Spirituality and Practice
Spirituality & Practice is a non-profit online platform that curates multifaith spiritual practices, courses, and reviews for individual seekers, spiritual groups, and educators, monetizing through e-courses, DVD/VOD sales, and donations.
- Company typePrivate
- Founded1972
- HeadquartersClaremont, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Spirituality and Practice does
Spirituality & Practice is a non-profit online resource platform operated by CIStems, Inc., headquartered in Claremont, California. It curates and distributes multifaith spiritual content — practices, book and film reviews, quotes, articles, and structured programs — across 40+ traditions including Buddhism, Christianity, Islam, Judaism, Hinduism, Taoism, Sufism, and indigenous paths. Its central organizing framework, the Alphabet of Spiritual Literacy, codifies 37 spiritual practices and underpins the Spiritual Literacy Film Series, the Spiritual Practice Toolkit (260+ practices), and a searchable database of 1,000+ practices. The platform is built on a web-based content management and delivery system integrated with email marketing (Constant Contact), donation processing (Network for Good, Neon CRM), and video-on-demand distribution (Vimeo), and hosts over 65,000 web pages. A text-based AI chatbot (Spirituality&PracticeBot) overlays the corpus for conversational content discovery.
The organization serves individual spiritual seekers as its primary audience, with secondary adoption among spirituality groups and facilitators running Values & Visions Circles, and a smaller cohort of chaplains, clergy, educators, and yoga teachers. Its business model is a freemium construct: free daily and monthly email content, free practice pages, and free educational resources build the subscriber base, while monetization comes from paid e-courses (Practice Circles, 21-day programs, on-demand retreats, webinars), DVD and VOD sales of the Spiritual Literacy Film Series, a physical/digital store, gift certificates, and donations. Go-to-market is largely product-led and content-led through the website, with email nurture sequences and organic social channels (Facebook, Instagram, Pinterest, YouTube, RSS) supporting top-of-funnel acquisition.
The organization was co-founded and co-directed by Frederic Brussat (1942-2025) and Mary Ann Brussat. It is privately held, bootstrapped, and has no disclosed institutional investment, parent company, or subsidiaries. A notable partnership with the Fetzer Institute underpins the Practicing Democracy Project, extending the spiritual-practice framework into civic engagement.
Spirituality and Practice firmographics
Firmographics- Name
- Spirituality and Practice
- Legal name
- CIStems, Inc.
- Website
- https://spiritualityandpractice.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Spirituality & Practice is a non-profit online platform that curates multifaith spiritual practices, courses, and reviews for individual seekers, spiritual groups, and educators, monetizing through e-courses, DVD/VOD sales, and donations.
- Ownership category
- akta.pro rank
Spirituality and Practice industry classification
Industry- Product category
- Spiritual Education and Multifaith Resources
- NAICS
- Religious Organizations (8131)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH)
- akta.pro secondary industries
- Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB), Religious Nonfiction & Theology Publishing (Apologetics, Doctrine, Ethics) (MPAJAHAG)
Keywords
Where Spirituality and Practice is headquartered
LocationHeadquarters
- HQ city
- Claremont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Spirituality and Practice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- E-Courses and Online Programs: Revenue from e-courses including webinars, on-demand retreats, 21-day programs, and Practice Circles. Offerings include retreats on classic practices, sacred texts, practicing with religions, master teachers, and elder spirituality.
- DVD and VOD Sales: Sale of the Spiritual Literacy Film Series (26 half-hour films on 6 DVDs or individual episodes as video-on-demand rentals/purchases through Vimeo). Complete series available at special pricing with bonus book.
- Physical Store Products: Sale of books, DVDs, and other spiritual resources through the S&P Store.
- Donations: Donations from supporters through the website (NeonCRM and Network for Good platforms), supporting the non-profit mission of providing spiritual resources.
- Gift Certificates: Sale of gift certificates for e-courses and programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Content - Spiritual Practice of the Day |
| Subscription | Multi-year contract | On-Demand E-Courses |
| One time/ perpetual license | Pay-as-you-go | Spiritual Literacy DVD Series - Volume Sets |
| Other | Pay-as-you-go | Donation-based Support |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Spirituality and Practice product offering
Product offeringCore offering
Spirituality & Practice operates an online platform offering curated multifaith spiritual resources spanning 40+ religious and spiritual traditions. The platform provides a searchable database of 1,000+ spiritual practices, the Spiritual Practice Toolkit of 260+ classic practices, the Alphabet of Spiritual Literacy framework of 37 practices, and structured e-courses with Practice Circles. Revenue-generating offerings include paid e-courses (webinars, retreats, 21-day programs), the Spiritual Literacy Film Series (6 DVDs or VOD via Vimeo), and an S&P Store for books and gift certificates, supported by free daily content, newsletters, and donations.
Product overview
Spirituality & Practice is a comprehensive online spiritual resources platform offering a unified ecosystem of content and learning tools. The core offerings include a Spiritual Practices Database (1,000+ practices), E-Courses with Practice Circles, the Spiritual Literacy Film Series (26 half-hour films on DVD/VOD), and the Spiritual Practice Toolkit (260+ practices). These are supported by content modules covering Films, Books, Arts, and Quotes. The Alphabet of Spiritual Literacy framework organizes 37 key practices (Attention, Compassion, Love, Peace, etc.) that underpin the entire platform. Special initiatives include the Practicing Democracy Project. The site also features an AI-powered chatbot (Spirituality&PracticeBot) for knowledge retrieval, plus daily content (Spiritual Practice of the Day) and subscription services (E-Newsletter).
Differentiator
Problem solved
Functional benefit
Products and services
- E-Courses Online paid courses with Practice Circles covering retreats on classic practices, sacred texts, practicing with religions, master teachers, and elder spirituality. Offerings include current and on-demand e-courses, 21-day programs, and webinars for individuals and groups seeking structured spiritual learning.
- Spiritual Literacy Film Series
Quantifiable outcome
- Over 65,000 web pages of spiritual content
- +2 more outcomes
Companies that use Spirituality and Practice
Customer profileSegments3 records
Ideal customer profiles3 records
Spirituality and Practice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature4 records
Spirituality and Practice partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fetzer InstitutemajorThe Practicing Democracy Project was a collaboration between Spirituality & Practice and the Fetzer Institute to create resources for practicing democracy as a spiritual practice. In 2024, the collaboration continues with weekly features leading up to the U.S. election. Content created under this partnership is available on the S&P website.
Scale indicators7 records
Recent moves4 records
Expansion highlights3 records
Spirituality and Practice competitors and assessment
Company assessmentDirect peers
- Insight Timer: Insight Timer is a meditation and spiritual practice app with a large free content library plus paid courses and teacher communities, overlapping with S&P's mission of providing accessible spiritual practices across traditions.
- Mindvalley: Mindvalley provides online personal-growth and spiritual courses with a subscription/learning platform, comparable in offering structured e-courses and transformational content to spiritual seekers globally.
- DailyOM: DailyOM offers daily inspirational content, courses, and spiritual/wellness resources to a consumer audience via a content-and-courses model, closely mirroring Spirituality & Practice's e-course, daily content, and online subscription approach.
- Tricycle: The Buddhist Review: Tricycle is a publication and learning platform focused on Buddhist teachings, meditation, and contemplative practice, with online courses and editorial content closely paralleling S&P's practice-database and education approach.
- Lion's Roar: Lion's Roar (formerly Tricycle) is a multifaith Buddhist-leaning online publication offering teachings, articles, and courses on spiritual practice, comparable to S&P's mix of spiritual publishing and learning content.
- Hay House: Hay House is a spiritual/ self-help publisher offering books, courses, events, and a content platform, directly comparable as a multifaith publishing and learning brand with adjacent course and media products.
Broad incumbents
- Calm: Calm is a leading meditation and sleep app with premium subscriptions. While focused on mindfulness and wellness, it competes with S&P for the contemplative-practice consumer's time and wallet.
- Headspace: Headspace is a scaled meditation and mindfulness app with consumer and enterprise offerings. It competes for attention and subscription dollars in the broader spiritual/wellness space S&P addresses.
- Gaia: Gaia operates a subscription streaming platform with a broad library of yoga, meditation, and spirituality content. While it is a larger, video-centric player, it competes for the same spiritually curious consumer audience.
Others
- Fetzer Institute: Fetzer Institute is a private foundation supporting spiritual and civic transformation, and a current S&P partner on the Practicing Democracy Project. It is comparable as a funder/adult-education convener in the spiritual-resources ecosystem rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Spirituality and Practice social profiles
Digital presenceSpirituality and Practice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spirituality and Practice leadership team
Management profileNumber of profiles
Profiles1 record
Spirituality and Practice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spirituality and Practice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spirituality and Practice
What does Spirituality and Practice do?
Spirituality & Practice operates an online platform offering curated multifaith spiritual resources spanning 40+ religious and spiritual traditions. The platform provides a searchable database of 1,000+ spiritual practices, the Spiritual Practice Toolkit of 260+ classic practices, the Alphabet of Spiritual Literacy framework of 37 practices, and structured e-courses with Practice Circles. Revenue-generating offerings include paid e-courses (webinars, retreats, 21-day programs), the Spiritual Literacy Film Series (6 DVDs or VOD via Vimeo), and an S&P Store for books and gift certificates, supported by free daily content, newsletters, and donations.
Is Spirituality and Practice a public or private company?
Spirituality and Practice is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Spirituality and Practice founded?
Spirituality and Practice was founded in 1972. It employs 1 to 10 people.
Where is Spirituality and Practice based?
Spirituality and Practice is headquartered in Claremont, United States, in the North America region.
How does Spirituality and Practice make money?
Five revenue lines are on record. E-Courses and Online Programs are the primary driver. The others are DVD and VOD Sales, physical Store Products, donations and gift Certificates.
Who are Spirituality and Practice's main competitors?
Direct peers on record are Insight Timer, Mindvalley, DailyOM, Tricycle: The Buddhist Review, Lion's Roar and Hay House. Broad incumbents are Calm, Headspace and Gaia. Fetzer Institute is listed as an others.
Does Spirituality and Practice have an API?
No public API is recorded for Spirituality and Practice.
What industry is Spirituality and Practice in?
Spirituality and Practice's product category is Spiritual Education and Multifaith Resources. Its primary akta.pro industry code is MPAJAHAH, Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age), with a secondary code of HSADAJAF, Meditation Retreats, Workshops & Immersive Programs. Its NAICS code is 8131 and its SIC code is 8200.