Logan Insurance Agency

What Logan Insurance Agency does

Logan Insurance Agency, Inc. is a privately held independent insurance agency headquartered at 3801 North 9th Avenue, Pensacola, Florida, serving individual consumers and small-to-mid-size businesses across the state of Florida. As an independent agency, it represents multiple insurance carriers rather than being captive to a single insurer, allowing it to shop coverage across markets for personal and commercial clients. The agency operates with a staff of 1-10 employees and has been in business since at least 2009 based on incorporation records, with the firmographic record indicating a 1974 founding date for the operating entity.

The agency's product portfolio spans personal lines (Auto, Home, Flood, Windstorm, Umbrella, SR-22, Renters, Condo, Landlord, Mobile Home, Short-Term Rental, Classic Car, Motorcycle, RV, and Boat Insurance) and commercial lines (General Liability, Business Owners Packages, Commercial Auto, Commercial Property, Workers Comp, Cyber Liability, EPLI, Contractor, Restaurant, Liquor Liability, Auto Repair Shop, Manufacturing, Builders Risk, HOA, Special Events, Surety Bonds, Trucking, and Commercial Real Estate Insurance). Distribution combines traditional phone sales, in-person consultations at the Pensacola office, and newer digital channels including online quote request forms, an online payment portal, and content marketing via a monthly blog/newsletter. The firm also invests in SEO and Google Ads to capture intent-driven inbound traffic.

The business model is commission-based: Logan earns a percentage of premiums from carriers for policies placed and renewed, creating a recurring revenue stream tied to the persistency of its book. Customer acquisition is sales-led, supported by referrals, Google reviews, and digital lead forms. There is no proprietary technology, no AI/ML infrastructure, and no disclosed API or platform; the agency relies on carrier-provided systems for rating and policy administration. There are no funding rounds, M&A activity, or disclosed leadership changes in the input data.

Name

Logan Insurance Agency

Legal name

Logan Insurance Agency, Inc.

Website

https://loganins.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Logan Insurance Agency is a privately held independent insurance agency in Pensacola, Florida, representing multiple carriers to deliver personal and commercial P&C coverage to individuals and small-to-mid-size businesses across Florida.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Personal Auto Insurance (FSAJAMAA)

akta.pro secondary industries

General Liability Insurance (FSAJAMAE), Travel & Accident (Non-Life) Insurance (FSAJAMAN), Hired & Non-Owned Auto (FSAJABAE)

Keywords

• Personal insurance
• Commercial insurance
• Independent insurance agency
• Business coverage
• Auto home insurance

Headquarters

HQ city

Pensacola

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commissions: As an independent insurance agency, Logan Insurance Agency earns revenue through commissions paid by insurance carriers for policies sold. They represent multiple insurance companies and earn a percentage of premiums as compensation for placing business with those carriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Logan Insurance Agency is an independent insurance agency that represents multiple insurance carriers to offer personal and business insurance products. It sells personal lines such as auto, home, flood, windstorm, umbrella, renters, condo, landlord, mobile home, motorcycle, boat, RV, ATV, classic car, SR22, and short-term rental insurance, and commercial lines such as business owners packages, general liability, commercial auto, commercial property, workers compensation, cyber liability, EPLI, contractor, restaurant, liquor liability, auto repair shop, manufacturing, builders risk, HOA, special events, surety bonds, trucking, and commercial real estate insurance. The agency earns revenue through commissions paid by insurance carriers for policies placed with them.

Product overview

Logan Insurance Agency is an independent multi-line insurance agency serving the Pensacola, FL area and throughout Florida. The agency offers a comprehensive portfolio of personal insurance products (Auto, Home, Flood, Windstorm, Umbrella, SR22, Renters, Condo, Landlord, Mobile Home, Short Term Rental, Classic Car, Motorcycle, RV, and Boat Insurance) and business insurance products (General Liability, Business Owners Packages, Commercial Auto, Commercial Property, Workers Comp, Cyber Liability, EPLI, Contractor, Restaurant, Liquor Liability, Auto Repair Shop, Manufacturing, Builders Risk, HOA, Special Events, Surety Bonds, Trucking, and Commercial Real Estate Insurance). As an independent agency, they represent multiple insurance companies to provide personalized coverage options for both individuals and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal auto insurance coverage including collision, liability, comprehensive, and uninsured motorist protection for cars, motorcycles, classic cars, ATVs, RVs, and boats. Targeted at vehicle-owning consumers in Florida.
• Home Insurance Homeowners insurance covering dwelling, personal property, liability, and additional living expenses for protection against fire, wind, hail, and other covered perils. For homeowners in Florida.
• Flood Insurance Separate flood coverage protecting homes and personal belongings from flood damage, available through the National Flood Insurance Program (NFIP) or private insurers. For Florida property owners.
• Windstorm Insurance Specialized coverage for wind damage, hailstorms, and flying debris common in coastal areas. For Florida coastal property owners.
• Umbrella Insurance Extra liability protection beyond standard auto, homeowners, or renters insurance limits to safeguard assets, finances, and future from costly claims. For individuals with significant personal assets.
• SR-22 Insurance Filing SR-22 certificate filing service for drivers who need to prove minimum car insurance coverage after violations like DUI or serious traffic offenses. For Florida drivers with state-required filings.
• Renters Insurance Affordable coverage for personal belongings, liability protection, and additional living expenses for renters. For tenants in Florida.
• Condo Insurance HO-6 insurance protecting condo unit interiors, personal belongings, and providing liability coverage for unit owners. For Florida condominium owners.
• Landlord Insurance Coverage for rental properties protecting against property damage, liability claims, and lost rental income. For Florida residential landlords.
• Mobile Home Insurance Protection for mobile homes against natural disasters, fire, theft, and liability claims. For Florida mobile home owners.
• Short Term Rental Insurance
• Classic Car Insurance Specialized coverage for vintage vehicles including accident damage, specialized repairs, theft protection, and roadside assistance. For Florida classic car collectors.
• Motorcycle Insurance Coverage for motorcycles including collision, liability, theft, vandalism, and weather damage protection. For Florida motorcycle owners.
• RV Insurance Protection for recreational vehicles including collision, comprehensive, liability, and roadside assistance coverage. For Florida RV owners.
• Boat Insurance Coverage for boats and watercraft including damage to the vessel, liability, towing, theft, and vandalism protection. For Florida boat owners.
• General Liability Insurance Coverage protecting businesses from bodily injury, property damage, and legal defense costs arising from customer interactions or service delivery. For Florida business clients.
• Business Owners Insurance (BOP) Comprehensive business owners package combining property and liability coverage tailored for small to medium businesses. For Florida SMBs.
• Commercial Auto Insurance Coverage for business vehicles including collision, comprehensive, personal injury protection, and liability coverage. For Florida business vehicle owners.
• Commercial Property Insurance Protection for business physical assets from fire, theft, vandalism, and covered events including building and contents. For Florida commercial property owners.
• Workers Compensation Insurance Coverage for work-related injuries or illnesses including medical expenses, lost wages, rehabilitation costs, and death benefits. For Florida businesses with employees.
• Cyber Liability Insurance Protection against financial losses from hacking, data theft, ransomware, and cyber incidents including data breach costs and business interruption. For Florida businesses handling sensitive data.
• Employment Practices Liability Insurance (EPLI) Coverage protecting businesses from wrongful termination, harassment, and discrimination claims. For Florida businesses with employees.
• Contractor Insurance Tailored coverage for contractors including bodily injury, property damage, professional liability, and equipment protection. For Florida contractors.
• Restaurant Insurance Combined general liability and liquor liability coverage for restaurants including slip-and-fall injuries, liquor-related incidents, and property damage. For Florida restaurants.
• Liquor Liability Insurance Coverage for establishments serving alcohol against claims from alcohol-related incidents, legal fees, and damages. For Florida bars, restaurants, and venues.
• Auto Repair Shop Insurance Comprehensive coverage for auto repair shops protecting customer vehicles, equipment, tools, and employee injuries. For Florida auto repair businesses.
• Manufacturing Insurance Coverage for manufacturers including equipment breakdown, product liability, business interruption, and property insurance. For Florida manufacturers.
• Builders Risk Insurance Coverage for construction projects protecting materials, equipment, and liability during the building process. For Florida builders and developers.
• HOA Insurance Coverage for homeowners associations including property damage, liability claims, and flood damage for community spaces. For Florida HOAs.
• Special Events Insurance Coverage for weddings, festivals, and events protecting against cancellation, property damage, bodily injury, and vendor no-shows. For Florida event organizers.
• Surety Bonds Bond services including construction bonds, legal bonds, and business bonds to guarantee contract fulfillment. For Florida contractors and businesses.
• Trucking Insurance Coverage for trucking operations and commercial vehicles. For Florida trucking companies.
• Commercial Real Estate Insurance Coverage for commercial property owners including property damage, liability protection, and loss of income. For Florida commercial real estate owners.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Hilb Group: Mid-Atlantic and Southeast-focused independent insurance brokerage with personal and commercial lines. Comparable mid-size multi-line independent agency structure and roll-up growth strategy.
• Foundation Risk Partners: Northeast- and Southeast-focused commercial insurance agency with growing personal-lines practice. Comparable independent-agency model placing business with multiple carriers, often serving as a regional roll-up acquirer.
• World Insurance Associates: Rapidly growing independent insurance agency consolidator with a strong personal-and-commercial multi-line offering. Operates an agency-of-agents model very similar in structure to Logan and has actively acquired FL agencies — a likely acquirer profile for Logan.
• Alera Group: National independent insurance, wealth management, and HR consulting firm built through the acquisition of regional agencies. Operates with the same independent-agency, multi-carrier placement model as Logan and competes for similar SMB and personal clients.
• Brightway Insurance: Florida-headquartered independent insurance franchise agency placing personal and commercial lines with multiple carriers. Closest direct peer in terms of FL geographic focus, independent-agency structure, and personal/commercial multi-line mix.
• OneDigital: Insurance, financial services, and HR consulting firm serving mid-market employers through an agency/brokerage model. Highly comparable in serving SMB customers across personal and commercial lines via independent-producer offices.

Broad incumbents

• Hub International Limited: Large North American insurance brokerage placing retail commercial and personal lines via independent-producer offices. Highly comparable independent-agency model to Logan, though at national scale and with proprietary technology investments Logan lacks.
• Brown & Brown, Inc. One of the largest independent insurance brokerages in the U.S., headquartered in Florida (Daytona Beach). Like Logan, it operates an independent-agency distribution model placing personal and commercial coverage with multiple carriers, but at vastly greater scale and geographic breadth.
• Gallagher (Arthur J. Gallagher & Co.): Global insurance brokerage and risk management firm placing retail and wholesale business. While much larger, the retail brokerage division competes directly with Logan for FL SMB and personal-lines clients.

Regional players

• Florida Peninsula Insurance Company: Florida-only property insurance carrier writing homeowners, condo, and windstorm coverage in the state. Not a direct competitor (carrier vs. agency) but a key carrier relationship Logan would rely on for FL coastal placement — comparable FL-only focus and catastrophe-line expertise.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logan Insurance Agency