What Nubix does

Nubix BV is a privately held Dutch IT services and software company headquartered in Haaksbergen, Netherlands. Operating under the Nubix brand since the 2013 consolidation of predecessor entities Hith and LSales, the company has built a modular portfolio organized around seven operational domains: Sales (Verkoop), Office (Kantoor), Preparation (Werkvoorbereiding), Warehouse (Magazijn), Production (Productie), Shipping (Expeditie), and Service. Since a 2015 strategic pivot into production automation, Nubix has focused on Dutch small and mid-sized manufacturing firms, deploying proprietary modules including in2CRM (version 9 launched in 2023), a MES System, Production Dashboard, Product Information Management (PIM) system, Warehouse Management System (WMS), Track & Trace, and profile/resource registration tools.

The underlying technology combines Nubix-owned applications with integrations into Microsoft 365 (including Copilot), Fortinet, Veeam, Synology, Ruckus, Magento, and Exact ERP. Revenue is generated through a hybrid of professional services (consulting, implementation, managed services) and software streams — recurring in2CRM subscriptions alongside one-time WMS/MES licensing. Distribution is consultative and direct, limited to the Dutch market, with Kennissessie events, blog content, and LinkedIn presence as primary demand-generation channels. Recent regulatory milestones include ISO 27001 and VCA certifications in 2025, alongside ECABO training-company status, indicating enterprise-compliance readiness while operations remain single-country.

Name

Nubix

Legal name

Nubix BV

Website

https://nubix.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Nubix BV is a Dutch IT services and software firm serving SMB and mid-market manufacturers in the Netherlands with custom modules across sales, production, warehouse, shipping, and service operations, including proprietary in2CRM and MES systems.

Ownership category

akta.pro rank

Product category

Manufacturing IT Solutions

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

akta.pro secondary industries

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF), Financial Planning & Analysis (FP&A) & BI (HDAEAMAG), Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)

Keywords

• Production automation systems
• Manufacturing IT solutions
• CRM software
• Warehouse management software
• Managed IT services

Headquarters

HQ city

Haaksbergen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. IT Solutions and Consulting Services: Nubix generates revenue through providing customized IT solutions and professional consulting services for businesses. They offer services across sales, office, preparation, warehouse, production, shipping, and service optimization. Revenue is generated through project-based implementations, managed services, and ongoing IT support contracts.
2. Software Sales and CRM Solutions: Revenue from selling and implementing their CRM solutions (in2CRM), including version upgrades and customization services
3. Warehouse and Production Management Systems: Sales and implementation of WMS, production dashboards, and MES systems for manufacturing companies

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nubix is an IT service provider and software developer that delivers custom IT solutions and automation for Dutch businesses, with a specialization in production automation for manufacturing companies. Its portfolio centers on proprietary software products including the MES Systeem (Manufacturing Execution System), Productiedashboard (real-time production monitoring), in2CRM (proprietary CRM, version 9 launched 2023), PIM Systeem (launched 2019), and Warehouse Management Systems, complemented by modern workplace management, security, network, and AI integrations around the Microsoft 365 ecosystem.

Product overview

Nubix is a strategic IT partner offering a modular platform of smart IT solutions and automation services for businesses, with nearly 20 years of experience. The core offering centers on the MES Systeem (Manufacturing Execution System) and Productiedashboard for production companies, complemented by in2CRM (their proprietary CRM system, version 9 launched in 2023) for sales optimization. The portfolio includes specialized modules for Verkoop (sales: CRM, offer modules, webshops, product configurators), Werkvoorbereiding (preparation: production planning, PIM systems, workforce planning), Kantoor (office: WiFi coverage, workplace management, security, ERP integrations, hybrid solutions, AI integrations), Magazijn (warehouse: WMS, inventory locations, registration scanners, material check-in/out), Productie (production: production screens, track & trace), Expeditie (shipping: profile inventory registration, resource registration, vehicle planning), and Service (service: shop floor management, service portal, mobile apps). The modular architecture allows Nubix to deliver customized solutions tailored to specific business processes rather than standard off-the-shelf products.

Differentiator

Problem solved

Functional benefit

Products and services

• MES Systeem (Manufacturing Execution System) Real-time Manufacturing Execution System providing production monitoring, control, and optimization for production companies — enabling visibility into production processes and quick response to changes. Built specifically for Dutch SMB and mid-market manufacturers as part of Nubix's custom production automation stack.
• Productiedashboard (Production Dashboard) Real-time production dashboard offering visibility into production processes so teams can respond quickly to changes and increase efficiency. Targeted at manufacturing and production companies seeking to digitize shop-floor operations.
• in2CRM Proprietary Customer Relationship Management system providing a 360-degree customer view, streamlining sales activities from lead management through customer service, and enabling data-driven decisions. Marketed under its own in2CRM brand. Targeted at SMB and mid-market businesses seeking to optimize sales from lead to invoice.
• PIM Systeem (Product Information Management) Product Information Management system for seamless product information management, increasing data quality and improving product consistency across business operations. Targeted at manufacturers and sales-driven businesses needing centralized product data.
• Track & Trace Supply chain optimization service providing accurate insight into material journeys, minimizing risks and strengthening operational control for manufacturers and logistics operators.
• Profielvoorraad-registratie (Profile Inventory Registration) Specialized inventory registration system for profile stock with accurate visibility into inventory levels, optimizing inventory management and streamlining operations. Targeted at profile-based manufacturing industries such as window/door producers.
• Moderne Werkplek (Modern Workplace Management) Managed modern workplace solution delivering productive work environments where teams perform optimally, integrating Microsoft 365, Azure, SharePoint, and connectivity. Targeted at Dutch SMBs seeking secure, productive office IT environments with hybrid work support.
• Security Solutions Security solutions preventing data breaches and cyberattacks, protecting business data through firewalls, backup, identity/password management, and MFA. Includes Fortinet, Veeam, LastPass, and Duo integrations. Targeted at Dutch SMBs requiring secure IT infrastructure.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• FortinetcoreTechnology or IntegrationTechnology partnership for security solutions integration, providing firewall and cybersecurity solutions as part of Nubix's comprehensive IT security offerings
• VeeamcoreTechnology or IntegrationTechnology partnership for backup and data recovery solutions, integrated into Nubix's data protection and business continuity services
• MicrosoftcoreTechnology or IntegrationTechnology partnership for Microsoft ecosystem including Microsoft 365, Azure cloud services, and AI integrations like Copilot, forming a core part of Nubix's modern workplace solutions
• In2CRMcoreTechnology or IntegrationCRM system partnership where In2CRM (developed by Jeroen Luttikholt's LSales company) is a key product in Nubix's sales optimization solutions. Version 9 launched in 2023

Scale indicators2 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Visma: Large Nordic/Dutch software conglomerate serving SMBs across accounting, ERP, and HR. Comparable SMB vertical focus, but with vastly greater scale and an explicit buy-and-build consolidation strategy.
• Exact (now part of Visma): Major Dutch-origin ERP/accounting vendor for SMBs. Comparable target segment and Dutch SMB heritage, though operating at much larger scale and broader product scope than Nubix.
• Critical Manufacturing: MES provider for high-tech and discrete manufacturers. Comparable in offering modern MES functionality; differs by serving large global manufacturers rather than Dutch SMBs.
• Total Specific Solutions (TSS): Dutch-based vertical software roll-up group. Comparable niche vertical software model and Dutch SMB heritage, though TSS pursues an M&A-driven consolidation strategy Nubix has not adopted.
• Infor: Global ERP and industry-specific cloud software vendor with manufacturing-focused suites. Comparable vertical SaaS angle for manufacturers, though at enterprise scale and global reach.
• Simac: Large Dutch IT services and solutions provider with strong manufacturing and SMB presence. Comparable IT services delivery model and Dutch market focus, but at significantly greater scale.

Direct peers

• AFAS Software: Dutch ERP, HR, and business software vendor focused on the MKB market. Highly comparable as a Netherlands-based, founder-led business software provider serving SMBs with proprietary products and deep local customization.
• Ctac: Dutch IT services and business software firm focused on SMB and mid-market. Comparable in targeting Dutch business customers with integrated software and services, though broader in scope.

Emerging players

• Tulip Interfaces: Frontline operations and MES platform for manufacturers. Comparable in delivering production apps, dashboards, and shop-floor digitization, though Tulip is a global SaaS player whereas Nubix deploys on-prem/custom stacks.

Regional players

• Sentia: Dutch-managed cloud and IT services provider focused on mid-market. Comparable in delivering managed IT, security, and modern workplace services to Dutch business clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nubixbv
• LinkedInlinkedin.com/company/nubix-bv
• Instagraminstagram.com/werkenbijnubix
• Xx.com/nubixbv

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nubix