K2 Performance Systems

Name

K2 Performance Systems

Legal name

K2 Performance Systems

Website

https://planetk2.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Consulting and Training Services: PlanetK2 generates revenue through delivering high performance consulting, leadership development programs, team performance workshops, and culture change initiatives to enterprise clients. Services include executive coaching, talent development programs, and conference keynote speaking engagements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

K2 Performance Systems (operating as PlanetK2) is a human performance consultancy that helps enterprise organisations build self-sustaining high-performance cultures. The firm delivers consulting, executive coaching, leadership and talent development programmes, team performance workshops, and culture change engagements, drawing on methodologies originally developed through elite sport psychology (including 5 Olympic Games with Team GB Rowing). Services are sold through direct enterprise engagement and complemented by a digital membership platform (HPX) and content resource library (The Performance Room).

Product overview

K2 Performance Systems operates as a human performance consulting firm with a multi-brand portfolio. The core PlanetK2 brand provides consulting services across six service lines: Leadership Development, Talent Development, Team Performance, Culture Change, Performance Coaching, and Conferences. Supporting the core brand are three sub-brands: The Performance Room (a digital content and membership platform), HPX (a premium membership community for human performance), and BelievePerform (mental health resources for education and sport). Additional sub-brands include Glow London (brand development) and The Chika Collective (anti-racism initiatives). The portfolio also includes named programmes such as the Elite Team Programme, VM Leap Programme, and Athlete at Work Programme. The company translates expertise from elite sport into organisational performance contexts, serving clients across retail, energy, insurance, automotive, and other sectors globally.

Differentiator

Problem solved

Functional benefit

Brands

• The Performance Room (TPR): A digital platform filled with high performance resources — videos, webinars, digital magazine — making human performance expertise accessible to everyone.
• BelievePerform
• Glow London
• The Chika Collective
• HPX (Human Performance Multiplied)

Products and services

• Leadership Development Executive development and senior/future leader development programmes designed to build high-performing leadership capabilities for enterprise organisations. Aims to develop leadership effectiveness and embed performance-oriented leadership behaviours.
• Talent Development Organisational and high-potential talent development programmes focused on targeted growth, talent assembly, talent identification, and developing future leaders. Targeted at HR functions responsible for talent management.
• Team Performance Performance programmes for organisational, executive, senior, and project teams to build team effectiveness and turn groups of individuals into genuinely high-performing teams.
• Culture Change Transformation and continuous improvement programmes focused on culture change and strategy, embedding high performance principles permanently into organisational operations and creating lasting behavioural change.
• Performance Coaching Leader as coach programmes, executive coaching, senior coaching, and 1:1 and group coaching services to support leaders and teams in applying high performance principles.
• Conferences Conference design, keynote speeches, delivery, planning and design services to create energy and connection around organisational missions, with PlanetK2 choreographing and leading using their high performance expertise.
• HPX (Human Performance Multiplied) A membership community platform offering exclusive access to high-performance content, webinars, digital magazines, bite-sized video content, and members-only events. Includes free lifetime pro access to The Performance Room and 25% off masterclasses for members.
• The Performance Room An online digital platform providing human performance resources, membership access to exclusive content including videos, webinars, and digital magazines designed to support performance journeys for anyone. A core brand within the PlanetK2 Group.
• Elite Team Programme A structured programme focused on building high-performing executive and senior teams, moving teams from functioning as a group to functioning as a cohesive team with shared responsibility for driving performance culture.

Quantifiable outcome

• £95k in recruitment fees saved through talent programme
• +3 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Moment CompanycoreStrategic or Co-development Partner · 1 January 2024PlanetK2 partnered with Moment Company, creators of products and experiences supporting employee wellbeing, aimed at making moments of pause a consistent feature of high performance for people in workplace environments serious about seeing improved performance outcomes.
• Make it CheaperminorGTM or Marketing Partner · 1 January 2018Make it Cheaper partnered with PlanetK2 to bring PerformanceFest Lounge 2018 to life as the event sponsor, with Make it Cheaper nominating Children on the Edge as the charity partner.
• Children on the EdgeminorOthers · 1 January 2018Charity partner for PerformanceFest Lounge 2018. £10,000 was raised to help train refugee teachers and educate refugee children in Rohingya camps.
• Bountiful CowcoreStrategic or Co-development PartnerPlanetK2 worked with Bountiful Cow to instil collaboration culture and help shape their agency ethos. The engagement helped Bountiful Cow build their accountable team around authenticity and optimise best ways of working.
• The Performance RoomcoreOthersPlanetK2 Group brand providing digital high performance resources available to everyone. The Performance Room contains the finest high performance resources for people to access tools to perform brilliantly every day.
• BelievePerformcoreOthersPlanetK2 Group brand and leaders in visual led mental health resources for education and sport sectors. Believes mental fitness should move beyond awareness into action by building mental fitness habits into everyday life.
• Glow LondonminorOthersPlanetK2 Group brand focused on creating powerful and meaningful real brands connected into business blood through people and culture. Works shoulder to shoulder with clients to create brand and connect it through organizational culture.
• The Chika CollectiveminorOthersBrand under PlanetK2 Group with ICO Registration Number ZB721984.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Center for Creative Leadership (CCL): Specialist leadership development research and training provider offering executive programs, team performance and coaching — highly comparable specialization to PlanetK2's leadership, talent and team performance practice.
• BetterUp: Digital coaching and mental performance platform serving enterprise leaders and teams; directly comparable to PlanetK2's blend of executive coaching, leadership development and human performance content delivered via a mix of consulting and self-serve digital.
• DDI (Development Dimensions International): Global leadership development firm specializing in executive, frontline and high-potential programs; comparable to PlanetK2's leadership, talent and team performance offerings for enterprise clients.
• Gallup: Research-based consultancy offering employee engagement, strengths-based leadership and performance management solutions to enterprises — closely analogous to PlanetK2's evidence-led, high-performance culture methodology.
• FranklinCovey: Provider of leadership, performance and culture change training programs to enterprises globally; overlaps with PlanetK2's culture change and leadership development service lines, with comparable content-led and workshop-based delivery model.

Emerging players

• CoachHub: AI-enabled digital coaching platform for enterprises; comparable to PlanetK2's HPX/TPR digital layer as a scaled, technology-enabled alternative to traditional executive coaching delivery.
• NeuroLeadership Institute: Performance and leadership consultancy applying neuroscience research to improve decision-making, culture and team performance — adjacent scientific approach to PlanetK2's elite-sports-derived performance methodology.

Broad incumbents

• BTS: Strategy execution and leadership development consultancy combining experiential simulations with enterprise capability programs; competes in adjacent leadership, alignment and performance engagement territory.
• Korn Ferry: Global organizational consulting firm with deep leadership development, executive coaching and culture practice; competes with PlanetK2 for enterprise leadership engagements but at vastly greater scale across broader HR services.
• Egon Zehnder: Leadership advisory and executive search firm offering executive coaching and team effectiveness services to senior enterprise leaders; competes for the same C-suite leadership development wallet as PlanetK2.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/planetk2
• LinkedInlinkedin.com/company/1164277
• Instagraminstagram.com/planet_k2
• Xx.com/planetK2

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K2 Performance Systems