Krogh's Restaurant & Brew Pub

What Krogh's Restaurant & Brew Pub does

Krogh's Restaurant & Brew Pub is a privately held, single-location hospitality business operating from a historic 1927 building in the White Deer Plaza at Lake Mohawk, Sparta Township, NJ. The venue originated as the Carl Malmquist Restaurant, was acquired by Frede Krogh in 1937, and passed through subsequent owners before Bob Fuchs acquired it in 1981 and, with head chef David Carl Cooper, launched the first state-of-the-art brewery in Sussex County in 1998, rebranding the business under its current name. The core operation combines a full-service restaurant (open seven days, 11:30 am – 9:00 pm for food), the Krogh's Bar serving handcrafted flagship and seasonal beers alongside wine, whiskey, tequila, and cocktails, and the seasonal 21+ Krogh's Nest rooftop bar with views of Lake Mohawk. The on-site brewery produces varieties including Applewood Aged Boilermaker Red Ale, Cookie Dough Stout, Pumpkin Ale, and Krogh's Light.

The business monetizes through multiple streams: dine-in food and beverage transactions, private event hosting for parties up to 40+ guests in the Krogh's Nest and Gallery dining room, off-site beverage catering with trained mixologists and liquor liability insurance, and a merchandise e-commerce shop selling branded apparel, accessories, and Krogh's Cajun seasoning. Distribution mixes on-site dining, OpenTable online reservations (up to 30 days ahead, parties up to 8), direct sales for catering/events, and online merch sales. Customer segmentation spans local Sparta/Lake Mohawk residents and visitors (primary), event hosters, off-site catering clients (weddings and corporate), and music enthusiasts attending live performances on Thursdays, Fridays, and ticketed shows. A VIP loyalty program (Factor4-powered) issues $20 gift cards at 400 points, and a 10% military discount applies to food bills; a 3% credit card fee and 20% gratuity for parties of 8+ are standard.

Marketing is largely organic-social, anchored on Facebook, Instagram, YouTube, TripAdvisor, and Yelp, supplemented by an email newsletter and OpenTable bookings. The monthly Giving Tap program donates $1 per designated draft pour to a rotating Sussex County nonprofit, functioning as a community-engagement and brand-differentiator layer rather than a separate revenue line. The company has no parent entity, no subsidiaries, no disclosed funding rounds, and no AI/ML capability — technology reliance is confined to Wix (website), OpenTable (reservations), Factor4 (loyalty), and B&R (returns processing).

Name

Krogh's Restaurant & Brew Pub

Legal name

Krogh's Restaurant & Brew Pub

Website

https://kroghs.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Krogh's Restaurant & Brew Pub is a privately held, single-location brew pub in Sparta Township, NJ, operating since 1937 in a historic 1927 Lake Mohawk building, serving handcrafted on-site brewed beer, full food and bar service, private events, and off-site beverage catering to local residents and visitors.

Ownership category

akta.pro rank

Product category

Brew Pub & Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (7224), Breweries (31212), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Malt Beverages (2082)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Pubs & Gastropubs (CRANACAB)

Keywords

• Brew pub dining
• Craft brewery operations
• Restaurant hospitality
• Private event hosting
• Off-site beverage catering

Headquarters

HQ city

Sparta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food and Beverage Sales: Core dine-in restaurant and bar revenue from food service (lunch and dinner 11:30 am - 10:00 pm), full bar service including craft beers, cocktails, wine, whiskey, and tequila. The bar extends to 12:00 am on weeknights and 2:00 am on weekends.
2. Off-Site Beverage Catering: Full-service beverage catering for off-site events including weddings, corporate parties. Provides custom bars, glassware, trained mixologists, and experienced waitstaff with liquor liability insurance.
3. Private Events: Private dining and event hosting for anniversaries, birthdays, rehearsal dinners, showers, and other occasions. Two reservable areas accommodate up to 40+ guests, offering buffet or plated food selections.
4. Merchandise and Gift Cards: E-commerce shop selling branded merchandise including apparel (t-shirts, hoodies, hats), accessories (fleece blankets, knit beanies), and food products (Cajun seasoning). Traditional and e-gift cards available.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Krogh's Restaurant & Brew Pub is a dine-in hospitality establishment operating from a historic 1927 Lake Mohawk building, offering handcrafted on-site brewed beers, a diverse food menu, an extensive wine, whiskey, and tequila selection, and a seasonal rooftop bar. The business also provides off-site beverage catering, private event hosting for up to 40+ guests, live music performances, a VIP loyalty program, and an e-commerce shop for branded merchandise and gift cards.

Product overview

Krogh's Restaurant & Brew Pub is a hospitality establishment offering a unified dining and entertainment experience centered around its brew pub concept. The core offering includes the main restaurant with handcrafted beers and diverse food menus, complemented by the Krogh's Bar (main bar), Gallery Dining Room, and the seasonal Krogh's Nest rooftop bar. Additional services encompass private event hosting, off-site beverage catering, a VIP loyalty program, branded merchandise shop, live music performances, and the monthly Giving Tap charitable program.

Differentiator

Problem solved

Functional benefit

Products and services

• Krogh's Restaurant & Brew Pub Core dine-in restaurant and brew pub destination offering handcrafted on-site brewed beers, diverse food selections (with vegetarian, vegan, and gluten-free accommodations), an extensive wine collection, cocktails, whiskey, and tequila. Open seven days a week for lunch and dinner service.
• Krogh's Nest Rooftop Bar Seasonal rooftop bar with panoramic views of Lake Mohawk, offering a curated selection of flagship and seasonal handcrafted beers, domestic beers, ciders, and cocktails. Guests must be 21+, and the venue is open seven days a week weather permitting.
• Off-Site Beverage Catering Full-service off-premise bar and beverage catering for weddings, corporate parties, and private events. Provides custom bars, glassware, craft cocktails, trained mixologists, experienced waitstaff, and liquor liability insurance.
• Private Events & Dining Private event hosting in two reservable areas (Krogh's Nest and Gallery dining room) accommodating parties up to 40+ guests. Offers buffet or plated food selections and full-service bar access for anniversaries, birthdays, rehearsal dinners, showers, corporate events, and other celebrations.
• Live Music Programming Regular live music performances featuring local, regional, and national acts in the pub area on Thursday and Friday evenings, plus ticketed shows for larger acts and weekend events, with an open mic night on the 2nd and 4th Tuesday of each month.
• VIP Frequent Dining Loyalty Program Free enrollment loyalty program earning 1 point per dollar spent (pre-tax, excluding fees and tips). Reward tier: $20 Krogh's gift card for every 400 points; plaque recognition at Krogh Bar every 2,500 points.
• Krogh's Shop E-commerce store selling branded merchandise including apparel (t-shirts, hoodies, caps, knit beanies, quarter-zip sweatshirts, long sleeve tees), accessories (fleece blankets), and food products (Krogh's Cajun seasoning), plus traditional and e-gift cards with USPS shipping within the US.
• Krogh's Bar (Main Bar) Main on-site bar serving handcrafted beers, an extensive wine collection, cocktails, whiskey, and tequila selections. Bar service extends to 12:00 am on weeknights and 2:00 am on weekends.
• Gallery Dining Room Main indoor dining room with access to outdoor patio seating, serving the full food menu including vegetarian, vegan, and gluten-free accommodations.
• Giving Tap Charitable Program Monthly charitable program featuring a handcraft or guest beer on tap, with $1 from each draft sold donated to a local non-profit or charitable organization serving the Sussex County community (e.g., animal rescues, PFLAG Sussex County, Lennon's House, Ginnie's House, Lake Mohawk Ski Hawks).

Quantifiable outcome

• Serving the Lake Mohawk community for nearly 90 years since 1937

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Lake Mohawk Ski HawksminorGTM or Marketing Partner · 1 July 2026July 2026 Giving Tap recipient. Krogh's donates $1 from each draft of Applewood Aged Boilermaker Red Ale sold during the month to support this 501(c)(3) waterski show team. Lake Mohawk Ski Hawks has served the community for over 60 years and performs free shows after Memorial Day and July 4th parades.
• PFLAG Sussex CountyminorGTM or Marketing Partner · 1 June 2026June 2026 Giving Tap recipient. Krogh's donated $1 from each draft of Applewood Aged Boilermaker Red Ale to support this local chapter dedicated to LGBTQ+ support, education, and advocacy. Founded in 2023, currently supporting over 40 active participants.
• Lennon's HouseminorGTM or Marketing Partner · 1 May 2026May 2026 Giving Tap recipient. Krogh's donated $1 from each Cookie Dough Stout sold to support this 501(c)(3) nonprofit creating a recreational center, community gift shop, and permanent residence for individuals with intellectual differences.
• Ginnie's HouseminorGTM or Marketing Partner · 1 April 2026April 2026 Giving Tap recipient. Krogh's donated $1 from each flavored specialty stout and Krogh's Light to support this Newton-based nonprofit coordinating services for victims of abuse, working with law enforcement and child protective services.
• One Step Closer Animal Rescue (O.S.C.A.R.)minorGTM or Marketing Partner · 1 March 2026March 2026 Giving Tap recipient. Krogh's donated $1 from each Krogh's Light poured to support this animal rescue rebuilding after a devastating fire. Additional support included a donation drive for supplies and a Dining to Donate event on March 22nd.
• Father John's Animal HouseminorGTM or Marketing Partner · 1 February 2026February 2026 Giving Tap recipient. Krogh's donated $1 from each Pumpkin Ale pour to support this Lafayette animal shelter founded in 1999, which responsibly places over 800 animals per year into loving families.
• OpenTablecoreChannel Partner/ Reseller/ DistributorOnline reservation platform partner allowing customers to make advance reservations for lunch and dinner up to 30 days ahead. Handles parties up to 8 guests; larger parties directed to call for accommodations.
• B&R (Returns)minorImplementation/ SI/ Consulting PartnerThird-party supplier managing returns processing at 147 Main Street, Hackettstown, NJ. Handles merchandise returns with RMA number authorization.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• River Horse Brewing Company: Established NJ craft brewery with broader distribution and tasting room presence. Comparable as a competitor for NJ craft beer consumer mindshare and on-premise traffic.
• Cape May Brewing Company: NJ-based craft brewery with taproom and event programming. Comparable on-premise craft beer experience and Giving Tap-style community programming, though with broader wholesale distribution.
• Iron Hill Brewery & Restaurant: Regional brewpub chain operating across the Mid-Atlantic with a comparable full-service restaurant + on-site brewery model. Broader footprint and brand recognition make it a scaled incumbent competitor for craft beer dining occasions.

Regional players

• Twin Elephant Brewing Company: NJ craft brewery with taproom experience in the regional market. Comparable as a craft beer destination venue, though without the full-service restaurant component.
• Jersey Girl Brewing Company: NJ craft brewery operating a tasting room. Overlaps in the craft beer on-premise segment, targeting a similar local clientele.

Direct peers

• The Pilsener Haus & Biergarten: Hoboken-based beer hall and biergarten combining craft beverages, food, and live entertainment. Overlaps with Krogh's bar + live music + craft beer positioning.
• Triumph Brewing Company: Princeton-based brewpub combining on-site craft brewing, full-service dining, and event programming. Closely aligned to Krogh's brewpub + restaurant + events model in the NJ market.
• Angry Erik Brewing: A craft brewery and taproom based in Hamburg, NJ — within Sussex County. Direct competitor for craft beer drinkers in the same geographic market and category.
• Basil T's Brewery: Red Bank, NJ brewpub offering handcrafted beers and full-service dining. A nearby comparable combining on-site brewing with restaurant operations.

Emerging players

• The Gravity Tap House: Taproom-focused craft beer venue. Comparable as a competing on-premise craft beer experience, though with a narrower food program than Krogh's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/kroghsbrewpub/playlists?sort=dd&view=1&shelf_id=0
• Facebookfacebook.com/kroghsrbp
• Instagraminstagram.com/kroghsbrewpub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krogh's Restaurant & Brew Pub