CFP Lottery and Raffles

What CFP Lottery and Raffles does

CFP Lottery and Raffles Ltd is a UK-based External Lottery Manager and fundraising services provider for non-profit organisations, founded in 1979 and headquartered in White Waltham, near Maidenhead. The company operates as a private limited company with 51-100 employees and delivers four integrated service lines: Raffle, Lottery, Response Handling and Strategy. Its underlying technology platform combines OCR/ICR scanning and validation (delivering 90% straight-through processing), a fully automated digital mail room with variable data print, eCommerce integrations and bespoke digital programmes for raffle and lottery operations, supported by over 100,000 sq ft of secure warehousing. The company has processed hundreds of millions of pounds in supporter donations cumulatively over its operating history and is registered with the UK Gambling Commission (reference no 584), holds ISO 9001, 14001 and 27001 certifications, and is a corporate member of the Institute of Fundraising and the Direct Marketing Association.

CFP generates revenue through transaction and processing fees on raffle and lottery operations, per-transaction fees for response handling and order fulfilment, and professional services fees for strategic consulting engagements. Its sole customer segment is UK non-profit organisations seeking to launch, grow or switch suppliers for charitable gaming and fundraising programmes. Go-to-market is sales-led and direct, executed through the wearecfp.co.uk website, phone (01628 828283), email ([email protected]) and a structured 'Supplier Switch Journey' that produces bespoke reports for prospective clients. The operating footprint is exclusively UK-focused, with no disclosed international expansion or external funding activity.

Name

CFP Lottery and Raffles

Legal name

CFP Lottery and Raffles Ltd

Website

https://wearecfp.co.uk

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

CFP Lottery and Raffles is a UK-based External Lottery Manager serving non-profit organisations with raffle and lottery management, response handling, and fundraising strategy services supported by OCR/ICR scanning, digital mail room, and over 100,000 sq ft of secure warehousing.

Ownership category

akta.pro rank

Product category

Charitable Lottery and Raffle Management Services

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Marketing, Promotions & Player CRM Services (MPAEAFAG), Lottery Payments, Wallets & Cashing Solutions (MPAEAFAH)

Keywords

• Charitable lottery management
• Raffle services
• External lottery manager
• Response handling services
• Charity fundraising solutions

Headquarters

HQ city

Maidenhead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Raffle Management Services: Full-service raffle management for charities including creative design, print/production, draws, player acquisition and digital solutions. Revenue likely generated through service fees or a percentage of funds raised.
2. Lottery Management Services: Lottery programme creation, launch, and management for charities including draw management, player acquisition and retention, and digital platforms. Revenue generated through management fees or transaction-based arrangements.
3. Response Handling Services: Processing donations, supporter care, order fulfilment, payment processing and data management for charities. Revenue generated through processing fees per transaction.
4. Strategic Consulting Services: Research, creative strategy and design, media planning, marketing communications, acquisition and retention strategy, and stewardship services for charities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CFP Lottery and Raffles provides comprehensive lottery, raffle, response handling and strategic fundraising services to UK charities and non-profit organisations. They design, launch and manage charitable raffles and lotteries, process supporter donations and orders through a technology-driven mail room, and provide strategic consulting on player acquisition, retention and multi-channel campaigns. The company operates as a registered External Lottery Manager under the UK Gambling Commission (reference no 584).

Product overview

CFP Lottery and Raffles offers four integrated core services: Raffle, Lottery, Response Handling, and Strategy. The company occupies a unique position as both a strategic agency providing creative thinking and planning, and an External Lottery Manager providing operational execution. Together, these services enable charities to launch and manage raffle and lottery programmes while CFP handles response processing, data management, and strategic planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Raffle A full-service raffle management offering for UK charities that combines creative design, print and production, draw management (monthly, quarterly or one-off), multi-channel entry (digital, direct mail, telephone and SMS), player targeting, digital platforms and consultancy. Designed for charities launching a new raffle, switching supplier, or moving operations online.
• Lottery A managed charity lottery programme offering flexibility and choice in product design, a digital platform with online control, draw management (RNG, fixed odds and guaranteed winners), multi-channel player acquisition and management, and full-stack reporting tools. Built for charities that are new to lotteries or running an established programme.
• Response Handling A multi-channel response, donation and supporter care solution for charities featuring OCR/ICR scanning and validation with 90% straight-through processing, eCommerce and order fulfilment, payment processing, digital print with variable data capabilities, and over 100,000 sq ft of secure warehousing. Targeted at charities that need outsourced fulfilment and donation processing.
• Strategy Strategic planning and consulting for charities combining behavioural insights with practical application. Includes research, creative strategy and design, media planning, multi-channel marketing communications, acquisition and retention targeting, and stewardship services. Intended for charities seeking to develop products, grow player bases and increase programme profit.

Quantifiable outcome

• 90% straight through processing for response handling
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Participating CharitiescoreOthersRegistered charities who have agreed to participate in competitions run on CFP's website. Personal details may be disclosed to these charities for processing donations and running raffle/lottery competitions.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Oaks Lotteries: UK External Lottery Manager offering lottery and raffle services for charities, including draw management, digital platforms, and player CRM. Direct functional peer to CFP's lottery operations.
• Unity Lottery: UK-based External Lottery Manager serving charities and non-profits with lottery management, draw services, and digital platforms. Closest functional peer to CFP in terms of service model and target customer.
• Premier Lotteries: UK External Lottery Manager serving charities with lottery and raffle draw management, digital player engagement, and compliance support. Comparable mid-sized ELM competitor in the UK non-profit segment.
• Sterling Lotteries: UK External Lottery Manager providing lottery and raffle management services to charities and non-profit organisations. Direct competitor offering similar draw management, digital entry, and compliance services.
• Hospice Lottery: UK charity lottery operation supporting hospice care, with broader lottery management services offered to partner hospices. Similar service mix in charitable lottery space, though with a hospice-aligned mission focus.
• Tower Lotteries: UK-based ELM providing lottery management, raffles, and prize draw services for charities. Operates in the same regulatory and customer space as CFP with comparable service scope.
• Gatherwell: UK lottery and raffle management service for charities and community groups, providing online entry platforms and draw management. Comparable mid-sized ELM competing in the same UK non-profit segment.
• Local Lotto: UK External Lottery Manager focused on supporting local community charities and good causes with lottery and raffle programmes. Comparable mid-market ELM operating in the same UK regulatory framework as CFP.

Broad incumbents

• People's Postcode Lottery: Large-scale UK society lottery operator managing multiple charity lotteries under a single brand, with substantially higher transaction volumes. Overlaps with CFP in UK charitable lottery space but at a much larger scale and with a distinct subscription model.
• Allwyn (UK National Lottery operator): Operator of the UK National Lottery under licence from the Gambling Commission. Operates charitable-adjacent draw products at massive scale; comparable only in the broad UK lottery/regulated-gaming category, not as a direct ELM competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CFPRaffles
• LinkedInlinkedin.com/company/cfplottery

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CFP Lottery and Raffles