Portmoni

What Portmoni does

Portmoni is a no-code website and online store builder that targets small businesses, entrepreneurs, schools, and non-profits in Africa — primarily South Africa, with additional presence in Nigeria, Ghana, Uganda, and Kenya. The platform enables non-technical users to create professional websites, online stores, portfolios, and blogs from mobile devices in roughly five minutes, using a drag-and-drop editor, AI-assisted template generation, and real-time publishing. Functionality spans product catalog management, inventory, discount codes, abandoned cart recovery, customer login areas, blog/content management, social media integration, and digital product delivery, with country-specific payment gateways (Yoco, Payfast for South Africa; Paystack for Nigeria) and Stripe for card processing globally.

The underlying architecture is a web-based SaaS with mobile-first design, automatic SSL, free domain registration included on paid tiers, built-in SEO tooling, and direct integrations with major marketing and analytics platforms (Google Analytics, Google AdSense, Google Shopping, Facebook Pixel, Facebook Commerce, WhatsApp, TikTok). A Bob Go shipping integration (added February 2025) provides automated carrier-rate calculation at checkout via partnerships with eight South African delivery providers. Generative AI features — launched in late 2024 — assist with content creation for products, services, and blog posts, and generate initial site templates during onboarding.

The business model is a self-serve, product-led subscription with three publicly listed tiers: Professional Website at $6/month, Professional + Own Domain at $15/month, and Advanced Professional + Own Domain at $29/month, with a 30% annual billing discount and a 14-day free trial that does not require a credit card. There are no transaction fees on merchant sales. The company is privately held by founder Benoit Lacroix (Co-founder) with Danièle Adler leading marketing, organized as Portmoni OÜ with legal headquarters in Tallinn, Estonia and a regional office in Cape Town, South Africa. No external institutional funding has been disclosed.

Name

Portmoni

Legal name

Portmoni OÜ

Website

https://portmoni.com/

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Portmoni is a no-code website and online store builder for African small businesses, offering mobile-first editing, local payment gateways (Yoco, Payfast, Paystack), AI-assisted content creation, and three subscription tiers from $6 to $29 per month.

Ownership category

akta.pro rank

Product category

Website Builder Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

akta.pro primary industry

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

Keywords

• Website builder platform
• Online store builder
• ECommerce website software
• Small business websites
• Mobile website editor

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Professional Website: Basic tier offering website builder with subdomain (your-name.myportmoni.com), unlimited pages and products, online store and blog enabled, 1GB storage, website hosting included. Price: $6/month.
2. Subscription - Professional Website + Own Domain: Mid-tier offering all standard features plus custom domain (.com, .net, .org, .co.za), unlimited storage, online payments by card, Google AdSense and Facebook Pixel integration. Price: $15/month.
3. Subscription - Advanced Professional Website + Own Domain: Premium tier with all professional features plus Google Shopping integration, Facebook Commerce integration, custom HTML/CSS/JavaScript customization, and SEO field customization. Price: $29/month with 30% annual discount available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Portmoni is a web-based SaaS platform that enables small businesses and entrepreneurs to create professional websites and online stores without coding. It bundles a no-code website builder with integrated eCommerce capabilities (unlimited products, multiple payment gateways, shipping integrations), AI-powered content creation, and a mobile-first editor that allows users to publish changes in real time. The platform is tailored for the South African and broader African SMB market with local payment gateway integrations (Paystack, Yoco, Payfast), .co.za domain support, and WhatsApp integration.

Product overview

Portmoni is a website and online store builder platform designed primarily for small businesses in South Africa and select African markets. The core product consists of the Portmoni Website Builder with an integrated Online Store/eCommerce module available across all packages. The platform offers three pricing tiers: Professional Website ($6/month) with basic features and a subdomain, Professional Website + Own Domain ($15/month) adding custom domains and payment acceptance, and Advanced Professional ($29/month) with Google Shopping, Facebook Commerce, and custom code injection. Additional features include an AI Content Creation Assistant for generating product and blog descriptions (launched December 2024), Digital Products module for selling downloadable files, Customer Login Area for order tracking, and Bob Go shipping integration for automated rate calculation in South Africa. The platform provides no-code website creation, real-time editing, mobile optimization, built-in SEO tools, analytics, SSL certificates, and integrations with payment gateways (Paystack, Yoco, PayFast, Stripe) and shipping providers (Bob Go).

Differentiator

Problem solved

Functional benefit

Products and services

• Portmoni Website Builder No-code website builder for small businesses and entrepreneurs. Provides customizable templates, mobile-responsive sites, real-time publishing, free SSL certificate, free domain (on paid tiers), SEO tools, blog functionality, social media integration, and website hosting. Designed for non-technical users who can manage sites from a phone.
• Portmoni Online Store / eCommerce Builder Full-featured online store module bundled with the website builder. Supports unlimited products, product variants, inventory management, discount/coupon codes, abandoned cart recovery, multiple payment gateway integrations (Paystack, Yoco, Payfast, Stripe), automated shipping rate calculation via Bob Go, digital product delivery, customer login area, and order management with no transaction fees charged by Portmoni.

Quantifiable outcome

• 2,000+ organizations have created websites with Portmoni
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability3 records

Feature12 records

Partnerships

Five partnerships are on record, tiered core.

• PaystackcoreTechnology or IntegrationPaystack is integrated as a payment gateway for Nigerian businesses, allowing merchants to accept bank cards, mobile money, bank transfers, and USSD payments. Configuration requires API keys and webhook setup. Paystack processes payments for 200,000+ businesses across Nigeria, Ghana, Kenya, South Africa, and Côte d'Ivoire. Settlement occurs automatically to bank accounts within 24 hours. Transaction fees: 1.5% + NGN 100 for local transactions (capped at NGN 2000), 3.9% + NGN 100 for international transactions.
• Bob GocoreTechnology or IntegrationBob Go integration enables automatic shipping rate calculation at checkout based on customer address. Through Bob Go, merchants access multiple delivery partners: The Courier Guy, Fastway, Pargo, RAM, Internet Express, SkyNet, Bob Box, and WumDrop. Portmoni partnership provides free API access (normally part of Bob Go Advanced package). Configuration requires live and test API keys, handling time settings, and collection address.
• YococoreTechnology or IntegrationYoco is a South African payment gateway integrated with Portmoni, allowing merchants to accept Visa, Mastercard, and instant EFT payments. Yoco is specifically designed for South African market conditions and is highlighted as easy to integrate according to customer reviews.
• PayfastcoreTechnology or IntegrationPayfast is a South African payment gateway integrated with Portmoni enabling acceptance of Visa, Mastercard, and EFT payments. Part of local payment gateway suite for South African businesses alongside Yoco.
• StripecoreTechnology or IntegrationStripe is used for payment processing of Portmoni subscriptions (Visa and Mastercard). Payments are processed securely by Stripe; Portmoni never stores card details. Also available as payment option for online stores in supported countries.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wix: Global no-code website builder serving SMBs and individuals. Direct competitor in the same product category (DIY website creation) with significantly larger scale, broader geographic reach, and more extensive feature set, though less localized for African payment methods.
• Shopify: Leading eCommerce website builder platform. Direct competitor for Portmoni's online store offering; serves SMBs globally and is actively expanding in African markets with localized payment options, posing the most credible competitive threat.
• GoDaddy Website Builder: Integrated website builder from major domain registrar and hosting provider. Competes with Portmoni on SMB website creation, particularly in markets where domain and hosting bundling is attractive, though limited African localization.
• Weebly: Drag-and-drop website builder with integrated eCommerce (now owned by Square). Direct competitor in SMB website building with comparable feature set, though primarily focused on Western markets.
• Squarespace: Premium website builder targeting SMBs, creatives, and online stores. Direct competitor in design-led website building; less localized for African SMBs but competes for similar creative SMB segments.
• WordPress.com: Hosted WordPress platform offering website building and blogging for SMBs. Competes on similar use cases (no-code site building, content publishing) and serves price-sensitive segments through its free and lower-tier plans.
• Yola: Website builder that has historically targeted emerging markets including Africa. Closest comparable peer given similar geographic focus and SMB positioning, with comparable localized features.
• Webnode: Website builder with multi-language support serving SMBs globally. Comparable product offering and SMB target market, with some overlap in price-sensitive, international customer segments.

Broad incumbents

• SiteGround: Major web hosting provider offering site-building tools. Broader portfolio play in hosting and related services, with overlapping SMB customer base but not specialized in the African SMB market like Portmoni.

Emerging players

• Duda: White-label website builder platform primarily serving agencies and SaaS companies. Comparable technology platform and feature set, though operates in adjacent (B2B white-label) rather than direct SMB market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/portmoni_
• YouTubeyoutube.com/channel/UCHEvVTfuNBRSZwI1bOdkGIw
• Facebookfacebook.com/portmoni1
• LinkedInlinkedin.com/company/portmoni

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portmoni