno program. Additional resources include educational articles and project showcases through their Ressource et Inspirations content library.

Differentiator

Problem solved

Functional benefit

Brands

• Entrepreneur Vérifié à 360º: A contractor verification and certification program that verifies contractors' criminal records, insurance, licenses, solvency, and client references.
• Garantie Réno
• EspaceProprio
• Confia
• DuProprio

Products and services

• Service d'accompagnement clés en main (Turnkey Accompaniment Service) Free turnkey renovation accompaniment service for homeowners in Quebec and Ontario that guides customers from project planning and budget establishment through contractor selection and ongoing project follow-up. A dedicated advisor helps define needs, establish budgets, and match customers with up to 3 pre-screened verified contractors.
• Entrepreneur Vérifié à 360° (360° Verified Contractor Network) Network of pre-screened, verified contractors who have passed comprehensive 360-degree background checks covering criminal/judicial records, insurance validation, license verification, financial solvency, and client reference reviews, with daily license monitoring. Customers receive detailed verification reports for each matched contractor.
• Garantie Réno (Renovation Guarantee Program) Guarantee program covering renovation work completed through verified contractors in the RénoAssistance network, providing assurance to homeowners on the quality of completed projects.
• Services commerciaux (Commercial Renovation Services) Commercial renovation and construction accompaniment service for business owners and property managers in Quebec and Ontario, covering projects such as daycare facilities and complete office building remodels, supported by dedicated account managers.

Quantifiable outcome

• 94% customer satisfaction rate with accompaniment service (1,249 respondents in 2024)
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• EspacePropriominorOthersSister company under the same parent organization providing real estate advisory services for property purchase, sale, and investment decisions. Complementary service for homeowners looking to buy, sell, or invest in real estate.
• ConfiaminorOthersReal estate brokerage network connecting customers with selected real estate agents in their region. Provides complementary property transaction services for homeowners.
• DuPropriominorOthersDirect-to-owner real estate platform allowing homeowners to sell properties without intermediaries. Complementary listing service for customers not using traditional agents.
• Fédération des caisses Desjardins du QuébeccoreOthersParent organization and financial institution (credit union federation). Owns the RénoAssistance brand and logo. Provides financing products and mortgage services that may complement renovation financing needs.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Houzz: Major US-headquartered platform combining design inspiration, professional directories, and marketplace for home renovation. Overlaps with RénoAssistance on the contractor-matching and project-idea-to-execution journey, though broader in scope and geography.
• Angi (formerly Angie's List): Large US home services marketplace connecting homeowners with pre-screened pros across many trade categories. Comparable to RénoAssistance on the lead-generation and pros-network side, but with broader national scale and a different monetization model.
• Thumbtack: US home services marketplace enabling homeowners to find and price local professionals across dozens of categories. Comparable to RénoAssistance as a marketplace intermediary, though operating at larger national scale with different unit economics.

Direct peers

• HomeStars: Canada's leading contractor review and matching platform connecting homeowners with local service professionals. Direct competitor to RénoAssistance in the same Quebec/Ontario customer base with similar matchmaking and review-based trust mechanisms.
• BuildZoom: US platform that matches homeowners with general contractors using permit and license data for vetting. Highly comparable business model to RénoAssistance's verified-contractor matchmaking, with similar emphasis on pre-screening.
• Sweeten: US renovation marketplace that pre-vets general contractors and matches them with homeowners for free, mirroring RénoAssistance's free-to-homeowner model and emphasis on contractor quality controls.

Emerging players

• Pro.com: US-based platform connecting homeowners with general contractors for remodeling projects with pre-set pricing models. Similar to RénoAssistance in being a renovation-specific intermediary, though focused on US markets.
• Networx: Online network that connects homeowners with pre-screened local contractors and collects competing bids. Comparable to RénoAssistance on the multi-quote matching flow and contractor directory functionality, though smaller in scale.

Others

• DuProprio: Sister company under Desjardins enabling homeowners to sell properties without traditional real-estate agents. Comparable through shared ownership and the same Quebec/Ontario customer base that may also undertake renovations.
• EspaceProprio: Sister company under Fédération des caisses Desjardins du Québec offering real estate advisory for property purchase, sale, and investment. Comparable through the shared parent and overlapping homeowner customer base, providing cross-sell opportunities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@renossistance
• Facebookfacebook.com/renoassistance
• LinkedInlinkedin.com/company/reno-assistance
• Instagraminstagram.com/renoassistance
• Xx.com/renoassistance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Réno-Assistance