FRIDAY

What FRIDAY does

FRIDAY (Friday Inc.) is a payroll and employee management SaaS platform built exclusively for small businesses of 1 to 100 employees. The platform consolidates payroll processing, tax filings, employee onboarding, time and attendance tracking (including an AI-powered kiosk app with facial recognition), workers' compensation, pay-on-demand, and HR document management into a single product, supported by deep integrations with QuickBooks Online/Desktop, Plaid, Guideline (401(k)), and Xero. The product is delivered as a self-serve, no-contract offering with a stated 15-minute onboarding flow and a 14-day free trial, targeting business owners who handle payroll themselves without dedicated HR staff.

The company operates a three-tier subscription model: a $9/user/month 'Just Time' tier for time tracking, a $12/user/month + $59 base 'Startup' tier adding payroll, and a $16/user/month + $99 base 'Small Biz Pro' tier with HR document management, workers' comp, and pay-on-demand. Compliance posture is unusually broad for the segment — SOC 2 Type 2, HIPAA, CCPA, and GDPR — which the company leverages to qualify for regulated SMB verticals such as healthcare. The product is offered in English and Spanish, with named customers spanning construction, orthotics, architecture, accounting, hospitality, retail, healthcare, pet services, and professional services.

FRIDAY is a bootstrapped, Brooklyn-based company founded in 2022, operating with approximately 15 team members and three co-founders (Hershy Goldstein, CEO; Pincus Schiff, CMO; Martin Schwartz, CTO). No outside funding has been disclosed. Go-to-market is product-led with self-serve signup, supplemented by a stated CPA referral channel — a distribution structure well-matched to the SMB buying behavior the product targets, and a structural constraint on capital intensity given the bootstrapped status.

Name

FRIDAY

Legal name

Friday Inc.

Website

https://fridayapp.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

FRIDAY is a bootstrapped, Brooklyn-based SaaS platform that provides payroll, tax filing, time tracking, and employee management exclusively to US small businesses of 1–100 employees, sold self-serve via a three-tier subscription model.

Ownership category

akta.pro rank

Product category

Small Business Payroll Software

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industries

Full-Service Payroll Processing (BPACAIAA), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), Time & Attendance Administration (Timekeeping, Scheduling, Leave Tracking) (BPAAAHAC)

Keywords

• Small business payroll
• Employee time tracking
• Payroll tax filing
• PTO management
• AI time clock

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue: Monthly subscription fees based on per-user pricing plus base platform fee across three tiered plans. Revenue is recurring from active subscribers with no contracts required.
2. Additional Service Fees: Fees for optional services including state registration ($275), NSF fees ($150-250), next-day direct deposit ($25), and failed bank account validation ($14).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

FRIDAY is a cloud-based payroll and employee management platform designed specifically for small businesses with 1-100 employees. The platform automates payroll processing (checks, direct deposits, tax filings, W-2s and 1099s), time tracking with AI-powered facial recognition, PTO management, and team communication, with native QuickBooks integrations.

Product overview

FRIDAY is a unified small business payroll and employee management platform designed for businesses with 1-100 employees. The core offering centers on Payroll processing with integrated Time Tracking, Time Off Management, and Team Communication modules. Additional features include an AI-Powered Kiosk App with facial recognition for attendance verification and a Mobile App for on-the-go access. The platform integrates natively with QuickBooks Online and Desktop for accounting. Three pricing tiers are offered: Just Time (time tracking only at $9/user/month), Startup (payroll and time tracking at $12/user/month + $59 base fee), and Small Biz Pro (full suite at $16/user/month + $99 base fee).

Differentiator

Problem solved

Functional benefit

Products and services

• Payroll Core payroll processing system for small businesses that handles checks, direct deposits, hourly wages, and salaries. Includes automated federal, state, and local tax filings, W-2s, 1099s, printable checks, autopay, multiple bank accounts, and 50-state support.
• Time Tracking Real-time employee time tracking accessible via computer, mobile app, or time kiosk. Includes geo-fencing, IP restrictions, track-by-job/customer, custom time zones, and facial recognition technology to prevent buddy punching and off-site punching.
• Time Off Management Employee PTO tracking with custom accruals and request management. Provides transparent time-off tracking for employees and employers, with configurable PTO accrual policies available in higher tiers.
• Team Communication Built-in messaging and collaboration tools for team communication. Supports holiday messages, celebrations, and voice notes to keep teams connected within the platform.
• AI-Powered Kiosk App AI-powered clock in/out kiosk that turns any tablet into a time clock using facial recognition technology and secure PIN sign-in to prevent buddy punching. Available in Spanish.
• Mobile App Mobile app for iOS and Android giving employers and employees on-the-go access to payroll, time tracking, and team management. Available in English and Spanish.
• Developer API and SDKs Developer portal providing APIs and SDKs for third-party partners to integrate with the FRIDAY platform, enabling services such as accounting (QuickBooks, Xero), 401(k) management (Guideline), and other benefits offerings.

Quantifiable outcome

• Be up and running in less than 15 minutes with no paperwork or setup calls
• +1 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• QuickBooks OnlinecoreTechnology or IntegrationIntegration with QuickBooks Online for seamless accounting synchronization. Automatically syncs payroll data to streamline processes and reduce manual entry.
• QuickBooks DesktopcoreTechnology or IntegrationIntegration with QuickBooks Desktop for businesses that prefer desktop accounting software. Reduces manual entry and maintains accurate records.
• Plaid Technologies, Inc.coreTechnology or IntegrationFRIDAY uses Plaid to securely collect and verify bank account information from financial institutions for direct deposit setup.
• FABBIminorChannel Partner/ Reseller/ DistributorCPA firm that refers FRIDAY to their small business clients. CEO Dylan Fabbi is quoted as recommending FRIDAY due to simple onboarding and easy use.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gusto: Gusto is the leading cloud-based payroll, benefits, and HR platform built specifically for U.S. small businesses — directly comparable to FRIDAY's SMB payroll and team management offering, with overlapping 50-state tax filing, time tracking, and PLG onboarding.
• Rippling: Rippling unifies payroll, HR, time tracking, and benefits for small and mid-sized U.S. businesses with a self-serve, integration-heavy SaaS model — overlapping FRIDAY's payroll + time + HR product surface and competing for the same 1-100 employee buyer.
• OnPay: OnPay is a payroll and HR SaaS targeting small businesses and accountants with full-service tax filings and a simple interface — the closest direct functional peer to FRIDAY in scope, pricing posture, and SMB focus.
• Patriot Software: Patriot Software offers low-cost payroll and accounting software for very small U.S. businesses with an emphasis on simplicity and affordability — directly comparable to FRIDAY's 'Just Time' and 'Startup' tiers and SMB-only positioning.
• Justworks: Justworks is a PEO providing payroll, benefits, and compliance services to small and mid-sized U.S. businesses — comparable to FRIDAY's full-service payroll offering with a slightly different co-employment/PEO model but the same SMB customer profile.

Broad incumbents

• ADP Run: ADP Run is the small-business unit of ADP, the largest U.S. payroll provider, offering payroll, tax filing, HR, and time tracking to SMBs — a broad incumbent in the same category as FRIDAY but with vastly larger scale, brand, and product breadth.
• Paychex Flex: Paychex Flex is the cloud payroll, HR, and benefits suite from Paychex targeting small and mid-sized U.S. businesses — a broad incumbent with overlapping payroll + time + benefits features and established accountant channel partners similar to FRIDAY.
• Square Payroll: Square Payroll is Block's SMB payroll offering integrated with its payments ecosystem, targeting small businesses that already use Square for payments — overlapping FRIDAY's payroll, tax filing, and SMB simplicity positioning but bundled into a much larger commerce platform.

Emerging players

• BambooHR: BambooHR is an HRIS focused on small and mid-sized U.S. businesses with employee records, PTO, onboarding, and payroll add-ons — comparable to FRIDAY on the HR/PTO side of the bundle, though historically lighter on full-service payroll processing.

Regional players

• Wave Payroll: Wave Payroll is H&R Block's cloud payroll offering for very small businesses, primarily serving the U.S. and Canadian markets — comparable SMB-only payroll + accounting product, though its strongest footprint is Canada and it operates as a regional competitor rather than a direct U.S. SMB rival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FridayAppHQ
• LinkedInlinkedin.com/company/fridayhq
• Instagraminstagram.com/fridayapphq?igshid=YmMyMTA2M2Y=
• Facebookfacebook.com/profile.php

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRIDAY