Carolina House Eating Disorder Treatment Center

What Carolina House Eating Disorder Treatment Center does

Carolina House Eating Disorder Treatment Center, founded in 2006 and headquartered in St. Louis, Missouri, is a for-profit residential behavioral health provider delivering treatment for eating disorders across the full acuity continuum. The center offers residential treatment, partial hospitalization programs (PHP), intensive outpatient programs (IOP), and continuing care for pre-adolescents, adolescents, adults, and athletes of all genders, treating anorexia, bulimia, binge eating disorder, ARFID, body dysmorphic disorder, emotional eating, and laxative abuse. Its care model integrates on-site medical and psychiatric management with intensive individualized psychotherapy and personalized nutritional support in a non-hospital setting, which is positioned as a differentiator versus traditional hospital-based programs. The center also operates specialty sub-brands including the Victory Program for Athletes and the Service Resiliency Unit (SRU) for Veterans.

Carolina House monetizes through per-diem and per-program subscription-style billing against commercial insurance networks (Aetna, Blue Cross Blue Shield, Cigna, Humana, United Healthcare) and self-pay; it does not accept Medicare or Medicaid. Pricing is quote-based and determined after a free intake assessment and insurance verification, with the center conducting direct admissions via a dedicated phone line, website inquiry forms, and a network of professional healthcare referrals from physicians, therapists, and eating disorder specialists. Patient demographics span age 10 and above, with the two named specialty programs (Victory Program, SRU) addressing the narrower athletic and military veteran segments. The organization is led by CEO Alisa Fliss and CFO Deanna Peltz and operates with a headcount of 101-250 employees; careers are posted through the Acadia Healthcare corporate portal, indicating alignment with a national behavioral health platform.

The center holds accreditation and professional affiliations with Cognia, the International Association of Eating Disorders Professionals (IAEDP), the Residential Eating Disorders Consortium (REDC), PsychArmor, and RenewED, and has an academic partnership with Washington University in St. Louis. Go-to-market relies on a mix of organic social channels (Facebook, LinkedIn, Twitter/X), content marketing via an educational blog, professional referrals, and direct admissions; distribution is concentrated through direct phone-based intake, professional referral pathways, and in-network commercial insurance contracts. No information on patient census, billed rates, financial performance, ownership structure, or historical expansion was disclosed in the available data.

Name

Carolina House Eating Disorder Treatment Center

Legal name

McCallum Place Eating Disorder Center

Website

https://carolinaeatingdisorders.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Carolina House Eating Disorder Treatment Center is a St. Louis-based, for-profit residential behavioral health provider founded in 2006 that delivers residential, PHP, IOP, and continuing care for pre-adolescents, adolescents, adults, and athletes with eating disorders, billing commercial insurance networks.

Ownership category

akta.pro rank

Product category

Eating Disorder Treatment

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Health Care and Social Assistance (62)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)

akta.pro primary industry

Eating Disorder Treatment Programs (HLAFACAK)

akta.pro secondary industry

Residential Mental Health Treatment Centers (HLAFACAC)

Keywords

• Eating disorder treatment
• Residential treatment programs
• Partial hospitalization services
• Intensive outpatient programs
• Mental health treatment

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Residential Treatment Services: 24-hour residential care providing comprehensive eating disorder treatment including medical monitoring, psychiatric care, individual and group therapy, and nutritional counseling. Revenue generated through daily/weekly residential rates billed to insurance or self-pay.
2. Partial Hospitalization Program (PHP): Day treatment program offering structured care without overnight stay. Patients receive intensive therapy and medical oversight while returning to transitional living arrangements. Billed as daily program rates.
3. Intensive Outpatient Program (IOP): Step-down program between PHP and regular outpatient care, allowing patients to continue with work or school activities while receiving structured treatment. Lower intensity than PHP with fewer hours per week.
4. Continuing Care: Transitional and continuing care services supporting patients after primary treatment completion, helping maintain recovery and prevent relapse.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Carolina House Eating Disorder Treatment Center provides residential, partial hospitalization, and intensive outpatient treatment for individuals with eating disorders. The center delivers evidence-based comprehensive psychological, nutritional, and medical care for pre-adolescents, adolescents, adults, and athletes of all genders, offering on-site medical and psychiatric management combined with intensive individualized psychotherapy as an alternative to traditional hospital settings.

Product overview

McCallum Place is a comprehensive eating disorder treatment center offering a full continuum of care as a unified treatment platform with multiple levels of intensity. The core offerings include Residential Treatment (providing 24/7 intensive care), Partial Hospitalization Programs (PHP), Intensive Outpatient Programs (IOP), and Continuing Care — each available for both Adults and Adolescents. The center also operates two specialized sub-brands: the Victory Program for Athletes (addressing athletic-specific eating disorder treatment needs) and the Service Resiliency Unit (SRU) for Veterans (treating military personnel). All programs integrate on-site medical and psychiatric management with individualized psychotherapy and personalized nutritional support. Treatment is available for all genders ages 10 and up.

Differentiator

Problem solved

Functional benefit

Brands

• Victory Program for Athletes: A specialized program for athletes struggling with eating disorders, offered as part of McCallum Place's comprehensive treatment services.

Products and services

• Adult Residential Program 24-hour residential care providing comprehensive eating disorder treatment including medical monitoring, psychiatric care, individual and group therapy, and nutritional counseling for adults.
• Adult Partial Hospitalization Program (PHP) Day treatment program offering structured care without overnight stay. Adults receive intensive therapy and medical oversight while returning to transitional living arrangements.
• Adult Intensive Outpatient Program (IOP) Step-down program between PHP and regular outpatient care, allowing adults to continue with work or school activities while receiving structured treatment with fewer hours per week.
• Adult Continuing Care Transitional and continuing care services supporting adults after primary treatment completion, helping maintain recovery and prevent relapse.
• Adolescent Residential Program Residential treatment program for adolescents providing age-appropriate intensive care with medical, psychiatric, and psychological support for eating disorder recovery.
• Adolescent Partial Hospitalization Program (PHP) Partial hospitalization program for adolescents offering structured treatment with multiple hours of daily therapy while allowing teens to return home in the evenings.
• Adolescent Intensive Outpatient Program (IOP) Intensive outpatient program for adolescents providing structured therapy and support with fewer hours than PHP, allowing teens to maintain school attendance and family connections.
• Victory Program for Athletes Specialized treatment program for athletes of all genders experiencing eating disorders, addressing unique athletic pressures regarding body image, performance, and weight management.
• The Service Resiliency Unit (SRU) for Veterans Affairs Program Specialized program for military veterans and service members dealing with eating disorders, addressing trauma, PTSD, and service-related challenges in partnership with PsychArmor.

Quantifiable outcome

• Comprehensive eating disorder treatment outcomes achieved through evidence-based care

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Washington University in St. LouiscoreStrategic or Co-development PartnerAcademic partnership providing clinical expertise and research integration. Washington University is listed among the center's quality marks, indicating a collaborative relationship for clinical excellence and evidence-based practice development.
• CogniacoreOthersAccreditation by Cognia demonstrates the center meets rigorous educational and clinical quality standards. Cognia is a global nonprofit improving education through accreditation and certification.
• International Association of Eating Disorders Professionals (IAEDP)coreOthersMembership and affiliation with IAEDP, a professional organization for eating disorder specialists. Demonstrates staff qualifications and commitment to professional standards in eating disorder treatment.
• Residential Eating Disorders Consortium (REDC)majorOthersMembership in REDC, a consortium of residential eating disorder treatment providers. Indicates participation in industry best practices and quality standards development.
• PsychArmorcoreStrategic or Co-development PartnerPartnership with PsychArmor providing specialized support for military veterans. PsychArmor is a nonprofit providing free online training and education about military culture and veteran-specific needs.
• RenewED, Eating Disorders SupportminorOthersAffiliation with RenewED, an eating disorders support organization. Provides additional resources and support networks for patients and families.
• AetnaChannel Partner/ Reseller/ DistributorIn-network insurance provider. The center accepts Aetna insurance plans for eating disorder treatment services.
• Blue Cross Blue ShieldcoreChannel Partner/ Reseller/ DistributorIn-network insurance provider. The center accepts Blue Cross Blue Shield insurance plans for eating disorder treatment services.
• CignacoreChannel Partner/ Reseller/ DistributorIn-network insurance provider. The center accepts Cigna insurance plans for eating disorder treatment services.
• HumanacoreChannel Partner/ Reseller/ DistributorIn-network insurance provider. The center accepts Humana insurance plans for eating disorder treatment services.
• United HealthcarecoreChannel Partner/ Reseller/ DistributorIn-network insurance provider. The center accepts United Healthcare insurance plans for eating disorder treatment services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Monte Nido & Affiliates: National eating disorder treatment operator offering residential, PHP, and IOP programs for adults and adolescents, including Clementine adolescent programs. Closest scaled direct competitor with overlapping clinical model and payer approach.
• Alsana: Eating disorder treatment provider offering residential, PHP, and IOP with an integrated medical, psychiatric, and therapeutic model similar to the subject center's. Targets the same commercially-insured patient segment across multiple U.S. locations.
• Center for Discovery: Multi-site eating disorder and mental health treatment provider with residential, PHP, and IOP programs for adolescents and adults. Competes directly for the same commercially insured, residential-level patient population.
• Renfrew Center: Pioneer in eating disorder treatment with residential, day treatment, and intensive outpatient programs nationwide. Long-established brand with a comparable treatment philosophy and payer mix.
• McCallum Place Eating Disorder Center: Sister/co-located eating disorder treatment center in St. Louis offering the same continuum of care (residential, PHP, IOP) under the same Acadia Healthcare umbrella. Operationally near-identical business model, footprint, and payer mix, making it the most direct peer.
• Veritas Collaborative: Specialty provider of residential, PHP, and IOP care for eating disorders with a strong focus on co-occurring medical and psychiatric conditions — a clinical model closely aligned with the integrated on-site medical/psychiatric offering of the subject center.
• Walden Behavioral Care: Specialty eating disorder and behavioral health provider with residential, PHP, and IOP programs. Competes for the same residential-level, commercially insured eating disorder patients in overlapping U.S. geographies.
• Timberline Knolls Residential Treatment Center: Residential treatment center serving women and adolescent girls with eating disorders and co-occurring conditions. Comparable residential clinical model, female-focused admissions approach, and acuity level.
• Eating Recovery Center (ERC) / Pathlight Mood & Anxiety Center: Large multi-state eating disorder treatment provider offering the full continuum of care (residential, PHP, IOP) for adults, adolescents, and families. Comparable program depth, insurance contracting approach, and clinical positioning.

Broad incumbents

• Rogers Behavioral Health: Large multi-site behavioral health system offering residential and partial hospitalization for OCD, anxiety, and eating disorders. Broader portfolio than the subject center, but directly overlaps on residential eating disorder treatment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/carolinahousenc
• Facebookfacebook.com/carolinaeatingdisorders
• LinkedInlinkedin.com/company/mccallum-place-treatment-center

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carolina House Eating Disorder Treatment Center