Gatherwell Ltd

What Gatherwell Ltd does

Gatherwell Ltd is a UK-licensed External Lottery Manager (Gambling Commission account 036893) headquartered in Manchester, founded in 2013 and operating as a wholly-owned subsidiary of Jumbo Interactive Ltd (ASX: JOI) since 2019. The company operates a proprietary digital lottery platform — branded as "Powered by Jumbo" — that delivers bespoke, self-serve, and managed lottery solutions to more than 18,000 organisations across the UK, including local authorities, Councils for Voluntary Services (CVSs), schools, charities, and sports governing bodies. The platform includes dedicated branded lottery websites, payment processing, prize draw administration, customer support tooling, analytics dashboards, social media automation, and compliance modules. Sub-brands include One Lottery (free-setup SMB charity lotteries), Your School Lottery (schools and PTAs), Lottery Plus (bespoke enterprise), Community Lottery (local authorities), and Sports Lottery; the company also runs prize draws such as the Toyota Good For Cricket Prize Draw and the Jumbo Win retail pilot.

Name

Gatherwell Ltd

Legal name

Gatherwell Limited

Website

https://gatherwell.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Gatherwell Ltd is a UK-licensed External Lottery Manager that operates a digital lottery platform for local authorities, schools, charities, and sports organisations, having raised over £45 million for good causes across 18,000+ clients.

Ownership category

akta.pro rank

Product category

Lottery Management Services

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

akta.pro secondary industries

Lottery Operators (Government & Private Licensed) (MPAEAFAA), Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Lottery Marketing, Promotions & Player CRM Services (MPAEAFAG)

Keywords

• External lottery manager
• Charity lottery platform
• Community fundraising lottery
• Digital prize draws
• Lottery management services

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Lottery Ticket Sales Revenue Share: Gatherwell earns revenue by retaining a percentage of lottery ticket sales. Ongoing charges are based on a percentage of ticket sales. For local authority lotteries, 18.2% covers administration costs and 18.2% covers prizes. The cause receives 50% with 10% going to a central fund and 3.6% to VAT.
2. Setup and Onboarding Fees: Gatherwell charges a small one-off upfront fee for bespoke lottery solutions (Lottery Plus) to cover setup and launch. One Lottery and Your School Lottery have no setup fees. Ongoing fees are percentage-based on ticket sales.
3. Prize Draw Platform Services: For large-scale prize draws such as the Toyota Good For Cricket Prize Draw, Gatherwell provides platform development and managed services, handling end-to-end administration including marketing campaigns, fund distribution, and prize fulfillment.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels11 records

Core offering

Gatherwell Ltd operates a digital lottery platform as a licensed External Lottery Manager, providing UK local authorities, Councils for Voluntary Services (CVSs), charities, schools, and sports organisations with branded online lottery and prize draw solutions that raise unrestricted funds for good causes. The company delivers end-to-end managed services including Gambling Commission-licensed lottery operations, bespoke branded websites, prize draw administration, payment processing, marketing assets, customer support, and compliance, while taking a percentage of £1 ticket sales as its primary revenue.

Product overview

Gatherwell Ltd operates as a licensed External Lottery Manager providing a suite of digital lottery and prize draw solutions. The company offers multiple product tiers: One Lottery (for small charities with no setup fees), Your School Lottery (for schools/PTAs), Lottery Plus (for large charities with bespoke options), Community Lotteries (for local authorities and CVSs), and Sports Lotteries (for sports organizations). The platform also handles prize draws including the Toyota Good For Cricket Prize Draw and Jumbo Win. All solutions are powered by the Powered by Jumbo platform technology, with some offerings drawing from acquired brands like Dream Car Giveaways. Tickets typically cost £1 with prizes including a £25,000 jackpot, and the company returns up to 63% of funds to causes.

Differentiator

Problem solved

Functional benefit

Brands

• One Lottery: A fast and effective lottery solution for small- and medium-sized charities and non-profits with no setup fees.
• Your School Lottery
• Lottery Plus

Products and services

• One Lottery A plug-and-play online lottery solution for small and medium UK charities and non-profits, with no setup fees, a dedicated customisable lottery web page, and 50% of ticket sales returned to the cause. Tickets cost £1 and weekly jackpots reach £25,000.
• Your School Lottery A dedicated digital lottery platform for UK schools and Parent Teacher Associations to fundraise for educational facilities, trips, and school initiatives. No setup fees, no admin costs, with 40% returned to the school (15% direct + 25% to prizes) and weekly cash prizes plus a £25,000 jackpot.
• Lottery Plus A bespoke online lottery solution for large UK charities and non-profits, with a dedicated branded lottery website, custom prize structures, strategic advice, and comprehensive launch planning. Charges a small one-off setup fee plus an ongoing percentage of ticket sales under multi-year contracts.
• Community Lottery (Local Authorities and CVSs) A digital lottery solution for UK local authorities and Councils for Voluntary Services, providing a dedicated branded lottery website with a unique URL, a £25,000 jackpot, and up to 63% of funds returned to the community (50% to cause + 10% central fund + 3.6% reclaimable VAT). Gatherwell takes a small upfront setup fee plus an ongoing percentage of ticket sales.
• Sports Lottery A digital lottery platform for UK national governing bodies of sport and their affiliated clubs, with up to 63% of funds returned to sporting causes. Each governing body receives a dedicated branded site, and affiliated clubs can operate their own lottery pages within it.
• Toyota Good For Cricket Prize Draw A bespoke digital prize draw platform built for Toyota UK and the England and Wales Cricket Board, enabling cricket clubs and supporters to enter a free or ticket-based prize draw with a prize pool valued at over £230,000, including three brand-new Toyota vehicles. 100% of ticket sales go back to registered clubs.
• Jumbo Win The first UK retail prize draw, launched as a proof-of-concept collaboration between Gatherwell and sister company StarVale on the Powered by Jumbo lottery platform. Designed to drive additional cause income through in-retail prize draw participation.

Quantifiable outcome

• Up to 63% of funds raised returned to causes (vs ~20% minimum required by law and ~35% by other national lottery providers)
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Toyota UKcoreStrategic or Co-development Partner · 1 May 2025Toyota UK partnered with Gatherwell as the specialist software and managed service provider to deliver the Toyota Good For Cricket Prize Draw, launched for the 2025 cricket season. Gatherwell built a dedicated digital platform enabling ECB and affiliated cricket clubs to register, create customisable web pages, and raise funds. Toyota and ECB provided a prize pool valued at over £230,000 including three brand-new Toyota vehicles and exclusive cricket experiences. 100% of ticket sales went back to registered clubs.
• England and Wales Cricket Board (ECB)coreStrategic or Co-development Partner · 1 May 2025ECB partnered with Toyota UK and Gatherwell to launch the Toyota Good For Cricket Prize Draw. ECB's affiliation with Gatherwell enables cricket clubs across England and Wales to raise funds through a free-to-join prize draw. The draw is open to clubs, their members, and supporters, with 100% of ticket sales going back to the club or central fund.
• Dream Car GiveawayscoreStrategic or Co-development Partner · 1 January 2025Dream Car Giveaways (DCG), a leading UK B2C prize draw company, was acquired as a sister company within the Jumbo Interactive UK group alongside Gatherwell and StarVale. DCG is a founding signatory of the Voluntary Code of Good Practice for Prize Draw Operators (November 2025).
• StarValecoreTechnology or Integration · 1 January 2024StarVale Technical Systems Limited and StarVale Management and Technologies Limited are sister companies within the Jumbo Interactive UK group. In 2024, Gatherwell and StarVale combined under the leadership of Tam Watson, Head of Operations - UK. The two companies collaborate on lottery operations and the Powered by Jumbo lottery platform, including the Jumbo Win retail prize draw proof of concept launched in February 2024.
• Jumbo Interactive LtdcoreStrategic or Co-development Partner · 1 January 2019Gatherwell was acquired by Jumbo Interactive Ltd, an Australian company (ABN 66 009 189 128) and global leader in lottery experiences. Jumbo creates leading lottery solutions worldwide with four million active players and raises £110 million each year for good causes. Jumbo Interactive UK group comprises Jumbo Interactive UK Limited, Gatherwell Limited, StarVale Technical Systems Limited, StarVale Management and Technologies Limited, and DDPay Limited.
• Aylesbury Vale District CouncilminorStrategic or Co-development Partner · 1 January 2015Gatherwell launched the Vale Lottery in partnership with Aylesbury Vale District Council in 2015, becoming the first online lottery provider for local authorities in the UK. This pioneering partnership established Gatherwell's position as specialists in the local authority lottery sector.
• Chartered Institute of Fundraising (CIOF)minorGTM or Marketing Partner · 1 January 2015Gatherwell maintains an active presence at CIOF events including the Scottish Conference and Fundraising Convention, sponsoring and exhibiting as part of Jumbo Interactive UK. The company participates in speaking engagements and panel discussions on lottery fundraising.
• The Lotteries CouncilminorGTM or Marketing PartnerGatherwell is an active member of The Lotteries Council, with its General Manager serving as a board member. Gatherwell was headline sponsor of The Lotteries Council Annual Conference 2025.
• Local Government Association (LGA)minorGTM or Marketing PartnerGatherwell is a regular exhibitor at the LGA Annual Conference and Exhibition, engaging with local authority leaders across the UK to promote community lottery fundraising solutions.

Scale indicators20 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• People's Postcode Lottery: Large UK charity lottery operator with millions of players and a post-code-based draw format. Operates broadly in UK charity lottery space but with a much larger, mass-market model rather than Gatherwell's per-cause/community lottery structure.
• Jumbo Interactive Ltd: ASX-listed parent company (ABN 66 009 189 128) of Gatherwell. Global leader in lottery experiences with 4M active players and £110M raised annually for good causes group-wide; broader portfolio across Australia and other geographies makes it an incumbent in the same lottery category rather than a niche direct competitor.
• Allwyn UK (operator of The National Lottery): Current licensed operator of the UK National Lottery since 2024. Dominant UK lottery incumbent against which Gatherwell positions by offering materially higher returns-to-causes (up to 63% vs the National Lottery's statutory minimum).
• The Health Lottery: UK-wide charity lottery operator raising funds for health-related causes. Broader, multi-cause incumbent in the UK lottery-for-good-causes category; competes for share-of-wallet in the consumer-facing charity lottery market that Gatherwell also targets.

Direct peers

• Local Hospice Lottery: UK-based External Lottery Manager running weekly lotteries exclusively for hospice charities. Directly comparable as a licensed ELM serving charity causes with a percentage-of-ticket-sales model and similar Gambling Commission oversight.
• Sterling Lotteries: UK-based licensed External Lottery Manager offering white-label lottery setups for charities and not-for-profits with bespoke branding. Direct peer in the bespoke/large-charity lottery segment where Gatherwell offers Lottery Plus.
• Unity Lottery: UK society lottery manager providing weekly lottery services to charities, hospices, sports clubs, and community groups via a digital self-serve sign-up. Closest functional competitor to One Lottery and Your School Lottery in the SMB/charity lottery segment.
• Dream Car Giveaways: UK B2C prize-draw company (car giveaways) acquired by Jumbo Interactive UK in 2025 as a sister company to Gatherwell. Operates digital prize draws under the same voluntary code of practice and uses overlapping compliance, payment, and platform infrastructure.
• StarVale Technical Systems / StarVale Management and Technologies: Sister company within the Jumbo Interactive UK group, also providing lottery management and technology services. Combined with Gatherwell under unified UK leadership in 2024 and co-developed the Jumbo Win retail prize draw POC on the Powered by Jumbo platform.

Emerging players

• Omaze UK: UK prize-draw business offering house, car, and celebrity-experience prizes, with associated charity fundraising. Emerging player in the same digital prize-draw category where Gatherwell runs bespoke draws like Toyota Good For Cricket and Jumbo Win.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/gatherwellltd
• Facebookfacebook.com/Gatherwell-Ltd-821524981569017
• LinkedInlinkedin.com/company/gatherwell-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gatherwell Ltd