Grupo ABG

What Grupo ABG does

Grupo ABG is a privately held Mexican business services firm founded in 1991 and headquartered in San Luis Potosí, operating across four integrated service pillars: human resources outsourcing and payroll, talent search and selection, fiscal/tax compliance advisory, and information technology solutions. The company serves enterprise and mid-market clients primarily in the manufacturing and automotive sectors — including named multinationals such as Motherson, Nifco, Araymond, Ibiden, Wabtec, Grundfos, Fagor, Nitta Moore, Banner Engineering, Grupo Acerero, Waukesha, Metrican, Asiaway, and Seguros Potosí — with talent search capabilities extending to Mexico, USA, Canada, Argentina, Venezuela, and Colombia. Its core HR outsourcing and payroll offering covers administrative, labor, fiscal, and legal management of client employees, including IMSS, INFONAVIT, FONACOT, SAR, PTU, and NOM-035 compliance, salary studies, and continuous improvement processes; payroll is delivered through the firm's Nomi ABG module integrated with the third-party Sistema TRESS platform to provide same-day, end-to-end processing.

The technology pillar is built around a portfolio of proprietary web-based platforms that are sold both as standalone modules and as integrated components of outsourcing engagements: Kiosco ABG (employee self-service portal for payroll receipts, savings fund balances, permission requests, and vacation information with three user profiles — Employee, Supervisor, Administrator); TalentABG (job portal for CV/video résumé upload and application tracking); SycomeABG (cafeteria consumption management); Sysvisit (visitor and electronic-equipment access control); Organizational Climate Survey Platform; and biometric attendance systems, supported by a custom development service. The fiscal/tax advisory pillar provides audit and compliance services focused on IMSS, INFONAVIT, and FONACOT to help clients avoid penalties and prepare for inspections, while the training pillar delivers open and closed corporate courses covering Lean, ISO standards, NOM certifications, leadership, finance, and workplace safety, as well as coaching and organizational climate consulting.

Grupo ABG operates a B2B, sales-led go-to-market targeting enterprises and mid-market companies in Mexico through direct outreach (phone, email, in-person), referrals, and a multi-channel digital presence (Facebook, LinkedIn, Instagram, Twitter, YouTube, corporate blog). Revenue derives from a mix of managed services (HR outsourcing, payroll), professional services (talent selection, fiscal advisory, training), and subscription/recurring revenue from IT software development and platform subscriptions. Pricing is quote-based and customized; the company offers discounts to students, graduates, and chamber of commerce members for training. The firm has 101–250 employees, no disclosed external investors or funding, no parent company, and no public financial disclosure, operating as an independent founder/owner-operated business across North and parts of South America.

Name

Grupo ABG

Legal name

Grupo ABG

Website

https://grupoabg.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Grupo ABG is a private Mexican firm founded in 1991 in San Luis Potosí that delivers integrated HR outsourcing, payroll, talent search and selection, fiscal compliance advisory, and proprietary workplace software platforms to enterprise and mid-market clients in manufacturing, automotive, and adjacent verticals.

Ownership category

akta.pro rank

Product category

HR Outsourcing & Payroll Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Human Resources Consulting Services (541612), Professional Employer Organizations (561330), Employment Placement Agencies (561311)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Tax Operations Support (Indirect Tax, Withholding, Compliance Admin) (BPAAAGAI)

akta.pro secondary industries

General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO)

Keywords

• HR outsourcing services
• Payroll management software
• Talent acquisition services
• Fiscal compliance advisory
• Workforce management technology

Headquarters

HQ city

San Luis Potosí

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. HR Outsourcing Services: Complete human resources outsourcing including administrative, labor, tax, and legal management of employees. Includes salary studies, ECO, NOM 035 compliance, continuous improvement processes, administrative services, and training.
2. Payroll Management Services: Full payroll process coverage using Nomi ABG and Sistema TRESS, including IMSS, RCV, INFONAVIT, PTU, bonuses, settlements, compensations, and fiscal year-end closing.
3. Talent Search and Selection: Specialized candidate search using evaluation techniques guaranteeing appropriate personnel selection. Database covering executives, engineers, finance, HR, supervisors, technical profiles across Mexico, USA, Canada, Argentina, Venezuela, and Colombia.
4. Tax Advisory Services: Auditing services focused on IMSS, INFONAVIT, and FONACOT compliance to avoid fines, meet obligations, prepare for inspections, and optimize internal processes.
5. IT Software Development: Custom system development for any area, linked or not to existing systems, with professional requirements and process analysis. Includes Kiosco ABG, websites, cafeteria systems, access control, biometrics, surveys, job portals, ERP, and custom developments.
6. Training and Consulting: Corporate training and coaching services including closed courses for companies, business consulting, training plan development, online courses, and organizational climate surveys. Courses include project management, NOM certifications, ISO standards, Lean, leadership, and more.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Grupo ABG provides integrated HR outsourcing, payroll administration, and talent acquisition services to enterprises, complemented by proprietary technology platforms (Kiosco ABG, TalentABG, SycomeABG, Sysvisit, Nomi ABG) and integration with the Sistema TRESS payroll engine. The firm also delivers fiscal/tax advisory, training, organizational climate surveys, biometric attendance, and custom software/web development, primarily serving the Mexican automotive and manufacturing sectors.

Product overview

Grupo ABG offers an integrated portfolio of business solutions organized around four core service pillars: Human Resources (talent search and selection, payroll management via Nomi ABG and Sistema TRESS, HR outsourcing), Technology (custom systems development and integrated platforms including Kiosco ABG for employee self-service, Sysvisit for visitor access control, SycomeABG for cafeteria management, TalentABG job portal, and organizational climate surveys), Legal/Tax Advisory (IMSS, INFONAVIT, FONACOT audits), and Training & Coaching. The technology products function both as standalone modules and as integrated solutions, with Kiosco ABG serving as a central employee-facing portal connected to payroll systems. The company operates across Mexico and internationally with over 35 years of experience since founding in 1991.

Differentiator

Problem solved

Functional benefit

Brands

• TalentABG: Web platform for job listings allowing candidates to upload resumes, create digital CVs, video resumes, and track job applications.
• Kiosco ABG
• Nomi ABG
• SycomeABG
• Sysvisit

Products and services

• HR Outsourcing (Asesoría de RH)

Quantifiable outcome

• Cost reduction and hours invested reduction through HR outsourcing
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Deel: Global HR/payroll/EOR platform with deep Mexico coverage that bundles employer-of-record, payroll, and HRIS for international companies hiring in Mexico, an emerging substitute for traditional local HR outsourcers like Grupo ABG.

Broad incumbents

• Paychex: Large US payroll, HR, and benefits outsourcing provider whose product positioning (Paychex Flex, PEO services) overlaps with Grupo ABG's managed payroll and HR outsourcing offerings, especially for clients with cross-border operations.
• ManpowerGroup Mexico: Global workforce solutions company with a strong Mexico footprint offering staffing, RPO, and talent assessment — comparable to Grupo ABG in manufacturing/automotive recruitment and selection.
• ADP Mexico: Global payroll and HCM giant with a strong Mexico presence offering RUN Powered by ADP, Workforce Now, and TotalSource PEO services, competing for the same enterprise payroll mandates Grupo ABG serves.
• Workday: Enterprise cloud HCM platform widely adopted by multinational manufacturers; competes with Grupo ABG's Kiosco ABG and Nomi ABG by offering modern employee self-service and payroll at the corporate layer.
• Kelly Services Mexico: Global staffing and workforce solutions provider with operations across Mexico, offering talent selection, outsourcing, and HR consulting — overlapping with Grupo ABG's talent search and HR outsourcing practices.
• Randstad Mexico: Global staffing and HR services firm with significant Mexican operations providing talent selection, RPO, and HR outsourcing — overlapping directly with Grupo ABG's recruitment and HR BPO offerings.

Direct peers

• OCC Mundial: Mexico's largest online job board and recruitment platform with talent search and selection services across the country, directly competing with Grupo ABG's talent acquisition line.
• Profite (now part of EBC): Mexican payroll and HR administration software/services provider specializing in payroll calculation, IMSS/INFONAVIT compliance, and HRIS — a direct competitor to Grupo ABG's Nomi ABG payroll module.
• Insignia HR: Major Mexican HR outsourcing and payroll administration firm serving enterprise and mid-market clients with co-employment and HR BPO services, directly comparable to Grupo ABG's HR outsourcing and payroll practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GrupoABG_SLP
• YouTubeyoutube.com/channel/UCCyTuosufqplvzQOVAr7GUQ
• Facebookfacebook.com/grupoabgslp
• LinkedInlinkedin.com/company/grupo-abg
• Instagraminstagram.com/grupo_abg/?hl=es-la

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo ABG