Arcona Yachts
Arcona Yachts is a Swedish builder of custom performance-cruiser sailboats (34-50ft) founded in 1980, serving HNW sailors across Europe through an exclusive dealer network and boat shows, with 6,000+ yachts on the water and the Arcona 50 flagship winning European Yacht of the Year 2024.
- Company typePrivate
- Founded1980
- HeadquartersHenån, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Arcona Yachts does
Arcona Yachts is a Swedish performance-cruiser yacht builder founded in 1980 by Torgny Jansson around a hybrid cruiser-racer concept that seeks to combine race-winning performance with family cruising comfort. The company designs and builds six sailboat models from 34 to 50 feet — the Arcona 345, 385, 415 (with an electric 415e variant), 435 Mk II, 465 Mk II and the flagship Arcona 50 — using vacuum-infused composite construction with carbon fiber options and lightweight cored composite interiors developed in partnership with naval architects Jeppesen & Pons. Each yacht is built-to-order with extensive customization options spanning layouts, wood finishes and equipment. Production takes place at the Henån facility on the island of Orust, Sweden, which was consolidated in July 2024 alongside sister brand Najad Yachts within the Orust Quality Yachts (OQY) Group.
The company generates revenue primarily through one-time yacht sales to HNW individual buyers, distributed via an international exclusive dealer network spanning 10+ European countries (UK, Denmark, Finland, Germany, Netherlands, Switzerland, France, Hungary, Italy, Spain and Belgium), direct sales at major international boat shows, and annual Open Yard events at the production facility. Secondary revenue streams include an online branded merchandise shop (clothing, tableware, accessories) and aftermarket services — service, maintenance, brokerage and winter storage — delivered through Orust Yacht Service AB, a wholly owned subsidiary acquired in November 2022. The customer base comprises performance-focused sailors seeking regatta-capable cruisers, bluewater cruisers and shorthanded family sailors, anchored by an installed base of 6,000+ Arcona yachts worldwide and recognized through two European Yacht of the Year awards (2019 and 2024). Recent strategic emphasis has been on international dealer expansion, senior commercial hiring, and the launch of the Jeppesen & Pons-designed Arcona 50 flagship, with Marcus Lindström appointed Group CEO in late 2025 to lead further scaling.
Arcona Yachts firmographics
Firmographics- Name
- Arcona Yachts
- Legal name
- Arcona Yachts AB
- Website
- https://arconayachts.se
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Arcona Yachts is a Swedish builder of custom performance-cruiser sailboats (34-50ft) founded in 1980, serving HNW sailors across Europe through an exclusive dealer network and boat shows, with 6,000+ yachts on the water and the Arcona 50 flagship winning European Yacht of the Year 2024.
- Ownership category
- akta.pro rank
Arcona Yachts industry classification
Industry- Product category
- Performance Cruiser Yachts
- NAICS
- Ship and Boat Building (3366), Boat Building (336612), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Semi-Custom Luxury Yacht Manufacturing (IMAJAMAA)
Keywords
Where Arcona Yachts is headquartered
LocationHeadquarters
- HQ city
- Henån
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Arcona Yachts business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Yacht Sales: Custom-built performance cruiser yachts sold directly through dealer network and at boat shows. Each yacht is built to order with extensive customization options.
- Accessories and Merchandise: Web shop selling Arcona-branded accessories including clothing, tableware, and boat equipment.
- Aftermarket Services: Service, maintenance, brokerage and winter storage services through Orust Yacht Service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Yacht Sales - Custom Build |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Arcona Yachts product offering
Product offeringCore offering
Arcona Yachts designs, manufactures, and sells custom-built performance cruiser sailing yachts ranging from 34ft to 50ft, including the Arcona 50, Arcona 465 Mk II, Arcona 435 Mk II, Arcona 415/415e, Arcona 385, and Arcona 345. Yachts are built to order using advanced composite construction techniques and sold through an exclusive international dealer network, with supporting merchandise sales and aftermarket service offerings.
Product overview
Arcona Yachts is a Swedish yacht manufacturer producing a range of 6 performance cruiser yachts from 34ft to 50ft. The fleet includes the flagship Arcona 50 (designed by Jeppesen & Pons, European Yacht of the Year 2024 winner), Arcona 465 Mk II, Arcona 435 Mk II (European Yacht of the Year 2019 winner), Arcona 415/415e (with optional Oceanvolt electric propulsion), Arcona 385, and Arcona 345. All models combine racing performance with cruising comfort, featuring lightweight construction, efficient sail plans, and high-quality Scandinavian craftsmanship. The company also operates an online merchandise shop for branded accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- Arcona 50 The flagship 50-foot luxury performance cruiser designed by Jeppesen & Pons. Winner of European Yacht of the Year 2024 in the Luxury Cruiser category. Features vacuum-infused hull with carbon fiber construction, cored composite interior, and sleeps six in three cabins.
- Arcona 465 Mk II A 46-foot performance cruiser redefined with refined evolution including updated interior, new hull windows, integrated bowsprit, optional swim platform, and 24V electrical system with lithium batteries. Available with fiberglass hull option alongside the established carbon construction.
- Arcona 435 Mk II The 'Greyhound of the Seas' - a 45-foot performance cruiser winner of European Yacht of the Year 2019 in the Performance Cruiser category. Known for speed and racing capability combined with cruising comfort.
- Arcona 415 / 415e A 41-foot performance cruiser offering flexibility meets performance with three interior layout options, ideal for shorthanded cruising. The 415e variant features Oceanvolt Servoprop 15kW electric propulsion with a 23.2kWh battery pack (equivalent to a 50hp diesel engine), providing zero-emissions sailing.
- Arcona 385 A 39-foot performance cruiser striking the perfect balance between quality, comfort and performance with modern design and smart solutions. Efficient in the water and responsive to the helm.
- Arcona 345 An exciting 34-foot performance-cruiser with twin wheels as standard, available with Khaya Mahogany or Oak interior. The smallest Arcona in the current lineup.
- Arcona Web Shop Online merchandise shop offering Arcona-branded accessories, clothing, and tableware including hats, poloshirt Yale, cutlery sets, bone china dinnerware, glassware, and towels. Items priced from 45 kr to approximately 3,139 kr.
- Aftermarket Services (via Orust Yacht Service) Service, maintenance, repair, brokerage, harbour facilities and indoor winter storage provided through sister-company Orust Yacht Service, storing and working on 220+ boats annually.
Quantifiable outcome
- European Yacht of the Year 2024 - Luxury Cruiser (Arcona 50)
- +2 more outcomes
Companies that use Arcona Yachts
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Arcona Yachts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Arcona Yachts partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Esla Yachts (Spain)minorOfficial distributor for Spain, based in Barcelona at Marina Vela. Founded by Hugo and Fabián Escudé in 2022.
- North SailscorePartnership with world-class sail manufacturer North Sails offering Arcona customers a choice of sails packages including performance cruising or pure racing sail options. North Sails has offices and sail lofts worldwide to support the global Arcona community.
- Orust Quality Yachts (OQY) GroupcoreParent company owning Arcona Yachts, Najad Yachts, and Orust Yacht Service. Acquired Orust Yacht Service in November 2022 and consolidated production of both Arcona and Najad on Orust.
- Orust Yacht ServicecoreService and maintenance yard providing after-sales service, repair, maintenance, harbour facilities and indoor winter storage. Among northern Europe's largest and most respected service yards for sailing boats, storing and working on 220+ boats annually.
- Navigare YachtingminorUltimate Ownership Program offering fractional yacht ownership. Investors can purchase Arcona yachts for the charter fleet and access the entire Navigare fleet worldwide while generating charter income.
- Fallenbach Werft AG (Switzerland)minorDealer in Switzerland based in Brunnen, contact Gregor Zurfluh. Recently sold an Arcona 345 for Lake Lucerne.
- AP Yachting (Germany)minorOfficial dealer for Germany, based in Laboe. Co-owned by Arne and Sören Petersen.
- Jeppesen & PonscoreDesign partnership with Niels Jeppesen and Ariadna Pons for the Arcona 50 and future models. Niels Jeppesen has over 6000 yachts on the water and ¾ ton cup winning race pedigree. Ariadna Pons serves as lead designer and naval architect.
- Najad Yachts of SwedenminorSister company under OQY Group. Najad builds bluewater cruisers while Arcona focuses on performance cruisers. Combined portfolio offers 10 premium models between 34-57 feet.
- SE Yachts (UK)coreExclusive Arcona dealer in the United Kingdom. Simon Rosier serves as Director.
- Schmidt & Partner (Italy)minorArcona dealers in Italy based in Aprilia Marittima (UD).
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Arcona Yachts competitors and assessment
Company assessmentDirect peers
- X-Yachts: Danish performance sailing yacht builder offering a similar 34-50ft cruiser-racer lineup (X4³, X6⁵) with comparable semi-custom build philosophy, dealer-led sales model, and Scandinavian design DNA. Most direct competitor to Arcona's hybrid cruiser-racer positioning.
- Solaris Yachts: Italian semi-custom performance sailing yacht builder producing high-end 34-65ft yachts with similar build-to-order customization, premium pricing, and Mediterranean dealer distribution. Overlaps with Arcona's premium cruiser-racer positioning in southern Europe.
- Italia Yachts: Italian performance cruiser yacht builder offering semi-custom sailing yachts with racing pedigree in the 35-50ft range. Competes directly with Arcona's hybrid cruiser-racer concept in Mediterranean markets and shares a similar design partner model.
- Dehler Yachts: German performance cruiser-racer yacht brand (Dehler 38 SQ, 46 PHR) competing head-to-head with Arcona in the 34-50ft performance cruiser segment. Part of the Hanse Group, offers similar dual-purpose racing and cruising positioning at comparable price points.
- Hallberg-Rassy: Swedish premium sailing yacht builder based on the west coast of Sweden with similar Scandinavian craftsmanship heritage. Targets bluewater and long-distance cruisers in the same premium 34-50ft segment; competes for the same dealer relationships and HNW customer base across northern Europe.
- Baltic Yachts: Finnish semi-custom carbon fiber sailing yacht builder producing high-performance 40-78ft yachts with similar lightweight composite construction techniques, custom build economics, and premium pricing. Closely comparable to Arcona's flagship Arcona 50 in technology and customer profile.
- Nautor's Swan: Finnish builder of semi-custom performance and luxury sailing yachts in the same premium segment. Operates a similar semi-custom build model, Scandinavian craftsmanship heritage, and dealer-distributed sales model targeting performance cruisers and bluewater owners.
- Grand Soleil: Italian builder (part of Cantiere del Pardo) producing performance cruiser sailing yachts in a similar 34-50ft range with a strong racing heritage and Mediterranean dealer footprint. Directly comparable to Arcona's cruiser-racer DNA and OEM-customized semi-custom approach.
Broad incumbents
- Hanse Yachts: German-based volume sailing yacht group that owns Dehler, Moody, and other brands. Produces a broader portfolio spanning entry-level through performance cruisers in the same size bands, with much larger production scale and global dealer reach than Arcona.
- Beneteau: French global sailing yacht market leader with extensive portfolio (Oceanis, First, Figaro) across cruising, performance, and racing segments. Competes in some segments with Arcona but operates at much higher volume and broader price/positioning range.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Arcona Yachts social profiles
Digital presenceArcona Yachts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arcona Yachts leadership team
Management profileNumber of profiles
Profiles7 records
Arcona Yachts subsidiaries and ownership
Company hierarchySubsidiaries2 records
Arcona Yachts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arcona Yachts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arcona Yachts
What does Arcona Yachts do?
Arcona Yachts designs, manufactures, and sells custom-built performance cruiser sailing yachts ranging from 34ft to 50ft, including the Arcona 50, Arcona 465 Mk II, Arcona 435 Mk II, Arcona 415/415e, Arcona 385, and Arcona 345. Yachts are built to order using advanced composite construction techniques and sold through an exclusive international dealer network, with supporting merchandise sales and aftermarket service offerings.
Is Arcona Yachts a public or private company?
Arcona Yachts is a private company. It is classified as corporate owned and is currently operating.
When was Arcona Yachts founded?
Arcona Yachts was founded in 1980. It employs 1 to 10 people.
Where is Arcona Yachts based?
Arcona Yachts is headquartered in Henån, Sweden, in the Europe region.
How does Arcona Yachts make money?
Three revenue lines are on record. Yacht Sales are the primary driver. The others are accessories and Merchandise and aftermarket Services.
Who are Arcona Yachts's main competitors?
Direct peers on record are X-Yachts, Solaris Yachts, Italia Yachts, Dehler Yachts, Hallberg-Rassy, Baltic Yachts, Nautor's Swan and Grand Soleil. Broad incumbents are Hanse Yachts and Beneteau.
Does Arcona Yachts have an API?
No public API is recorded for Arcona Yachts.
What industry is Arcona Yachts in?
Arcona Yachts's product category is Performance Cruiser Yachts. Its primary akta.pro industry code is IMAJAMAA, Semi-Custom Luxury Yacht Manufacturing. Its NAICS code is 3366 and its SIC code is 3730.