Heathwood Homes
Heathwood Homes is a privately held Toronto-based residential home builder with 40+ years of experience constructing single-family, townhome, and semi-detached homes in master-planned communities across the Greater Toronto Area and Southern Ontario, selling direct to consumers through on-site model homes and an in-house Décor Store.
- Company typePrivate
- Founded1980
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Heathwood Homes does
Heathwood Homes is a privately held residential home builder headquartered in Toronto, Ontario, operating as a subsidiary of Herity Ltd. Founded approximately in 1980, the company has built thousands of homes across the Greater Toronto Area and Southern Ontario over more than 40 years. Heathwood constructs single-family detached homes, townhomes, and semi-detached homes within master-planned communities, with active projects in Kitchener (Williamsburg Green, Central Park, Wallaceton), Whitby (Country Lane), and Mississauga (Meadowgreen). The company's revenue is generated primarily through one-time new home sales, with prices across current offerings ranging from approximately $949,900 to $1,381,900 depending on community, lot, and elevation.
The company's core technical differentiator is its TotalHome+ green building program, delivering Energy Star-certified and "Better than Code" homes incorporating energy-efficient and water-conservation technologies, with insulation supplied through a technology partnership with Koala Insulation. Heathwood also operates an in-house Décor Store at the Toronto head office that provides finish customization (flooring, cabinetry, countertops, plumbing fixtures) as part of the pre-closing buyer experience. Master-planned community development is conducted in partnership with land developers, most notably Schlegel Urban Developments for the Williamsburg Green project in Kitchener.
Heathwood operates a direct-to-consumer go-to-market model via physical model home sales centers at each community, supported by phone, email, and online registration flows. Purchasers receive Tarion Warranty Corporation enrollment as standard, and the company advertises an exemplary warranty record. Beyond its core building business, Heathwood co-founded The Mikey Network in 2003 with parent Herity Ltd., a charitable initiative that has placed over 1,800 public-access defibrillators across Ontario, contributing to brand equity but not material revenue.
Heathwood Homes firmographics
Firmographics- Name
- Heathwood Homes
- Legal name
- Heathwood Homes
- Website
- https://heathwood.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heathwood Homes is a privately held Toronto-based residential home builder with 40+ years of experience constructing single-family, townhome, and semi-detached homes in master-planned communities across the Greater Toronto Area and Southern Ontario, selling direct to consumers through on-site model homes and an in-house Décor Store.
- Ownership category
- akta.pro rank
Heathwood Homes industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (23611)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industry
- Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)
Keywords
Where Heathwood Homes is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Heathwood Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- New Home Sales: Heathwood generates revenue primarily from the one-time sale of newly constructed homes. The company builds single-family detached homes, townhomes, and semi-detached homes across multiple communities in the GTA and Southern Ontario.
- Decor Store Services: The company offers interior finish customization through its Decor Store, where purchasers select upgrades and finishes for their homes. This includes flooring, cabinetry, countertops, plumbing fixtures, and other finishing materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wallaceton - Detached Homes (31'-34') |
| One time/ perpetual license | Pay-as-you-go | Williamsburg Green - Single Family Collection |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Heathwood Homes product offering
Product offeringCore offering
Heathwood Homes designs, constructs, and sells new single-family detached homes, townhomes, and semi-detached homes in master-planned communities across the Greater Toronto Area and Southern Ontario. The company also operates an in-house Décor Store where buyers personalize interior finishes, flooring, cabinetry, countertops, and fixtures. Homes are built under the TotalHome+ program with Energy Star certification and "Better than Code" standards.
Product overview
Heathwood Homes is a residential home builder operating in Southern Ontario with over 40 years of experience. The company's product portfolio consists of community developments offering single-family detached homes, townhomes, and semi-detached homes across multiple GTA locations. Key active communities include Williamsburg Green (Kitchener) with 31'-40' singles and Central Park townhomes, Wallaceton (Kitchener) with luxury 31'-34' detached homes, Country Lane (Whitby), and Meadowgreen (Mississauga Road) with semi-detached homes. Beyond home sales, Heathwood offers a Décor Store for finish customization, an online mortgage calculator tool, and educational resources about the construction process. The company positions itself on energy efficiency with green building technologies and ENERGY STAR certification capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- The Mikey Network: A charitable initiative formed by Heathwood Homes and Herity Ltd. focused on heart health awareness and placing public access defibrillators (MIKEYs) in communities across Ontario.
Products and services
- Williamsburg Green - Kitchener
- Central Park at Williamsburg Green - Kitchener
- Wallaceton - Kitchener
- Country Lane / Traditions of Country Lane - Whitby
- Meadowgreen - Mississauga Road
- Décor Store Services
Companies that use Heathwood Homes
Customer profileSegments2 records
Ideal customer profiles2 records
Heathwood Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Heathwood Homes partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Herity Ltd.coreParent company of Heathwood Homes. Herity Ltd. is the parent/holding company that owns Heathwood and co-founded The Mikey Network. Hugh Heron serves as Chairman of Heathwood.
- The Mikey NetworkcoreCharitable organization founded in 2003 by Herity Ltd. and Heathwood Homes to create awareness about heart-healthy lifestyles and place public access defibrillators (MIKEYs) in high-risk locations. Has placed over 1,800 MIKEYs throughout Ontario.
- Two Men and a TruckminorMoving company partnership. Heathwood recommends Two Men and a Truck for moving services and the company has equipped all its vehicles in Canada with MIKEY defibrillators as part of the Mikey on Board program.
- Tarion Warranty CorporationcoreOntario's new home warranty protection program. Heathwood maintains an excellent record with Tarion and all homeowners receive Tarion Warranty enrollment as part of the purchase process.
- Schlegel Urban DevelopmentscoreLand development partner for master-planned communities. Schlegel Urban Developments is the development partner for Williamsburg Green community in Kitchener.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Heathwood Homes competitors and assessment
Company assessmentDirect peers
- Empire Communities: Ontario-headquartered homebuilder with operations across the GTA and Southwestern Ontario building single-family, townhome, and condominium product. Comparable on geography and product breadth.
- Minto Group: Major Ottawa- and Toronto-based residential builder developing single-family homes, townhomes, and condos in master-planned communities. Comparable on product diversification and Ontario geographic footprint.
- Fernbrook Homes: GTA-focused luxury homebuilder developing master-planned communities with single-family and townhome product. Comparable on luxury pricing tier, community-focused model, and Southern Ontario concentration.
- Fieldgate Homes: GTA-based builder of single-family homes and townhomes in master-planned communities. Comparable on regional focus, product type, and price points in the mid-luxury segment.
- Great Gulf: GTA-based builder of single-family homes, townhomes, and condominiums in master-planned communities. Comparable on luxury product positioning and Ontario-focused for-sale builder model.
- Monarch Group: Ontario-based builder and land developer constructing single-family homes, townhomes, and mid-rise communities across the GTA. Comparable as a mid-sized Ontario-focused for-sale builder with community development expertise.
- Mattamy Homes: Canada's largest privately owned homebuilder, with significant GTA and Southern Ontario operations building single-family, townhome, and condominium product. Most directly comparable peer given overlapping geography, product mix, and for-sale builder model.
Broad incumbents
- Tridel: Long-established GTA condominium and homebuilder with broader product mix including high-rise. Comparable as a Toronto-headquartered residential builder with deep GTA relationships, but focused more on condominium than low-rise product.
- Brookfield Residential: Major North American homebuilder with significant Ontario operations including master-planned communities. Comparable on product offering and energy-efficient building programs, but operates at substantially larger scale across multiple provinces/states.
Regional players
- Treasure Hill Homes: GTA-area homebuilder developing single-family and townhome communities in Ontario. Comparable on regional concentration and mid-sized builder profile serving similar family-oriented buyer segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Heathwood Homes social profiles
Digital presenceHeathwood Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heathwood Homes leadership team
Management profileNumber of profiles
Profiles1 record
Heathwood Homes subsidiaries and ownership
Company hierarchySubsidiaries1 record
Heathwood Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heathwood Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heathwood Homes
What does Heathwood Homes do?
Heathwood Homes designs, constructs, and sells new single-family detached homes, townhomes, and semi-detached homes in master-planned communities across the Greater Toronto Area and Southern Ontario. The company also operates an in-house Décor Store where buyers personalize interior finishes, flooring, cabinetry, countertops, and fixtures. Homes are built under the TotalHome+ program with Energy Star certification and "Better than Code" standards.
Is Heathwood Homes a public or private company?
Heathwood Homes is a private company. It is classified as family owned and is currently operating.
When was Heathwood Homes founded?
Heathwood Homes was founded in 1980. It employs 11 to 50 people.
Where is Heathwood Homes based?
Heathwood Homes is headquartered in Toronto, Canada, in the North America region.
How does Heathwood Homes make money?
Two revenue lines are on record. New Home Sales are the primary driver. The others are decor Store Services.
Who are Heathwood Homes's main competitors?
Direct peers on record are Empire Communities, Minto Group, Fernbrook Homes, Fieldgate Homes, Great Gulf, Monarch Group and Mattamy Homes. Broad incumbents are Tridel and Brookfield Residential. Treasure Hill Homes is listed as a regional player.
Does Heathwood Homes have an API?
No public API is recorded for Heathwood Homes.
What industry is Heathwood Homes in?
Heathwood Homes's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAH, Residential Green / High-Performance Home Construction (Net-Zero, Passive House). Its NAICS code is 236117 and its SIC code is 6552.