GloBird Energy
GloBird Energy is a privately held Australian electricity and gas retailer serving residential and small business customers across six states. It differentiates through no lock-in contracts, innovative time-of-use plans (FREE LUNCH, EASYEV, FOUR4FREE), and VPP-integrated battery products.
- Company typePrivate
- Founded2013
- HeadquartersRingwood, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What GloBird Energy does
GloBird Energy is a privately held Australian energy retailer headquartered in Ringwood, Victoria, operating across Victoria, New South Wales, South Australia, Queensland, the Australian Capital Territory, and Tasmania. Founded in 2013, the company sells electricity and natural gas to residential households and small business customers under a no lock-in contract, no termination fee model. Its customer base is predominantly mass-market residential consumers, with secondary targeting of small business customers (electricity only — gas is not currently sold to business) and specific persona segments including life support customers and priority/hardship households eligible under the South Australian Retailer Energy Productivity Scheme (REPS).
The product portfolio centers on standard residential and small business electricity and gas tariffs, supplemented by differentiated sub-brand plans: FREE LUNCH (free electricity 12pm-2pm daily on standard circuits), EASYEV (6c/kWh EV charging during off-peak windows), FOUR4FREE (extended free electricity hours), ZEROHERO (solar and battery with Virtual Power Plant integration), and GloGreen (100% carbon offset plan). Underlying technology includes a self-serve quote platform (quote.globirdenergy.com.au), a mobile app (iOS and Android) supporting usage monitoring, bill payment, self-read uploads, battery/VPP management, and referral functionality, plus the Energy Guru personalized saving tool. VPP integration with battery storage enables participation in government rebate schemes and grid services.
GloBird generates revenue primarily through recurring usage-based charges, daily supply charges, and controlled load tariffs on electricity and gas sales, with ancillary revenue from solar and battery installations under rebate programs like REPS. Customer acquisition is overwhelmingly digital-first and word-of-mouth driven, with a $50 bilateral referral credit program, content marketing, and SEO-optimized rate pages. Customer service operates via phone (133 456, including a dedicated Chinese language line) and digital channels, with payment processing through Bpoint and credit checks via Equifax. The company has not raised disclosed external funding, maintains no parent company, and operates with 11-50 employees — pointing to a capital-light, organic-growth model in a deregulated Australian retail energy market where challenger brands have collectively captured roughly 30% of the Victorian market since 2004.
GloBird Energy firmographics
Firmographics- Name
- GloBird Energy
- Legal name
- GloBird Energy Pty Ltd
- Website
- https://globirdenergy.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GloBird Energy is a privately held Australian electricity and gas retailer serving residential and small business customers across six states. It differentiates through no lock-in contracts, innovative time-of-use plans (FREE LUNCH, EASYEV, FOUR4FREE), and VPP-integrated battery products.
- Ownership category
- akta.pro rank
GloBird Energy industry classification
Industry- Product category
- Retail Electricity and Gas
- akta.pro primary industry
- Prepay, Pay-As-You-Go & Credit-Constrained Retail Supply (EUAGABAG)
- akta.pro secondary industry
- Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA)
Keywords
Where GloBird Energy is headquartered
LocationHeadquarters
- HQ city
- Ringwood
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
GloBird Energy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Electricity Retail: Sale of electricity to residential and business customers across multiple Australian states. Revenue generated through usage charges, daily supply charges, and controlled load tariffs.
- Gas Retail: Sale of natural gas to residential and limited business customers. Revenue generated through usage charges (measured in megajoules) and daily supply charges.
- Solar/Battery Products: ZeroHero solar and battery product offerings, including VPP-connected battery installations under government rebate schemes like REPS
- Referral Program Revenue: Referral bonuses ($50 credit) serve as a customer acquisition tool, with word-of-mouth driving significant portion of growth
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | FREE LUNCH Plan - Free electricity 12pm-2pm with peak/off-peak rates |
| Usage-based | Monthly | EASYEV Plan - EV charging with super low rates day and night |
| Subscription | Monthly | GloGreen 100% Carbon Offset Plan |
| Subscription | Monthly | Standing Offer Prices |
| Other | Pay-as-you-go | Referral Bonus |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
GloBird Energy product offering
Product offeringCore offering
GloBird Energy is an Australian energy retailer that sells electricity and natural gas to residential and small business customers across Victoria, NSW, Queensland, South Australia, the ACT, and Tasmania. It offers standard market and standing offer tariffs alongside differentiated plans (FREE LUNCH, EASYEV, GloGreen, FOUR4FREE) and solar/battery products (ZEROHERO) integrated with a Virtual Power Plant. All plans are sold with no lock-in contracts and no termination fees, supported by an online quote platform and a mobile app.
Product overview
GloBird Energy is an Australian electricity and gas retailer operating across Victoria, NSW, Queensland, South Australia, and the ACT. The company offers a portfolio of residential and business energy plans under a no lock-in contract model. The core product offerings include standard Residential Electricity Plans, Residential Gas Plans, Business Electricity Plans, and Business Gas Plans. These are complemented by specialized sub-brands including EASYEV (EV charging plan with discounted rates for electric vehicle owners), FREE LUNCH (plan with free electricity 12pm-2pm daily), ZEROHERO (solar and battery/VPP product), and FOUR4FREE (plan offering free electricity hours). The company also offers GloGreen, a carbon offset energy plan. All products are supported by the GloBird Energy App, a mobile platform enabling usage monitoring, bill payment, battery/VPP management, and account services. Energy Guru provides personalized energy-saving recommendations.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Electricity Plans Standard electricity retail plans for residential customers in Victoria, NSW, Queensland, South Australia, and the ACT, offering competitive rates with no lock-in contracts and no termination fees.
- Residential Gas Plans Standard gas retail plans for residential customers in Victoria and other served states, with usage-based rates and no lock-in contracts.
- Business Electricity Plans Electricity retail plans for small business and commercial customers in Victoria and other served states, with standing offer and market offer tariffs.
- Business Gas Plans Gas retail plans for small business customers in Victoria, including standing offer tariffs for AusNet Services, Australian Gas Networks, and Multinet distribution zones.
- FREE LUNCH Plan Time-of-use electricity plan providing free electricity between 12:00pm and 2:00pm local time everyday on all standard circuits, with peak/off-peak rates applying outside the free window. No lock-in contract and no termination fees.
- EASYEV Plan Electric vehicle charging plan offering 6c per kWh (incl. GST) for EV charging between 11am–2pm and 12am–6am daily, designed for residential EV owners to charge vehicles during low-rate periods.
- FOUR4FREE Plan Promotional electricity plan offering free electricity for four hours daily, positioned as a featured new offer on the GloBird website.
- GloGreen Carbon Offset Plan 100% carbon offset electricity plan available to residential customers in VIC, NSW, SA, and QLD, combining standard electricity rates with carbon offset certification.
- ZEROHERO Solar and Battery Solar and battery product offering that connects households to Virtual Power Plants (VPP), including VPP-connected battery installations under government rebate schemes such as the South Australian Retailer Energy Productivity Scheme (REPS).
- GloBird Energy Mobile App Mobile application available on iOS and Android that enables customers to view energy usage, pay bills, refer friends for $50 credits, upload self-read meter photos, manage battery/VPP systems in real time, and manage account details.
- Energy Guru Personalized web-based energy saving tool that provides tailored tips to help residential customers optimize their energy usage at home.
- Standing Offer Tariffs Regulated Victorian default standing offer tariffs effective 1 July 2025 for residential and business customers, with published tariffs for electricity across multiple distribution zones.
Quantifiable outcome
- Heating and cooling accounts for approximately 40% of average household energy bills, while hot water systems account for another 25%
- +3 more outcomes
Companies that use GloBird Energy
Customer profileSegments4 records
Ideal customer profiles2 records
GloBird Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
GloBird Energy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MAC Trade ServicescoreMAC Trade Services serves as GloBird's activity provider for the South Australian Retailer Energy Productivity Scheme (REPS). Together they help households improve energy efficiency through energy-efficient product installations including air conditioners, heat pump hot water systems, and VPP-connected battery installations.
- Essential Services Commission of South Australia (ESCOSA)minorESCOSA administers the REPS scheme on behalf of the South Australian Department of Energy and Mining. GloBird participates in this government-administered scheme as an obliged energy retailer.
- Friendly Moving MenminorRecommended removalist partner for moves in Melbourne, Sydney and surrounds. Referenced on GloBird's moving home page as a trusted service provider for customers relocating.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
GloBird Energy competitors and assessment
Company assessmentBroad incumbents
- AGL Energy: Largest Australian energy retailer with integrated generation, gas, and electricity retail across all states. Competes broadly with GloBird on residential and SMB plans but with vastly greater scale, brand, and balance sheet.
- Origin Energy: Major Australian integrated energy retailer with electricity and gas across all NEM states, solar/battery products, and EV charging. Overlaps with GloBird across the full retail product portfolio but at substantially greater scale.
- EnergyAustralia: Major Australian electricity and gas retailer (CLP Group subsidiary) serving residential and business customers in VIC, NSW, SA, QLD, and ACT—the same states GloBird operates in—competing across the standard retail product set.
Direct peers
- Alinta Energy: Mid-sized Australian multi-service energy retailer operating across electricity and gas in multiple states, competing head-to-head with GloBird for residential and SMB customers with similar plan-based pricing and no lock-in positioning.
- Simply Energy: Multi-state Australian electricity and gas retailer owned by ENGIE, offering residential and business plans across VIC, NSW, SA, QLD, and WA—directly comparable to GloBird's multi-service retail footprint and customer segments.
- Red Energy: Australian multi-state electricity and gas retailer owned by Snowy Hydro, serving residential and business customers with comparable plan structures and digital-first service across the same states GloBird operates in.
- Tango Energy: Independent Australian energy retailer offering electricity and gas to residential and small business customers in multiple states, competing in the same challenger-retailer tier as GloBird.
- Lumo Energy: Smaller Australian energy retailer (also Snowy Hydro-owned) operating electricity and gas in VIC and other states with similar residential and SMB customer targeting and plan-based offering.
Emerging players
- Shell Energy Australia (Powershop): Australian arm of Shell's retail energy business, incorporating the Powershop digital brand. Competes with GloBird in residential electricity and gas across multiple states, with comparable digital acquisition capabilities and plan innovation.
- Kogan Energy: Digital-first Australian energy retailer launched by Kogan.com, competing on price and online signup in the same challenger segment as GloBird, with a similar no-frills, online-led acquisition model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GloBird Energy social profiles
Digital presenceGloBird Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
GloBird Energy leadership team
Management profileNumber of profiles
GloBird Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GloBird Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GloBird Energy
What does GloBird Energy do?
GloBird Energy is an Australian energy retailer that sells electricity and natural gas to residential and small business customers across Victoria, NSW, Queensland, South Australia, the ACT, and Tasmania. It offers standard market and standing offer tariffs alongside differentiated plans (FREE LUNCH, EASYEV, GloGreen, FOUR4FREE) and solar/battery products (ZEROHERO) integrated with a Virtual Power Plant. All plans are sold with no lock-in contracts and no termination fees, supported by an online quote platform and a mobile app.
Is GloBird Energy a public or private company?
GloBird Energy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GloBird Energy founded?
GloBird Energy was founded in 2013. It employs 11 to 50 people.
Where is GloBird Energy based?
GloBird Energy is headquartered in Ringwood, Australia, in the Oceania region.
How does GloBird Energy make money?
Four revenue lines are on record. Electricity Retail is the primary driver. The others are gas Retail, solar/Battery Products and referral Program Revenue.
Who are GloBird Energy's main competitors?
Broad incumbents on record are AGL Energy, Origin Energy and EnergyAustralia. Direct peers are Alinta Energy, Simply Energy, Red Energy, Tango Energy and Lumo Energy. Emerging players are Shell Energy Australia (Powershop) and Kogan Energy.
Does GloBird Energy have an API?
No public API is recorded for GloBird Energy.
What industry is GloBird Energy in?
GloBird Energy's product category is Retail Electricity and Gas. Its primary akta.pro industry code is EUAGABAG, Prepay, Pay-As-You-Go & Credit-Constrained Retail Supply, with a secondary code of EUABAEAA, Enterprise Carbon Accounting & GHG Inventory Platforms.