Bob Go
Bob Go is a South African cloud-based shipping and order management platform that connects 6,000+ SMB online stores, entrepreneurs, and individuals to 11+ domestic couriers and the Bob Box locker network for quote comparison, waybill generation, real-time tracking, and returns. The platform integrates natively with Shopify, WooCommerce, Magento, and other ecommerce storefronts and operates under the Bob Group ecosystem.
- Company typePrivate
- Founded2016
- HeadquartersSouth Africa, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bob Go does
Bob Go is a South African cloud-based shipping and order management platform, operated as a division of Bob Group (Pty) Ltd, headquartered in the City of Tshwane, Gauteng. Originally founded in 2016 as uAfrica and rebranded to Bob Go, the company connects South African merchants — primarily SMB online stores, entrepreneurs, and individuals — to a network of 11+ domestic couriers and delivery partners (The Courier Guy, RAM, Internet Express, SkyNet, Fastway, City Logistics, MTE Xpress, Citi-Sprint, Pargo, WumDrop, and the in-house Bob Box locker network) through a single dashboard. The platform handles courier quote comparison, automated waybill generation, real-time parcel tracking, and reverse logistics via its Return Centre product.
The technology stack is an API-aggregation SaaS with native ecommerce integrations into Shopify, WooCommerce, Magento, Ecwid, Rekisa, and Netcash Shop, plus an Open API and mobile apps on iOS and Android (with a Huawei AppGallery presence indicated). Core platform modules include multi-courier rate comparison, real-time tracking, automated waybills, Rates at Checkout, Scan to Fulfil, account-limit/top-up credit management, and the Return Centre reverse-logistics workflow. The platform reports 6,000+ merchants onboarded and 3 million+ parcels shipped annually at 99.9% uptime.
Bob Go monetises through a tiered subscription model (Starter, Advanced, Premium) plus pay-as-you-go usage-based shipping fees and a credit top-up system for low-volume shippers; Premium is listed at R2,298.85/month in promotional context. Go-to-market is product-led growth via a 14-day free trial, self-serve onboarding through web and mobile, partner/affiliate referrals, and a Fempreneurs community partnership. Bob Go sits within the broader Bob Group ecosystem alongside Bob Shop (storefront), Bob Pay (payments), and Bob Box (lockers). The company has 17 employees, no disclosed external funding, and operates exclusively within South Africa.
Bob Go firmographics
Firmographics- Name
- Bob Go
- Legal name
- Bob Group (Pty) Ltd
- Website
- https://bobgo.co.za
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bob Go is a South African cloud-based shipping and order management platform that connects 6,000+ SMB online stores, entrepreneurs, and individuals to 11+ domestic couriers and the Bob Box locker network for quote comparison, waybill generation, real-time tracking, and returns. The platform integrates natively with Shopify, WooCommerce, Magento, and other ecommerce storefronts and operates under the Bob Group ecosystem.
- Ownership category
- akta.pro rank
Bob Go industry classification
Industry- Product category
- Shipping Management Software
- NAICS
- Couriers and Express Delivery Services (492110), Couriers and Messengers (492)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Courier, Parcel & Last‑Mile Delivery Platforms (BPAMAHAD)
- akta.pro secondary industries
- Transit / Public-Space Locker Networks (Stations, Municipal) (TLAAAMAG), Retail Partner PUDO Networks (In-Store Pickup/Dropoff) (TLAAAMAB), Smart Access & Locker Technology Providers (Hardware, Software, Access Control) (TLAAAMAH), Crowdsourced Returns & Reverse Logistics Pickup (TLAAAGAG)
Keywords
Where Bob Go is headquartered
LocationHeadquarters
- HQ city
- South Africa
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Bob Go business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Subscription Fees: Monthly subscription fees varying by plan (Starter, Advanced, Premium). Fees are non-refundable and subject to annual increase. Payable monthly in arrears on the first day of each month.
- Shipping Fees: Fees charged based on courier rates with discounts depending on subscription plan tier. Based on parcel dimensions, weight, collection and delivery addresses, and service level. Fees become due upon reaching account limit or 30 days from last delivery.
- Shipping Discounts: Shipping discounts applied to standard Bob Go shipping rates for Starter, Advanced, and Premium plan subscribers.
- Pay-as-you-go: Flexible option for casual or low-volume shippers without monthly subscription commitment. Rates calculated per shipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-as-you-go - Flexible option for casual or low-volume shippers |
| Subscription | Monthly | Starter Plan - Entry-level subscription with basic features |
| Subscription | Monthly | Advanced Plan - Mid-tier subscription with enhanced features |
| Subscription | Monthly | Premium Plan - Enterprise-tier subscription at R2,298.85/month |
| Freemium | Pay-as-you-go | 14-day Free Trial - Full access evaluation period |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Bob Go product offering
Product offeringCore offering
Bob Go is a cloud-based shipping and order management platform that connects South African online merchants and businesses to 10+ courier and delivery partners. It enables instant multi-courier rate comparison, automated waybill generation, real-time parcel tracking, and seamless integration with major ecommerce platforms (Shopify, WooCommerce, Magento, Ecwid, Rekisa) from a single dashboard, mobile app, and Open API.
Product overview
Bob Go is a smart shipping and order management platform operating as part of the Bob Group (Pty) Ltd ecosystem. The core product provides a unified dashboard connecting South African businesses to multiple courier partners for quote comparison, waybill generation, and real-time parcel tracking. The platform integrates with leading ecommerce stores (Shopify, WooCommerce, Magento, Ecwid, Rekisa, Netcash Shop) and offers a mobile app for on-the-go shipping management. Within the Bob Group family, Bob Go works alongside Bob Shop (ecommerce store platform), Bob Pay (payment processing), and Bob Box (smart locker network) to deliver a comprehensive ecommerce logistics solution. Key features include Rates at Checkout, Scan to Fulfil, Return Centre for reverse logistics, and an open API for developer integrations. The platform targets online stores, entrepreneurs, small businesses, and individuals across South Africa, serving over 6,000 merchants with 3 million+ parcels shipped annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Bob Go
- Bob Go Mobile App
- Bob Box
- Bob Shop
- Bob Pay
Quantifiable outcome
- 3 million+ parcels shipped annually through the platform
- +2 more outcomes
Companies that use Bob Go
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Bob Go technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature8 records
Bob Go partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor and core.
- FempreneursminorPartnership with women entrepreneurs community offering online marketplace with ecosystem of resources and coaching. Launched in time for Women's Month 2024 to amplify voices and opportunities for women in business.
- The Courier GuycoreDoor-to-door courier partner integrated into Bob Go platform. Offers automatic liability up to R1,000 with additional insurance available up to R30,000 maximum. Excludes cellphones, laptops, and second-hand goods.
- RAM Hand-to-Hand CourierscoreDoor-to-door courier partner with automatic liability up to R1,250. Insurance available up to R5,000 maximum. RAM liability limited to gross negligence instances.
- Internet ExpresscoreDoor-to-door courier with automatic liability up to R100 (excluding hijackings). Insurance available up to R10,000 maximum. Liability limited to gross negligence.
- SkyNetcoreCourier partner with automatic liability up to R1,000. Insurance available up to R50,000 maximum - the highest among standard partners. Not liable for Acts of God.
- Fastway CourierscoreCourier partner with automatic liability up to R1,000. Insurance capped at R1,000 maximum. Parcels exceeding 1m x 1m x 1m or 30kg not accepted for liability.
- City LogisticscoreSpecialised in furniture and appliance delivery (white glove items). Automatic liability up to R2,500 with maximum coverage of R2,500.
- MTE XpresscoreCourier partner with automatic liability up to R1,000. Highest maximum liability at R1,000,000. Limited to gross negligence instances.
- Citi-SprintcoreExpress courier services partner with automatic liability up to R100 (excluding hijackings). Liability limited to gross negligence.
- PargocorePickup point network partner with automatic liability up to R1,000. Parcels exceeding 40cm x 40cm x 40cm or 15kg not accepted. Excludes glassware and electronics from liability.
- WumDropcoreOn-demand delivery partner offering automatic liability at no extra cost. Claims based on cost value. Parcels exceeding 60cm x 40cm x 70cm or 30kg not accepted.
- Bob BoxcoreSmart locker network operated via Internet Express. Pickup/drop-off points with 36-hour collection window. Liability limited to R100 automatic and R10,000 maximum.
- ShopifycoreEcommerce platform integration enabling automated order syncing, waybill generation, and tracking updates for Shopify merchants.
- WooCommercecoreWordPress ecommerce plugin integration for automated order management and shipping label generation.
- MagentocoreEnterprise ecommerce platform integration for order syncing and shipping automation.
- EcwidcoreEcommerce platform integration (including Netcash Shop) for order management and shipping.
- RekisacoreSouth African ecommerce platform integration for automated order and shipping management.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Bob Go competitors and assessment
Company assessmentDirect peers
- Shippo: Multi-carrier shipping API and dashboard for SMB ecommerce merchants; comparable value proposition to Bob Go with rate shopping, label printing, and tracking across multiple carriers.
- ShipStation: Multi-carrier shipping management platform offering rate comparison, label generation, and ecommerce integrations; directly comparable product and target market to Bob Go, though operating globally.
- ShipperHQ: Ecommerce shipping rate management solution with multi-carrier checkout rate calculation; directly comparable to Bob Go's 'Rates at Checkout' feature and merchant target.
- EasyPost: Shipping API platform aggregating 100+ carriers with rate comparison, tracking, and verification; comparable technology layer to Bob Go though serving developers and larger merchants.
- ShippyPro: Multi-carrier shipping software for ecommerce with label generation, tracking, and returns; comparable feature set to Bob Go though primarily focused on European merchants.
- Sendcloud: European multi-carrier shipping platform with returns, checkout rates, and ecommerce integrations; comparable product suite and SMB focus though primarily serving EU markets.
- Pargo: South African pickup-point delivery network integrated into Bob Go; comparable as a click-and-collect / PUDO logistics player competing in the same SA ecommerce shipping market.
- Ordoro: Shipping and inventory management software for ecommerce SMBs with multi-carrier rate shopping; directly comparable in target segment and core shipping features to Bob Go.
Emerging players
- ClickPost: Multi-carrier shipping aggregation and tracking API for enterprise ecommerce; comparable technology to Bob Go though targeting larger merchants primarily in India/APAC.
Regional players
- Starshipit: Australia/New Zealand multi-carrier shipping automation platform with ecommerce integrations and courier rate comparison; highly comparable product to Bob Go but operating in different geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Bob Go social profiles
Digital presenceBob Go financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bob Go leadership team
Management profileNumber of profiles
Profiles1 record
Bob Go subsidiaries and ownership
Company hierarchySubsidiaries3 records
Bob Go funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bob Go M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bob Go
What does Bob Go do?
Bob Go is a cloud-based shipping and order management platform that connects South African online merchants and businesses to 10+ courier and delivery partners. It enables instant multi-courier rate comparison, automated waybill generation, real-time parcel tracking, and seamless integration with major ecommerce platforms (Shopify, WooCommerce, Magento, Ecwid, Rekisa) from a single dashboard, mobile app, and Open API.
Is Bob Go a public or private company?
Bob Go is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bob Go founded?
Bob Go was founded in 2016. It employs 11 to 50 people.
Where is Bob Go based?
Bob Go is headquartered in South Africa, South Africa, in the Africa region.
How does Bob Go make money?
Four revenue lines are on record. Subscription Fees are the primary driver. The others are shipping Fees, shipping Discounts and pay-as-you-go.
Who are Bob Go's main competitors?
Direct peers on record are Shippo, ShipStation, ShipperHQ, EasyPost, ShippyPro, Sendcloud, Pargo and Ordoro. ClickPost is listed as an emerging player. Starshipit is listed as a regional player.
Does Bob Go have an API?
Yes. Bob Go offers an Open API that enables integration with the platform for order syncing, waybill generation, shipment tracking, and courier rate comparison. The API supports ecommerce platform integrations and allows third-party access to shipping and order management functionality.
What industry is Bob Go in?
Bob Go's product category is Shipping Management Software. Its primary akta.pro industry code is BPAMAHAD, Courier, Parcel & Last‑Mile Delivery Platforms, with a secondary code of TLAAAMAG, Transit / Public-Space Locker Networks (Stations, Municipal). Its NAICS code is 492110 and its SIC code is 4210.