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Hooky

Full company profile

uuid00268lr

Namestring
Hooky
Legal namestring
Sunwin
Websiteurl
playhooky.io
Company typeenum
Private
Founded yearint
2016
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersLos Angeles, United States
HQ citystring
Los Angeles
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
workplace social connection, employee engagement platform, team building software, company culture tools, workplace community apps
Product category
Employee Engagement Software
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Gaming Transaction Fees
TypeTransaction Fee
Description

Players deposit and withdraw funds through the platform to participate in games. The platform retains a percentage through the game mechanics and exchange rates for prize redemption.

jksamikshased.in
2Nạp/Rút Tiền (Deposit/Withdrawal)
TypeTransaction Fee
Description

Revenue generated through deposit and withdrawal processing fees from users purchasing game credits and cashing out winnings.

jksamikshased.in
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Hooky is an LA-based company focused on strengthening the social fabric of companies by redefining how people connect at work. The team operates a small private for-profit entity targeting workplace connection and team engagement use cases.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Workplace Social Connection Platform
CategoryEmployee Engagement Software
Description

Hooky's offering focuses on helping companies strengthen the social fabric of their workforce by redefining how people connect at work, intended for HR and people-ops teams seeking to improve employee engagement.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers8 records
1Confetti
TypeEmerging player
Description

Virtual and in-person team event platform for workplace culture and connection; adjacent category that overlaps with team-building and "how people connect at work."

2Discord
TypeBroad incumbent
Description

Community/social platform increasingly used by workplaces, startups, and creator communities to build persistent social spaces; comparable for any workplace community/connection use case.

3Donut
TypeDirect peer
Description

Team-building and workplace connection app focused on introductions, coffee chats, and culture rituals inside Slack/Teams — a direct functional peer for a workplace social-fabric product.

4Microsoft Teams
TypeBroad incumbent
Description

Microsoft's workplace collaboration suite bundling chat, meetings, and team connection; included by default in Microsoft 365 enterprise deals, the largest gravitational force in workplace connection.

5Zoom Workplace
TypeBroad incumbent
Description

Broader workplace collaboration suite (chat, phone, events, whiteboards) from Zoom; comparable as an incumbent building toward integrated workplace connection experiences.

6Slack (Salesforce)
TypeBroad incumbent
Description

Workplace messaging and team connection platform; the incumbent that any workplace social/connection product competes against or integrates with. Highly comparable as the dominant category leader in how people connect at work.

7Friday (workmanagement)
TypeDirect peer
Description

Employee engagement and team connection platform with pulse surveys, shoutouts, and culture-building tools; directly comparable to a workplace social-fabric product for SMB/mid-market.

8Yammer (Microsoft Viva)
TypeBroad incumbent
Description

Enterprise social network within Microsoft Viva focused on internal community and connection across large companies; comparable as an incumbent in workplace social fabric.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Hooky

Employee Engagement Softwareplayhooky.io

Hooky firmographics

Firmographics
Name
Hooky
Legal name
Sunwin
Website
https://playhooky.io
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Where Hooky is headquartered

Location

Headquarters

HQ city
Los Angeles
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Hooky business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

  1. Gaming Transaction Fees: Players deposit and withdraw funds through the platform to participate in games. The platform retains a percentage through the game mechanics and exchange rates for prize redemption.
  2. Nạp/Rút Tiền (Deposit/Withdrawal): Revenue generated through deposit and withdrawal processing fees from users purchasing game credits and cashing out winnings.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Hooky product offering

Product offering

Core offering

Hooky is an LA-based company focused on strengthening the social fabric of companies by redefining how people connect at work. The team operates a small private for-profit entity targeting workplace connection and team engagement use cases.

Differentiator

Problem solved

Functional benefit

Products and services

  • Workplace Social Connection Platform Hooky's offering focuses on helping companies strengthen the social fabric of their workforce by redefining how people connect at work, intended for HR and people-ops teams seeking to improve employee engagement.

Companies that use Hooky

Customer profile

Segments1 record

Ideal customer profiles1 record

Hooky technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Hooky partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Hooky competitors and assessment

Company assessment

Emerging players

  • Confetti: Virtual and in-person team event platform for workplace culture and connection; adjacent category that overlaps with team-building and "how people connect at work."

Broad incumbents

  • Discord: Community/social platform increasingly used by workplaces, startups, and creator communities to build persistent social spaces; comparable for any workplace community/connection use case.
  • Microsoft Teams: Microsoft's workplace collaboration suite bundling chat, meetings, and team connection; included by default in Microsoft 365 enterprise deals, the largest gravitational force in workplace connection.
  • Zoom Workplace: Broader workplace collaboration suite (chat, phone, events, whiteboards) from Zoom; comparable as an incumbent building toward integrated workplace connection experiences.
  • Slack (Salesforce): Workplace messaging and team connection platform; the incumbent that any workplace social/connection product competes against or integrates with. Highly comparable as the dominant category leader in how people connect at work.
  • Yammer (Microsoft Viva): Enterprise social network within Microsoft Viva focused on internal community and connection across large companies; comparable as an incumbent in workplace social fabric.

Direct peers

  • Donut: Team-building and workplace connection app focused on introductions, coffee chats, and culture rituals inside Slack/Teams — a direct functional peer for a workplace social-fabric product.
  • Friday (workmanagement): Employee engagement and team connection platform with pulse surveys, shoutouts, and culture-building tools; directly comparable to a workplace social-fabric product for SMB/mid-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Hooky social profiles

Digital presence

Hooky financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hooky leadership team

Management profile

Number of profiles

Hooky funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hooky M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hooky

What does Hooky do?

Hooky is an LA-based company focused on strengthening the social fabric of companies by redefining how people connect at work. The team operates a small private for-profit entity targeting workplace connection and team engagement use cases.

Is Hooky a public or private company?

Hooky is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Hooky founded?

Hooky was founded in 2016. It employs 1 to 10 people.

Where is Hooky based?

Hooky is headquartered in Los Angeles, United States, in the North America region.

How does Hooky make money?

Two revenue lines are on record. Gaming Transaction Fees are the primary driver. The others are Nạp/Rút Tiền (Deposit/Withdrawal).

Who are Hooky's main competitors?

Confetti is listed as an emerging player. Broad incumbents are Discord, Microsoft Teams, Zoom Workplace, Slack (Salesforce) and Yammer (Microsoft Viva). Direct peers are Donut and Friday (workmanagement).

Does Hooky have an API?

No public API is recorded for Hooky.

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