What Dagbladet Information does

Dagbladet Information is a privately held Danish daily newspaper headquartered in Copenhagen (Store Kongensgade 40C, CVR 63058416), with stated founding dates of 1943 in firmographic data and 1909 in company history text — the latter is the more commonly cited date for the publication. It publishes independent, left-leaning analytical journalism across domestic politics (Indland), international affairs (Udland), climate (Klima), culture (Kultur), literature (Litteratur), debate (Debat), and a feature section titled 'Moderne Tider'. Editorial leadership is headed by Rune Lykkeberg as Editor-in-Chief (Ansvarshavende chefredaktør), with senior journalists including Bodil Skovgaard Nielsen (literary critic), Jørgen Steen Nielsen (foreign desk since 1985 and former editor-in-chief 1995–2002), and Niels Ivar Larsen (foreign desk since 2001 and editorial translator).

The company's product portfolio is multi-platform. Core products include a digital subscription via mit.information.dk, a print edition rebranded as 'Information Weekend' (single-copy sale on Fridays only from 3 October 2025 onward, with full-week subscription availability), an e-paper archive of past issues, and mobile applications for iOS and Android. Add-on products include topic-specific email newsletters (politics, Europe, climate, culture, Moderne Tider), podcasts under 'Radio Information', and a 'Lyt til artikler' text-to-speech article-listening feature with playback speed control. Ancillary revenue and engagement products include an interactive puzzles/games section and a separate e-commerce storefront at butik.information.dk that sells books, hosts events, and offers courses including essay-writing masterclasses.

The business model relies on consumer-facing revenue streams: digital subscriptions, print subscriptions, single-copy retail print sales, e-commerce transactions on books/events/courses, and advertising on free-tier content. Distribution is exclusively domestic (Denmark), with no geographic expansion or international footprint indicated. Revenue figures are not publicly disclosed. Ownership appears privately held with no reported institutional investment, private equity involvement, or public listing; the publication states editorial independence and self-sustenance through subscription and retail revenue.

Name

Dagbladet Information

Legal name

Dagbladet Information

Website

https://information.dk

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

1–10 employees

Short description

Dagbladet Information is a privately held Danish daily newspaper headquartered in Copenhagen, providing independent political, climate, and cultural journalism across digital, print, podcast, and mobile platforms to Danish readers via subscriptions, newsletters, and a bookshop/events storefront.

Ownership category

akta.pro rank

Product category

Newspaper / Digital News Media

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)

akta.pro secondary industries

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ), News, Politics & Current Affairs Magazines (MPAJAEAO), Direct-to-Consumer (D2C) Sales & Merchandising (Publisher Stores, Bundles) (MPAJAKAD)

Keywords

• Danish daily newspaper
• Independent journalism
• Digital news subscription
• Political analysis media
• Cultural commentary

Headquarters

HQ city

Københoved

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Distribution channels4 records

Marketing channels5 records

Core offering

Dagbladet Information publishes a Danish daily newspaper and accompanying digital news platform, delivering original journalism on domestic and international politics, climate, culture, literature, and society. The core commercial offering is a multi-format subscription bundle that includes a printed Friday edition (Information Weekend), full digital access via mit.information.dk, e-paper archive, topic newsletters, podcasts, and text-to-speech article playback. Ancillary revenue comes from advertising and an own-brand e-commerce store selling books, events, and courses.

Product overview

Dagbladet Information is a Danish daily newspaper and digital media outlet offering a multi-platform publishing model. Its product portfolio consists of the core printed newspaper (Information Weekend, available Fridays in single-copy retail and by subscription), a digital subscription providing full online access via mit.information.dk, an e-paper archive of printed editions, a suite of newsletters, podcasts, and audio article playback (Lyt til artikler), a bookshop and events platform (Butik), mobile apps, and interactive puzzles. These products operate both independently and synergistically — the digital subscription is the primary access layer for online content, while the printed edition and e-paper serve readers preferring physical formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Digitalt abonnement (Digital Subscription) Subscription providing full online access to Dagbladet Information's content, including articles, podcasts, newsletters, and the "Lyt til artikler" audio article listening feature. Targeted at Danish readers seeking premium digital access.
• Information Weekend (Print Edition) The printed Friday edition of Dagbladet Information, sold both by subscription and at single-copy retail (løssalg) as the Information Weekend edition.
• Avisarkiv (E-paper Archive) Digital archive of printed Dagbladet Information editions, accessible as e-paper via the website, allowing readers to browse past issues.
• Nyhedsbreve (Topic Newsletters) Curated email newsletters covering specific topics such as politics, Europe, climate, culture, and modern weekend, offering targeted news summaries to subscribers.
• Podcast / Radio Information Audio content including podcast series and radio programming produced by Dagbladet Information, available for streaming on the website.
• Butik (Books, Events, Courses) Online store selling books, hosting events, and offering courses — including masterclasses in essay writing and author conversations — operated at butik.information.dk.
• Mobile Apps (iOS and Android) Mobile applications for iOS and Android providing access to Dagbladet Information's digital content for subscribers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Morgenavisen Jyllands-Posten (digital): Wider Jyllands-Posten media group offers digital subscription bundles across news and verticals — a benchmark for bundled subscription pricing and cross-product retention strategies in Denmark.
• The Guardian: Global liberal-leaning newspaper with a mature digital subscription + reader-revenue model, podcasts, and newsletters — a strategic blueprint for how analytical journalism brands scale subscription revenue globally.
• DR (Danmarks Radio): Danish public-service broadcaster offering free news, analysis, podcasts, and cultural programming. Defines the free-content baseline that Information's subscription must justify on differentiation alone.

Direct peers

• Weekendavisen: Danish weekly newspaper with strong cultural, literary, and political analysis focus. Closely aligned with Information's intellectual, slower-journalism positioning and serves the same high-engagement reader segment.
• Berlingske: Historic Danish daily owned by Berlingske Media, operating digital subscription plus print — competes for the same analytical/news-oriented Danish reader and advertiser pool.
• Politiken: Major Danish daily newspaper with digital subscription, podcasts, newsletters, and cultural/literary coverage. Most direct comparable given shared Copenhagen base, liberal editorial stance, and similar multi-platform subscription model.
• Jyllands-Posten: Denmark's largest broadsheet newspaper with national reach, digital subscription paywall, and broad political/cultural coverage — directly competes with Information for Danish subscription share despite a more centrist/conservative stance.
• Kristeligt Dagblad: Smaller Danish daily with opinion-driven, value-oriented journalism and digital subscription. Comparable as a niche-ideological subscription newspaper competing in the same domestic subscription market.

Emerging players

• Zetland: Danish digital-first, membership-funded news outlet focused on long-form explanatory journalism — an emerging competitor targeting younger Danish readers with a similar subscription ethos but pure-digital cost structure.

Regional players

• NRC (NRC Media): Dutch subscription-led quality newspaper with digital paywall, podcasts, and newsletters. Comparable as a European mid-size analytical newspaper navigating print-to-digital transition in a similarly sized national market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/informeren
• Facebookfacebook.com/dagbladetinformation
• LinkedInlinkedin.com/company/17091

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dagbladet Information