BauLink
- Company typePrivate
- Founded2006
- HeadquartersSubotica
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BauLink does
BauLink, operated by Serbian limited company BAU NETWORKS DOO TORNJOŠ, is a regional internet service provider (ISP) serving individuals, businesses, and institutions primarily in the Subotica/Szabadka area of the Vojvodina region in northern Serbia. The legal entity is a division of Hungarian-registered BauNetworks Kft., founded in summer 2006 with the stated goal of becoming Vojvodina's leading internet and cable service provider.
The company delivers connectivity via a dual-technology infrastructure: a 5 GHz wireless/microwave broadband network (its historical and primary technology, with packages branded SPEEDY+, MAXI, EXTRA, ULTRA, and symmetric variants up to 30/30 Mbps) and a cable network (offering packages up to 90/9 Mbps). It also owns and operates over 100 km of deployed optical fiber infrastructure with a comparable length under active development, used both for customer backhaul and as the basis for an adjacent optical-cable telecommunications service. Complementary offerings include free HotSpot WiFi at locations across multiple Vojvodina municipalities, web hosting and domestic/international domain registration, public fixed IP rentals, and customer-facing self-service portals (ControlPanel at info.baulink.net and Webmail at mail.baulink.net).
BauLink's business model is built on monthly recurring residential subscriptions under both a prepaid model (unique in its market, settled through a network of physical payment points and post-issuance SMS/Viber/email notifications) and postpaid billing for businesses. Promotional pricing is offered for the first three months on new 2-year contracts, with installation bundled free on those contracts and paid on 1-year contracts. Customer acquisition is omnichannel via website ordering, phone sales, email, regional field representatives, and walk-in offices; the company employs 11–50 staff and reports network availability of approximately 99.99%.
BauLink firmographics
Firmographics- Name
- BauLink
- Legal name
- BAU NETWORKS DOO TORNJOŠ
- Website
- https://baulink.net
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
BauLink industry classification
Industry- Product category
- Internet Service Provider / Broadband Internet Services
- NAICS
- Wired and Wireless Telecommunications Carriers (except Satellite) (51711)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Rural & Universal Service Fixed Broadband Providers (HDAIABAJ)
Keywords
Where BauLink is headquartered
LocationHeadquarters
- HQ city
- Subotica
Offices3 records
Markets served
BauLink business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Monthly Internet Subscription (Flat): Monthly subscription packages providing unlimited download and upload for 1 month from activation date. Prepaid model for individuals - packages are valid for 1 month from date and cannot be suspended under any conditions. Postpaid billing for business customers.
- Public Fixed IP Address Rental: Public fixed IP address available for rental with any package at 500 RSD/month with minimum 1-year contract commitment.
- Installation and Field Services: On-site installation services. Free installation with 2-year contract, paid installation with 1-year contract. Field service visits at 1000 RSD for first 30 minutes of troubleshooting, then 500 RSD per additional 30 minutes.
- Web Hosting and Domain Registration: Web hosting services and domestic/international domain name registration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SPEEDY+ (Wireless) |
| Subscription | Monthly | SYM MAXI (Wireless Symmetric) |
| Subscription | Monthly | ULTRA (Wireless) |
| Subscription | Monthly | CABLE SPEEDY+ CONTRACT |
| Subscription | Monthly | CABLE ULTRA CONTRACT |
| Subscription | Monthly | Public Fixed IP Address |
| Unit Pricing | Pay-as-you-go | Field Service Visit |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
BauLink product offering
Product offeringCore offering
BauLink is a regional internet service provider that sells broadband access to households and businesses over a proprietary 5 GHz wireless and cable network, both backhauled by an owned optical fiber infrastructure spanning 100+ km in Serbia's Vojvodina region. Its core revenue drivers are recurring monthly internet subscriptions on a range of wireless and cable speed packages, supplemented by installation/field services and a small web hosting and domain registration business. The company also offers a unique prepaid billing model for individual subscribers and operates a free public HotSpot WiFi service.
Product overview
BauLink is an internet service provider operated by BauNetworks Kft. (parent company established 2006), offering a dual technology portfolio: (1) 5 GHz Wireless Internet with packages ranging from SPEEDY+ to SYM MAXI (symmetric speeds up to 30/30 Mbps), and (2) Cable Internet with packages from CABLE SPEEDY to CABLE ULTRA (speeds up to 90/9 Mbps). Both product lines include contract (2-year loyalty) and non-contract options, with contract packages offering discounted pricing and free WiFi router. Additional services include free public HotSpot locations, Speedtest tool, Web Hosting with domain registration, Optical Cable Telecommunications infrastructure, Customer ControlPanel, and Webmail. The company operates primarily in the Vojvodina region of Serbia (Subotica/Szabadka, Tornjoš/Tornyos, Kanjiža/Magyarkanizsa, Ada, Palić).
Differentiator
Problem solved
Functional benefit
Products and services
- 5 GHz Wireless Internet Wireless broadband internet service operating in the 5 GHz microwave frequency range, delivering stable and fast internet connectivity for users located within BauLink's network coverage area. Targets individual and business subscribers who want a broadband alternative that does not require a traditional landline phone or cable TV subscription; offered in multiple speed tiers (SPEEDY+, MAXI, EXTRA, ULTRA, SPEEDY UP, MAXI UP, SYM MINI/MIDI/SPEEDY/MAXI) and supplied with antenna, cabling and optional WiFi router under 1- or 2-year contracts.
- Cable Internet Cable-network-based broadband internet service delivering the highest available download speeds from BauLink (up to 90/9 Mbps) in areas covered by the company's HFC cable network. Targeted at residential and business customers within cable coverage areas; offered in multiple speed tiers (CABLE SPEEDY/MAXI/EXTRA/ULTRA and contract versions thereof, plus a custom package), with unlimited data transfer, free public IP address and free email address included on cable plans, available on 1- or 2-year contracts.
- Optical Cable Telecommunications Telecommunications services distributed via BauLink's own optical cable infrastructure, spanning more than 100 km of deployed fiber with a comparable amount under continued development. Provides the high-capacity backbone that delivers wireless and cable broadband to subscribers in the Vojvodina region and is the foundation for the company's expansion.
- Web Hosting and Domain Registration Web hosting services bundled with domestic and international domain name registration for customers wanting to establish or manage web presence. Targeted at individuals and small businesses in BauLink's coverage area needing a one-stop ISP-plus-hosting provider.
- HotSpot (Free Public WiFi) Free public WiFi hotspot service deployed at multiple locations across the Vojvodina region including Subotica, Tornjoš, Kanjiža, Ada and Palić. Targeted at hospitality venues such as hotels, restaurants, cafes and sports facilities that want to provide fast, free internet to their guests; BauLink operates the network and the host venues benefit from guest WiFi without running their own infrastructure.
- Installation and Field Services On-site professional installation and field troubleshooting services supporting BauLink's internet subscriptions. Includes site survey, antenna/cable/router installation, and post-installation fault-visit service. Target customers are new and existing subscribers of BauLink 5 GHz wireless and cable internet packages.
Companies that use BauLink
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
BauLink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BauLink partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
BauLink competitors and assessment
Company assessmentBroad incumbents
- Telekom Srbija (mts): Telekom Srbija is the incumbent national telecom offering fixed broadband (including FTTH), mobile, and TV across Serbia. As the dominant carrier with deep FTTH investment, it is the primary speed-and-scale competitor to regional ISPs like BauLink.
- A1 Serbia: A1 Serbia is a mobile and fixed broadband operator with a growing fiber footprint. It competes on speed and bundled mobile-plus-home offers against regional ISPs like BauLink.
- SBB (Serbia Broadband / United Group): SBB is the largest cable and broadband operator in Serbia, offering cable internet, TV, and fixed telephony nationwide. It is the most direct competitive threat to BauLink's cable and fiber business in Vojvodina, with much greater scale and ongoing gigabit upgrades.
- Yettel Serbia: Yettel Serbia (formerly Telenor) is a major mobile and fixed-wireless operator. Its home broadband and 5G fixed-wireless offerings compete with BauLink's wireless tiers for residential customers in suburban and smaller-town Serbia.
Direct peers
- Kopernikus Technology: Kopernikus is a Serbian cable and broadband operator with a significant regional presence, including in Vojvodina. It is among the most direct comparables to BauLink given its cable-led, regional operating model.
- Orion Telekom: Orion Telekom is a Serbia-focused fixed-line operator providing internet, TV, and voice over its own fiber and cable networks. It is a closer peer to BauLink than national incumbents because both operate owned last-mile infrastructure outside the dominant telcos.
- Radijus Vektor: Radijus Vektor is a Serbian regional ISP and cable operator serving smaller markets. It is a strong functional comparable to BauLink given similar scale, regional focus, and hybrid cable/wireless technology mix.
- Verat.net: Verat.net is a Serbian ISP focused on business and residential broadband, with a notable presence in Vojvodina. Its combination of dedicated internet, hosting, and B2B services is closely analogous to BauLink's product mix.
Regional players
- BeotelNet: BeotelNet is a Belgrade-area ISP offering fiber and wireless broadband to residential and business customers. While primarily Belgrade-focused rather than Vojvodina, its operating model (owned network, multiple tiers, B2B focus) closely mirrors BauLink's.
- Sat-Trakt: Sat-Trakt is a Vojvodina-based telecom operator providing internet, cable TV, and telephony in parts of northern Serbia. It directly overlaps with BauLink's geographic footprint and customer segments, making it one of the closest geographic peers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BauLink social profiles
Digital presenceBauLink financial estimates
Financial estimateRevenue estimate
Valuation estimate
BauLink leadership team
Management profileNumber of profiles
BauLink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BauLink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BauLink
What does BauLink do?
BauLink is a regional internet service provider that sells broadband access to households and businesses over a proprietary 5 GHz wireless and cable network, both backhauled by an owned optical fiber infrastructure spanning 100+ km in Serbia's Vojvodina region. Its core revenue drivers are recurring monthly internet subscriptions on a range of wireless and cable speed packages, supplemented by installation/field services and a small web hosting and domain registration business. The company also offers a unique prepaid billing model for individual subscribers and operates a free public HotSpot WiFi service.
Is BauLink a public or private company?
BauLink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BauLink founded?
BauLink was founded in 2006. It employs 11 to 50 people.
Where is BauLink based?
BauLink is headquartered in Subotica.
How does BauLink make money?
Four revenue lines are on record. Monthly Internet Subscription (Flat) is the primary driver. The others are public Fixed IP Address Rental, installation and Field Services and web Hosting and Domain Registration.
Who are BauLink's main competitors?
Broad incumbents on record are Telekom Srbija (mts), A1 Serbia, SBB (Serbia Broadband / United Group) and Yettel Serbia. Direct peers are Kopernikus Technology, Orion Telekom, Radijus Vektor and Verat.net. Regional players are BeotelNet and Sat-Trakt.
Does BauLink have an API?
No public API is recorded for BauLink.
What industry is BauLink in?
BauLink's product category is Internet Service Provider / Broadband Internet Services. Its primary akta.pro industry code is HDAIABAJ, Rural & Universal Service Fixed Broadband Providers. Its NAICS code is 51711 and its SIC code is 4841.